This survey was conducted to understand motorbike maintenance behavior in Vietnam. The survey found that Honda is the top motorbike brand in Vietnam, comprising 74% of the market. Most respondents take their motorbike for maintenance between 1000-3000 kilometers or every 1-3 months. The majority have their maintenance done at brand service shops or local repair shops. Castrol is the most popular oil brand, while Casumina is the most popular tire brand, especially in Ho Chi Minh City.

1. Q&Me is online market research provided by Asia Plus Inc.
Motorbike maintenance in Vietnam
Asia Plus Inc.

2. Objective
Motorbike is the main transportation in Vietnam.
This survey was made with an intention to
understand Vietnamese motorbike maintenance
behavior.
The survey was conducted to 529 male &
female among 18-39 years old in HCM & Hanoi
in Jan 2018

3. Motorbike maintenance behavior in Vietnam

4. Motorbike brands in use
Honda is the top brand Vietnam with 74% market share, and extremely strong
in north
Q. What is the motorbike brand that you use most often?
Honda
74%
Yamaha
19%
Total
69%
86%
69%
23%
11%
24%
HCM
Ha Noi
Other cities
By city
Honda Yamaha Suzuki SYM Piaggio

5. 26%
38%
21%
14% 1000 kilometers
2000 kilometers
3000 kilometers
5000 kilometers
Others
11%
36%
31%
15%
7% Once every month
Once every 1 - 3 months
Once every 3 - 6 months
Once every 6 months
Once a year
Q. Which kilometer mark/ time period that you take your motorcycle to maintenance?
55%
32%
20%
Only when motorbike has issues
Based on the kilometers
Based on the time
How to check the maintenance timing
How often do you checkHow do you check?
By Kilometers
By time

6. Location for motorbike maintenance
67% 70% 64% 69%
62%
69%
62% 63%
83%
33% 30% 36% 31%
38%
31%
38% 37%
17%
Total Male Female HCM Ha Noi Others Lower
Income
Middle
Income
Upper
Income
Brand service shop Local repair shop
Upper income people prefer to take their motorbike to brand service shop for
maintenance than other classes
Q. Which place do you often maintenance your motorcycle?

7. Q. Why do you choose this location?
Bought from
this shop
Nearby
location
Good
service
quality
Reasonable
cost
Know the
staff
Motorbike
official store
Brand
specialty
Recommend
ed by
friends
/relatives
Due to big
size
Comfortable
atomospher
e
Total 50% 42% 39% 29% 19% 18% 16% 10% 5% 5%
Male 52% 39% 42% 32% 17% 18% 14% 8% 5% 6%
Female 48% 45% 36% 26% 20% 18% 17% 11% 7% 5%
18-24 51% 42% 35% 30% 14% 16% 11% 10% 5% 4%
25 - 29 48% 38% 46% 30% 19% 16% 16% 9% 6% 7%
30-39 50% 46% 38% 28% 24% 23% 21% 10% 6% 6%
Maintenance shop decision factors
The shops that bikes were bought tend to be used for maintenance as well

8. Behaviors of oil and tire maintenance

9. Experiences of oil and tire exchange
Exchange frequency goes up as years go by
Q. Since you purchase the bike, have you exchanged oil/ tire?
86%
99% 99% 99% 100%
< 1 year 1 - 2
years
2 - 3 years 3 - 5 years > 5 years
Oil
53%
72%
86% 87%
97%
< 1 year 1 - 2
years
2 - 3 years 3 - 5 years > 5 years
Tire

10. Buying Behavior
Male tends to choose the brand on their own
Q. Do you choose the brand by yourself or choose the brands that was suggested by the motorbike mechanic?
53%
62%
43%
35%
29%
42%
12% 9% 15%
Total Male Female
Oil
I use what is rcommended
I chose from what are recommended
I chose it
48% 56%
37%
40%
35%
47%
12% 10% 15%
Total Male Female
Tire
I use what is rcommended
I chose from what are recommended
I chose it

11. Popular tire and oil brand
Castrol is dominant for oil. Casumina is no.1 for tire
Q. Which oil/ tire brands do you tend to choose?
76%
17%
16%
13%
6%
6%
5%
5%
2%
2%
1%
1%
Castrol
Caltex
Total
Shell
Valvoline
Motul
BP
Repsol
Victor
AP Sài Gòn
Idemitsu
Liqui Moly
Oil Brands
29%
20%
20%
19%
19%
16%
9%
5%
3%
3%
2%
Casumina
Bridgestone
Michelin
Dunlop
Yokohama
Maxxis
Firestone
IRC
Pirelli
Others
Continental
Tire Brands

12. Popular oil brand (by city)
Castrol Caltex Total Shell Valvoline Motul BP Repsol AP Sài Gòn Victor
Total 76% 17% 16% 13% 6% 6% 5% 5% 2% 2%
HCM 76% 16% 17% 21% 5% 9% 8% 5% 5% 2%
Ha Noi 77% 18% 18% 11% 9% 4% 4% 2% 0% 1%
Others 75% 16% 12% 5% 6% 3% 2% 7% 2% 3%
Q. Which oil brands do you tend to choose?
Castrol is dominant nation-wide

13. Popular tire brand (by city)
Casumina is very popular in HCM while Bridgestone has better share in Hanoi
Casumina Michelin
Bridgeston
e
Yokohama Dunlop Maxxis Firestone IRC Pirelli Others
Continenta
l
Total 29% 20% 20% 19% 19% 16% 9% 5% 3% 3% 2%
HCM 41% 26% 18% 22% 16% 18% 8% 5% 3% 2% 3%
Ha Noi 18% 18% 29% 17% 23% 10% 10% 2% 5% 6% 2%
Others 25% 15% 11% 16% 16% 20% 7% 7% 2% 2% 1%
Q. Which tire brands do you tend to choose?

14. Reason to exchange tire
More reasons for worn tires when years go by
Q. Why did you exchange tire?
Had flat-tire Tire got worn Tune up my bike
Part of regular
maintenance
Others - please
specify
Total 63% 62% 15% 9% 1%
< 1 year 75% 33% 15% 15% 0%
1 - 2 years 63% 57% 11% 8% 1%
2 - 3 years 59% 65% 17% 9% 1%
3 - 5 years 67% 59% 13% 13% 1%
> 5 years 58% 79% 17% 6% 0%

15. Place to Exchange
65%
45%
20%
6%
5%
At brand maintenance
service shop
At local repair shop
At local washing shop
Help from Friends/ Relatives
Exchange by myself
Exchange Oil
65% rely on brand service shop to exchange oil while only 57% exchange tire
at brand service shop
Q. Where did you exchange oil/ tire?
64%
57%
17%
5%
1%
At local repair shop
At brand's maintenance
service shop
At repair vendor on the street
Help from Friends/ Relatives
Exchange by myself
Exchange Tire

16. AUDIENCE PROFILE

17. Respondent profile (N=529)
Gender
Male, 51%
Female,
49%
18-24, 40%
25-29, 29%
30-39, 31%
Age
HCM, 38%
HN, 35%
Other
cities, 26%
City
Household income
Lower
Class, 30%
Middle
Class, 49%
Upper
Class, 21%
* Lower Class: under 10M VND
* Middle Class: from 10-25M VND
* Upper Class: over 25M VND

18. Q&Me – About Online Market Research Services

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0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City

21. Process for the quality assurance
Questionnaire
based on the
exact profile
• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
• Remove Fake
questions hit
users
• Remove
Contradicted
answer users
• Take out straight
answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
the experienced
researchers
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researchers will
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relevance as well
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22. Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI
Evaluation for our quality assurance

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