as media coursework

1. Question 4
WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

2. In order for a magazine to be successful, it must know who it is most likely to appeal to and
how to further target that group so that they will buy your product. When researching my
target audience I began by checking the general audiences of existing magazines in the same
genre, from this I learned that they are usually teenagers to young adults – the oldest usually
being late twenties. Once I had established this audience (13+), I further researched into the
stereotypes around this age groups and the things that seem to appeal to the majority of the
group. I have also learned from this that my audience will be mostly female and so my
magazine should be targeted more towards the female stereotypes, but still include the male
ones.

3. Demographics:
• 17 years old
• Female
• 2,700 average yearly income
• London, England
• College Student Music tastes include:
• Rock
• Metal
• Indie
Favourite Musician:
Metallica
This person is likely to buy my product as she is a fan of
rock music and my magazine is in the punk-rock genre.
Another reason is that she is within my target audience
and so my magazine is targeted towards her.
Georgia Glanville
Unemployed
Megan Granger
Part-Time Sales
Assistant
Demographics:
• 15 years old
• Female
• 0 average yearly income
• Sunderland, England
• Secondary School Student
Music tastes include:
• Indie
• Pop
• Alternative
Favourite Musician:
5 Seconds of Summer
This person is likely to buy my product as she is a fan of
alternative music, which is a sub-genre of rock and so is
similar to my magazines genre. Although she has no
income, due to her age it is still likely that she will be
able to buy my product.
Audience Profiles

4. Emily Hunter
Company Manager
Demographics:
• 23 years old
• Female
• 12,000 average yearly income
• Cheshire, England
• 3 A-Levels Music tastes include:
• Rock
• Punk
• Rap
Favourite Musician:
Twenty One Pilots
Audience Profiles
Liam Atkinson
Unemployed
Demographics:
• 19 years old
• Male
• 0 average yearly income
• Newcastle, England
• 3 A-Levels
Music tastes include:
• Punk
• Alternative
• Rap
Favourite Musician:
All Time Low
This person is likely to buy my product as she is a fan of
both rock and punk music, which are the two genres that
my magazine is based on. Her full time job also makes
her a potential buyer of my magazine.
This person is likely to buy my product as he is a fan of both punk
and alternative music and my magazine’s genre is pop-punk.
However, he is unemployed and since he is not in education I
believe that it will be less likely of a parent buying it for him. Due
to this, he may be interested in, but unable to buy my magazine.

5. Target Audience Moodboard
These are the stereotypical
preferences of my
potential target audience.
This moodboard helped
with the creation of my
magazine as it showed me
how to dress my model
and also which bands are
some of the most popular
in this genre.

6. Reader Profile