- Women brush their teeth more frequently than men, with most people brushing 2 times per day. The most common times are before bed and after waking up. - The majority of people brush for 1-3 minutes, and only 15% replace their toothbrush at least once per month. - Toothbrushes and toothpaste are the most commonly used products, while mouthwash and other items are not widely used yet. - P/S brand has an overwhelming share of the toothpaste and toothbrush market in Vietnam, followed by Colgate and Close Up. Brand is the most important factor when buying toothpaste.

1. Your sub-title here
ベトナムの歯磨き・歯ブラシ調査
P/Sがベトナムでは独占的なシェア

2. Executive summary
• 女性の方が歯を磨く頻度が多め
• 寝る前・起きた後に歯を磨く人が多い
• 1-3分間ほど歯を磨く人が最も多い
• 15%のみが１ヶ月に一度以上の頻度で歯ブラシを交換
• 歯磨き・歯ブラシ以外の製品の利用はまだ一般的でない
• P/Sの利用度が圧倒的に高い。続くのがColgateやClose Upなどのブランド

3. 歯磨きの回数について
10%
69%
18%
3%
15%
69%
13%
2%
1 time 2 times 3 times 4 times and more
Female Male
女性の方が歯を磨く頻度が多め
Q. How often do you brush your teeth in a day? N=511

4. 歯磨きのタイミングについて
94%
20% 22%
44%
66%
9%
80% 79%
56%
34%
Before breakfast After breakfast After lunch After dinner Before going to
bed
No
Yes
寝る前・起きた後に歯を磨く人が多い
Q. When do you brush your teeth usually? N=511

5. 歯を磨く長さについて
8%
66%
23%
4%
Less than 1 min
1-3 mins
4-5 mins
6-10 mins
Over 10 mins
1-3分間ほど歯を磨く人が最も多い
Q. How long do you brush your teeth in average one time? N=511

6. 歯ブラシの交換頻度について
1%
13%
27%
42%
18%
2%
17%
33%
38%
10%
Less than a
month
Every one month Every 2 months Every 3-4
months
Longer than 4
months
Female
Male
15%のみが１ヶ月に一度以上の頻度で歯ブラシを交換
Q. How often do you change your toothbrush? N=511

7. 所有する製品について
83%
68%
35%
18% 16%
9% 8%
Toothbrush Toothpaste Mouthwash Tongue
brush
Dental floss Electric
toothbrush
Interdental
brush
歯磨き・歯ブラシ以外の製品の利用はまだ一般的でない
Q. What of the followings do you use when brushing your teeth? N=510

8. 気になる歯の問題について
32%
62%
58%
62%
33%
44%
43%
0%
27%
56% 56%
52%
32%
46%
40%
2%
Row of teeth Bad breath Decayed
teeth
Color of teeth Periodontal
disease
Tartar Huts when
eating cold
items
Others
Female
Male
口臭・歯の色・虫歯などへの関心が高い
Q. What are the things that you are concerned about your teeth? N=510

9. 歯磨きブランドといえば
P/Sが独占的
Q. Which brand comes up first when you hear "toothpaste“? N=510 By free comment
69%
14%
9%
1%
1% 0%
0%
6%
P/S
Colgate
Close up
Sensodyne
Glister
Aquafresh
Darlie
No answer

10. 歯ブラシブランドといえば
P/Sが独占的
Q. Which brand comes up first when you hear "toothbrush“? N=504 By free comment
57%
18%
1%
3%
1%
0%
0% 0%
19%
P/S
Colgate
Close up
Oral B
Lipzo
Aquafresh
Systema
Engbo
No answer

11. 購入要因について
76%
53%
41%
38%
25%
20% 18%
13% 12% 11%
1%
29%
15%
27%
8% 8%
5%
2% 3% 2% 1% 1%
Important
Most important
factor
Q. Which are important factors when you buy toothpaste? N=508
Q. Which is the most important factor? N=508
ブランドの割合が高いものの、最も気にするのは効果・効能

12. 重要視する効果について
71%
65%
61%
44%
40%
37% 36%
4%
26%
39%
11%
7% 6% 6% 4%
1%
Whitening Prevent
caries
Fresh Anti
bacteria
Remove
plaque
Sensitivity Reduce
gingivitis
Others
Important
Most important
虫歯予防・ホワイトニングなどを重要視
Q. Which effects do you care when you buy toothpaste? N=508
Q. Which effect do you care the most? N=508

13. 歯磨きブランドの認知度・利用度
P/Sの利用度が圧倒的に高い。続くのがColgateやClose Upなどのブラ
ンド
Q. To what extend do you know toothpaste brands below? N=508
69%
25%
19%
8%
8%
5%
5%
5%
7%
5%
22%
58%
54%
18%
21%
10%
7%
7%
13%
9%
6%
9%
15%
23%
25%
15%
15%
14%
21%
20%
3%
7%
9%
18%
17%
17%
15%
13%
21%
14%
1%
2%
3%
34%
29%
53%
59%
61%
38%
51%
P/S
Colgate
Close up
Aquafresh
Sensodyne
Darlie
Bamboo Salt
Crest
Xylitol
Doreen
I use this brand regularly
I have used this brand
before
I know this brand and would
consider to buy
I know this brand and would
not consider to buy
I do not know this

14. 調査概要
 Number of respondents: 511
 Gender: Male / Female (254 males and 257 females)
 Age group: 18 - 49
 Location: Nationwide
 Conducted on March, 2016
49.6%
50.4%
Gender
Male
Female
34.0%
34.3%
31.7%
Age
18-24
25-34
35-49

15. Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
＋ =
Info@qandme.net
Quantitative Survey Qualitative Survey Better Understanding
Understand the consumer
trend and opinions through the
numeric data
Feel the insight of your target
audience through online focus
group of chatting.
You receive both of generic
and deep information easily
with affordable pricing.