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Vietnamese food for children
- What parents would like kids to eat
Survey information
• 194 Vietnamese male/ female among 24-45 years living
in HCM or Ha Noi
• Conducted on Dec, 2015
Executive summary
• In the morning, kids in HCM tend to eat food prepared by
school, and kids in Ha Noi tend to eat out with parents
• For lunch, food served by school is common
• Kids in primary school are allowed to eat instant noodles
much frequently
• 69% of kids are given allowance
• Half of parents let kids eat what they want
• Many young and elder parents want kids to eat rice and
products from milk
Target information
Female,
58%
Male,
42%
Gender
HCM,
55%
Ha Noi,
45%
Location
7%
20%
35%
38%
40-45
35-39
30-34
24-29
Age
Breakfast for children
43% of children in HCM are served by school, and 29% in Hanoi eat
out with their parents
Q. How do your children take breakfast mostly? (on weekdays), N=194
43%
19%
15%
12%
8%
3%
1% 0%
16% 15%
18%
12%
29%
3%
0%
7%
School
prepare
Cook for
them
Prepare to
eat at school
Buy at school Eat outside
with parents
Eat outside
by himself or
with friends
Does not
take
Others
HCM Ha Noi
In HCM, Department of Education
organizes school meal programs,
which cover 100% of kindergarten
and 90% of primary school
Lunch for children
Many children in kindergarten and primary school eat lunch served by
school
Q. How do your children take lunch mostly? (on weekdays), N=194
78%
6% 5% 5% 3% 3%
0% 1%
69%
6%
13%
8%
2% 1% 0% 1%
School
prepare
Prepare to
eat at school
Buy at school Cook for
them
Eat outside
with parents
Eat outside
by himself or
with friends
Does not
take
Others
HCM Ha Noi
In some case, children go back to
home to have lunch
Frequency of letting children eat junk food
Children in primary school are allowed to eat instant noodle more often
than kids in kindergarten
21%
7%
2%
36%
16%
14%
5%
Primary school
14%
9%
14%
32%
18%
11%
2% As much as kids want
Every day
4-6 / week
2-3 / week
Once / week
Only special occasions
Do not let
Instant
Noodle
Snack
/ Sweet
Q. How often do you let your children eat instant noodles/ snacks or sweets per week?, N=194
25%
2%
3%11%
22%
16%
20%
Kindergarden
22%
5%
8%
30%
15%
16%
5%
Allowance for food/ drink
69% of kids in primary school are given allowance for their
food/ drink
Q. Do you give some allowance to your kids for foods and others? N=194
5% 5%
29%
64%
33%
23%
33%
9%
Kindergarden Primary school
Yes, give day by day Yes, give when necessary
No, I buy things when necessary No, I do not let him buy anything
Concern about food for children
Half of parents let kids eat what they like to eat
Q. Please choose what is applicable for your thought, N=194
8%
9%
27%
34%
42%
41%
41%
53%
59%
54%
47%
47%
44%
34%
7%
3%
2%
2%
8%
4%
8%
9%
9%
10%
I let my children eat what they like to eat
I pay more for the better foods for myself
I pay more for the better foods for my children
I pay attention to the country origins of foods/ drinks
I feed my kids considering about what is good for
growth
I pay attention to what my children eat
Strongly agree Agree Disagree Strongly disagree
Food what parents want kids to eat
Many young and elder parents would like their kids to eat rice and
products from milk
Q. Please list up 3 foods/ dishes that you would like your children to take, N=194
3
4
5
6
14
15
16
20
26
27
33
40
43
Others
Soup
Banh Mi
Other food from wheat
Egg
Sweet/ snack
Traditional noodles
Fruit
Seafood
Meat
Vegetable
Milk/ yougurt / cheese
Rice/ porridge
24-30
4
6
7
8
9
15
17
22
26
26
31
33
34
Others
Banh Mi
Egg
Other food from wheat
Soup
Fruit
Sweet/ snack
Meat
Traditional noodles
Vegetable
Milk/ yougurt / cheese
Seafood
Rice/ porridge
31-45
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Vietnamese food for children

  • 1. Your sub-title here Vietnamese food for children - What parents would like kids to eat
  • 2. Survey information • 194 Vietnamese male/ female among 24-45 years living in HCM or Ha Noi • Conducted on Dec, 2015
  • 3. Executive summary • In the morning, kids in HCM tend to eat food prepared by school, and kids in Ha Noi tend to eat out with parents • For lunch, food served by school is common • Kids in primary school are allowed to eat instant noodles much frequently • 69% of kids are given allowance • Half of parents let kids eat what they want • Many young and elder parents want kids to eat rice and products from milk
  • 5. Breakfast for children 43% of children in HCM are served by school, and 29% in Hanoi eat out with their parents Q. How do your children take breakfast mostly? (on weekdays), N=194 43% 19% 15% 12% 8% 3% 1% 0% 16% 15% 18% 12% 29% 3% 0% 7% School prepare Cook for them Prepare to eat at school Buy at school Eat outside with parents Eat outside by himself or with friends Does not take Others HCM Ha Noi In HCM, Department of Education organizes school meal programs, which cover 100% of kindergarten and 90% of primary school
  • 6. Lunch for children Many children in kindergarten and primary school eat lunch served by school Q. How do your children take lunch mostly? (on weekdays), N=194 78% 6% 5% 5% 3% 3% 0% 1% 69% 6% 13% 8% 2% 1% 0% 1% School prepare Prepare to eat at school Buy at school Cook for them Eat outside with parents Eat outside by himself or with friends Does not take Others HCM Ha Noi In some case, children go back to home to have lunch
  • 7. Frequency of letting children eat junk food Children in primary school are allowed to eat instant noodle more often than kids in kindergarten 21% 7% 2% 36% 16% 14% 5% Primary school 14% 9% 14% 32% 18% 11% 2% As much as kids want Every day 4-6 / week 2-3 / week Once / week Only special occasions Do not let Instant Noodle Snack / Sweet Q. How often do you let your children eat instant noodles/ snacks or sweets per week?, N=194 25% 2% 3%11% 22% 16% 20% Kindergarden 22% 5% 8% 30% 15% 16% 5%
  • 8. Allowance for food/ drink 69% of kids in primary school are given allowance for their food/ drink Q. Do you give some allowance to your kids for foods and others? N=194 5% 5% 29% 64% 33% 23% 33% 9% Kindergarden Primary school Yes, give day by day Yes, give when necessary No, I buy things when necessary No, I do not let him buy anything
  • 9. Concern about food for children Half of parents let kids eat what they like to eat Q. Please choose what is applicable for your thought, N=194 8% 9% 27% 34% 42% 41% 41% 53% 59% 54% 47% 47% 44% 34% 7% 3% 2% 2% 8% 4% 8% 9% 9% 10% I let my children eat what they like to eat I pay more for the better foods for myself I pay more for the better foods for my children I pay attention to the country origins of foods/ drinks I feed my kids considering about what is good for growth I pay attention to what my children eat Strongly agree Agree Disagree Strongly disagree
  • 10. Food what parents want kids to eat Many young and elder parents would like their kids to eat rice and products from milk Q. Please list up 3 foods/ dishes that you would like your children to take, N=194 3 4 5 6 14 15 16 20 26 27 33 40 43 Others Soup Banh Mi Other food from wheat Egg Sweet/ snack Traditional noodles Fruit Seafood Meat Vegetable Milk/ yougurt / cheese Rice/ porridge 24-30 4 6 7 8 9 15 17 22 26 26 31 33 34 Others Banh Mi Egg Other food from wheat Soup Fruit Sweet/ snack Meat Traditional noodles Vegetable Milk/ yougurt / cheese Seafood Rice/ porridge 31-45
  • 11. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.