The document discusses the target audiences for several music genres: - Pop targets mainly young people aged 16-24, especially young females. They listen to top 40 artists and wear mainstream clothing brands. - Drum and bass targets those aged 18-25 due to party connotations. Fans are called "ravers" and the audience is mixed gender wearing vibrant colors. - Indie pop targets ages 16-22 through social media. The audience gender varies and includes university students seeking independence. - Alternative rock audiences are aged 16-25, mainly male, interested in narrative and image-based music videos. - R&B targets ages 13-25 females through love songs. Male artists portray sexuality to

1. Audience research
Mary Medrana

2. POP
• The target audience for pop music videos is most likely
to be young people at ages of around 16-24. it is
aimed mostly at teens and usually a majority of the
time at young females
• Looking at the demographic a stereotypical target
audience of pop would normally wear clothing from a
relatively “mainstream” store such as New Look, River
Island or Topshop. They would wear everyday brands
that are usually on trend and in all of the fashion
magazines such as Look or More.
• This target audience is most likely to listen to artists that
are frequently on the radio and in the top 40 charts
such as Lady Gaga, Rihanna, Usher and Beyonce.
They may also listen to a lot of dance and rap songs
too depending on which sort of pop singers they are
into, for example, someone that listens to Rihanna
may also listen to a lot of dance music where as
someone who listens more to Usher or Kanye West
might be more into rap music

3. Drum and bass
• The target audience for drum and bass music is similar to pop although
seeing as fans of drum and bass are often referred to as “ravers” the
target audience for this genre is most likely to be around 18-25. This is
because the connotations for this genre are closely related to partying
which means the target audience would have to be of legal drinking
age. The stereotypical target gender for drum and bass is usually male
but the fan base of this genre is so varied that the target audience is
generally very mixed between males and females.
• Typically, the target audience usually wears vibrant coloured clothing
which are usually recognisable brands such as AdidasOriginals which is
associated with the drum and bass scene.
• Audiences are more likely to listen to DJs such as DJ Fresh and Chase and
Status. As drum and bass is a sub-genre in the dance/rave genre, this
audience is likely to listen to other sub-genres too. This includes dupstep,
hip-hop, garage and others. Audiences are more likely to download
their music off sites such as YouTube and SoundCloud to find drum and
bass remixes of other songs from other genres. If buying a collaborative
album in a shop, this audience is most likely to be seen buying albums
such as the “Ministry of Sound” collaborations.

4. INDIE
• the indie pop genre is generally targeted at audience
members of the age 16-22. the reason it is becoming
popular is due to the record labels releasing snippets of
information about up coming artists and new songs to
entice the audience to watch their music. Therefore the
use of social networks is increasing their popularity and
spreading the word to a wider audience. Through the
medium of YouTube and Facebook.
• There isn’t a specific gender that Indie Pop strives to
capture. However it’s stylistic origins stemmed from Indie
Rock and 1960’s girl-group pop. Therefore the audience
gender varies between males and females.
• The social demographic is mostly aimed at 15-21 year olds
that attend Higher Education or University. This is because
they connect with the indie genre due to being a very
independent age. Furthermore, the Indie Pop genre is all
about “independent freedom” which men and women of
this age strive to achieve. This audience would fit into the
D social grade due to most of this audience being
teenagers and young adults. Therefore they may have
part-time or full-time jobs that don’t exceed their future
expectations.

5. ALTERNATIVE ROCK
• the age demographic for alternative rock is 16-25 year olds. People
from within this demographic are stereotyped to e studying for
exams (school, college, university), go to parties, be at the most
enjoyable time (socially) in their life etc. Maslow’s hierarchy of human
needs is applicable to the age demographic through the social
aspect of having a lot of friends and being part of a group My three
products need to match the ideologies of the primary target
audience because they dictate how successful the product is.
• The audience are mainly males and this could be because many of
the artists present within the genre are males themselves. There is a
good following of alternative rock from females but it’s male
dominated.
• All of the target audience believe that the best possible music videos
have a mixture of narrative and performance. This could be because
of Blumer and Katz audience theory because the target audience
wants surveillance of what’s going on in the world and is shown
through the narrative of music videos. The target audience also
believe that digipaks are the best when they are imaged based. This
could be because image based digipaks are more visually
interesting for the youthful target audience.

6. R&b
• R&B audiences are usually teenagers and young adults aged
between the ages of 13-25 and are mostly females. This could be
due to explicit lyrics, artists, music and how the music videos are
shot and what they contain within them. Females are usually
targeted by R&B artists because they stereotypically write songs
about love, being in love and heartbreak. These type of songs will
appeal to teenage girls and young adults as it usually relates to
them. Fast R&B songs usually will attract to women as they involve
fashion and synergy within the narrative or theme.
• Male R&B artists usually target a female audience because the
male artists are portrayed in a sexual way through their lyrics or
nudity. The female audience will find this attractive and
appealing because they will be physically attracted to the artist.
However the male audience will be attracted to the jewellery
worn, cars, cash/wealth, fashion, women and minimal clothing.
• R&B fans are usually from a African American black background
due to R&B being rhythm, blues and soul which comes from
African America in the 1950’s. this type of music would be
something their parents and grandparents would have listened to
interesting their children in the same type of music.

7. R&b
• R&B audiences are usually teenagers and young adults aged
between the ages of 13-25 and are mostly females. This could be
due to explicit lyrics, artists, music and how the music videos are
shot and what they contain within them. Females are usually
targeted by R&B artists because they stereotypically write songs
about love, being in love and heartbreak. These type of songs will
appeal to teenage girls and young adults as it usually relates to
them. Fast R&B songs usually will attract to women as they involve
fashion and synergy within the narrative or theme.
• Male R&B artists usually target a female audience because the
male artists are portrayed in a sexual way through their lyrics or
nudity. The female audience will find this attractive and
appealing because they will be physically attracted to the artist.
However the male audience will be attracted to the jewellery
worn, cars, cash/wealth, fashion, women and minimal clothing.
• R&B fans are usually from a African American black background
due to R&B being rhythm, blues and soul which comes from
African America in the 1950’s. this type of music would be
something their parents and grandparents would have listened to
interesting their children in the same type of music.