- A survey of 518 Vietnamese aged 16-49 found that 27% read regularly, with males preferring technology topics and females preferring international novels. - Half read 2 books or fewer in a year. 32% read magazines regularly, especially males aged 25-49. - 16% read newspapers regularly, with Tuoi Tre and Thanh Nien being most popular. Younger people read newspapers at home while older people read them at work.

1. Your sub-title here
ベトナム人の読書習慣について
雑誌・本・新聞に関してのライフスタイル

2. Survey information
• 518 人の16歳〜49歳のベトナム人男女への調査
• 2015年10月実施

3. Executive Summary
• 27%が定期的に読書をしていると回答
• 半数が2冊以下の読書に留まる
• 男性はテクノロジー、女性は主に海外小説
• 32%が雑誌を読むと回答。特に男性25〜49歳までの比率が
高め
• 16%が定期的に読書すると回答
• Tuoi Tre (49%), Thanh Nien (34%) などが人気の新聞
• 若者は家で、年配者はオフィスで新聞を読む

4. 本読みますか？
31%
50%
15%
5%
24%
61%
9%
5%
33%
53%
11%
2%
21%
50%
16%
14%
27%
54%
13%
6%
Regularly Occasionally Rarely Never
Male (16-24)
Female (16-24)
Male (25-49)
Female (25-49)
All
27%が定期的に読書をしていると回答
N=518

5. 今年どのくらい本を読みましたか？
8%
35%
20%
14%
22%
13%
25%
22%
12%
28%
10%
51%
16%
11%
13%
21%
39%
24%
9% 8%
13%
37%
21%
12%
18%
0 books 1 - 2 books 3 - 5 books 6 -10 books More than 10
books
Male (16-24)
Female (16-24)
Male (25-49)
Female (25-49)
All
半数が2冊以下の読書に留まる
N=518

6. よく読む本のジャンルは？
Novel
(domestic)
Novel
(internatio
nal)
Non Fiction Political History Technology Sport
Business /
Money
Cooking
Health /
Medical
Travel Literature
Study (e.g
English
study)
Male (16-24) 31% 25% 22% 13% 18% 35% 18% 13% 9% 20% 11% 10% 16%
Female (16-24) 33% 53% 20% 8% 9% 13% 7% 15% 31% 23% 14% 13% 18%
Male (25-49) 20% 27% 12% 18% 19% 42% 25% 28% 14% 26% 17% 9% 8%
Female (25-49) 40% 42% 20% 10% 14% 10% 2% 16% 35% 27% 12% 13% 6%
All 31% 37% 19% 12% 15% 25% 13% 18% 22% 24% 14% 11% 12%
Male (16-24)
Female (16-24)
Male (25-49)
Female (25-49)
All
男性はテクノロジー、女性は主に海外小説
N=485 (excluding those who do not read)

7. 雑誌読みますか？
26% 30%
44%
27%
32%
74% 70%
56%
73%
68%
Male (16-24) Female (16-24) Male (25-49) Female (25-49) All
Yes No
32%が雑誌を読むと回答。特に男性25〜49歳までの比率が高め
N=518

8. ベトナムの主な雑誌（良く読む雑誌についての自由回答より）
Male
Female
No.1 (16%) No.2 (12%) No.3 (7%) No.4 (5%) No.5 (3%)
No.1 (8%) No.2 (5%) No.3 (5%) No.4 (4%) No.5 (4%)

9. 新聞を読みますか？
14%
48%
29%
9%9%
53%
30%
8%
21%
56%
14%
8%
18%
52%
18%
12%
16%
52%
23%
9%
Regularly Occasionally Rarely Never
Male (16-24)
Female (16-24)
Male (25-49)
Female (25-49)
All
16%が定期的に読書すると回答
N=518

10. よく読む新聞は何ですか？
49%
34%
27%
22%
17% 16% 16%
14%
11%
7%
2%
Tuoi Tre (49%), Thanh Nien (34%)
N=470 (excluding those who do not read newspapers)

11. どこで新聞を読みますか？
64%
31%
12% 12%
0%
8%
68%
19% 20%
12%
15%
2%
71%
30% 30%
2% 2%
5%
44%
17%
39%
0%
14%
1%
58%
27%
24%
6%
9%
3%
At home At cafe At offices At school At beauty
salons
Others
Male (16-24)
Female (16-24)
Male (25-49)
Female (25-49)
All
若者は家で、年配者はオフィスで新聞を読む
N=470 (excluding those who do not read newspapers)

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