The document discusses how mobile apps are enabling a multi-modal journey. It provides statistics on ParkMobile's large user base and details on how people frequently use mobile parking apps. It also discusses how smart cities are focusing on mobility strategies to improve transportation efficiency and reduce congestion through approaches like facilitating different modes of transportation. ParkMobile aims to help cities with this by providing services through its platform to help people find parking, reserve spots, and navigate to different transportation options.
Effective Marketing for Your Parking ProgramJeff Perkins
The document provides an overview of effective marketing strategies for a mobile parking app. It details ParkMobile's success with over 13 million users and transactions of $42 billion. It then outlines 7 tips for marketing a mobile parking app, including high impact signage, local media coverage, advertising promotions, optimizing the digital presence, face-to-face interactions, user engagement through email and geo-targeting, and using social media. The marketing strategies are shown to significantly increase app usage and transactions for cities that have implemented them.
Beyond The Curb, Enabling Mobility In Smart Cities - ParkMobileParkMobile LLC
The document discusses the growing problem of urban congestion as more people move to cities. It notes that by 2050, 68% of the world's population will live in cities, up from 55% today. Several US cities are highlighted that lose significant time and money to traffic congestion each year, with New York City losing over $9 billion annually. The document advocates that cities adopt a "mobility strategy" to better coordinate different transportation options like public transit, ride-hailing, parking, and scooters/bikes, in order to empower citizens and reduce congestion compared to an enforcement-only approach. It notes a mobility app could help cities optimize curb space and facilitate multimodal trip planning and payments.
One of the most critical elements in IMPROVING THE FAN EXPERIENCE is to accommodate the parking needs of the thousands of spectators arriving to events at the stadium
Introduction and mobility survey slides from the Plan Forum on the Future of Urban Mobility, in partnership with Bloomberg New Energy Finance.
London, 15th March 2016
Uber has transformed the taxi industry through its use of information technology. It launched in 2009 as a mobile app that allows users to request rides from nearby drivers. Uber collects large amounts of user data through its app and has faced criticism over privacy and data security issues. While Uber has disrupted legacy taxi companies, new players may emerge using technologies like self-driving cars. Recommendations include improving customer loyalty, securing customer data, developing application controls, and informing customers clearly on data use.
Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012Purplegator
Bob Bentz presents Advanced Mobile's Cars2Go mobile marketing products for auto dealers. The Cars2Go platform includes an auto dealer app, mobile website, text message marketing, custom QR Code, and Text Chat services. You can learn more about Cars2Go at http://www.advancedmobile.com . Seminars from the show can be seen here: http://www.wtevent.co.uk/wt_2012/seminars_Day1.html .
World Telemedia 2012 was held in Marbella, Spain. This was the fourth consecutive year that Bob Bentz was a featured speaker at the show. http://www.advancedtele.com/blog/2012/10/around-the-ats-office-spain/
The document discusses how mobile apps are enabling a multi-modal journey. It provides statistics on ParkMobile's large user base and details on how people frequently use mobile parking apps. It also discusses how smart cities are focusing on mobility strategies to improve transportation efficiency and reduce congestion through approaches like facilitating different modes of transportation. ParkMobile aims to help cities with this by providing services through its platform to help people find parking, reserve spots, and navigate to different transportation options.
Effective Marketing for Your Parking ProgramJeff Perkins
The document provides an overview of effective marketing strategies for a mobile parking app. It details ParkMobile's success with over 13 million users and transactions of $42 billion. It then outlines 7 tips for marketing a mobile parking app, including high impact signage, local media coverage, advertising promotions, optimizing the digital presence, face-to-face interactions, user engagement through email and geo-targeting, and using social media. The marketing strategies are shown to significantly increase app usage and transactions for cities that have implemented them.
Beyond The Curb, Enabling Mobility In Smart Cities - ParkMobileParkMobile LLC
The document discusses the growing problem of urban congestion as more people move to cities. It notes that by 2050, 68% of the world's population will live in cities, up from 55% today. Several US cities are highlighted that lose significant time and money to traffic congestion each year, with New York City losing over $9 billion annually. The document advocates that cities adopt a "mobility strategy" to better coordinate different transportation options like public transit, ride-hailing, parking, and scooters/bikes, in order to empower citizens and reduce congestion compared to an enforcement-only approach. It notes a mobility app could help cities optimize curb space and facilitate multimodal trip planning and payments.
One of the most critical elements in IMPROVING THE FAN EXPERIENCE is to accommodate the parking needs of the thousands of spectators arriving to events at the stadium
Introduction and mobility survey slides from the Plan Forum on the Future of Urban Mobility, in partnership with Bloomberg New Energy Finance.
London, 15th March 2016
Uber has transformed the taxi industry through its use of information technology. It launched in 2009 as a mobile app that allows users to request rides from nearby drivers. Uber collects large amounts of user data through its app and has faced criticism over privacy and data security issues. While Uber has disrupted legacy taxi companies, new players may emerge using technologies like self-driving cars. Recommendations include improving customer loyalty, securing customer data, developing application controls, and informing customers clearly on data use.
Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012Purplegator
Bob Bentz presents Advanced Mobile's Cars2Go mobile marketing products for auto dealers. The Cars2Go platform includes an auto dealer app, mobile website, text message marketing, custom QR Code, and Text Chat services. You can learn more about Cars2Go at http://www.advancedmobile.com . Seminars from the show can be seen here: http://www.wtevent.co.uk/wt_2012/seminars_Day1.html .
World Telemedia 2012 was held in Marbella, Spain. This was the fourth consecutive year that Bob Bentz was a featured speaker at the show. http://www.advancedtele.com/blog/2012/10/around-the-ats-office-spain/
The State of Mobile Presentation shows how quickly mobile devices are growing and while mobile applications and mobile websites are mandatory for any online retailer.
The Future of Mobility: How We Connect to Our Cars by MRYDavid Berkowitz
MRY released new research in 2014 featuring first-party surveys and social listening to determine what people want out of connected cars, how their decision journey works when purchasing them, and how people value cars versus their smartphones.
L.E.K. & Huron Consulting Case CompetitionElbert Kim
The Case: Recommend a plan for Lyft ($5 billion) to close its valuation gap against its competitor Uber ($62.5 billion) in the next 10 years.
By the Cash Flow Consultants
Grab is a leading transportation and payment platform in Southeast Asia that has leveraged advances in technology to navigate digitization. It operates in 8 countries and 174 cities, with over 3.5 million rides and 2.3 million driver-partners. Grab aims to disrupt industries through innovations like GrabChat, GrabHitch, and GrabNow, and supports micro-entrepreneurs across 111 cities in Indonesia. The real challenge is not technology itself but how to drive digitization by meeting consumer demand, utilizing new technologies, and providing economic benefits.
The top 5 things planners need to know about self-driving vehiclesChris Hedden
There are numerous stories being written on self-driving vehicles today that are pretty impressive, and to be honest, almost a bit overwhelming.
In fact there are so many angles to the self-driving vehicle arena, that it is hard to know what we should be concerned about as transportation planners.
Inspired by a SlideShare I had seen by Jonathan Rosenberg at Google, my colleague, Dan Krechmer and I thought we would have some fun and talk about this exciting topic in a new way; which not only engages, but also informs.
We then teamed up with artist Ron Basile who brought our words to life; and did a heck of a job with the illustrations.
I hope you enjoy our perspective on this exciting development in transportation.
On-demand Transport Technology Companies around the World - Top 30 PlayersValoriser Consultants
There are number of international players who are setting global footprints and there is also an emergence of many local players in different markets.
Some of these companies are working as Aggregators (Individual taxi owners are covered under one umbrella), Ride Sharers (when you share the rides with someone on short term basis) and Carpoolers (When you share the rides with someone registered under the network).
Check out the details of Top 30 companies which are operating in this area. For any information, please contact info@valoriserconsultants.com
Uber and Lyft both utilize social media platforms like Facebook, Twitter, Instagram, LinkedIn and YouTube to market their ride-sharing services. The document analyzes each company's presence on these platforms, noting things like posting frequency, content strategy, and follower counts. It determines that while Uber succeeds in more formal environments, Lyft wins by taking a fun, entertaining approach that consistently engages customers. Lyft posts new, relevant material on all of its platforms to capture attention in the competitive social media space.
UBER 2.0 Final Presentation - Final Project - IIM Lucknow InternshipArijit Mondal
Uber is introducing an upgraded app called Uber 2.0 to provide an improved customer experience during trips. Uber 2.0 will offer in-car entertainment like monitors with content, newspapers and magazines. It will integrate additional services like bill payments and travel booking. The app aims to address customer needs like boredom, stress and knowing their location by consolidating third-party apps. Uber 2.0 will have subscription plans starting at Rs. 249 monthly and will offer comfort features for senior citizens. The goal is to enhance customer engagement and generate more revenue to reinvest in research and development.
Lyft, a ride-sharing service startup, needed to quickly grow brand awareness and customer engagement across 35 cities. Sum Digital launched over 120 mobile and desktop campaigns on Google AdWords and over 150 campaigns on Facebook Ads using targeting strategies. This digital marketing solution drove month over month growth of 75% in app downloads from Facebook Ads and a total of 480,000 app downloads from Google AdWords and 120,000 from Facebook Ads, helping Lyft expand its business.
Adsota is the number-one mobile advertising and app monetization platform in Vietnam that gives advertisers and deverlopers the power to maximize their earnings through the biggest mobile content distribution platform in Southeast Asia.
Connected Cars: Understanding Drivers In A Connected WorldMRS
This document summarizes research from a survey of over 3,700 connected car drivers across several European countries. It finds that while 60% of buyers consider connected car features important, 40% are unaware of their vehicle's connectivity. It also reports that premium brands have achieved higher awareness of connected features than volume brands, but demonstrates room for improvement across brands. Finally, it concludes that safety, navigation and entertainment are seen as the main benefits but that engagement during sales and on renewals can help carmakers better seize the connected car opportunity.
What does the future of automotive technology mean for us culturally and comm...dwalpole
The document discusses the future of automotive technology and its cultural and commercial implications. As autonomous vehicles become more common, drivers will be freed from driving tasks and able to engage with different technologies inside cars. This presents an opportunity for brands to create new in-vehicle experiences through location-based marketing and real-time bidding. However, there is also cultural distrust of autonomous vehicles and data collection that must be addressed to gain acceptance of new automotive technologies.
The 2017 Imperative for Global Airlines By CellPoint MobileVanessa Horwell
Today’s airlines and travel companies face a market in which innovation is driven externally. The ability to support a range of mobile transactions for their mobile-first passengers will soon emerge as a critical, defining brand characteristic.
In this new travel market, the push for mobile-first strategies and brand DNA must start in the executive suite and filter throughout the entire organization if airlines hope to keep pace with a fast-moving mobile market and its revenue potential. Emboldened by a mobile-centric strategy, airlines will be able to attract more passengers, create more opportunities and paths to purchase, cater to a younger, mobile-focused customer, re-energize their loyalty programs and position themselves for success in the mobile environment.
This report looks at the powerful imperative of mobile-first strategies for payments, loyalty, operations, interactions and airlines' ability to cater to customers who arrive with high expectations.
Uber is launching self-driving cars in Pittsburgh in 2017 and aims to expand globally. However, a recent fatal self-driving car crash raises safety concerns. Uber conducted research and identified target audiences - current users, potential users aware of but hesitant about self-driving cars, and the general public unaware of Uber's plans. The PR plan aims to increase support, awareness and use of self-driving cars through targeted communication and generating positive media coverage.
PANEL: Understanding And Influencing The Car Purchasing JourneyMRS
1) The research found that one-third of car buyers are considering both new and used options when making a purchase.
2) Internet research is the main method used by car buyers, with PCs and laptops being the most used devices for initial research.
3) Car buyers expect to visit multiple dealerships but often only visit one, indicating decisions are made prior to visiting dealerships. There is a perceived negative experience with dealerships that does not always match reality.
The document discusses the future of connected cars and the data they will generate. Connected cars will be able to sync data like vehicle diagnostics, mileage, and entertainment usage to drivers' phones and computers. This data could enable preventative maintenance alerts and more personalized service. However, sharing this data raises privacy issues, as automakers and other companies will want to use it for marketing. For connected cars to be successful, customers will need to understand the benefits of data sharing and feel their privacy concerns are addressed.
Lyft is pursuing a long-term strategy to become the leading provider of autonomous ridesharing services, which are estimated to become a $7 trillion industry by 2050. Rather than focusing on developing autonomous vehicle technology itself, Lyft aims to build the best ridesharing network and leverage partnerships. This will allow it to capture more of the future autonomous ridesharing market as consumers adopt the new technology. In the short term, Lyft is exploring new products and revenue streams like in-car vending machines to improve the passenger experience and increase vehicle utilization.
Who Owns the Future of Mobile Commerce: iPhone vs. Android Smartphones?Mobify
As the mobile market continue to change quickly, it's become increasingly difficult to figure out how to allocate mobile web development resources to maximize impact.
This deck is designed to help you answer the question: should we be focusing our efforts on optimizing for iPhone customers or Android customers first?
The report profiles mobile internet users in India based on a survey of 2,000 users. It finds that over half of mobile internet users are aged 18-24, and 9 in 10 are male. Nearly half have a university education and 2/3rds have full-time jobs. Users frequently download games, videos and music on their mobile devices. The report also finds that mobile internet users have high rates of product ownership and engaging in leisure activities, indicating higher disposable incomes.
Effective Marketing For Your Parking Program - ParkMobileParkMobile LLC
The document provides an overview of effective marketing strategies for a mobile parking app. It details ParkMobile's success with over 13 million users and transactions of $42 billion. It then outlines 7 tips for effective marketing: 1) high impact signage, 2) local media coverage, 3) advertising and promotions, 4) strong digital presence, 5) face-to-face interactions, 6) user engagement through email and notifications, and 7) social media presence. Case studies show how signage increased transactions by 52% in Newark and 288% in Atlanta. With the right marketing, mobile parking apps can drive more usage, revenue, and improve the parking experience.
Riding sharing market is still attractive to players after Uber leave South East Asian market. Many ride sharing apps (local and foreign) are launched for filling in Uber space and competing to Grab in Vietnam market. This survey is conducted to evaluate the awareness of certain Ride hailing apps among Vietnamese and show the comparison of Grab and other apps.
The survey was conducted to over 300 male and female among 20 – 39 years old in HCM and Hanoi, who use ride sharing apps.
The State of Mobile Presentation shows how quickly mobile devices are growing and while mobile applications and mobile websites are mandatory for any online retailer.
The Future of Mobility: How We Connect to Our Cars by MRYDavid Berkowitz
MRY released new research in 2014 featuring first-party surveys and social listening to determine what people want out of connected cars, how their decision journey works when purchasing them, and how people value cars versus their smartphones.
L.E.K. & Huron Consulting Case CompetitionElbert Kim
The Case: Recommend a plan for Lyft ($5 billion) to close its valuation gap against its competitor Uber ($62.5 billion) in the next 10 years.
By the Cash Flow Consultants
Grab is a leading transportation and payment platform in Southeast Asia that has leveraged advances in technology to navigate digitization. It operates in 8 countries and 174 cities, with over 3.5 million rides and 2.3 million driver-partners. Grab aims to disrupt industries through innovations like GrabChat, GrabHitch, and GrabNow, and supports micro-entrepreneurs across 111 cities in Indonesia. The real challenge is not technology itself but how to drive digitization by meeting consumer demand, utilizing new technologies, and providing economic benefits.
The top 5 things planners need to know about self-driving vehiclesChris Hedden
There are numerous stories being written on self-driving vehicles today that are pretty impressive, and to be honest, almost a bit overwhelming.
In fact there are so many angles to the self-driving vehicle arena, that it is hard to know what we should be concerned about as transportation planners.
Inspired by a SlideShare I had seen by Jonathan Rosenberg at Google, my colleague, Dan Krechmer and I thought we would have some fun and talk about this exciting topic in a new way; which not only engages, but also informs.
We then teamed up with artist Ron Basile who brought our words to life; and did a heck of a job with the illustrations.
I hope you enjoy our perspective on this exciting development in transportation.
On-demand Transport Technology Companies around the World - Top 30 PlayersValoriser Consultants
There are number of international players who are setting global footprints and there is also an emergence of many local players in different markets.
Some of these companies are working as Aggregators (Individual taxi owners are covered under one umbrella), Ride Sharers (when you share the rides with someone on short term basis) and Carpoolers (When you share the rides with someone registered under the network).
Check out the details of Top 30 companies which are operating in this area. For any information, please contact info@valoriserconsultants.com
Uber and Lyft both utilize social media platforms like Facebook, Twitter, Instagram, LinkedIn and YouTube to market their ride-sharing services. The document analyzes each company's presence on these platforms, noting things like posting frequency, content strategy, and follower counts. It determines that while Uber succeeds in more formal environments, Lyft wins by taking a fun, entertaining approach that consistently engages customers. Lyft posts new, relevant material on all of its platforms to capture attention in the competitive social media space.
UBER 2.0 Final Presentation - Final Project - IIM Lucknow InternshipArijit Mondal
Uber is introducing an upgraded app called Uber 2.0 to provide an improved customer experience during trips. Uber 2.0 will offer in-car entertainment like monitors with content, newspapers and magazines. It will integrate additional services like bill payments and travel booking. The app aims to address customer needs like boredom, stress and knowing their location by consolidating third-party apps. Uber 2.0 will have subscription plans starting at Rs. 249 monthly and will offer comfort features for senior citizens. The goal is to enhance customer engagement and generate more revenue to reinvest in research and development.
Lyft, a ride-sharing service startup, needed to quickly grow brand awareness and customer engagement across 35 cities. Sum Digital launched over 120 mobile and desktop campaigns on Google AdWords and over 150 campaigns on Facebook Ads using targeting strategies. This digital marketing solution drove month over month growth of 75% in app downloads from Facebook Ads and a total of 480,000 app downloads from Google AdWords and 120,000 from Facebook Ads, helping Lyft expand its business.
Adsota is the number-one mobile advertising and app monetization platform in Vietnam that gives advertisers and deverlopers the power to maximize their earnings through the biggest mobile content distribution platform in Southeast Asia.
Connected Cars: Understanding Drivers In A Connected WorldMRS
This document summarizes research from a survey of over 3,700 connected car drivers across several European countries. It finds that while 60% of buyers consider connected car features important, 40% are unaware of their vehicle's connectivity. It also reports that premium brands have achieved higher awareness of connected features than volume brands, but demonstrates room for improvement across brands. Finally, it concludes that safety, navigation and entertainment are seen as the main benefits but that engagement during sales and on renewals can help carmakers better seize the connected car opportunity.
What does the future of automotive technology mean for us culturally and comm...dwalpole
The document discusses the future of automotive technology and its cultural and commercial implications. As autonomous vehicles become more common, drivers will be freed from driving tasks and able to engage with different technologies inside cars. This presents an opportunity for brands to create new in-vehicle experiences through location-based marketing and real-time bidding. However, there is also cultural distrust of autonomous vehicles and data collection that must be addressed to gain acceptance of new automotive technologies.
The 2017 Imperative for Global Airlines By CellPoint MobileVanessa Horwell
Today’s airlines and travel companies face a market in which innovation is driven externally. The ability to support a range of mobile transactions for their mobile-first passengers will soon emerge as a critical, defining brand characteristic.
In this new travel market, the push for mobile-first strategies and brand DNA must start in the executive suite and filter throughout the entire organization if airlines hope to keep pace with a fast-moving mobile market and its revenue potential. Emboldened by a mobile-centric strategy, airlines will be able to attract more passengers, create more opportunities and paths to purchase, cater to a younger, mobile-focused customer, re-energize their loyalty programs and position themselves for success in the mobile environment.
This report looks at the powerful imperative of mobile-first strategies for payments, loyalty, operations, interactions and airlines' ability to cater to customers who arrive with high expectations.
Uber is launching self-driving cars in Pittsburgh in 2017 and aims to expand globally. However, a recent fatal self-driving car crash raises safety concerns. Uber conducted research and identified target audiences - current users, potential users aware of but hesitant about self-driving cars, and the general public unaware of Uber's plans. The PR plan aims to increase support, awareness and use of self-driving cars through targeted communication and generating positive media coverage.
PANEL: Understanding And Influencing The Car Purchasing JourneyMRS
1) The research found that one-third of car buyers are considering both new and used options when making a purchase.
2) Internet research is the main method used by car buyers, with PCs and laptops being the most used devices for initial research.
3) Car buyers expect to visit multiple dealerships but often only visit one, indicating decisions are made prior to visiting dealerships. There is a perceived negative experience with dealerships that does not always match reality.
The document discusses the future of connected cars and the data they will generate. Connected cars will be able to sync data like vehicle diagnostics, mileage, and entertainment usage to drivers' phones and computers. This data could enable preventative maintenance alerts and more personalized service. However, sharing this data raises privacy issues, as automakers and other companies will want to use it for marketing. For connected cars to be successful, customers will need to understand the benefits of data sharing and feel their privacy concerns are addressed.
Lyft is pursuing a long-term strategy to become the leading provider of autonomous ridesharing services, which are estimated to become a $7 trillion industry by 2050. Rather than focusing on developing autonomous vehicle technology itself, Lyft aims to build the best ridesharing network and leverage partnerships. This will allow it to capture more of the future autonomous ridesharing market as consumers adopt the new technology. In the short term, Lyft is exploring new products and revenue streams like in-car vending machines to improve the passenger experience and increase vehicle utilization.
Who Owns the Future of Mobile Commerce: iPhone vs. Android Smartphones?Mobify
As the mobile market continue to change quickly, it's become increasingly difficult to figure out how to allocate mobile web development resources to maximize impact.
This deck is designed to help you answer the question: should we be focusing our efforts on optimizing for iPhone customers or Android customers first?
The report profiles mobile internet users in India based on a survey of 2,000 users. It finds that over half of mobile internet users are aged 18-24, and 9 in 10 are male. Nearly half have a university education and 2/3rds have full-time jobs. Users frequently download games, videos and music on their mobile devices. The report also finds that mobile internet users have high rates of product ownership and engaging in leisure activities, indicating higher disposable incomes.
Effective Marketing For Your Parking Program - ParkMobileParkMobile LLC
The document provides an overview of effective marketing strategies for a mobile parking app. It details ParkMobile's success with over 13 million users and transactions of $42 billion. It then outlines 7 tips for effective marketing: 1) high impact signage, 2) local media coverage, 3) advertising and promotions, 4) strong digital presence, 5) face-to-face interactions, 6) user engagement through email and notifications, and 7) social media presence. Case studies show how signage increased transactions by 52% in Newark and 288% in Atlanta. With the right marketing, mobile parking apps can drive more usage, revenue, and improve the parking experience.
Riding sharing market is still attractive to players after Uber leave South East Asian market. Many ride sharing apps (local and foreign) are launched for filling in Uber space and competing to Grab in Vietnam market. This survey is conducted to evaluate the awareness of certain Ride hailing apps among Vietnamese and show the comparison of Grab and other apps.
The survey was conducted to over 300 male and female among 20 – 39 years old in HCM and Hanoi, who use ride sharing apps.
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Since smartphone usage becomes more popular in Vietnam, other services are following by creating app version and taxi booking is not an exception. Grabtaxi and Uber have changed the Vietnamese taxi booking method recently. Let's see how the trend is going with Q&Me.
OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities ...ArabNet ME
Talk by OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities
Speaker: Nader Kobeissi, Managing Director, MENA, OnDeviceResearch @naderkob
On Device Research has put together an in-depth piece of research in the month of May 2016 with a nationally representative sample of 1,000 people in the UAE, exclusively for Arabnet, to better understand the Consumer Habits & Awareness of mGovernment as well as usage of Government Apps.
Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media time spent, and smartphone apps alone now capturing roughly half of digital media time.
Why have apps become such a powerful force in our daily media lives? The power of habit. The comScore 2016 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Ride sharing app such as Uber and Grab change Vietnamese way of using the taxies, giving huge impact to the traditional taxi companies. We made the research nearly 641 ride sharing app users in HCM and Hanoi, to see their motivation, usage and occasions as to these ride sharing apps.
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
The document discusses the results of a global survey of 3,011 mobile app users in North America and Europe. Some key findings include:
- 80% of users use mobile apps up to 15 times per day and expect apps to respond within 2 seconds.
- 34% choose apps based on peer reviews and ratings, and app performance is critical for 96% of users.
- 29% experience app issues weekly, and 80% will stop using an app after 3 problematic experiences.
- Poor performance leads to quick app abandonment and negatively impacts brands for many users.
In many years, motorbike is the most popular transportation in Vietnam. With the development of society and economics, people now have many other options for their daily movement, such as rideshare or metro.
This survey is conducted to discover whether the popular of rideshare and metro launching in the future can change driving motorbike frequency or not.
The survey gained opinions from more than 600 respondents in July 2019, among 18 - 45 years old male / female in Vietnam.
The document analyzes data from a survey of 764 smartphone users in Vietnam regarding their mobile app usage habits. It finds that Facebook, Zalo, and YouTube are the most popular and widely used apps, while many users download but stop using utility and food delivery apps. Though few Vietnamese users pay for apps currently, the market provides multiple payment options beyond credit cards with low penetration.
Everything you need to know about the use of mobile, the different mobile platforms, mobile retail and m-commerce, banking and media consumption. Numbers specifically for Belgian population
This document provides an overview of mobile trends in Vietnam in Q3 2016. It summarizes that Android devices make up the majority of the market in Vietnam. Popular messaging apps include Zalo, Facebook Messenger, and Viber. Video streaming is growing rapidly, with the top content being funny videos and live streams. Mobile games and apps in the technology category are the most popular downloads. Mobile advertising spending is increasing significantly as a percentage of total digital ad spending. Common forms of mobile payment in Vietnam include cash on delivery, QR payments, and mobile banking.
Renaud Irminger - Session A: Are airlines ready to connect with travelers?SITA
The document discusses a 2015 survey by SITA on passenger IT trends. The survey investigated the connection between passenger technology usage and emotions, covering 17 countries and over 5,800 respondents. Key findings were that passengers appreciate technology that is useful and want improved mobile services, and that adoption of mobile apps for air travel will increase as passengers are engaged throughout their entire journey. The survey also found room for improvement in mobile adoption rates for air transport activities.
Sharing Economy Service Usage In ThailandDI Marketing
This survey studied sharing economy services in Thailand like Grab and Uber. Key findings include:
- Grab is the most well-known brand in Thailand, with 88% awareness. Facebook is an effective marketing channel.
- GrabTaxi leads the new taxi market with 67% share. 43% of consumers cite frequent promotions as their reason for choosing these services.
- 73% use new taxi services for immediate transportation needs. However, 28% are unhappy with careless drivers.
- 79% use new taxi services like Grab or Uber at least once a month, with 52% typically spending $7.5-10 per ride.
- Most intend to continue using these services, but some may
Key Trends & Metrics from the Local-Sphere in Q1Localogy
Here are the key trends and data points from the local marketing and search space from Q1 2016. Presented by Greg Sterling, this presentation was delivered to an audience of LSA members.
The document presents various statistics that highlight the growing importance and usage of mobile devices. It notes that more people own a mobile phone than a toothbrush, 60% of all web searches are conducted on mobile, and 80% of internet users own a smartphone. It also shares that by 2019, mobile advertising will represent 72% of all US digital ad spending and that mobile video traffic is forecast to grow around 50% per year through 2022.
Take a look at our comprehensive report about Vietnam EC market 2018. The landscape of Vietnam EC market is changing quickly with on-going fierce competition, especially between top players. This comprehensive report provides a closer look into the market characteristics, consumer behaviors and new trends in the market.
Similar to Consumer Experience Management: The Key to Growth in Parking (20)
3. 3
16 Million+
USERS NATIONWIDE
400+
CITIES &
MUNICIPALITIES
125+
UNIVERSITIES
20+
AIRPORTS
9 Million+
MONTHLY
TRANSACTIONS
84%
OF THE TOP 100
METRO AREAS
• Ranked #3 in the Navigation category of the app store only behind
Waze and Google Maps
• Adopted by over 1 in 14 U.S. drivers
• 27% of users engage with the app as they travel to different markets
PARKMOBILE BY THE NUMBERS
4. 4
Part of a Global Mobility Company
Parking | Charging | Ride Sharing | Ride Hailing | Transit
12. 12
What is the top factor when it comes to parking?
• Safety
• Convenience to my location
• Cost
• Amenities
• Attendant on duty
13. 13
Convenience, Price and Safety are the top 3 factors when it
comes to parking
Other (please specify)
Attendant on duty
Amenities (covered garage, handicapped
accessible, security cameras)
Cost
Convenience to my location
Safety
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Source: Parking Behavior Survey, September 2018: What are the key factors when deciding where to park?
14. 14
What do type of parking do people prefer?
• On-street
• Open surface lot
• Gated garage
• Valet
15. 15
Most prefer on-street parking to lots and garages
In a spot on the
street
In an open
surface parking
lot
In a gated
garage
Valet parking Other (please
specify)
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Source: Parking Behavior Survey, September 2018: When you are in a location where you have to pay for parking, where do you prefer to park?
17. 17
Everything about parking sucks
Technical difficulties at the meter
Having to run back and feed the meter
You can only pay with cash or coins
Getting a parking ticket
The price is too high
Parking time limitations
Being able to find an open spot
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
But, finding on-street parking is also one of the
biggest frustrations
77%
Being able to find
open parking is
the biggest
frustration
Source: Parking Behavior Survey, September 2018: What are your top 3 biggest frustrations with parking?
18. 18
People are very interested in an app that would show them
where the available spots are nearby
Source: Parking Behavior Survey, September 2018: How interested would you be in an app that showed you where available on-street parking spots are in your area?
Not at all interested
Not so interested
Somewhat interested
Very interested
Extremely interested
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
80%
are “very” to
“extremely”
interested
19. 19
What percentage of people would
park more than ¼ mile away from
their destination to save money?
20. 20
People aren’t willing to park far away from their destination
to save money
Source: Parking Behavior Survey, September 2018: How far would you park away from your destination in order to save money on parking?
Over 1 mile
1 mile
3/4 of a mile
1/2 of a mile
1/4 of a mile
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
70%
Would walk only
¼ mile at most
22. 22
How long have people had a mobile parking app on their
phone?
• Less than 1 year
• 1-2 years
• 3-4 years
• 5+ years
23. 23
Mobile Parking Apps are still relatively new to consumers
Source: Parking Behavior Survey, September 2018: How long have you been using a mobile app to pay for parking?
+5 years
3-4 years
1-2 years
Less than 1 year
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
76%
of mobile parking app
users have only been
using the app for 2
years or less
25. 25
17 or younger
18-20
21-29
30-39
40-49
50-59
60 or older
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Mobile Parking Apps are not just for “young people” anymore
Source: Parking Behavior Survey, September 2018: What is your age?
38%
of mobile app
users are 50+
26. 26
How often do people use a mobile parking app?
• Every day
• A few times a week
• Once a week
• A few times a month
• Once a month
• Less than once a month
27. 27
People use the mobile app frequently
Source: Parking Behavior Survey, September 2018: How many times a month do you pay for parking?
Every day
A few times a week
About once a week
A few times a month
Once a month
Less than once a month
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
75%
Use an app to park
at least a few times
each month
29. 29
People who have used a mobile app to pay for parking,
generally prefer it…
Source: Parking Behavior Survey, September 2018: What is your preferred method of paying for parking?
Calling an 800 number
Other (please specify)
Paying an attendant
Cash/coins at a meter
Credit card at a meter or kisok
Mobile app
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
76%
Prefer to pay for
parking with a
mobile app to other
methods
30. 30
100% - I pay with an app every time I park
75% - I pay with an app most of the time
50% - I pay with an app half of the time
25% - I don't pay with an app very often
0% - I almost never pay with an app
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
…And pay with the app most of the time.
Source: Parking Behavior Survey, September 2018: How often do you pay for parking with an app versus paying at a meter or kiosk?
81%
Pay for parking
with a mobile
app at least half
of the time
31. 31
Not using the app is usually caused by situations where the
app is not accepted
Source: Parking Behavior Survey, September 2018: What is the main reason you would NOT pay with an app, but would pay at the meter or kiosk?
Sometimes I just prefer to pay at the meter
I get nervous paying with the app and I worry
that I will get a ticket
Other (please specify)
I did not have the correct parking app on my
phone and I didn't want to download a new one
Paying at the meter was less expensive
My app was not working at the time
Paying by app was not accepted at the location
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
32. 32
People have confidence paying by app
Source: Parking Behavior Survey, September 2018: What is the main reason you would NOT pay with an app, but would pay at the meter or kiosk?
Sometimes I just prefer to pay at the meter
I get nervous paying with the app and I worry
that I will get a ticket
Other (please specify)
I did not have the correct parking app on my
phone and I didn't want to download a new one
Paying at the meter was less expensive
My app was not working at the time
Paying by app was not accepted at the location
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Only 4% of
respondents were
nervous about getting
a ticket when using a
mobile app
34. 34
Why people use mobile apps for parking
1. Extend time remotely
2. Don’t have to worry about coins for the meter
3. Skip the meter
4. Alerts that let you know when your parking session will expire
5. Find your way back to your car
6. See the streets around you where you can use the app to park
7. Avoid standing in line at a parking kiosk
8. Track all your recent parking activity
9. Save your favorite locations in the app
35. 35
People are extending time frequently
Source: Parking Behavior Survey, September 2018: When you park with a mobile app, how often will you extend the time of your parking session from the app?
Always
Usually
Sometimes
Rarely
Never
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
81%
Will extend at least
”sometimes”
37. 37
While there are multiple parking apps, most only have one
on their phone
Source: Parking Behavior Survey, September 2018: How many different parking apps do you have on your phone?
1
2
3
4
5+
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
63%
Only have 1
parking app on
their phone
39. 39
Most people are not aware that you can make parking
reservations with an app
Source: Parking Reservations Survey, July 2018: Did you know ParkMobile lets you make parking reservations in garages in your area?
No
Yes
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
40. 40
But they are very interested in making a reservation
Source: Parking Reservations Survey, July 2018: Would you be interested in making a parking reservation using ParkMobile?
Extremely interested
Very interested
Somewhat interested
Not so interested
Not at all interested
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
76%
are at least “Somewhat
Interested” in parking
reservations
43. 43
ParkMobile users are using a
range of mobility services
Source: ParkMobile Mobility Survey, April 2019
55%
are using
public transit
54%
are using
ride-hailing
services
40%
are using
scooters
and e-bikes
31%
are using
car sharing
services
44. 44
What percentage of ParkMobile
users are using multiple mobility
services in a given day?
45. 45
And they use them together…
Source: ParkMobile Mobility Survey, April 2019, 561 respondents
use multiple mobility
services in a given day
Use or would use multiple mobility
services when navigating to a single
destination
46. 46
Key Takeaway
Creating a better parking experience is
all about providing more convenience
for the consumer
47. 47
Things You Can Do
• Effectively communication: Good signage
at the parking location and provide
information online
• Leverage new technologies like mobile
apps to provide more convenience
49. 49
Gameday Parking Convenience: Mercedes-Benz Stadium
• Stadium that holds 75,000 people was
only built with 4000 parking spots
• We formed partnerships with 50 parking
facilities around the stadium to sell
gameday inventory
• Fans can buy single game and full
season parking passes
• Waze directs parkers to the ramp of the
parking location, reducing congestion
around the stadium
• Stadium also promoted alternative forms
of transportation – Lyft, MARTA, bicycles
As Jeff mentioned, ParkMobile connects 1 in 15 driver in the US to parking and mobility services in over 500 cities, on street and off
And with more than 500,000 new drivers joining each month, they are looking for better ways to get from A to B
We know this because we asked them, and what we found out was pretty interesting.
Generally, people don’t use the most flattering terms to describe parking.
Implication – Price is important. But it’s not the only thing to promote. Operators should focus on a “convenience” message in signage and marketing – “5 minute walk to the stadium”, “Closest garage to nearby attractions”, etc
On-street parking has the perception of convenience and cost. Operators could get on-street parkers into their lots with messaging – “$8 for 6 hours. cheaper than parking on the street”
28% parking everyday to a few times a week
In the past, people were nervous using a mobile app because there was no “printed ticket” to put on the dashboard, confirming you paid. It seems this mindset has faded and people are confident paying for parking on an app.
This is an important consideration for cities considering a white label. If you do a whitelable, make sure you clearly state that “ParkMobile accepted”
Good opportunity to promote reservations in the garage on tickets and with signage.
One of the most interesting things is that our users, who by definition own or have access to a car, are ALREADY using a range of mobility services well beyond their personal vehicle.
Infact... (next slide)
Our users are using them not in isolation, but together.
(Site stats on slide)
So in essence... (next slide)