The document discusses the target audience for a conscious rap music project. It aims to target 16-24 year olds who are exploring new perspectives and viewpoints. Psychographic traits of the target include those interested in extreme sports like skateboarding and free running who see themselves as rebellious. The target audience prefers urban areas and having a unique style shown through vibrant hair and clothing. Examples are provided of potential fans fitting this profile.

1. Target
Audience

2. So what are we looking
for?

3. Demographics
In terms of demographics we are looking at young adults around 16-24.
The reason being is that when we turn 16 a whole new ideal on life is
opened up and we begin to understand how the world works; the reason it
ends at 24 is that at around 24 we have settled into a full time job and fully
understand the hierarchy of society. However during these ages it is often
stereotyped that young adults become rebellious and explore new
viewpoints of the world. So the ideal of “conscious rap” exploring these
ideologies in society will appeal to these people.

4. Psychographics
It is an obvious observation that the demographic perspective I was talking
about in the previous slide is a generalisation and not everyone in the world
thinks in the same way as each other. Therefore the psychographics of my
target audience help to narrow down the audience. Essentially from a
stereotyped perspective I am aiming my music at people that do extreme
sports such as free running and skateboarding; as these are often the
people that are rebellious to society. The audience will also come from
more urban areas, as these are the places where rap is more frequently
noticed. The audience will also like to feel unique in the sense of clothing
and style so will most likely have coloured vibrant hair and an outrageous
clothing style.

5. So lets picture
this.

6. Hi I’m Elle
I am 17!
The reason I like conscious rap is because it
allows me to explore my own mind and how the
world works. Although I listen to this genre of
music often I have to say my favourite is
alternative rock for the rebelliousness within the
lyrics.
My favourite artists/bands are The Arctic
Monkeys, Foo Fighters, G-Eazy and
Macmiller
I like to dress alternatively as
it makes me feel
difference…as if my own little
rebellion to society! You can
probably see this through my
hair!
I come from New Addington, in Croydon. A
rural, mostly woodland area.
I am currently studying A
level Drama, French,
Psychology and Health and
Social. It is a lot of work and
just sometimes it dampens
my perspective on life,
when I feel like this I listen
to conscious rap.
I would say that I am heavily influenced by
the people around me like friends and family.
Yet music does influence my view on society
and some actions a fair amount…
I am currently dating a guy that actually
introduced me to new musicians within the
genre, before him I just listened to G-Eazy and
Macmiller, however he introduced me to artists
such as Travis Scott and Ab-soul. These other
artists help me to create my own psychological
rebellion to the world!

7. My favourite genre of music is conscious rap. Purely
because of the pure complexity and meaning behind the
lyrics.
My favourite artists are Jimmi Hendrix,
Mac Miller, Kendrick Lemar and Ab-
Soul. For me my image depends on my mood and
I am currently studying A2 Media,
Drama and English Literature.
Although I neglect to admit it often, I am
heavily influenced by the music industry;
meaning the songs and videos. Since I
started acquiring my own taste in music at
around 11 I have ventured more into
complex songs, as oppose to what I
listened to with my family, alternative rock.
The more conscious types of music allow
me to explore how the world works in ways
I never used to see. It also effects how I
dress and even some sports I take up. For
example a fan made video to a Kid Cudi
song made me want to take up
skateboarding.
often my mood is effected by music so if I am
listening to more up beat music like G-Eazy I
dress smarter whereas is I am in a conscious
mood listening to Mac Miller I dress in baggy
hoodies and shorts. However both styles are
accompanied by monotone colour schemes
as I, well, like black and white clothing.
I come from Downham which is a more
rural part of Bromley.
Currently dating a girl that is really cool, I
guess, like she is able to understand my
perspective on how the world works and
agrees, it isn’t necessarily true it’s just we
believe that the world is run poorly and us
discussing serious topics acts like a mini
rebellion to society. She also listens to the
lesser known music that I listen to which is
different...probably why we think the same.
Hi my name
is Sam and
I am 17