The document provides an overview of Uber and Grab, two competing companies in the transport industry. It discusses their founding history, services offered, pricing structures, strengths, weaknesses, opportunities, and threats. Uber, founded in 2009, operates globally, while Grab, started in 2011, has a strong presence in Southeast Asia and offers a wider variety of services.

1. &

2.  Founded by Travis Kalanick and
Garrett Camp on March 2009 (6
years ago)
 Headquarters is in San
Francisco, California, USA.
 Private company under the
transport industry.
 On October 2010, the company
changed its name from
‘UberCab’ to ‘Uber’.

3.  Founded by Anthony Tan and
Tan Hooi Ling on 2011 in
Malaysia.
 Headquarters is in Singapore.
 Under the transport industry.
 Recently change its name from
‘GrabTaxi’ to ‘Grab’ on the 28th
of January 2016.
New Name/Logo:
Old Name/Logo:

4.  Taxi - Calls a taxi that has an agreement with Uber. These taxis are just like any taxi except that
you pay through the application.
 UberX – Base fare: ฿25 + ฿1 per min. + ฿4.5 per km.
Sends an ‘every day’ car to your location with seating up to 4 people.
 Black Car – Base fare of ฿50 + ฿2.50 per min. + ฿14 per km.
This is Uber’s original service. Choosing Black Car will send a high-end Sedan or SUV/MPS with
seating up to 4 people.
 SUV – Sends a SUV to your location with seating up to 6 people. Significantly more expensive
than the Black Car service.
 LUX – Sends a high-end luxury car to your location with seating for up to 4 people. This is
Uber’s most expensive service.

5.  Grab Taxi – Fast, safe and reliable metered Taxis.
Base fare of ฿35
1 – 10 km ฿5.50/km
10 – 20 km ฿6.50/km
20 – 40 km ฿7.50/km
 Grab Bike – On-demand bike service for passengers and instant deliveries. This service can
be found in Ho Chi Minh City and Hanoi City, Vietnam, Bangkok, Thailand and Jakarta, Indonesia.
Base fare of ฿25 + ฿10/km
 Grab Car (Economy) – Your every day private car.
Base fare of ฿30 + ฿9/km
 Grab Car (Premium) - Your premium driver service with a luxurious experience.
Base fare of ฿75 + ฿15/km

6. 7-seater Taxi – A metered, spacrious and a comfortable ride.
Base fare of ฿35
1 – 10 km ฿5.50/km
10 – 20 km ฿6.50/km
20 – 40 km ฿7.50/km
Grab XL -
Base fare of ฿300
0 – 1 km ฿20/km
10 + km ฿15/km

7.  Service is available worldwide
in 58 countries and 300 cities.
 Application is only available
for Andriod and iOS.
Offers free rides when you
refer a friend to sign up and
use the service.
 Service is available in 22 cities
in 6 countries – Malaysia,
Singapore, Thailand, Vietnam,
Indonesia and Philippines.
 Application is available for
Andriod, iOS, BlackBerry 10
devices and Windows Phone.
 Doesn’t offer free rides but
promotion codes are available.
First time users only gets a free
ride.

8. Strength
It has a high standard of service. Only
verified drivers and cars will be able to
work for Grab.
Grab’s payment method requires you
to pay directly to the driver.
The operational cost is quiet low as it
relies on customer-to-driver
interaction.
The estimated charges and the
summary of the driver’s details will be
shown on the next screen once the
booking is successful.
 It is a well-recognized business.
 A cashless payment system is
used.
 Dual rating system boosts trust
and safety for both drivers and
customers.
 As Uber has a high value, many
people are ready to invest in it.

9. Weakness
 Grab and its customers have no
bonding.
 There are privacy concern as Grab
records where customer gets the
taxi from and where they go with
it.
 Incentive to remain with Grab is
very low.
 Drivers are very dependent on
tips.
 The relationship between Uber and
the drivers is ethically questionable.
 There are privacy risks as Uber
records where customer gets the taxi
from and where they go with it.
 The cost of operating the vehicles are
very high but the drivers do not earn
as much.
 Drivers can also reject unwanted
clients.

10. Opportunities
 The estimated charges and the
summary of the driver’s details of
the booking will be shown on the
next screen once the booking is
successful.
 You can hire the driver to
transport children to school, pets
to vet, patients to hospitals etc.
 Can tap growing markets in
suburban areas where taxi services
are not available.
 Cheaper electric cars can be used.
It will reduce the cost and increase
the driver’s profit margin.
It can exploit new and big markets
in countries where taxi services are
inconvenient and expensive.
Uber can increase the valuation.
This might appeal more investors.
Uber will have more money to
operate.

11. Threats
 Tan, started by going door to door
to ask the biggest taxi fleet
companies to try his product.
 The initial period was tough with
many skeptics.
 Over valuation can lead to over-
investment in locations where
there is no room for businesses for
a similar type.
 Drivers constantly asking for tips
can make the customers feel
repulsed and not use the service
anymore.
 Drivers aren’t happy with the low-
profit margins. This might lead to bad
publicity.
As new markets and drivers are
joining, fraud and scandals are also
increasing. It is damaging for the
brand.
 Self-driving cars will eliminate the
need for Uber.
 Problems with local authorities can
lead to fines. It will also earn a bad
PR.

12. In favour of?
 Grab is easily accessible and
affordable.
 Significantly cheaper than
Uber.
 Provides more services than
Uber.
 Very popular in Asian
countries.

13. Presentation by (Group 3):
Doline Stephanie Mafoh Tchio
Dujfah Tungsujaritphun (Peem)
Jariyaporn M. Seenay (Jenny)
Jimoh Taiwo Aweda (Ola)
Sulaimon Sikirulai Adeshina (Dammy)
Tunde Atiku
Odejayi Olajide Abdul