The document discusses several factors to consider when defining a target audience, including stereotypes, age, and gender. It notes that stereotypes like "emo" and "chav" influence music preferences. Younger audiences prefer upbeat music and artists they can relate to, while teenagers like attractive musicians. Middle-aged people listen to music from their youth or current hits. The target audience is defined as ages 15-40, primarily female, students or career-focused with an active lifestyle, interested in music, sports and travel, from a middle-class background. An example profile named Tom and Bronte fits this target audience.

2. There are several main things that I need to cosider when
defining my target audience. Such as the following:
 Stereotypes
 Age
 Gender
Different stereotypes

3. Gangster

4. Emo

5. Rocker

6. Skater

7. Goth (and no, these are not the
same as emo’s!!)

8. Chav
Chavs are such beautiful creatures
haha (I feel I should mention I was
being sarcastic, as obviously you
cannot hear the tone of my voice)

9. Normal ....ME! 
Only joking. There’s no
such thing as ‘normal’.
But stereotypes need to be
considered. Because by
creating a TA, I am
stereotyping
people, assuming that
they are a specific way, just
because of their
appearance.

10. Gender

11. Female
Sterotypically, women are
going to be more attracted to
good looking men. But may
feel intimidated by attractive
women.

12. Male
Similarly, men tend to be
attracted to good looking
women, but may feel
jealous of good looking
men.

13. Age

14. young
Younger audiences tend to
enjoy more upbeat, fun
songs. And also artists that
reseble these qualities.

15. teenager
Teenagers are hard ones, I have to admit. I
am one and I still dont understand them!!
They can enjoy any genre of music really.
But when it comes down to
appearances, well, its abit abvious.
Any teenage boy dribbles at the sight of an
attractive woman in minimal clothing, so
that it what sells to them. Similarly, teenage
girls love cute looking males.

16. Older people – middle age
Middle age people tend to enjoy
music similar to what they grew up
with. Or they try and be ‘cool’ and
listen to chart music.

17. Golden Oldies
Dont get me wrong, I love
old people! But the
majority of them listen to
suchhhhhhh boring music.
Its all Beethoven and
Mozart!!!! Zzzzzzzzzzzz

18. MY TARGET AUDIENCE
 Age – 15-40
 Gender – male and female (primarily female)
 Lifestyle – student/full time career. Close family. Live
in a fairly large house. Would go on at least 1 holiday
per year.
 Interest – music
(pop/jazz/soul/acoustic), sport, travelling, art
 Socio-economic group – ABC1

19. This is an image of Bronte
and Tom. They are both in
my target audience because
they: (Tom/Bronte)
•Are 17/17
•Are male/female
•Are a student/student
•Live in a town/town
•Live in a detached
house/semi detached house
• go on 2 holidays per
year/go on 1 holiday per
year
•Enjoy sport, music (pop)
and
travelling/dancing, music
(pop)
•are of a socio-economic
group of ABC1/ABC1