The document describes the target audience for a music magazine as three males named Harj, Stanley, and Winner. They are 17-19 years old, heterosexual, Asian or black, students or in apprenticeships from socio-economic classes C2DE who enjoy genres like hip-hop, dubstep, garage and dancehall. These three exemplify the target audience because they dress in urban styles like high tops, snapbacks, body warmers and sunglasses typical of those genres. Both the artists and audiences in urban genres tend to be similar ages, genders, ethnicities and socio-economic classes, so featuring relatable artists will appeal to the target readership.

1. My Target Audience

2. This is an image of Harj. He is
my target audience because:
• he is male
• 17 years old
• is heterosexual
• is Asian
• lives in a town
• is a student at college
• has a part-time job
• is in socio-economic C2DE
• enjoys Hip-Hop and
Dubstep

3. This is Stanley. He is my target
audience because:
• he is male
• 18 years old
• is heterosexual
• is black
• lives in a town
• is a student at college
• has an apprenticeship
• is in socio-economic C2DE
• enjoys Garage and Dancehall

4. This is Winner. He is my target
audience because:
• he is male
• 19 years old
• is heterosexual
• is black
• lives in a city
• is a student at University
• has a part-time job
• is in socio-economic C2DE
• enjoys American Hip-Hop and
Grime

5. Harj, Stanley and Winner would also fit into my
target audience, because they dress in a specific
way that reflects the Urban genre. Common
clothing items worn by artist's of this genre, and
also audiences of the genre are the following:

6. High Tops

7. Snap-back cap

8. Body warmer

9. Sun glasses

10. These pictures show some people
from my target audience wearing the
stereotypical clothing of the
urban genre

11. Stanley

12. Winner

13. Harj

14. This is an image of
the New Boyz.
They are an
American Hip-Hop
group. The are
wearing snap back
caps, body
warmers, sun
glasses and high
tops.

15. These images show that both the artist’s and
audience’s of the Urban genre are very
similar. They are generally the same
age, gender, ethnicity, socio-economic group
(or at least at the beginning, as successful
urban artists generally make lots of money, so
will become of a higher socio-economic
group). I will use this information in my music
magazine by ensuring the artist’s are ‘real’
and similar to the audience. This ensures that
the audience can relate to the artists.