Most of the people aware that Uber in Southeast Asia has been bought by Grab, the highest awareness come from Vietnam (86%), followed by Indonesia (77%) and Thailand (62%) Find more at: https://dreamincubator.asia/en/insights/

1. STUDY ABOUT RECENT UBER-GRAB MOVE IN
SOUTHEAST ASIA
BY DI-MARKETING (www.dreamincubator.asia/en)
Apr, 2018

2. 1DI Marketing Co., Ltd.
SCOPE OF WORK
 This survey was conducted to study about ride sharing users perception
after Uber in Southeast Asia has been bought by Grab
 Methodology: Online survey
 Fieldwork time: 5 days (05/04/2018 to 09/04/2018)
 Sample size: N = 3,236
 Geography: Vietnam, Thailand, Indonesia

3. 2DI Marketing Co., Ltd.
KEY FINDINGS
• Grab is popular in three countries, however Go-Jek slightly more popular than Grab in Indonesia
• The brand use most often in Vietnam (76%) and Thailand is Grab (45%),
while in Indonesia is Go-Jek (56%)
• Each countries have different reason why they use online transportation, Vietnam use because of
the price is cheaper (75%), Thailand because of more comfortable (68%), and Indonesia because of
more practical (75%)
• Consistently, Daily commute (Hanging out and going to work/ school) is the most often occasion for
using online transport in over 3 countries
• Most of people aware that Uber in Southeast Asia has been bought by Grab, the highest awareness
come from Vietnam (86%), followed by Indonesia (77%) and Thailand (62%)
• Vietnam (71%) and Thailand (54%) will use Grab, while in Indonesia will be split to use Go-Jek
(53%) and Grab (40%)

4. 3DI Marketing Co., Ltd.
VIETNAM, THAILAND AND INDONESIA COMPARISON
KEY FINDING VIETNAM THAILAND INDONESIA
Brand ever used
Grab (93%), Uber (59%),
Mai Linh (27%), Vinasun
(21%)
Grab (63%), Uber (59%),
All Thai taxi (28%), Line
taxi (20%)
Go-jek (84%), Grab (76%),
Uber (44%)
Brand use most
often
Grab (76%) Grab (45%) Go-Jek (56%)
Frequency of usage 1 – 4 times a day (54%)
Once a week up to 2 times
a day (54%)
Once a week up to 2 times
a day (55%)
Reason of usage Cheaper (75%) Comfortable (68%) Practical (75%)
Occasion of usage
To go to mall/ hangout
(51%), To commute work/
college (48%)
To commute work/ college
(56%), To go to mall/
hangout (41%)
To commute work/ college
(63%), To go to mall/
hangout (56%)
Suitable price
For bike is 30 – 60 cent
(46%), For car is 61 – 90
cent (45%)
For bike is 30 – 60 cent
(43%), For car is 30 – 60
cent (41%)
For bike is less than 30
cent (45%), For car is 30 –
60 cent (47%)
News awareness of
Uber sold to Grab
80% 62% 77%
Brand preference
after Uber sold to
Grab
Grab (71%) Grab (54%) Go-Jek (53%), Grab (40%)

5. 4DI Marketing Co., Ltd.
Vietnam = 1,000, Thailand = 1,008, Indonesia = 1,228
DEMOGRAPHIC INFORMATION
GenderAge Occupation
1% 3% 2%1% 1% 2%2% 4% 4%
7%
10% 11%
17%
17%
34%
32% 21%
28%
37%
33%
19%
2%
11%
1%
Vietnam Thailand Indonesia
Over 50 yo 46-50 yo
41-45 yo 36-40 yo
30-35 yo 25-29 yo
18-24 yo Less than 18 yo
45%
60%
45%
56%
40%
55%
Vietnam Thailand Indonesia
Female Male
2% 4% 4%
6% 2%
8%
20% 26% 11%
20% 13%
19%
3% 4% 8%
2% 4% 4%
13%
5% 6%
35%
42% 40%
Vietnam Thailand Indonesia
Office worker
Engineer / doctor / teacher
Job Seeker/ Retired
Housewife
Self-employed
Student
Factory worker
Others

6. 5DI Marketing Co., Ltd.
59%
93%
21%
27%
0%
20%
40%
60%
80%
100%
Vietnam
Uber
Grab
Vinasun App
Mai Linh App
GRAB IS POPULAR IN THREE COUNTRIES, HOWEVER GO-JEK
SLIGHTLY MORE POPULAR THAN GRAB IN INDONESIA
Q. Choose all the online transportation brands you've ever used
N = 1000 N = 1008 N = 1228
55%
63%
28%
20%
0%
20%
40%
60%
80%
100%
Thailand
Uber
Grab
All Thai Taxi
Line Taxi
44%
78%
84%
0%
20%
40%
60%
80%
100%
Indonesia
Uber
Grab
Go-Jek/Go-Car

7. 6DI Marketing Co., Ltd.
18%
36%
8%
76%
45%
36%
6%
19%
56%
0%
20%
40%
60%
80%
100%
Vietnam Thailand Indonesia
Local*
Grab
Uber
GRAB IS THE MOST USED IN VIETNAM AND THAILAND, WHILE IN
INDONESIA THAT IS GO-JEK
Q. Choose the online transport brand you use most often
N = 1000 N = 1008 N = 1228
*Local :
VN (Vinasun, Mai Linh),
TH (Line Taxi, All thai Taxi),
ID (Go-Jek/Go-Car)

8. 7DI Marketing Co., Ltd.
PEOPLE IN VIETNAM MORE OFTEN USE THE ONLINE
TRANSPORTATION THAN THAILAND AND INDONESIA
Q. How often do you use for online transport?
18%
23% 21%
12%
26%
21%
30%
28%
34%
24%
8%
15%
9% 5%
4%
7% 10%
5%
0%
20%
40%
60%
80%
100%
Vietnam Thailand Indonesia
More than 6 times a day
5 - 6 times a day
3 - 4 times a day
1 - 2 times a day
Once a week
Less often than once a week
N = 1000 N = 1008 N = 1228

9. 8DI Marketing Co., Ltd.
2%
18%
35%
30%
38%
49%
27%
68%
1%
58%
43%
53%
75%
61%
61%
55%
EACH COUNTRIES HAVE DIFFERENT REASON WHY THEY USE
ONLINE TRANSPORTATION
Q. Why did you choose to use online transport?
1%
41%
47%
42%
36%
48%
75%
55%
Others
Faster to reach my destination
Safer
Have a lot of promotions
More practical
More efficient
The price is cheap
More comfortable
Vietnam Thailand Indonesia
For Vietnam, “Cheaper price” is the main reason while that is “More comfortable” in Thailand and “More practical” in Indonesia
N = 1000 N = 1008 N = 1228

10. 9DI Marketing Co., Ltd.
0% 0% 0%0% 0% 0%
18%
8% 8%
54%
51%
54%
28%
40%
37%
0%
20%
40%
60%
80%
100%
Vietnam Thailand Indonesia
Very satisfied
Satisfied
Average
Not satisfied
Very dissatisfied
ALL USERS ARE SATISFIED WITH THEIR ONLINE TRANSPORTATION
EXPERIENCE
Q. How satisfied are you with your experience?
N = 1000 N = 1008 N = 1228

11. 10DI Marketing Co., Ltd.
7%
27%
13%
40%
25%
56%
63%
CONSISTENTLY, DAILY COMMUTE IS THE MOST OFTEN OCCASION
FOR USING ONLINE TRANSPORT IN OVER 3 COUNTRIES
Q. For what occasion do you usually use?
Thailand Indonesia
N = 1000 N = 1008 N = 1228
2%
11%
33%
35%
37%
51%
48%
Others
To pick up my children from
school or vice versa
To go out of town
To shop for groceries/ household
needs
To go to tourist attractions
To go to the mall / hangout with
family/ friends/ colleagues
To commute work / college /
school
Vietnam
4%
7%
12%
20%
35%
41%
56%

12. 11DI Marketing Co., Ltd.
30%
43%
19%
24%
12%
7%
46% 45%
74%
0%
20%
40%
60%
80%
100%
Vietnam Thailand Indonesia
Motorbikes and cars
Cars only
Motorbikes only
THAILAND USE CAR ONLINE TRANSPORT LESS THAN VIETNAM
WHILE THIS COUNTRY OWNS THE HIGHER CAR PENETRATION
Q. Select all the vehicles you use for online transportation
N = 1000 N = 1008 N = 1228

13. 12DI Marketing Co., Ltd.
THAILAND ARE MORE WILLING TO PAY THE HIGHER PRICE FOR THE
BIKE ONLINE TRANSPORTATION COMPARED TO OTHER TWO
Q. What do you think the suitable price per KM for bike online
transportation?
28%
11%
45%
46%
43%
40%
17%
40%
11%
9% 6% 4%
0%
20%
40%
60%
80%
100%
Vietnam Thailand Indonesia
More than 90 cents
61- 90 cents
30 - 60 cents
Less than 30 cents
N = 1000 N = 1008 N = 1228

14. 13DI Marketing Co., Ltd.
4%
29%
11%
37%
41%
47%
45%
20%
32%
14%
10% 11%
0%
20%
40%
60%
80%
100%
Vietnam Thailand Indonesia
More than 90 cents
61- 90 cents
30 - 60 cents
Less than 30 cents
WHILE FOR CAR ONLINE TRANSPORTATION, VIETNAM MORE
WILLING TO PAY MORE THAN THAILAND AND INDONESIA
Q. What do you think the suitable price per KM for car online
transportation?
N = 1000 N = 1008 N = 1228

15. 14DI Marketing Co., Ltd.
14%
38%
23%
86%
62%
77%
0%
20%
40%
60%
80%
100%
Vietnam Thailand Indonesia
Yes, I know
No I do not know
MOST OF PEOPLE AWARE THAT UBER IN SEA HAS BEEN BOUGHT
BY GRAB, THE HIGHEST AWARENESS COME FROM VIETNAM
Q. Did you know that Uber in Southeast Asia has been bought by Grab?
N = 1000 N = 1008 N = 1228

16. 15DI Marketing Co., Ltd.
THERE IS TENDENCY OF NEGATIVE IMPRESSION ON UBER/GRAB
MOVED IN SEA, UNLESS THE PRICE IS NOT HIGHER
Q. Tell us what you think about how you agree or disagree with the following
when Uber in Southeast Asia was purchased by Grab?
49%
67%
48%
31%
34%
34%
24%
22%
48%
25%
48%
67%
It would be merit for me because
more comfortable to use Grab
than Uber
It would be demerit for me
because Grab user interface is
more hard to use
Prices will be higher
Online transport monopoly in
Vietnam/ Thailand/ Indonesia
Vietnam Thailand Indonesia
N = 1000 N = 1008 N = 1228
39%
62%
58%
47%
33%
42%
27%
34%
59%
35%
37%
50%
Agree
Neutral
Disagree
42%
52%
38%
33%
32%
41%
24%
28%
55%
45%
58%
65%

17. 16DI Marketing Co., Ltd.
71%
14% 14%
2%
0%
20%
40%
60%
80%
100%
Vietnam
Grab
Public
transportation
Vietnames Taxi
Apps
Other
MAJORITY OF VIETNAM AND THAILAND WILL USE GRAB, WHILE
INDONESIA WILL SPLIT TO GO-JEK AND GRAB
Q. Once you know that Uber in Southeast Asia was bought by
Grab, which transportation do you prefer?
N = 1000 N = 1008 N = 1228
53%
40%
6%
0%
20%
40%
60%
80%
100%
Indonesia
Go-Jek / Go-
Car
Grab
Public
transportation
54%
23%
17%
6%
0%
20%
40%
60%
80%
100%
Thailand
Grab
All Thai Taxi
Public
transportation
Line Taxi

18. 17DI Marketing Co., Ltd.
71%
14% 14%
2%
0%
20%
40%
60%
80%
100%
Vietnam
Grab
Public
transportation
Vietnames Taxi
Apps
Other
7 OUT OF 10 VIETNAMESE WILL CONTINUE USING GRAB BECAUSE
OF THE CHEAPER PRICE
Q. Once you know that Uber in Southeast Asia was bought by
Grab, which transportation do you prefer? and why?
N = 1000
The cost is cheaper 76%
Lots of promotions and bonuses 57%
Many features that make it easy for me (Grab now, Grab
Hitch, etc)
51%
More drivers 46%
The drivers are more polite 39%
Vietnam
Grab

19. 18DI Marketing Co., Ltd.
54%
23%
17%
6%
0%
20%
40%
60%
80%
100%
Thailand
Grab
All Thai Taxi
Public
transportation
Line Taxi
MANY FEATURES BRINGING THE CONVENIENCE AND CHEAPER
PRICE ARE TWO MAIN REASONS FOR CONTINUING TO USE GRAB
N = 1008
Many features that make it easy for me (Grab now, Grab
Hitch, etc.)
55%
The cost is cheaper 50%
Lots of promotions and bonuses 48%
More drivers 41%
The drivers are more polite 41%
Thailand
Grab
Q. Once you know that Uber in Southeast Asia was bought by
Grab, which transportation do you prefer? and why?

20. 19DI Marketing Co., Ltd.
53%
40%
6%
0%
20%
40%
60%
80%
100%
Indonesia
Go-Jek / Go-
Car
Grab
Public
transportation
INDONESIANS WILL USE GO-JEK BECAUSE OF ITS FEATURES AND
USE GRAB FOR THE PROMOTION AND CHEAPER PRICE
N = 1228
Lots of promotions and bonuses 75%
The cost is cheaper 70%
Many features that make it easy for me (Grab now, Grab
Hitch, etc)
68%
More drivers 55%
The drivers are more polite 49%
Indonesia
Many features that make me easy (Go-Food, Go-Send,
etc.)
76%
Products of the nation 62%
The cost is cheaper 59%
More drivers 56%
Lots of promotions and bonuses 54%
Grab
Go-Jek
Q. Once you know that Uber in Southeast Asia was bought by
Grab, which transportation do you prefer? and why?

21. 20DI Marketing Co., Ltd.
• Japan
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City,
Vietnam
o Contact person: Mr. Ho Hai Dang (Country Manager)
o Email: dang.h@di-mktg.com
o Contact number: +84 902-73-9944
• Thailand
o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey, Bangkok
10110, Thailand
o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager)
o Email: sariya.a@di-mktg.com
o Contact number: +66 876 724 832
• Indonesia
o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia
o Contact person: Mr. Hendry Pratama (Country Manager)
o Email: hendry.p@di-mktg.com
o Contact number: +62 21 3005 3541
FEEL FREE TO DROP US ANY QUESTION

22. 21
DI Marketing Co., Ltd.