ベトナムの歯磨き・歯ブラシ調査
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- Women brush their teeth more frequently than men, with most people brushing 2 times per day. The most common times are before bed and after waking up. - The majority of people brush for 1-3 minutes, and only 15% replace their toothbrush at least once per month. - Toothbrushes and toothpaste are the most commonly used products, while mouthwash and other items are not widely used yet. - P/S brand has an overwhelming share of the toothpaste and toothbrush market in Vietnam, followed by Colgate and Close Up. Brand is the most important factor when buying toothpaste.
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ベトナムの歯磨き・歯ブラシ調査
- 2. Executive summary • 女性の方が歯を磨く頻度が多め • 寝る前・起きた後に歯を磨く人が多い • 1-3分間ほど歯を磨く人が最も多い • 15%のみが１ヶ月に一度以上の頻度で歯ブラシを交換 • 歯磨き・歯ブラシ以外の製品の利用はまだ一般的でない • P/Sの利用度が圧倒的に高い。続くのがColgateやClose Upなどのブランド
- 3. 歯磨きの回数について 10% 69% 18% 3% 15% 69% 13% 2% 1 time 2 times 3 times 4 times and more Female Male 女性の方が歯を磨く頻度が多め Q. How often do you brush your teeth in a day? N=511
- 4. 歯磨きのタイミングについて 94% 20% 22% 44% 66% 9% 80% 79% 56% 34% Before breakfast After breakfast After lunch After dinner Before going to bed No Yes 寝る前・起きた後に歯を磨く人が多い Q. When do you brush your teeth usually? N=511
- 5. 歯を磨く長さについて 8% 66% 23% 4% Less than 1 min 1-3 mins 4-5 mins 6-10 mins Over 10 mins 1-3分間ほど歯を磨く人が最も多い Q. How long do you brush your teeth in average one time? N=511
- 6. 歯ブラシの交換頻度について 1% 13% 27% 42% 18% 2% 17% 33% 38% 10% Less than a month Every one month Every 2 months Every 3-4 months Longer than 4 months Female Male 15%のみが１ヶ月に一度以上の頻度で歯ブラシを交換 Q. How often do you change your toothbrush? N=511
- 7. 所有する製品について 83% 68% 35% 18% 16% 9% 8% Toothbrush Toothpaste Mouthwash Tongue brush Dental floss Electric toothbrush Interdental brush 歯磨き・歯ブラシ以外の製品の利用はまだ一般的でない Q. What of the followings do you use when brushing your teeth? N=510
- 8. 気になる歯の問題について 32% 62% 58% 62% 33% 44% 43% 0% 27% 56% 56% 52% 32% 46% 40% 2% Row of teeth Bad breath Decayed teeth Color of teeth Periodontal disease Tartar Huts when eating cold items Others Female Male 口臭・歯の色・虫歯などへの関心が高い Q. What are the things that you are concerned about your teeth? N=510
- 9. 歯磨きブランドといえば P/Sが独占的 Q. Which brand comes up first when you hear "toothpaste“? N=510 By free comment 69% 14% 9% 1% 1% 0% 0% 6% P/S Colgate Close up Sensodyne Glister Aquafresh Darlie No answer
- 10. 歯ブラシブランドといえば P/Sが独占的 Q. Which brand comes up first when you hear "toothbrush“? N=504 By free comment 57% 18% 1% 3% 1% 0% 0% 0% 19% P/S Colgate Close up Oral B Lipzo Aquafresh Systema Engbo No answer
- 11. 購入要因について 76% 53% 41% 38% 25% 20% 18% 13% 12% 11% 1% 29% 15% 27% 8% 8% 5% 2% 3% 2% 1% 1% Important Most important factor Q. Which are important factors when you buy toothpaste? N=508 Q. Which is the most important factor? N=508 ブランドの割合が高いものの、最も気にするのは効果・効能
- 12. 重要視する効果について 71% 65% 61% 44% 40% 37% 36% 4% 26% 39% 11% 7% 6% 6% 4% 1% Whitening Prevent caries Fresh Anti bacteria Remove plaque Sensitivity Reduce gingivitis Others Important Most important 虫歯予防・ホワイトニングなどを重要視 Q. Which effects do you care when you buy toothpaste? N=508 Q. Which effect do you care the most? N=508
- 13. 歯磨きブランドの認知度・利用度 P/Sの利用度が圧倒的に高い。続くのがColgateやClose Upなどのブラ ンド Q. To what extend do you know toothpaste brands below? N=508 69% 25% 19% 8% 8% 5% 5% 5% 7% 5% 22% 58% 54% 18% 21% 10% 7% 7% 13% 9% 6% 9% 15% 23% 25% 15% 15% 14% 21% 20% 3% 7% 9% 18% 17% 17% 15% 13% 21% 14% 1% 2% 3% 34% 29% 53% 59% 61% 38% 51% P/S Colgate Close up Aquafresh Sensodyne Darlie Bamboo Salt Crest Xylitol Doreen I use this brand regularly I have used this brand before I know this brand and would consider to buy I know this brand and would not consider to buy I do not know this
- 14. 調査概要 Number of respondents: 511 Gender: Male / Female (254 males and 257 females) Age group: 18 - 49 Location: Nationwide Conducted on March, 2016 49.6% 50.4% Gender Male Female 34.0% 34.3% 31.7% Age 18-24 25-34 35-49
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