More and more Vietnamese parents are conscious what their kids eat. How Vietnamese children eat each meal and what their parents think. Let's discover it through Q&Me service!
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
Vietnam is one of the biggest instant noodle market in the world. We had investigated the store share by counting the store share of the major retail channel
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
It is often said that there are many beautiful women Vietnam. However, 53% take attention to beauty without spending enough money. How then do they maintain their beauty? Q&Me reveals the fact
BBQ is one of the most popular foods for family / friends gatherings in Vietnam and the numbers of BBQ shops are on the increase.
This survey was made to have the good understanding as to the user behaviors of eating BBQ.
The survey was conducted to 580 respondents in HCM / Hanoi who eat BBQ.
- 51% has hot water environment in bathroom
- Female washes her hair once per 2-3 days
- Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)
- 57% of female care about the smells after wearing helmet
- More than 30% leaves it after washing hair
- Supermarket (70%) and Grocery store (56%) are the common channels
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
Vietnam is one of the biggest instant noodle market in the world. We had investigated the store share by counting the store share of the major retail channel
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
It is often said that there are many beautiful women Vietnam. However, 53% take attention to beauty without spending enough money. How then do they maintain their beauty? Q&Me reveals the fact
BBQ is one of the most popular foods for family / friends gatherings in Vietnam and the numbers of BBQ shops are on the increase.
This survey was made to have the good understanding as to the user behaviors of eating BBQ.
The survey was conducted to 580 respondents in HCM / Hanoi who eat BBQ.
- 51% has hot water environment in bathroom
- Female washes her hair once per 2-3 days
- Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)
- 57% of female care about the smells after wearing helmet
- More than 30% leaves it after washing hair
- Supermarket (70%) and Grocery store (56%) are the common channels
The increase of convenience stores (CVS) has changed the eating style of Vietnamese, in a way that they start to eat at eat-in space of the shops.
This survey is conducted in order to find out the usage of eat-in space at CVS in HCM. The survey report is consist of the two methods as follows
- 46% drink coffee after walking up, and 1/3 use it to refresh themselves
- 60% drink coffee more than once / day, 36% drink instant coffee daily
- Only 14% drink coffee black. 86% put either sugar, milk or both
- 43% drink instant coffee most. 56% regularly drink instant coffee
- Main reason why instant coffee is taken is by its quickness and easiness
- Nescafe is the best brand in terms of the recognition (86%) and share
Statistic data as to the number of retail shops in Vietnam. The document covers the number of retails in the respective segment among HCM, Hanoi and others
Vietnam is known as the country of good diet. On the other hand the number of fast food chains are on the increase especially in HCM and Hanoi. Take a look at our survey to find out Vietnamese behaviors of eating fast food as well as popular chains.
Vietnam retail store landscape is in the modest change, with the number of modern trade stores are on the increase.
This report was made with an intention to summarize the trend of modern trade by categories, by knowing the store numbers of the major players.
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
Vietnamese attentions‘ to the environmental issues get higher as there are many issues that affect their daily lives.
This survey was made with the intention to understand Vietnamese concerns over the environmental issues, and their actions for the protections.
The survey was conducted among 792 Vietnamese from 18-49 nation-wide.
The number of convenience store in Vietnam in on the rapid increase, especially the urban area like Ho Chi Minh. Let us see the brand perception and how the channels are used in Vietnam, through our quantitative survey.
How does Vietnmaese singles cook / eat out usually? Q&Me has investigated their life of diet, as well as their differences of thoughts among cooking between male / female
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
Vietnam's consumer market is on the rapid increase. This time, we focus on youth in HCM and Hanoi as they are the center of consumer market. How does Vietnamese youth in urban area live, spend and value their lives?
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
Vietnamese are considered to be very health conscious. Their concerns currently lead to the increased demand of exercises. Let us take a look at the voice of the customers about their health consciousness and interests in work out
The increase of convenience stores (CVS) has changed the eating style of Vietnamese, in a way that they start to eat at eat-in space of the shops.
This survey is conducted in order to find out the usage of eat-in space at CVS in HCM. The survey report is consist of the two methods as follows
- 46% drink coffee after walking up, and 1/3 use it to refresh themselves
- 60% drink coffee more than once / day, 36% drink instant coffee daily
- Only 14% drink coffee black. 86% put either sugar, milk or both
- 43% drink instant coffee most. 56% regularly drink instant coffee
- Main reason why instant coffee is taken is by its quickness and easiness
- Nescafe is the best brand in terms of the recognition (86%) and share
Statistic data as to the number of retail shops in Vietnam. The document covers the number of retails in the respective segment among HCM, Hanoi and others
Vietnam is known as the country of good diet. On the other hand the number of fast food chains are on the increase especially in HCM and Hanoi. Take a look at our survey to find out Vietnamese behaviors of eating fast food as well as popular chains.
Vietnam retail store landscape is in the modest change, with the number of modern trade stores are on the increase.
This report was made with an intention to summarize the trend of modern trade by categories, by knowing the store numbers of the major players.
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
Vietnamese attentions‘ to the environmental issues get higher as there are many issues that affect their daily lives.
This survey was made with the intention to understand Vietnamese concerns over the environmental issues, and their actions for the protections.
The survey was conducted among 792 Vietnamese from 18-49 nation-wide.
The number of convenience store in Vietnam in on the rapid increase, especially the urban area like Ho Chi Minh. Let us see the brand perception and how the channels are used in Vietnam, through our quantitative survey.
How does Vietnmaese singles cook / eat out usually? Q&Me has investigated their life of diet, as well as their differences of thoughts among cooking between male / female
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
Vietnam's consumer market is on the rapid increase. This time, we focus on youth in HCM and Hanoi as they are the center of consumer market. How does Vietnamese youth in urban area live, spend and value their lives?
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
Vietnamese are considered to be very health conscious. Their concerns currently lead to the increased demand of exercises. Let us take a look at the voice of the customers about their health consciousness and interests in work out
Vietnam house visit to the wealthy family in Ho Chi Minh. Please take a look at their lifestyle. He is very safe conscious about food and has the house gardening
The increasing number of smartphone had made more female take photos, especially selfies. The survey shows the Vietnamese trend of how the ladies take photos and what post actions they make
Vietnam is considered to be one of the country that female takes the active role in society. According to the report by Mastercard, Vietnam is ranked as top 5 in terms of female social advancement. Q&Me takes the survey among 580 full-time workers to see how they see the work capability difference between male and female
Working for Japanese game company and living with his family. We focused on how 24-year-old Vietnamese man lives every day and what he thinks. House visit report by Q&Me Vietnam Market Research.
Vietnam is one of the country with the highest attention from beer brands. The market is on the grow, while the developed countries show the sign of the market shrinking. The survey shows the brand images of the respective beer companies in Vietnam, analyzed from our quantitative survey conducted in HCM and Hanoi
Vietnam has two airline companies – Vietnam Airlines and VietJet. How are those company perceived by Vietnamese? Q&Me conducted the survey to those who have taken the flight in last 12 months.
As HCM has many shopping malls existing for the moment, people in this area tend to come here more often and have many different type of activities. Let's figure out which shopping malls are popular now and what people often do there with Q&Me.
Although Vietnamese love Facebook and smartphones are everywhere, enterprises fail to leverage this opportunities and rely on traditional media approach. Q&Me by Asia Plus Inc has gone through multiple analysis how to narrow this gap and approach users via social media
Vietnamese love photos and it has been accelerated due to the increasing ownership of smartphones. Take a look at our research data to understand how they enjoy their lives of photos.
Program designed for Children in Bowling Green, Kentucky to promote healthy living. Program was later entitled "STEP Nutrition" and was implemented August 2009
The Gift of Covid-19 pandemic -
More Playtime with Dad
Sharing load of household chores with your partner (wife)
Co parenting and Co working are becoming more evident – 91% of fathers think that they should also help a lending hand in household chores
COVID has also transitioned “Spotlight on tomorrow” to “Spotlight on present”. Presently fathers are more stressed for their child's education than to focus on saving as in Pre-COVID times.
Gifting and having feast at home amidst the pandemic restrictions are the new ways to connect and celebrate with your kids along with your own fathers – so it’s the bonding of generations - a grandfather – a father – a kid. The biggest lesson that the pandemic has taught us - the value of family life.
A snapshot of hunger in Brown County, including food security and pantry usage statistics and low-income families' barriers to accessing nutritious food.
Insights from formative research from Bihar and Uttar Pradesh on maternal die...POSHAN
This presentation was made by Dr. Sebanti Ghosh (Alive & Thrive) in the session on 'Implementation research on delivery of interventions during pre-pregnancy through lactation' at the POSHAN Conference "Delivering for Nutrition in India Learnings from Implementation Research", November 9–10, 2016.
For more information about the conference visit our website: www.poshan.ifpri.info
Are consumer attitudes toward cooking at home changing? Do people enjoy cooking or are there any significant barriers that prevent people from cooking?
Are consumer attitudes towards cooking at home changing? Do people enjoy cooking or are there any significant barriers that prevent people from cooking?
Commuting Concerns & Transporting K-12 School Choice StudentsEdChoice
We combined the key findings from two of our 2020 research reports evaluating families' concerns with transporting their kids to school and which state transportation laws support (or lack support for) school choice students.
DX has been one of the buzz work in marketing to make the operation more agile and transparent for the better productivity.
This research was conducted in order to understand the digitalization implementation in the operation of enterprises and retails, based on our interviews with 100 corporations.
The research was conducted in May, 2022.
About the DX tool from Asia Plus, please find it here
https://fieldcheck.biz
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (MPI)
Vietnam consumer price index data (MPI)
Vietnam core inflation data (MPI)
Vietnam import amount data from (MPI)
Vietnam export amount data from (MPI)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (MPI)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (MPI)
This report was updated in January 2022.
Social media is what Vietnamese use for the versatile objective including communication with friends, trend watching, online entertainment etc. This survey was intended to clarify the social media popularities, user profile and the service characteristic differences.
This survey was conducted among 18-44 years old male and female of 600 respondents in January 2022.
Car is one of the item that Vietnamese wish to have when they have better economical status. The attention to the electric car goes up even in Vietnam. This survey is conducted in order to find out the potentiality and images of the electric car in Vietnam.
This survey was conducted among 235 samples in Vietnam who recognize electric car and motorbike. The survey was conducted in March 2022.
The usage of online delivery has been accelerated by the social distancing resulted from Covid-19. Consumers became digitalized in terms of how they get the foods during the pandemic. This report will show the trend of the food and drink delivery service as well as the popularity of delivery apps in Vietnam.
There was a similar survey conducted in Dec 2020, after one year, this survey is made again to understand the change of this field.
This survey was conducted among 660 people in 18-40 years old in Hanoi, HCMC and Da Nang in Dec 2021.
Vietnam overcame the severe lockdown and social distance policy to go into the living of “with corona”. The restrictions in terms of transportation or business operation gradually came back to normal.
This survey was made with an intention to understand Vietnamese behaviors and opinions toward Tet, the first annual ceremony after the severe social distancing.
This survey was conducted among male and female of 18 - 49 years old of 650 respondents in November 2021.
Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles.
This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam.
This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.
Vietnamese came to have more time at home during the lockdown period. Their time to go outside for shopping, entertainment, chatting has been replaced by the home activities.
This survey was made in order to understand how their leisure time is used during Covid and particularly pay attention to the usage change of social media.
The survey was held in September 2021.
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in September 2021
Remote work becomes as the new standard due to Covid-19. Most of the office workers are instructed to work from their home due to the pandemic.
This survey was made in order to understand their satisfaction / dissatisfaction in remote work and their preference of the work after the pandemic.
The survey was held 307 respondents who work full-time at the office.
The survey was held at August, 2021
Vietnam has a tremendously high penetration of motorbike. On the other hand, the car industry keeps growing and the enthusiasm in purchasing the car is getting higher, endorsed by the growth of the economy and the general revenues.
This survey is intended to find out the current frustration or issues with motorbike, while finding out the motivations and the types of the cars that they wish to have.
This survey was conducted among 20 years old and above of 381 samples in July, 2021.
Nowadays, celebrities play an important role in consumer’s behaviors, especially young people. This report is made to find out who are favored by Vietnamese in terms of actor, singer and atheles.
This survey was conducted among nearly 600 male and female in nationwide in June 2021.
This survey focuses on Vietnamese language learning habits. The report is the summary of:
What languages are Vietnamese people learning and which one is the most learned?
The average time they spend learning a foreign language weekly
The most popular learning methods
Where do they learn a foreign language? (popular language centers, online learning platforms,...)
The reason they learned that foreign language
This survey was conducted in June, 2021, from those who study languages
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in Jun 2021
With the rise of the Internet, online travel agencies has been one of the most dramatic examples of the digital transformation.
This survey was made in order to better understand the online booking behaviors of Vietnamese people.
This survey was conducted among 319 respondents who use online for booking hotels, transportation or package for travelling.
The survey was conducted in June 2021.
It has been almost a decade of the disruptive innovation in transportation Vietnam that radically changed the travel habit of the consumer.
The aim of the this report is to understand the usage of the user between traditional and ride-hailing services (car & bike) and reasons for their selection.
This survey was conducted among 16 years old and above of 890 sample in May 2021.
Doing exercise is an important part of people’s daily day. With the growth of Vietnamese economy, health / exercise is one of the items that Vietnamese put their investment on, with their increased interests in physical and mental benefits.
This survey was made in order to understand exercise behaviors of Vietnamese people. This survey was conducted among 1406 respondents who make exercises on the regular basis
The survey was conducted in May, 2021
As the economy in Vietnam grows, Vietnamese have more opportunities to get to know the different variety of enterprises.
This survey was made in order to figure out the corporate image by “country”, to illustrate the corporate characteristics.
This survey was conducted among Adult 18+ of 650 samples in April 2021.
Vietnamese are the young population where the average age of the nation is no more than 30 years old. Thus, what they like / dislike could be unique and different.
This survey was made to understand what behaviors are considered unfavorable for Vietnamese, in general and specifically among each gender.
This survey was conducted among more than 1000 people aged 18 and above in April, 2021.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
2. Survey information
• 194 Vietnamese male/ female among 24-45 years living
in HCM or Ha Noi
• Conducted on Dec, 2015
3. Executive summary
• In the morning, kids in HCM tend to eat food prepared by
school, and kids in Ha Noi tend to eat out with parents
• For lunch, food served by school is common
• Kids in primary school are allowed to eat instant noodles
much frequently
• 69% of kids are given allowance
• Half of parents let kids eat what they want
• Many young and elder parents want kids to eat rice and
products from milk
5. Breakfast for children
43% of children in HCM are served by school, and 29% in Hanoi eat
out with their parents
Q. How do your children take breakfast mostly? (on weekdays), N=194
43%
19%
15%
12%
8%
3%
1% 0%
16% 15%
18%
12%
29%
3%
0%
7%
School
prepare
Cook for
them
Prepare to
eat at school
Buy at school Eat outside
with parents
Eat outside
by himself or
with friends
Does not
take
Others
HCM Ha Noi
In HCM, Department of Education
organizes school meal programs,
which cover 100% of kindergarten
and 90% of primary school
6. Lunch for children
Many children in kindergarten and primary school eat lunch served by
school
Q. How do your children take lunch mostly? (on weekdays), N=194
78%
6% 5% 5% 3% 3%
0% 1%
69%
6%
13%
8%
2% 1% 0% 1%
School
prepare
Prepare to
eat at school
Buy at school Cook for
them
Eat outside
with parents
Eat outside
by himself or
with friends
Does not
take
Others
HCM Ha Noi
In some case, children go back to
home to have lunch
7. Frequency of letting children eat junk food
Children in primary school are allowed to eat instant noodle more often
than kids in kindergarten
21%
7%
2%
36%
16%
14%
5%
Primary school
14%
9%
14%
32%
18%
11%
2% As much as kids want
Every day
4-6 / week
2-3 / week
Once / week
Only special occasions
Do not let
Instant
Noodle
Snack
/ Sweet
Q. How often do you let your children eat instant noodles/ snacks or sweets per week?, N=194
25%
2%
3%11%
22%
16%
20%
Kindergarden
22%
5%
8%
30%
15%
16%
5%
8. Allowance for food/ drink
69% of kids in primary school are given allowance for their
food/ drink
Q. Do you give some allowance to your kids for foods and others? N=194
5% 5%
29%
64%
33%
23%
33%
9%
Kindergarden Primary school
Yes, give day by day Yes, give when necessary
No, I buy things when necessary No, I do not let him buy anything
9. Concern about food for children
Half of parents let kids eat what they like to eat
Q. Please choose what is applicable for your thought, N=194
8%
9%
27%
34%
42%
41%
41%
53%
59%
54%
47%
47%
44%
34%
7%
3%
2%
2%
8%
4%
8%
9%
9%
10%
I let my children eat what they like to eat
I pay more for the better foods for myself
I pay more for the better foods for my children
I pay attention to the country origins of foods/ drinks
I feed my kids considering about what is good for
growth
I pay attention to what my children eat
Strongly agree Agree Disagree Strongly disagree
10. Food what parents want kids to eat
Many young and elder parents would like their kids to eat rice and
products from milk
Q. Please list up 3 foods/ dishes that you would like your children to take, N=194
3
4
5
6
14
15
16
20
26
27
33
40
43
Others
Soup
Banh Mi
Other food from wheat
Egg
Sweet/ snack
Traditional noodles
Fruit
Seafood
Meat
Vegetable
Milk/ yougurt / cheese
Rice/ porridge
24-30
4
6
7
8
9
15
17
22
26
26
31
33
34
Others
Banh Mi
Egg
Other food from wheat
Soup
Fruit
Sweet/ snack
Meat
Traditional noodles
Vegetable
Milk/ yougurt / cheese
Seafood
Rice/ porridge
31-45
11. Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
+ =
Info@qandme.net
Quantitative Survey Qualitative Survey Better Understanding
Understand the consumer
trend and opinions through the
numeric data
Feel the insight of your target
audience through online focus
group of chatting.
You receive both of generic
and deep information easily
with affordable pricing.