Social technologies in supporting idea generation
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Social technologies can support idea generation in new ways compared to traditional one-way communication methods. They enable two-way or many-to-many communication, collaborative knowledge sharing online, and open participation by any users. Social technologies refer to communication tools like wikis, shared workspaces, blogs and forums that support transparent knowledge sharing and creation within a group. Different social media tools are suited to various phases of product development like identifying needs, getting feedback, generating and testing ideas. However, not all users participate equally - reasons for not sharing ideas online include lacking motivation, skills, creativity or task involvement.
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Social technologies in supporting idea generation
- 1. Social Technologies in Supporting Idea Generation LUT Innovation Seminar 17.12.2012 PhD, senior researcher Miia Kosonen Lappeenranta University of Technology, School of Business
- 2. Social Technologies – What’s New For Ideation? Before In the age of social technologies One-way communication Two-way or many-to-many communication Knowledge dissemination Knowledge collaboration – working together online, evaluating, rating Information gatekeepers and closed distribution Open to all users, you may see what others have produced Initiated by businesses– typically asking for customer input or opinion Shared responsibility – anyone can suggest improvements Company-driven Customer-driven Social technologies refer to a set of communication or collaboration technologies that support open and transparent knowledge sharing and creation within a collective. e.g. wikis, shared workspaces, blogs, discussion forums, social networking tools
- 3. Social Media Tools for PD Support Activities Tools Identifying weak signals Social media monitoring and analytics Needs analysis, future scenarios Social networking tools, virtual worlds Getting feedback Blogs Idea generation Wikis, virtual worlds, social workspaces Innovation contests Blogs, microblogs Marketing research Microblogs Shared problem solving Instant messaging, social networking tools, e.g. Yammer Product design Social workspaces Product and concept testing Virtual worlds Launch Blogs, virtual worlds Measuring reputation Social media monitoring and analytics Customer support Wikis, blogs, instant messaging Modified from Kärkkäinen, H., Jussila J. & Janhonen, J. (2011). Managing Customer Information and Knowledge with Social Media in B2B Companies. See http://www.tut.fi/soita
- 4. What Explains User Participation in Sharing Ideas Online? e.g. Füller et al., 2008, Wu and Fang 2010, Gan et al., 2012, Kosonen et al., 2012 MOTIVATION AND EXPECTED BENEFITS SKILLS CREATIVITY AND INNOVATIVENESS TASK INVOLVEMENT BRAND KNOWLEDGE USER INTERACTION QUANTITY AND QUALITY OF IDEAS
- 5. Reasons for not sharing/commenting ideas – case IdeasProject Kosonen M., Gan C., Blomqvist K. & Vanhala M. (2012). Users’ motivations and knowledge sharing in an online innovation community. ISPIM 2012, Barcelona, 17-20 June, 2012.
- 6. Reasons for not sharing/commenting ideas – case IdeasProject Kosonen M., Gan C., Blomqvist K. & Vanhala M. (2012). Users’ motivations and knowledge sharing in an online innovation community. ISPIM 2012, Barcelona, 17-20 June, 2012.