- The media product, a magazine, represents and attracts mostly young people aged 16-25 through its rebellious rock star-focused style, including posters of attractive rock stars. Elderly may find this style irritating.
- The magazine's name and visuals, like a model with a tattoo, emphasize a wild, free-spirited view appealing to teenagers who want to be rock stars.
- While rock stars are often stereotyped as dirty drug users, the magazine aims to challenge stereotypes through personal interviews showing there is more to them than their appearance. It aims to show people should not judge by covers.