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Vietnamese consumers' confidence and self-image

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Are Vietnamese satisfied with their life and country? Which part do they prefer and what is their self-image? The survey revealed the effects of income and living location

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Vietnamese consumers' confidence and self-image

  1. 1. Your sub-title here Vietnamese consumer confidence and self-image Their view of satisfaction and images of Vietnamese
  2. 2. Survey information • 504 Vietnamese male/ female among 18-39 years old in HCM and Hanoi • Conducted on Dec, 2015
  3. 3. Executive Summary • Vietnamese are optimistic about their future • Vietnamese like their food and nature the most, while not satisfied with its infra and education • More than 60% of Vietnamese think Vietnamese are diligent • Those with higher income are more satisfied about the current life, as well as having more optimistic view on the future • Japan is the country with highest popularity while China is the worst
  4. 4. Consumer Confidence
  5. 5. Life satisfaction (Current and Future) 0 1 2 3 4 5 6 7 8 9 10 Current in 12 month expectation Future perspective is more optimistic Q. How much are you satisfied with your current life / How do you think your life will be in 12 month Current Average 5.7 Future Average 6.3
  6. 6. Life satisfaction (Current and Future) 2 Q. How much are you satisfied with your current life / How do you think your life will be in 12 month Future perspective Currentsatisfaction Negative (0-4) 18% Average (5-7) 47% Positive (8-10) 35% Current – Dissatisfied Future – Dissatisfied 14% Current – satisfied Future – positive 18% Current – average Future – positive 16% 1% Current – satisfied / Future – average 4% Current – average Future – average 33% Current – dissatisfied Future – average 10% Current – average Future – negative 4%
  7. 7. Life satisfaction (by profile comparison) Those with higher income shows more positive attitude Q. How much are you satisfied with your current life / How do you think your life will be in 12 month 5.5 5.9 5.8 5.6 5.3 6.4 6.1 6.7 6.8 6.2 6 7 0 1 2 3 4 5 6 7 8 HCM Hanoi 列1 Male Female <5M Income >5M Income Current Life Fute Life
  8. 8. 28 % 22 % 49 % 56 % 23 % 22 % Female Male Negative Average Positive Future perspective is more optimistic Q. How much are you satisfied with your current life / How do you think your life will be in 12 month 22 % 13 % 44 % 51 % 35 % 36 % Female Male Negative Average Positive Life satisfaction (by profile comparison) 30 % 20 % 49 % 55 % 21 % 25 % HCM Hanoi Negative Average Positive 22 % 13 % 47 % 47 % 31 % 39 % HCM Hanoi Negative Average Positive Current Future Current Future
  9. 9. Vietnamese Characteristics
  10. 10. What Vietnamese like about the country 54% 45% 35% 25% 18% 11% 10% 8% 3% 3% 2% 2% 53% 41% 44% 36% 19% 6% 14% 3% 4% 3% 3% 2% HCM Hanoi Food are the best. Hanoi has higher ratio for traditions Q. What parts do you like about Vietnam (MA, up to 3)
  11. 11. What Vietnamese do not like about the country 43% 39% 37% 29% 19% 11% 9% 8% 7% 6% 5% 2% 45% 45% 39% 25% 15% 18% 6% 4% 6% 5% 9% 3% HCM Hanoi Infra and education are the two items of dissatisfactions Q. What parts do you not like about Vietnam (MA, up to 3)
  12. 12. What Vietnamese are proud of 4 3 4 11 18 35 35 37 63 64 87 115 131 Others(Politics, Calm, Soccer, Ao Dai) Agriculture Independence Resource Patoriotism Food Nature Place/ Landscape Security/ Peace/ Stability Culture People's characteristics Tradition History History, tradition and people are the best three Q. Compared with other countries, what features can Vietnam be proud of (free comments)
  13. 13. Vietnamese image 73% 63% 59% 56% 55% 54% 52% 44% 43% 40% 39% 34% 33% 29% 66% 54% 56% 38% 51% 51% 50% 46% 32% 34% 33% 20% 29% 35% HCM Ha Noi Diligent is the most usual image Kind and untrustworthy are more common in HCM Q. How do you think about Vietnamese (MA, up to 3)
  14. 14. Good / bad aspects of Vietnamese Good Bad Diligent 53% Diligent 58% Humorous 31% Smart 32% Creative 31% Creative 22% Smart 29% Torelant 22% Torelant 25% Humorous 20% HCM Hanoi Q. What are the good aspects of Vietnamese / What are the bad aspects of Vietnamese (MA, up to 3) Noisy 39% Inefficient 30% Cunning 35% Noisy 41% Inefficient 33% Cunning 25% Untrustworthy 20% Impolite 26% Untrustworthy 19% Impolite 31% HCM Hanoi Vietnamese think diligent is good, noisy is bad aspect of them Humorous are common, and Cunning are less common in HCM
  15. 15. Feeling on country
  16. 16. Feeling on Vietnam 18% 18% 21% 12% 13% 43% 48% 39% 32% 37% 22% 19% 27% 36% 32% 4% 4% 5% 11% 9% 13% 11% 9% 9% 9% Strongly agree Agree Average Disagree Strongly disagree I like my country I would like to contribute myself to development of this country I’m proud of being Vietnamese I’m anxious about the future of Vietnam I think Vietnam’s future will be blight More than 60% of Vietnamese like their country and have intention to contribute to development of their country
  17. 17. 18% 18% 18% 17% 18% 18% 17% 43% 46% 40% 44% 43% 39% 49% All Female Male HCM Hanoi <5M income >5M incomeStrongly agree Agree Female and People who have high salary like Vietnam more Q. Do you like your country? Vietnamese feeling - I Like my country 61% 64% 58% 61% 61% 57% 66%
  18. 18. Vietnamese feeling - Contribution to Vietnam Female and people in Hanoi or have high salary intend to contribute to Vietnam Q. Would you like to contribute yourself to your country 18% 17% 18% 15% 20% 18% 17% 48% 51% 45% 48% 49% 46% 51% All Female Male HCM Hanoi <5M income >5M income Strongly agree Agree 66% 63% 63% 69% 64% 68%68%
  19. 19. 21% 20% 22% 18% 24% 21% 21% 39% 40% 38% 41% 37% 37% 41% All Female Male HCM Hanoi <5M income >5M income Strongly agree Agree 60% 60% 60% 59% 61% 59% 61% Vietnamese feeling - Proud of being Vietnamese People who have high salary tend to be proud of being Vietnamese Q. Are you proud of being Vietnamese
  20. 20. 12% 11% 13% 13% 11% 13% 11% 32% 32% 32% 31% 33% 35% 29% All Female Male HCM Hanoi <5M income >5M income Strongly agree Agree 44% 43% 45% 44% 47% 44% 40% Vietnamese feeling - Anxious about country People who have low salary are more anxious about country’s future Q. Are you anxious about the future of Vietnam
  21. 21. 13% 12% 15% 12% 15% 14% 12% 38% 39% 36% 41% 35% 36% 40% All Female Male HCM Hanoi <5M income >5M income Strongly agree Agree Vietnamese feeling - Future of Vietnam More people in HCM think Vietnam have bright future Q. Do you think Vietnam’s future will be bright 51% 51% 51% 52% 49% 50% 52%
  22. 22. Foreign country images 7% 7% 7% 8% 9% 14% 29% 32% 30% 29% 41% 10% 11% 15% 13% 16% 30% 38% 37% 39% 41% 39% 36% 68% 66% 66% 64% 48% 30% 27% 30% 26% 18% 25% 11% 9% 10% 8% 6% 2% 3% 3% 2% 23% 3% 2% 3% 2% China Cambodia Indonesia Laos Philippines Thailand America Singapore France Korea Japan Like it very much Like it Average Do not like it Do not like it at all 80% answer they like Japan. 48% answer they don’t like China Q. How do you think about Vietnamese? (% of agree)
  23. 23. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.

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