Ride sharing app such as Uber and Grab change Vietnamese way of using the taxies, giving huge impact to the traditional taxi companies. We made the research nearly 641 ride sharing app users in HCM and Hanoi, to see their motivation, usage and occasions as to these ride sharing apps.

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Survery about Uber & Grab impact in Vietnam

2. Overview
Ride sharing app such as Uber
and Grab change Vietnamese
way of using the taxies, giving
huge impact to the traditional taxi
companies.
We made the research nearly 641
ride sharing app users in HCM
and Hanoi, to see their
motivation, usage and occasions
as to these ride sharing apps.

3. Survey respondent – Ride share app users
The survey is only those who have used ride-sharing apps (N=641)
Q. Please choose what is applicable to you
25%
75%
I only use ride-share taxi (e.g Grab, Uber etc) I use both, regular taxi and ride-share services

4. Important factors in taxi-service selection
81%
47%
39% 37% 36%
50%
36% 33%
19%
26%
16%
71%
59%
50%
41%
34%
29% 32% 30% 31%
23%
14%
69%
55%
45%
38%
33% 31% 30% 30% 28%
23%
15%
Rid-sharing app user Both of ride-sharing app and taxi-users All
Rid-sharing users are more cost or promotion-oriented
Q. What are important factors when you choose taxi-service

5. Occasions to use taxi or ride-share app
46%
38%
63%
53%
51%
34%
44%
47%
40%
20%
30%
30%
34%
45%
7%
22%
17%
17%
19%
31%
11%
Transportation from/to airport
Business transportation
Personal transportation
Short-trip
Long-trip
Peak hours
In bad weathers
Ride sharing app Traditional taxi Others
Ride-sharing apps are used particularly in personal transportation
Q. Please choose what is applicable to you (N=480 those who use both of ride share app and traditional taxies only)

6. Taxies in use (for those who use rid-sharing apps)
63%
41%
21%
11% 9% 9% 8% 7% 7%
30%
Mai Linh Vina sun Group
Taxi
Vina Taxi Sao
Hanoi
Taxi
Ba Sao
Taxi
Noi Bai
Taxi
Viet
Thanh
Taxi
ABC Taxi If other
please
specify
Mai Linh, Vina Sun are the two most popular taxi services
Q. What Taxi Brand/company have you used in the past 3 months ? (N=480)

7. Traditional taxi usage change in last 12 month
61% mentions that the frequency of riding traditional taxies go down
Q. Compared with a year ago, how did your usage of Traditional Taxi company change?
(N=480 those who use both of ride share app and traditional taxies only)
30%
31%
18%
19%
2%
Much less than before
Less than before
No change
More than before
Much more than before

8. Application in use (past 3 monthes)
All Hanoi Ho Chi Minh 18-29 30-39
Below 9M
HHI
Above 9M
HHI
Grab 74% 78% 71% 78% 70% 77% 77%
Uber 42% 41% 43% 37% 49% 40% 50%
I don’t remember 11% 10% 12% 10% 12% 12% 11%
If other please specify 2% 2% 3% 1% 3% 2% 2%
The ratio of Uber use is on the increase for the elderly and those who
earn above 9M VND, although Grab is used more in general
Q. What Ride sharing (Only Cars) companies have you used in the past 3 months?

9. Grab vs Uber : Preferred application
68% use Grab dominantly or more often than Uber
Ho
Chi
Minh
Hanoi 16-19 20-29 30-39
Below
9M
VND
Above
9M
VND
All
I use Grab only 30% 28% 33% 34% 24% 31% 25% 29%
I mostly use Grab but also
use Uber 38% 33% 31% 38% 35% 36% 36% 36%
I use both of Grab and Uber
equally 18% 24% 22% 16% 25% 19% 24% 20%
I mostly use Uber but also
use Grab 11% 11% 11% 11% 11% 12% 10% 11%
I use Uber only 3% 5% 3% 2% 5% 3% 5% 4%
30%
38%
18%
11%
3%
I use grab only
I mostlh use Grab but also use Uber
I user both of Grab and Uber equally
I mostly user Uber but also user Grab
I use Grab only
Q. What Ride sharing (Only Cars) companies have you used in the past 3 months?

10. Grab vs. Uber Occasions (Compared to usage)
Good
driving
skills
Good
promoti
on
Good
custom
er
service
Good
cost
Better
car
quality
Less
waiting
time
Name is
well-
known
More
choice
options
(e.g car
type)
My
friends /
colleagu
es
recomm
endatio
n
More
drivers
I had
bad
experie
nces
using
the
other
app
If other
please
specify
Grab user 31% 44% 27% 70% 26% 40% 9% 10% 24% 41% 5% 1%
Uber user 45% 46% 27% 73% 41% 34% 9% 17% 19% 39% 5% 2%
Both users choose the brand due to cost and promotions the best
Q. What are the reasons that you chose the brand?
Grab user = those who use Grab only and Grab mainly, Uber user = those who user Uber only and Uber mainly

11. Grab vs. Uber Image comparison
38% 40% 39% 38%
29% 36% 37%
57% 55% 56% 59%
61%
56%
59%
5% 5% 5% 3%
10% 8% 3%
Trustful Innovative Good quality Good pricing Strong
promotion
Less waiting
time
Easier to use
Uber Grab I do not know
Grab are better in all aspects. Especially strong image in promotion,
pricing and easy to use
Q. What brand is suitable for the following image?

12. Summary
• Those who user ride-sharing app are price and promotion-oriented
• Traditional taxies are used in case of bad weathers and
transportation for / to the airport among ride-share app users
• 61% of ride-sharing app user mentions that they use traditional taxi
less compared with a year ago
• The ratio of Uber use is on the increase for the elderly and those
who earn above 9M VND, although Grab is used more in general
• 68% use Grab dominantly or more often than Uber
• When it comes to the images, Grab are better in all aspects,
especially strong image in promotion, pricing and easy to use

13. Audience Profile (N=641)
52%48%
Age
18-29 30-39
51%49%
City
HCM Hanoi
21%
46%
19%
9%
6%
Below 4,000,000
VND
4,000,000 -
9,000,000 VND
9,000,001 -
14,000,000 VND
14,000,001 -
20,000,000 VND
More than
20,000,000 VND
Household income

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Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 250,000 members as of July, 2017
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City

17. Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 250,000 members as of July, 2017
Married Status Household income Smartphone ownership
Single,
72%
Married
, 25%
Others,
3%
26%
24%
14%
15%
9%
5%
3%
4%
< 5M VND
5 - 7.5M VND
7.5 - 10M VND
10 - 15M VND
15 - 20M VND
20M-30M
30-40M
<40M
27%
25%
18%
8%
8%
6%
15%
18%
Apple
Samsung
Nokia
LG
Asus
Sony
Others
Do not own

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