- The media product, a magazine, represents and attracts mostly young people aged 16-25 through its rebellious rock star-focused style, using posters and interviews of music idols. Elderly may find it irritating.
- It portrays a stereotypical rock star image through dark makeup, leather, and alcohol in photos, but challenges stereotypes through personal interviews.
- While the magazine model is a white heterosexual male, supporting stereotypes, the magazine does not limit itself to any particular race, gender, or sexuality among its readers and fans of rock music.