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Platform Stack for
Cloud-Connected Mobile Applications
Mobile Apps And The Cloud?



  App
                                    ?

        “The Lost Art Of Client/Server”
Mobile Clients And Web PaaS

       Why does building
       an app that runs on
App
        the client require
      you to write a bunch   Web PaaS

      of code that runs on
           the server?
Web PaaS Are Still About Web Pages

    Web PaaS are
  optimized for web
apps spitting out web
    pages from a
monolithic stack built
  on the server-side        PHP, Ruby, Java, .NET
                         App Engine, Heroku, Azure,
    language and              DotCloud, etc.
framework of the day
Mobile Apps Run On The Device
                     (Surprise!)
 Services And Data              Mobile is about
                                 delivering rich
                            interaction from client
                              apps running on the
                              device with services
     Native
    HTML5/JS                 and data on-demand
      Flash                     from the cloud
Rich Clients Need Rich Services
                              User Management
                              Access Control, Groups, Roles, Graphs


                              Connected & Social Interactions
                              Activity streams, linked profiles
    App
                               Application Objects & API Integration
                               Base & Premium Functionality, 3rd Party Services


                              Content & Data
                              Personalized, Highly scalable, Deeply indexed


                              Data Processing & Analytics
                              Real-time, tied to specific user actions




          INTERNAL AND CONFIDENTIAL
Requirements Of A Solution
We need to enable application developers to:
•  Focus on client development
•  Manage their users (customers) across multiple devices and
   applications
•  Build highly data-rich applications that are socially-
   connected and can leverage both existing and mobile user-
   generated content and media assets
•  Monitor and analyze data to drive both application
   functionality and business intelligence
•  Not have to worry about server side infrastructure at all
Example
“Conference App”
Conference App
Sign In To The     See What        What Sessions     View The
 Conference      Colleagues Are   Should I Attend?   Schedule
                      Here
Conference App (cont.)
Your Schedule   Check-in At The   Ask Questions   Rate And Flag
   Planner         Session                        For Follow-up
Conference App (cont.)
           App Objects And Features Used:
•    User Management
•    Friends & Colleagues “Graph”
•    Content Search & Recommendations
•    Events & Presenters
•    Schedules
•    Activities & Messages
•    Rating, Favoriting, and Collecting
Example
“Live Audence Reaction App”
Spot-On Trendspotter
      Mobile application for real-time audience reaction




User response data is collected, transmitted to server via websocket,
      correlated and transmitted back to all connected clients
Live Audience App (cont.)
          App Objects And Features Used:
•    User Management
•    Friends & Colleagues “Graph”
•    Schedules
•    Realtime Data Streams
Thank You

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Usergrid Overview

  • 2. Mobile Apps And The Cloud? App ? “The Lost Art Of Client/Server”
  • 3. Mobile Clients And Web PaaS Why does building an app that runs on App the client require you to write a bunch Web PaaS of code that runs on the server?
  • 4. Web PaaS Are Still About Web Pages Web PaaS are optimized for web apps spitting out web pages from a monolithic stack built on the server-side PHP, Ruby, Java, .NET App Engine, Heroku, Azure, language and DotCloud, etc. framework of the day
  • 5. Mobile Apps Run On The Device (Surprise!) Services And Data Mobile is about delivering rich interaction from client apps running on the device with services Native HTML5/JS and data on-demand Flash from the cloud
  • 6. Rich Clients Need Rich Services User Management Access Control, Groups, Roles, Graphs Connected & Social Interactions Activity streams, linked profiles App Application Objects & API Integration Base & Premium Functionality, 3rd Party Services Content & Data Personalized, Highly scalable, Deeply indexed Data Processing & Analytics Real-time, tied to specific user actions INTERNAL AND CONFIDENTIAL
  • 7. Requirements Of A Solution We need to enable application developers to: •  Focus on client development •  Manage their users (customers) across multiple devices and applications •  Build highly data-rich applications that are socially- connected and can leverage both existing and mobile user- generated content and media assets •  Monitor and analyze data to drive both application functionality and business intelligence •  Not have to worry about server side infrastructure at all
  • 9. Conference App Sign In To The See What What Sessions View The Conference Colleagues Are Should I Attend? Schedule Here
  • 10. Conference App (cont.) Your Schedule Check-in At The Ask Questions Rate And Flag Planner Session For Follow-up
  • 11. Conference App (cont.) App Objects And Features Used: •  User Management •  Friends & Colleagues “Graph” •  Content Search & Recommendations •  Events & Presenters •  Schedules •  Activities & Messages •  Rating, Favoriting, and Collecting
  • 13. Spot-On Trendspotter Mobile application for real-time audience reaction User response data is collected, transmitted to server via websocket, correlated and transmitted back to all connected clients
  • 14. Live Audience App (cont.) App Objects And Features Used: •  User Management •  Friends & Colleagues “Graph” •  Schedules •  Realtime Data Streams