The document discusses how the creator's music video is more "real" compared to typical high-budget music videos. It uses real actors who are not professionally attractive, costumes that are from everyday life rather than extravagant outfits, and locations that are simple and realistic rather than exotic. While poor video quality resulted from lack of budget and equipment, other real aspects like situations and characters help audiences relate more. The realness complements the simple, unedited style of the track.

1. What its ‘real’ about
my video?

2. Attractive actors

3. Without sounding obnoxious (because I am the
main character), music videos use attractive
actors, which I did. This was mainly
uncontrollable, because I struggled to find any
other willing participants to act in my music
video other than me and my boyfriend.
However, we are not as ‘attractive’ as
‘Hollywood’ actors. We are not airbrushed, or
edited in any way. We are not 100% perfect
which would be expected in the majority of
music videos. So the actors are ‘real’. The girl is
not super skinny, and the boy is not ridiculously
muscly, so audiences can relate to them more.

4. ‘Normal’ costume

5. An example of a
typical outfit from a
Nicki Minaj music
video (extravagant),
compared to the
costume in my music
video.
Nicki Minaj -Bold
outfit, extreme hair
style, and over the
top make up.
Me – plain outfit,
simple hair style,
subtle make up = real.

6. In ‘proper’ (high-budget) music videos, there is a lot
of variety in costume. Also, the costume is very
expensive, and often extravagant, and would not be
worn in real-life. An example of extravagant
costume in music videos is seen in Nicki Minaj
videos.
However, All of the costume in my music video is
‘real’. I did not have a budget to purchase costumes,
to pay for make-up artists or hair stylists. So I used
my real outfits, I applied my make up like I would
normally, and I styled my hair in ways that I
normally would. However, all of these aspects were
planned to ensure variety within the video. These
factors made my video ‘real’.

7. ‘Real’ locations

8. Expensive
locations
seen in
the ‘Burn’
video by
Usher

9. In ‘proper’ music videos, multiple locations are
used. They are generally extravagant, such as
mansions, and exotic beaches.
However, the locations in my video are very ‘real’.
They are realistic, and the audience can relate to
the characters because of this. The locations are
simple, mainly because of money (or lack of it!), as I
could not afford extravagant locations, however, I
could have used green screen for this effect. But I
chose not to, because the style of the track is
simple, and unedited (real), so using simple ‘real’
locations complements the track.

10. Real situations

11. In high budget music videos, characters are seen
doing unrealistic things such as flying on private
jets, or driving Lamborghinis and Ferraris.
I didn’t have the budget to have a plot like
these, so the plot was very simple and ‘real’. The
character did normal, ‘real’ things. Examples
include scenes in a ‘normal’ bed, and in a
‘normal’ field. Using real situations encourages
the audience to relate to the characters.

12. Lack of
technology

13. In ‘proper’ music videos, they have an unlimited budget, so expensive
equipment is used.
I had no budget what so ever, only borrowing school cameras, and using
costumes and locations that were easily available (and free!) to me, for
example my house. But this meant that the quality of my video was very
poor compared to chart music videos. I could not use high quality
cameras, artificial light, etc. This made my music video more ‘real’.
Although this aspect complements the style of the track because both the
sound and image are of a low, grainy quality, this would be the only
factor, that I would change if I could. I feel that although the other ‘real’
aspects were due to lack of budget, that they worked well with the style
of the track. Although the poor quality of the video worked well with the
poor quality of the track, the video would still work well, if not better,
with the same locations, characters, costumes, plot and even shots, but
with higher quality equipment. For example, the shots that showed the
picture being ripped up were too dark to clearly see the picture. If I could
afford artificial lighting, this problem would be resolved. And some shots
are grainy, which would be resolved with a higher quality video camera.

14. The ‘realness’ of my video makes it
easier for audience to relate to the
artist, and it compliments the style
of the music track, both being
simple, unedited, and ‘real’.