The document discusses the target audience for an artist's music. The target audience is described as teenagers going through their teenage years who have an "indie" style, despite not listening to indie music. They are most likely to listen to this type of music between the ages of 16-20. The target audience enjoys activities like skating, listening to music, and social media. They help spread the word about artists by buying merchandise and wearing it. The target audience is mainly middle and lower class individuals who are just starting part-time jobs while still in school or college.

1. My artist and target audience
Target audience avatars:
My target audience are going through teenage
years and are more likely to look something you
would think of when you think of “indie” despite
not being into that genre, in these pictures of
my avatars on the left I haven’t focused much on
what they’re wearing but in the images I left
some examples. I have chosen this group of
people and age group because they’re usually the
type to listen to this music and is the most
popular for this age group rather than any others
due to it being introduced in their times and unpopular at
the ages of people from 30+.
In the picture below you can see the sort of style and clothes that the
target audience would be wearing, these clothes are heavily inspired by the
underground rap scene and the style is from rappers such as the artists
that I’ve done research from. The interests of my avatars / audience would
be things such as skating, listening to music and talking to people on
snapchat and social media, these people like to watch a lot of YouTube
about the artists that they listen to and sometimes by ‘merch’ from the
artist and wear them around therefore spreading the artist and making them
more popular. My target audience can be any social class but mainly middle
and lower class however some exceptions of higher class, the reason for
this is because people who are more educated and wealthy tend to listen to
classical music, reggae, blues, jazz, opera, rock and pop however a
person’s breadth of musical tastes are most influenced by class and other
factors such as gender and ethnicity. Due to the fact that the certain age
of the target audience would mainly be 16 – 20 I think that they would just
be starting to find some part time jobs whilst still being at school or
college, I don’t think that they would be following a career.
Demographics and psychographic
DEMOGRAPHICS:
1. Category A (Upper middle class – bankers, doctors);

2. 2. Category B (Middle class – teachers, middle managers);
3. Category C1 (Lower middle class – office supervisors, nurses);
4. Category C2 (Skilled working class – tradespeople);
5. Category D (working class – unskilled manual labour);
6. Category E (People at the lowest level of income – unemployed,
students, pensioners)
The NRS social demographic scale explains the different social groups
that help me characterise my target audience and the information would be
easily accessible. In my opinion I think that my target audience would be
in the range of c1 or c2 but mainly c1, the reason that I think that they
would be c1 or c2 would be that people that are higher class tend to have
more of a ‘proper’ education, this leads to those sorts of people having
a more classical taste in music and a more interest in things that uplift
them and are the opposite of rap and rock and roll etc…
Psychographics:
1. Aspirers: people who want to appear rich and attractive. ‘People who
aspire to be…’
2. Reformers: people who want social change, are unimpressed by status
and make decisions based on their values.
3. Explorers: adventurous people who like talking risks
4. Mainstreamers: people who follow the crowd
5. Strugglers: people who find it hard to achieve (often connected with
poverty)
Psychographics would be used to
categorise the personalities of my target
audience and put them into categories
regarding their personality and
lifestyle, this would mean there is more
variety in groups and further creates
individual groups. However some people
may have more than one personality
therefore they would overlap in some
categories which means this isn’t the most accurate of readings when it
comes to target audience, this is the more advertiser friendly way of
analysing.