The target audience for the magazine is males aged 16-23 who enjoy hip hop music. The magazine aims to attract experiential audiences who enjoy living spontaneously as well as striving audiences who want success. The magazine design utilizes bright primary colors, prominent artist names on the cover, and images that represent hip hop culture and status symbols to appeal to and address this audience.

1. Who would be the audience for
your media product, and why?
/How did you attract and
address your audience?

2. AUDIENCE
TAR G ET
MY
Gender: Male (as hip hop as their life was changed by
genre relies on traditional striving to be the best.
confirmations of masculinity)
Experiencers – These are
Age: I have decided according people who get the most out
to the information that the of life, take every experience
age group climbing up to they can, eat fast food,
25 years is too far up the and usually get bored easily.
scale; therefore I have decided Strivers – People who aim to
to target my magazine at the achieve to a higher level
age group of approximately in life, making a good living,
16-23 years of age. being successful. However,
these people are usually
Sexuality: Straight unsure of themselves.
Income Bracket: My target Life Matrix: Tribe Wired –
audience will be from the Digital people, usually free
I think my audience is income bracket of C2/D spirited and are also creative.
more passive , thus they
are seduced by the rap VAL Type: The VAL type I have Race: Realizing that the usual
star lifestyle, aspire to be chosen will be the target audience for this genre
Experiencers, as this is would mainly be aimed
like him and accept the common for people of this at predominantly black
ideologies of the genre, age, and also the music within people, however the genre is
this genre usually has a widely spreading towards
for example the value of different races.
rebellious touch to it; and also
status symbols. Money, the “live life to the fullest”
cars (etc.) approach. Also Strivers as the Interests: Music, Clubbing
music that most artists create (Nights Out), Holidays, Cars,
within the genre is about how Money, Women.

3. My Design
One of the first things that
you would focus on when
attempting to make your
magazine appealing to a
relatively young audience,
would be the design of your
product (colour/font).
Primary colours such as
blue, yellow, and red would
usually be seen in this type
of magazine. Therefore, I
attempted to utilize these
colours within my own
design for my magazine.

4. FRONT COVER
The front cover of my magazine,
would attract the specified
audience as there are well-known
artists names placed onto the
front cover, such as Gram, and DJ
Lou, my main featured artists on
my front cover. Using Beats
headphones, provides a status
symbol as these headphones are
quite expensive.
The large masthead placed to the
top of my front cover, connotes a
younger, and modern look to the
magazine. This would appeal to my
audience as they would like the
sight of the bright white
masthead.
Also the yellow, red, and blue used
within the background and main
image therefore allowing an
aesthetically pleasing image.

5. CONTENTS PAGE
Placing a new album advertisement,
featuring one of the main artists in my
magazine, thus creates excitement to the
contents page. This will also appeal to my
age group, as the artist featured makes
music that appeal to that age bracket.
With the design of my contents page, I
again utilized this modern look, whilst also
engaging in a bright colour scheme.
However, this doesn’t take the organization
of the page, as all text and images are
organized, using the faded A4 line effect in
the background connotes this. I used the
A4 background as it connotes structure
within the magazine, I don’t want my
audience to have the impression that Base
Chase magazine does not have any
structure.

6. Double page spread
I believe that the placement of two
exciting titles on the top of both
pages within my double page spread
creates excitement for the reader,
also using the house themed font and
design connotes authenticity within
the double page spread. Also with
the artists holding their heads in
different angles gives each artist a
personality.
I have mentioned in earlier posts that
my double page spread reflected the
essence of the genre well, as it shows
many conventions of a hip-hop
magazine using the same type of
design and also using common fonts,
and images seen within a hip-hop
magazine. I think that people who
like the genre of hip-hop will be
attracted to Base Chase magazine,
and its overall appearance.