: Social media marketing is one medium that can be used to build and maintain brand loyalty. This study aims to determine the effect of campaigns advantageous offer, offer relevant contents, offer popular content, apprears on various platforms, offer applications on social media brand loyalty conducted at the University Budi Luhur, Jakarta. Data analysis used regression method with 325 respondents. The sampling technique used a proportional random sampling. Validity and reliability tests are used in testing instruments. The results of this study indicate that offer advantageous campaigns, offer relevant contents, offer popular content, apprears on various platforms, offer applications on social media has a significant influence on brand loyalty. The benefit of social media marketing is one of them as a customer relationship management. Suggestions for further research are able to use variables such as trust and service quality.
Impact of Brand Image and Service Quality on Consumer Purchase Intention: A S...Muhammad Arslan
The objective of this research is to determine the relationship between brand image, service quality and price on
consumer purchase intention. Normative and informative susceptibility has indirect effect on consumer purchase
intention. The empirical analysis were determined by collecting data from sample of 301 consumers of large
retail stores. The findings of study reveal the positive effect of brand image and service quality on consumer
purchase intention. Results reveal the insignificant relationship between price and consumer purchase intention.
The findings also documented that consumers in large retail stores don’t bother prices because consumers
consider that the stores charge reasonable prices. Most of consumer’s purchases depend upon the brand image
and service quality. Normative and informative susceptibility have positive effect on brand image. The
recommendations and suggestions are very helpful for managers and operators of large stores. Brand image
depends on informative and normative susceptibility.
Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle...University of Kelaniya
According to Researchers knowledge this is the first research on purchase intentions of Hybrid Vehicles in
Sri Lanka. This research has been done to determine the purchase intention of Hybrid Vehicles in Sri Lanka.
This research article focuses mainly on determining the links between customer’s environmental attitudes,
subjective norms, price perception, preferences, knowledge, perceived risk, intentions as well as expectations
of the customers given to the environment while buying a hybrid vehicle. The research survey questionnaires
were developed to get information for each and every aspect mentioned in the objectives. To go deep in to
the study areas researcher referred secondary data sources such as other research studies that were done in
Tokyo Japan and India. The data for the present work has been collected personally by the researcher as well
as helps has been taken from others in getting structured non- disguised questionnaire filled properly. By
using the snowball sampling, 200 survey questioners were distributed and 150 useable responses were taken
in to this research. All the responses were collected online and taken them to one data base for the purpose
of analyzing. For this study, respondents who were identified as “being in the market” and other potential
respondents who intended to purchase cars in the near future. After the analysis has been done researcher
has identified the impact of predetermined variables over buying intention of Hybrids vehicles in Sri Lanka.
As per the results, researcher has also come up with the managerial implications of the study and
recommendations.
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
A study on Gen y consumer attitude toward social media marketing in TrichyAnup Mohan
This study aims to specify Generation Y consumers’ attitude toward social media marketing. Given this context the questionnaire prepared for gathering data was distributed among 150 students of Jamal Mohamed College,Trichy belonging to age group 18-33 during August 2013.This research paper is based on my M.Phil dissertation.
Are Social Networks more persuasive than traditional Word-of-MouthSimranDas4
A deep research study was conducted on the topic, where I have compared and highlighted both Social Networks and Word-of-Mouth and how both has influenced the buying behaviour of the consumers.
Impact of Brand Image and Service Quality on Consumer Purchase Intention: A S...Muhammad Arslan
The objective of this research is to determine the relationship between brand image, service quality and price on
consumer purchase intention. Normative and informative susceptibility has indirect effect on consumer purchase
intention. The empirical analysis were determined by collecting data from sample of 301 consumers of large
retail stores. The findings of study reveal the positive effect of brand image and service quality on consumer
purchase intention. Results reveal the insignificant relationship between price and consumer purchase intention.
The findings also documented that consumers in large retail stores don’t bother prices because consumers
consider that the stores charge reasonable prices. Most of consumer’s purchases depend upon the brand image
and service quality. Normative and informative susceptibility have positive effect on brand image. The
recommendations and suggestions are very helpful for managers and operators of large stores. Brand image
depends on informative and normative susceptibility.
Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle...University of Kelaniya
According to Researchers knowledge this is the first research on purchase intentions of Hybrid Vehicles in
Sri Lanka. This research has been done to determine the purchase intention of Hybrid Vehicles in Sri Lanka.
This research article focuses mainly on determining the links between customer’s environmental attitudes,
subjective norms, price perception, preferences, knowledge, perceived risk, intentions as well as expectations
of the customers given to the environment while buying a hybrid vehicle. The research survey questionnaires
were developed to get information for each and every aspect mentioned in the objectives. To go deep in to
the study areas researcher referred secondary data sources such as other research studies that were done in
Tokyo Japan and India. The data for the present work has been collected personally by the researcher as well
as helps has been taken from others in getting structured non- disguised questionnaire filled properly. By
using the snowball sampling, 200 survey questioners were distributed and 150 useable responses were taken
in to this research. All the responses were collected online and taken them to one data base for the purpose
of analyzing. For this study, respondents who were identified as “being in the market” and other potential
respondents who intended to purchase cars in the near future. After the analysis has been done researcher
has identified the impact of predetermined variables over buying intention of Hybrids vehicles in Sri Lanka.
As per the results, researcher has also come up with the managerial implications of the study and
recommendations.
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
A study on Gen y consumer attitude toward social media marketing in TrichyAnup Mohan
This study aims to specify Generation Y consumers’ attitude toward social media marketing. Given this context the questionnaire prepared for gathering data was distributed among 150 students of Jamal Mohamed College,Trichy belonging to age group 18-33 during August 2013.This research paper is based on my M.Phil dissertation.
Are Social Networks more persuasive than traditional Word-of-MouthSimranDas4
A deep research study was conducted on the topic, where I have compared and highlighted both Social Networks and Word-of-Mouth and how both has influenced the buying behaviour of the consumers.
Can social media become the final frontier in customer experience management? This research paper was published in Nirma International Conference on Management, 5th Jan 2012. ISBN 93-81361-68-1
Are Social Networking more persuasive than Traditional Word of MouthKUMAR GAURAV
In the present scenario of 21st century when every thing is changing so fast traditional things are losing its importance. This research is conducted to investigate and compare the reliability of recommendation made through social networking and traditional word of mouth.
Hypothesis-
H1- WOM and social networking influence the customer
purchase decision.
H2- Social networking recommendation are more reliable
than traditional WOM.
Major findings are-
-Consumers awareness towards Social Networking and traditional WOM is high.
-Social Network Marketing is more reliable that traditional WOM.
Suggestions-
-Companies should try to promote positive word about their products through social networking and WOM because traditional advertising id losing its effectiveness and due to increased consumerism.
-Companies should to use social networking efficiently to increase their market share because it is not only cost effective but reliable too.
-Quality should be maintained because consumer believe that spreading positive WOM and social networking is difficult because they are not controlled by the marketers and its possible only when product quality is good.
Corporate Communication & Social Media: A study of its usage patterninventionjournals
Social media helps corporate communication professionals to build and maintain relationships with
all the publics. Nowadays a company’s reputation also depends on the image built by the company in social
media. This study aims to examine; on how corporate communication professionals use social media for
corporate communications. The data for the study was collected from 125 corporate communication
professionals across Bengaluru city through a scientific survey method and sampling procedures. The research
study found that Facebook, Twitter and LinkedIn were extensively used for corporate communication. The most
popular uses of social media for corporate communications were employee communication, customer/consumer
relations, relationship with general public and media relations. Majority of the messages shared on social
media were pertaining to events organised by the company, achievements, news, promotional messages and
corporate social responsibility. Social media is the future; hence, corporate communication and PR
professionals should exploit this media for all their corporate communication uses, needs and campaigns
A PROJECT REPORT ON “Consumer Preference Towards Social Networking Apps Vibhor Agarwal
A
PROJECT REPORT
ON
“Consumer Preference Towards
Social Networking Apps in Bareilly”
includes
1. OBJECTIVES
2. RESEARCH METHODOLOGY
3. INTRODUCTION
4. HISTORY
5. REVIEW OF LITERATURE
5. DATA INTERPRETATION AND ANALYSIS
6. FINDINGS
7. SUGGESTIONS & RECOMMENDATIONS
8. CONCLUSION
Pdf formaat
INFLUENCE OF SOCIAL MEDIAS
ON BRAND CHOICE
Social Medias are becoming more popular day by day. Use of social sites for
various purposes is increasing. It is the interaction among people in which they create,
share or exchange information and ideas in virtual communities and networks. These
social Medias or sites like face book, twitter, Google plus, LinkedIn can be used as a
source of information and to share information. We know that social media depend on
mobile and web-based technologies and create highly interactive platforms through
which individuals and communities can share, co-create, discuss, and modify user-
generated content. These social sites can be used as a source of brand information.
People can use these sites to compare different brands and products they buy. Even they
can compare price and quality over B2C and C2C e-commerce sites. So the contribution
of these social sites is increasing. This paper aims to investigate consumers’ attitude
towards using these social sites as a medium of brand choice and for getting brand
information. For finding out the impact of social sites on brand choice I have conducted
a survey on 50 respondents in Dhaka city, more specifically in Dhaka University through
a structured questionnaire. This study intends to explore the factors about consumers’
perception about social sites and using social sites as a source of information about
brand information and using this information for brand choice. I hope this survey will
help to determine the perceived benefits, risks, and consumers’’ willingness to use social
sites as a source of brand choice. This paper also attempts to detect how consumers
evaluate the concept of using social sites for purposes like shopping. And finally we
evaluate the implications of these findings and suggest actions to related parties.
An analysis of sustainable marketing and how is managed through social media ...luiseduardomedinazam
The research involved:
• Analysis of how sustainable companies use social media to promote engagement to consumers.
• Evaluation of how sustainable marketing practices are impacting the customer journey.
Social Media and Publishers: A Business CaseSnapApp
This paper provides a 5 step process for magazine publishers in considering a social media strategy. Featuring interviews, insights and tips from editors at Time Inc, Hearst, Rodale, Martha Stewart Living Omnimedia, Conde Nast and more.
Social factors in user perceptions and responses to advertising in online soc...Andrey Markin
http://personal.cb.cityu.edu.hk/mkwydou/social%20factors%20in%20user%20perceptions%20and%20responses%20to%20advertising%20in%20online%20social%20networking%20communities.pdf
ABSTRACT: With the advent of popular Web destinations such as MySpace and Facebook, online social networking
communities now occupy the center stage of e-commerce. Yet these online social networking communities must balance the
trade-off between advertising revenue and user experience. Drawing on the sociology and advertising literature, this study
investigates the impacts of social identity and group norms on community users' group intentions to accept advertising in online
social networking communities. By outlining how this type of group intention could influence community members' perceptions
and value judgments of such advertising, this study delineates possible mechanisms by which community members may respond
positively to community advertising. The authors test the proposed theoretical framework on a sample of 327 popular online
community users in China and obtain general support. Implications for the prospect of advertising in online social networking
communities are discussed.
Dinámica sobre el Parlamento Universal de la Juventud. Se presentan tres imágenes, cada una de ellas lleva a tres temas que a su vez proponen preguntas para el diálogo.
Identify factors affecting customer`s satisfaction: the Case study of Post Ba...inventionjournals
The banking industry is one of the service industries that are very sensitive. So the quality of the service they offer has strong impact on customer`s satisfaction. Most banks and credit institutions are trying to gain more market share so they are trying to adopt better methods and procedures of the more diverse services to attract more customers to enhance their profitability, but most of them are ignored of the elements.That can make them Top among competitors and can be regarded as an advantage. Staffing and support, and customer`s satisfaction are the missing elements and are essential for achieving the goals and progress of the Bank.Variables that were examined in this study were as the following:1. Physical factors on customer`s satisfaction 2- service factors on customer`s satisfaction 3-behavioral characteristics of the staffs on customer`s satisfaction 4. the condition of goods and services on customer`s satisfaction. For this study population was considered as clients of Post Bank in Khodabande city. Their number in one branch per month as an average is the equivalent of 6,000 to 7,000 customers. 384 customers were selected as a sample randomly using Kokran formula.Which utilizes a sample of sampling were sent Based on the results obtained in this section can be stated that Customers` look at how the banking staffs behave them is more important for them than any other factors. That’s why more attention should be paid to the staff behaviours in order to increase the customer`s satisfaction.
Can social media become the final frontier in customer experience management? This research paper was published in Nirma International Conference on Management, 5th Jan 2012. ISBN 93-81361-68-1
Are Social Networking more persuasive than Traditional Word of MouthKUMAR GAURAV
In the present scenario of 21st century when every thing is changing so fast traditional things are losing its importance. This research is conducted to investigate and compare the reliability of recommendation made through social networking and traditional word of mouth.
Hypothesis-
H1- WOM and social networking influence the customer
purchase decision.
H2- Social networking recommendation are more reliable
than traditional WOM.
Major findings are-
-Consumers awareness towards Social Networking and traditional WOM is high.
-Social Network Marketing is more reliable that traditional WOM.
Suggestions-
-Companies should try to promote positive word about their products through social networking and WOM because traditional advertising id losing its effectiveness and due to increased consumerism.
-Companies should to use social networking efficiently to increase their market share because it is not only cost effective but reliable too.
-Quality should be maintained because consumer believe that spreading positive WOM and social networking is difficult because they are not controlled by the marketers and its possible only when product quality is good.
Corporate Communication & Social Media: A study of its usage patterninventionjournals
Social media helps corporate communication professionals to build and maintain relationships with
all the publics. Nowadays a company’s reputation also depends on the image built by the company in social
media. This study aims to examine; on how corporate communication professionals use social media for
corporate communications. The data for the study was collected from 125 corporate communication
professionals across Bengaluru city through a scientific survey method and sampling procedures. The research
study found that Facebook, Twitter and LinkedIn were extensively used for corporate communication. The most
popular uses of social media for corporate communications were employee communication, customer/consumer
relations, relationship with general public and media relations. Majority of the messages shared on social
media were pertaining to events organised by the company, achievements, news, promotional messages and
corporate social responsibility. Social media is the future; hence, corporate communication and PR
professionals should exploit this media for all their corporate communication uses, needs and campaigns
A PROJECT REPORT ON “Consumer Preference Towards Social Networking Apps Vibhor Agarwal
A
PROJECT REPORT
ON
“Consumer Preference Towards
Social Networking Apps in Bareilly”
includes
1. OBJECTIVES
2. RESEARCH METHODOLOGY
3. INTRODUCTION
4. HISTORY
5. REVIEW OF LITERATURE
5. DATA INTERPRETATION AND ANALYSIS
6. FINDINGS
7. SUGGESTIONS & RECOMMENDATIONS
8. CONCLUSION
Pdf formaat
INFLUENCE OF SOCIAL MEDIAS
ON BRAND CHOICE
Social Medias are becoming more popular day by day. Use of social sites for
various purposes is increasing. It is the interaction among people in which they create,
share or exchange information and ideas in virtual communities and networks. These
social Medias or sites like face book, twitter, Google plus, LinkedIn can be used as a
source of information and to share information. We know that social media depend on
mobile and web-based technologies and create highly interactive platforms through
which individuals and communities can share, co-create, discuss, and modify user-
generated content. These social sites can be used as a source of brand information.
People can use these sites to compare different brands and products they buy. Even they
can compare price and quality over B2C and C2C e-commerce sites. So the contribution
of these social sites is increasing. This paper aims to investigate consumers’ attitude
towards using these social sites as a medium of brand choice and for getting brand
information. For finding out the impact of social sites on brand choice I have conducted
a survey on 50 respondents in Dhaka city, more specifically in Dhaka University through
a structured questionnaire. This study intends to explore the factors about consumers’
perception about social sites and using social sites as a source of information about
brand information and using this information for brand choice. I hope this survey will
help to determine the perceived benefits, risks, and consumers’’ willingness to use social
sites as a source of brand choice. This paper also attempts to detect how consumers
evaluate the concept of using social sites for purposes like shopping. And finally we
evaluate the implications of these findings and suggest actions to related parties.
An analysis of sustainable marketing and how is managed through social media ...luiseduardomedinazam
The research involved:
• Analysis of how sustainable companies use social media to promote engagement to consumers.
• Evaluation of how sustainable marketing practices are impacting the customer journey.
Social Media and Publishers: A Business CaseSnapApp
This paper provides a 5 step process for magazine publishers in considering a social media strategy. Featuring interviews, insights and tips from editors at Time Inc, Hearst, Rodale, Martha Stewart Living Omnimedia, Conde Nast and more.
Social factors in user perceptions and responses to advertising in online soc...Andrey Markin
http://personal.cb.cityu.edu.hk/mkwydou/social%20factors%20in%20user%20perceptions%20and%20responses%20to%20advertising%20in%20online%20social%20networking%20communities.pdf
ABSTRACT: With the advent of popular Web destinations such as MySpace and Facebook, online social networking
communities now occupy the center stage of e-commerce. Yet these online social networking communities must balance the
trade-off between advertising revenue and user experience. Drawing on the sociology and advertising literature, this study
investigates the impacts of social identity and group norms on community users' group intentions to accept advertising in online
social networking communities. By outlining how this type of group intention could influence community members' perceptions
and value judgments of such advertising, this study delineates possible mechanisms by which community members may respond
positively to community advertising. The authors test the proposed theoretical framework on a sample of 327 popular online
community users in China and obtain general support. Implications for the prospect of advertising in online social networking
communities are discussed.
Dinámica sobre el Parlamento Universal de la Juventud. Se presentan tres imágenes, cada una de ellas lleva a tres temas que a su vez proponen preguntas para el diálogo.
Identify factors affecting customer`s satisfaction: the Case study of Post Ba...inventionjournals
The banking industry is one of the service industries that are very sensitive. So the quality of the service they offer has strong impact on customer`s satisfaction. Most banks and credit institutions are trying to gain more market share so they are trying to adopt better methods and procedures of the more diverse services to attract more customers to enhance their profitability, but most of them are ignored of the elements.That can make them Top among competitors and can be regarded as an advantage. Staffing and support, and customer`s satisfaction are the missing elements and are essential for achieving the goals and progress of the Bank.Variables that were examined in this study were as the following:1. Physical factors on customer`s satisfaction 2- service factors on customer`s satisfaction 3-behavioral characteristics of the staffs on customer`s satisfaction 4. the condition of goods and services on customer`s satisfaction. For this study population was considered as clients of Post Bank in Khodabande city. Their number in one branch per month as an average is the equivalent of 6,000 to 7,000 customers. 384 customers were selected as a sample randomly using Kokran formula.Which utilizes a sample of sampling were sent Based on the results obtained in this section can be stated that Customers` look at how the banking staffs behave them is more important for them than any other factors. That’s why more attention should be paid to the staff behaviours in order to increase the customer`s satisfaction.
A Study on Impact of Designation & Employment Role Consumption of Multi-Funct...inventionjournals
MFP leaders have been busy aggressively working on various strategies in order to retain leadership positions and break through the clustering in the leadership zone. MFP leaders need to focus on certain important characteristics that appeals to customers. This article is a maiden attempt to study some certain usage characteristics of individual customers in view of their working properties like designation level and vertical they belongs to. The study was done on 80 employees who belongs to supervisory level in their respective organizations. The data so collected through market survey analyzed through chi-square analysis and the study found that the study characteristics are independent of workplace characteristics in the companies.
Correlations among Brand Image, Dynamic Capability, Knowledge Management Capa...inventionjournals
This study aims to explore the relations among the brand image, dynamic capability, knowledge management capability of listed Taiwan semiconductor companies and their competitive advantage. The subject population in this study is department supervisors at listed Taiwan semiconductor companies. Convenience sampling is used to conduct sampling of the population. The results show that: (1) the brand image of listed Taiwan semiconductor companies (functionality/symbolism /experience) has a positive and significant effect on dynamic abilities; (2) dynamic capability (process/position/path) has a positive and significant effect on competitive advantage; (3) brand image (functionality/symbolic/experience) has a positive and significant effect on competitive advantage; (4) knowledge management capability (internal abilities/external abilities) has a positive and significant effect on dynamic capability; and (5) knowledge management capability (internal abilities/external abilities) has a positive and significant effect on competitive advantage. The results can serve as a reference for relevant operators when making operating policies.
A importância da avaliação quantitativa de agentes químicos na prevenção da s...inventionjournals
Este texto trata da importância da avaliação quantitativa de agentes químicos na prevecenção da saúde do trabalhador da indústria, busca identificar a necessidade desta avaliação e os beneficios que ela pode trazer ao trabalhador. O estudo foi realizado através de levantamento bibliográfico, onde descreve a avaliação quantitativa de agentes químicos, forma como se apresentam no ambiente de trabalho, sua classificação, tipos de amostragem, procedimentos e equipamentos utilizados na avaliação. Foram abordados quatro casos de trabalhadores expostos a agentes químicos: frentistas expostos ao benzeno, trabalhadores de uma fábrica de telhas expostos ao amianto, a responsabilidade dos profissionais que cuidam da saúdo do trabalhador em uma fábrica de baterias onde o trabalhador estava exposto a chumbo, a luta e morte de um trabalhador da extinta ―SUCAM‖ exposto ao inseticida Dicloro-difenil-tricloroetano - DDT. Em todos esses casos a avaliação quantitativa dos agentes químicos seria fundamental na prevenção da saúde do trabalhador, pois permitiria identificar a intensidade ou concentração do agente químico presente no ambiente de trabalho, indicando se os valores encontrados estavam acima ou abaixo dos limites de tolerância apresentados pela Norma Reulamentadora NR-15 e/ou ACGIH, além de permitir a antecipação do risco e fornecer subsídios para a prevenção
A Structural Equation Modeling among Stress, Fear of Negative Evaluation and ...inventionjournals
The objective of this study is to examine the relations of the stress, fear of negative evaluation, avoidant decision making and dependent decision making among a group of university students that have moderate economic status. The study group consists of 330 participants who are students of public university. Our study was based on voluntary participation. 56% of participants were female and 44% participants were male. We used Structural Equation Modeling for the data analysis. The results were X2 /df=1.564; GFI=0.88; CFI=0.94; RMSEA=0.04; SRMR=0.05. The goodness of fit provided evidence that the hypothesized model was stable. All estimated path coefficients were significant. We found that the avoidant decision making and the dependent decision making have a positive impact on the fear of negative evaluation and the fear of negative evaluation has positive impact on the stress. The avoidant decision making style and the dependent decision making style explained %10 of the variation in the fear of negative evaluation. All these tree variables explained %20 of the variation in the stress. The fear of negative evaluation plays a mediating role for avoidant decision making style and the dependent decision making style on the stress.
A Study On TheRelationshipBetween Teachers' EducationalBeliefsAndTheirLevel O...inventionjournals
It is important to determine the educational beliefs and attitudes of teachers, being one of the most important determinants of change in educational organizations, towards change. The main purpose of this study is to test the model created for the relationship between the level of openness to occupational change of pre-school, primary and secondary school teachers and their educational beliefs. So as to identify the relationship between educational beliefs and the level of openness to change more clearly, a model according with the structural equation modeling assumptions has been set in the study. The working group of the study is comprised of 268 teachers of different branches working in Kars in the 2012-2013 academic years. "Openness to Personal Change Scale", "Openness to Occupational Change Scale" and "Educational Beliefs Scale" were used as data collection tools. Confirmatory factor analysis (CFA) was used for the validity and reliability of the scales used in the study while structural equation modeling analys is (SEM) was used for the analysis of data. Following the study, it has been determined that teachers being more open to personal and occupational change have educational beliefs of progressivism and re-construction is mwhile teachers being in tendency to preserve and sustain their personal habits have educational beliefs of perennial is mand essentialism.
Export barriers Perceived By the Entrepreneurs of a Country in Transition: Th...inventionjournals
The Perception Of Export Barriers Is Particularly Important And Was Identified By Several Studies As Essential Factor Of The Export Success Of The SME. An Exploratory Survey With Tunisian Exporters SME Allowed To Identify Which Barriers Exports Are Perceived By The Entrepreneurs.
A Study on Socio-Economic Status and Social Contact of the Elderly Muslims of...inventionjournals
The present researcher intends to carry out social gerontological studies among the Muslim elderly living in rural areas of a particular district Purba Medinipur of West Bengal in India. Objective of the present study is to get an idea about socio-economic characteristics and living arrangement of the elderly rural Muslims under study. For the purpose of the present study, 10 villages were selected randomly, from each selected village 10 male and 10 female Muslims of age 60 years & above were considered respectively. The data was collected by adopting pre-tested structured schedule. The study shows that majority of the elderly are belong to the young old age group (60-69 years), are illiterate, married, marginal worker, and majority have no agricultural land property. When considering their living arrangement it is revealed that most of the respondents are live in joint family system with average family size 4 to 6 members, mostly living with their sons and spouse, proximity is more with sons and during any illness, care has been received from their respective spouse
Policyholders Satisfaction of Life Insurance Products with Reference to Coimb...inventionjournals
The insurance sector opened up and new players entered the space before 15 years. At present the industry has 24 life insurance companies, 28 general insurance companies and 1 reinsurance company. Satisfaction is an important milestone in insurance products, especially at a time when the industry's reputation has been spoiled by mis-selling and improper disclosures of returns by agents. In that LIC holds majority market share in life insurance industry. The objective of the study is to understand the policyholder’s satisfaction and the various factors contributing to the satisfaction level. The primary data was collected by using the structured questionnaire and secondary data was collected by using journals, newspapers and the internet. The study area was limited to Coimbatore District. The reason to conduct the study in Coimbatore district is previously no researcher had done the satisfaction study in life insurance and IRDAI regulatory body had insisted all the insurance companied to disclose the lapsation of the policies. The population is not clear and it is infinite. Hence the sample size selected is 300 for the study.
Students’ knowledge and understanding of personal financial securityinventionjournals
The aim of thisresearchis to study and analyzestudents’ attitude and theirlevel of understandingtowardsknowledge of personalfinancialsecurity. In order to succeed in life itis essential to have financialsecurityknowledge, whichiswhy 120 Business Management students of MA degreemajoring in Financial Management and Marketing fields of study in IslamicAzadUniversity of Abhar, admittedin 2010, wereselected and studiedbased on aggregate data analysis. The adaptedmodels of research are the twocriteria; life satisfaction and the competency of pastresearches. The data collection tool of the presentresearch has been questionnaires, whichafterquality and quantityanalysis of the gathered data through variance analysis (ANOVA), have shown the attitude and knowledge of business management students of AzadUniversity of Abhar towardpersonalfinancialsecurity, do not differconsideringtheir major (marketing and financial management) and gender
Opportunities and Challenges Inherent In Technical and Vocational Schools; Co...inventionjournals
Present study is to evaluate quality and quantity of technical and vocational courses to study the present status and improve activities regarding centers' manager and employers' thoughts in Alborz province. Considering the fact that centers' manager at commence and employers at the end deal with probationers; their needs analysis and adaptation of training policies with their need is one of the important aspect of evaluation and their comments regarding students' knowledge level, acquired skill and capability in assigned tasks is important. This research has evaluated the quality and quantity of technical and vocational courses in Alborz province and girl students and graduated students success in these courses as an unofficial training system. Method of this research is qualitative and quantitative (mixed) and population for this study is technical and vocational training centers' manager and employers. Instrument of study includes a questionnaire that it is provided with Servqual model by researcher. In order to analyze the data, descriptive and inferential statistics, coding and SPSS software were used. Findings showed that the mean of physical services, validity, accountability, reassurance and empathy in girl technical and vocational training centers are in optimal level in centers' manager thought and whereas employers' thought different
lysis of The Factors Responsible for Occupational Mobility from Agriculture t...inventionjournals
The tribal people are relatively isolates, encysted, tradition bound, inward looking and less enterprising. During the post independence period, they have been experiencing induced social change through planned development and interventions. But in spite of such endeavor, the rate of progress and development are not commensurate with the expectations. Majority of cultivators use land in only in kharif season and migrated to other places for alternative occupation like brickwork, construction work and industrial purposes in lean period. Even if they do not hesitate to leave their house including all other resources and migrated to other districts and continue to work as labourer for the rest period of their life. Due to lack of sufficient scope for livelihood and deterioration of natural resources on which the tribal people depend much for their hereditary occupation, they migrate to other occupation or other places in search of job. Pitrim Sorokin (1927) defined social mobility as “any transition of an individual or social object or value, anything that has been created or modified by human activity, from one social position to another”. The mobility of the tribal people mainly depends on the availability of work/job, job satisfaction, relative economic advantage etc. The present study has been carried out with the objectives of to study the modalities of the occupational mobility from the agriculture to non-agricultural activities along with the factors responsible for such mobility.The study was conducted in Mayurbhanj district of Odisha purposefully in which the tribals occupy 58.72 % of the total population. Four blocks were selected randomly each one from four sub divisions. Fifteen tribal people were selected from each village as respondents randomly from twelve villages three from each block totaling to sample size of 180. The finding from the study implies that 86.11 percent respondents were going outside their locality for their occupation. The table indicates that majority of the respondents (63.88 %) were moving within their own locality regularly whereas 40% of the respondents were moving within their block. It was observed that majority of respondents (84.44 percent) were always moving for other occupation during the period of April to June. It was observed that 48.88 percent respondents regularly visited outside after harvest of own crop. It was also observed that mobility of the respondents according to their occupation was highest in case of agricultural labourer (53.88 %) followed by labour in construction work. In the study majority of the respondents opined that to get more income was the main factor responsible for change in occupation followed by skill developed, government developmental schemes, communication facility, infrastructural development, change in life style, educational support, social status, change in climate, extension/technical support, marketability, input support, credit support and political influence.
The effect of social media on pre- and post purchasing behavior: Evidence fro...Tuncay Taşkın
The aim of this study is to determine the role and effect of social media in the purchasing
behavior of consumers. The purchasing behavior is taken into analysis as pre and post purchasing. The data
was gathered from university students who are intensive users of the Internet and social media that identified
as the sample of the research. The sample was chosen by convenience sampling and 306 university students
were reached. Descriptive method was used in the research and the scale was used in the framework of prepurchasing and post-purchasing behavior. The research findings show that the social media marketing
strategies has a meaningful impact and that there is a meaningful but not strong relationship between the
social media frequency of use and its effect on purchasing behavior. This means that the firms should try to
understand the social media users’ reasons and expectations in social media and react according to their
needs and taking care of users’s expectations.
Impact of social branding on purchase intention: An empirical study of social...Sparkles Soft
Impact of social branding on purchase intention: An empirical study of social media websites.
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AICTE Sponsored National Conference on “Artificial intelligence in Marketing”, Department of Management Studies, PSNA college of Engineering & Technology, Dindigul, Tamil Nadu, India on 23rd December 2020
A brief description of what social media marketing is all about and how companies can take advantage of social media marketing to engage their customers.
Asian Social Science; Vol. 9, No. 3; 2013 ISSN 1911-2017 E.docxdavezstarr61655
Asian Social Science; Vol. 9, No. 3; 2013
ISSN 1911-2017 E-ISSN 1911-2025
Published by Canadian Center of Science and Education
154
Like It or Not: Issue of Credibility in Facebook Advertising
Azizul Yaakop1, Marhana Mohamed Anuar1 & Khatijah Omar1
1 Universiti Malaysia Terengganu, Malaysia
Correspondence: Azizul Yaakop, Universiti Malaysia Terengganu, Malaysia. E-mail: [email protected]
Received: December 31, 2012 Accepted: January 28, 2013 Online Published: February 28, 2013
doi:10.5539/ass.v9n3p154 URL: http://dx.doi.org/10.5539/ass.v9n3p154
Abstract
Issues like advertising credibility and privacy trust have become the hot topics for social networking sites (SNSs)
of late. In spite of the critiques, the trend of employing SNS’s as advertising platform by marketing practitioners
is still on the rise. This approach of adopting SNS’s probably suits marketers’ objectives to reach and
communicate their users and potential customers with relevant ads and personalized messages. Besides, this
approach is expected to increase the value of advertising for both users and marketers in terms of profit and
return on investment. However, research studies on SNS’s and how they are perceived by its users are relatively
limited, especially how online factors influence users’ perceptions and attitudes towards advertising on SNS’s.
This paper aims to examine the online factors that influence consumers’ perceptions and attitudes towards
advertising on Facebook. A total of 350 respondents participated in the study. The results suggest that there are
three online factors that significantly influence consumers’ attitudes towards advertising on Facebook. The
factors are perceived interactivity, advertising avoidance and privacy. Surprisingly, credibility was not a
significant factor predicting consumer’ attitudes towards advertising on Facebook. This paper provides some
insights to advertisers into dimensions that may draw consumers’ favourable attitudes towards advertising on
SNS’s, especially Facebook.
Keywords: attitudes towards advertising, social networking sites (SNS), Facebook, advertising credibility
1. Introduction
With the rapid development of information technologies worldwide in the past decade, advertisers are
increasingly relying on various modes of interactive technology to advertise and promote their products and
services. Furthermore, the idea of executing a content that is current and entertaining could get consumers to
interact electronically in an effective way. This powerful attribute can be seen as a future of advertising and may
become more figurative in consumers’ minds than television advertising as a marketing stimulus that stands out
relative to others in their environment (Yaakop & Hemsley-Brown, 2011).
Issues like advertising credibility, privacy trust, advertising avoidance and interactivity have been the highlights
in most of previous research on online advertising. Thes.
Understanding Online Consumer Purchase Behaviour for Varied Consumer Clusters...inventionjournals
: We are living in a digital age. The wave of digitalisation is in full swing to make its presence felt
in every sphere of life. It has not just challenged the geographical limitations narrowing the gaps between the
places that are situated faraway from each other and made the life easier with huge number of facilities but has
also influenced our attitudes and values. In such a situation, online shopping has started emerging as a popular
shopping option among urban and modernised consumers. Not all the consumers show similar trends while
using ecommerce. People of different clusters have different comfort zones as far as online shopping behaviour
is concerned. Product preferences vary with a change in demographics. Level of satisfaction is also different for
different set of consumers. Though window shopping is no longer an alien concept even for the internet
immigrants, purpose of use is certainly different for every age group. Literatures reveal that the attractive
features of the medium have tempted many researchers from time to time to throw light on lesser known areas
but there is still much to be explored. This paper is an endeavour to study about the potential of the medium to
market consumer electronics analysing in details the electronic shopping behaviour of different age groups. A
random survey has been conducted among the people of the age group of 19 – 35 (n – 100) and the samples
have been divided into four groups 19 – 22, 23 -26, 27 – 30 and 30 – 35. Reactions have been studied through
a questionnaire containing close ended questions. Analysis of data has been done through data graphs
Explore the innovative world of trenchless pipe repair with our comprehensive guide, "The Benefits and Techniques of Trenchless Pipe Repair." This document delves into the modern methods of repairing underground pipes without the need for extensive excavation, highlighting the numerous advantages and the latest techniques used in the industry.
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Immunizing Image Classifiers Against Localized Adversary Attacksgerogepatton
This paper addresses the vulnerability of deep learning models, particularly convolutional neural networks
(CNN)s, to adversarial attacks and presents a proactive training technique designed to counter them. We
introduce a novel volumization algorithm, which transforms 2D images into 3D volumetric representations.
When combined with 3D convolution and deep curriculum learning optimization (CLO), itsignificantly improves
the immunity of models against localized universal attacks by up to 40%. We evaluate our proposed approach
using contemporary CNN architectures and the modified Canadian Institute for Advanced Research (CIFAR-10
and CIFAR-100) and ImageNet Large Scale Visual Recognition Challenge (ILSVRC12) datasets, showcasing
accuracy improvements over previous techniques. The results indicate that the combination of the volumetric
input and curriculum learning holds significant promise for mitigating adversarial attacks without necessitating
adversary training.
Saudi Arabia stands as a titan in the global energy landscape, renowned for its abundant oil and gas resources. It's the largest exporter of petroleum and holds some of the world's most significant reserves. Let's delve into the top 10 oil and gas projects shaping Saudi Arabia's energy future in 2024.
Forklift Classes Overview by Intella PartsIntella Parts
Discover the different forklift classes and their specific applications. Learn how to choose the right forklift for your needs to ensure safety, efficiency, and compliance in your operations.
For more technical information, visit our website https://intellaparts.com
Courier management system project report.pdfKamal Acharya
It is now-a-days very important for the people to send or receive articles like imported furniture, electronic items, gifts, business goods and the like. People depend vastly on different transport systems which mostly use the manual way of receiving and delivering the articles. There is no way to track the articles till they are received and there is no way to let the customer know what happened in transit, once he booked some articles. In such a situation, we need a system which completely computerizes the cargo activities including time to time tracking of the articles sent. This need is fulfilled by Courier Management System software which is online software for the cargo management people that enables them to receive the goods from a source and send them to a required destination and track their status from time to time.
Quality defects in TMT Bars, Possible causes and Potential Solutions.PrashantGoswami42
Maintaining high-quality standards in the production of TMT bars is crucial for ensuring structural integrity in construction. Addressing common defects through careful monitoring, standardized processes, and advanced technology can significantly improve the quality of TMT bars. Continuous training and adherence to quality control measures will also play a pivotal role in minimizing these defects.
COLLEGE BUS MANAGEMENT SYSTEM PROJECT REPORT.pdfKamal Acharya
The College Bus Management system is completely developed by Visual Basic .NET Version. The application is connect with most secured database language MS SQL Server. The application is develop by using best combination of front-end and back-end languages. The application is totally design like flat user interface. This flat user interface is more attractive user interface in 2017. The application is gives more important to the system functionality. The application is to manage the student’s details, driver’s details, bus details, bus route details, bus fees details and more. The application has only one unit for admin. The admin can manage the entire application. The admin can login into the application by using username and password of the admin. The application is develop for big and small colleges. It is more user friendly for non-computer person. Even they can easily learn how to manage the application within hours. The application is more secure by the admin. The system will give an effective output for the VB.Net and SQL Server given as input to the system. The compiled java program given as input to the system, after scanning the program will generate different reports. The application generates the report for users. The admin can view and download the report of the data. The application deliver the excel format reports. Because, excel formatted reports is very easy to understand the income and expense of the college bus. This application is mainly develop for windows operating system users. In 2017, 73% of people enterprises are using windows operating system. So the application will easily install for all the windows operating system users. The application-developed size is very low. The application consumes very low space in disk. Therefore, the user can allocate very minimum local disk space for this application.
CFD Simulation of By-pass Flow in a HRSG module by R&R Consult.pptxR&R Consult
CFD analysis is incredibly effective at solving mysteries and improving the performance of complex systems!
Here's a great example: At a large natural gas-fired power plant, where they use waste heat to generate steam and energy, they were puzzled that their boiler wasn't producing as much steam as expected.
R&R and Tetra Engineering Group Inc. were asked to solve the issue with reduced steam production.
An inspection had shown that a significant amount of hot flue gas was bypassing the boiler tubes, where the heat was supposed to be transferred.
R&R Consult conducted a CFD analysis, which revealed that 6.3% of the flue gas was bypassing the boiler tubes without transferring heat. The analysis also showed that the flue gas was instead being directed along the sides of the boiler and between the modules that were supposed to capture the heat. This was the cause of the reduced performance.
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It is always satisfying when we can help solve complex challenges like this. Do your systems also need a check-up or optimization? Give us a call!
Work done in cooperation with James Malloy and David Moelling from Tetra Engineering.
More examples of our work https://www.r-r-consult.dk/en/cases-en/
The Effect of Social Media Marketing To Brand Loyalty (Case Study at the University of Budi Luhur Jakarta)
1. International Journal of Business and Management Invention
ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X
www.ijbmi.org || Volume 5 Issue 5 || May. 2016 || PP—50-53
www.ijbmi.org 50 | Page
The Effect of Social Media Marketing To Brand Loyalty
(Case Study at the University of Budi Luhur Jakarta)
Dewi Murtiningsih1
, Anizir Ali Murad2
1
(Lecture in Faculty of Economic and Business, University of Budi Luhur, Jakarta)
2
(Lecture in Faculty of Economic, University of Serang Raya, Jakarta)
ABSTRACT : Social media marketing is one medium that can be used to build and maintain brand loyalty.
This study aims to determine the effect of campaigns advantageous offer, offer relevant contents, offer popular
content, apprears on various platforms, offer applications on social media brand loyalty conducted at the
University Budi Luhur, Jakarta. Data analysis used regression method with 325 respondents. The sampling
technique used a proportional random sampling. Validity and reliability tests are used in testing instruments.
The results of this study indicate that offer advantageous campaigns, offer relevant contents, offer popular
content, apprears on various platforms, offer applications on social media has a significant influence on brand
loyalty. The benefit of social media marketing is one of them as a customer relationship management.
Suggestions for further research are able to use variables such as trust and service quality.
Key Words: loyalty, scial media, marketing
I. INTRODUCTION
The advances in information technology will allow consumers to view, search or even enroll in a college that
consumers want. It would be make it easier for marketers to market the newest product. In addition, consumers
also benefit by not need to come to the location of the place. Registration can be done by means of online, call,
or by sending an email. Robinson (2007) defines social media is a tool used for communication has the
attributes of Web 2.0. Users of social media can be participatory, collaborative and sharing of knowledge
through the features on social media. Through social media, businesses can promote products and create an
online community for consumers who love the brand used (Zarella, 2010; Kaplan and Haenlein, 2009;
Weinberg, 2009).
Social media is different from traditional marketing methods, thus requiring special attention and strategies for
achieving loyalty (Erdogmus and Cicek, 2012: 1355). Based on previous studies of Erdogmus and Cicek (2012:
1353) titled The Impact of Social Media Marketing on Brand Loyalty research shows that brand loyalty of
consumers obtained from social media because it is: First, when the brand offers a campaign that benefits
(advantageous campaigns) on social media. Second, the brand has content that is relevant or appropriate in
social media. Third, it content to popular or favored by social media users. Erdogmus & Cicek (2012: 1355)
popularity of social media platforms and content among consumers becomes friends is important for customers
to engage with brands on social media. Fourth, these types of applications are to access social media. Erdogmus
& Cicek (2012) the number of social media platform is become impossible to engage with consumers, marketer
need to analyze their consumer targets and decided to participate in the most effective platform to communicate
with the communication.
The problems of traditional marketing techniques are effective, because many people have a better ability to
block that information. The second thing is that the traditional advertising-through television, for example, only
build one-way conversations: the sender to the receiver. On the other hand target market wants and expects a
two way conversation. They want to provide feedback. Companies, especially private universities need to pay
attention to the use of social media as a media campaign that is very important. For the majority of Indonesian
society has made social media as part of their lifestyle. According to the magazine January 2012 issue of
Marketing Mix, using social media we can interact, share information, and discuss with each other. Interactions
were initially one-way to two-way interaction, from the initial interaction of vertical to horizontal, from the first
"one to many" to "many to many". If this concept is understood and applied, given the challenges of managing
the college at the present situation is how to manage the situation so that a force. This means that the task
managers how to keep the messages conveyed by internal parties to the internal university has the power to
support positioning that want to build.
According to Marketing magazine edition in August 2015, the development of marketing trends, where
marketers should be able to build and maintain a relationship that has been built up by consumers, and
consumers want to get the treatment that is more personal, like friendships, romantic relationships / family
relationship is not transactional. Thus, it can be said that social media helps companies to build brand loyalty
through the network, conversations, and build community (McKee, 2010). Practice management education
2. The Effect Of Social Media Marketing To Brand Loyalty
www.ijbmi.org 51 | Page
institutions are now experiencing a fundamental paradigm shift with the increasing importance of quality
management (total quality management) to ensure that its customers are satisfied. In other words, most colleges
later adopted the concept of students as customers.
Social media
In this case, social media marketing at the University of Budi Luhur, Jakarta can be used for promotional
activities, with the aim of informing for the public about the products in Universitas Budi Luhur, differentiate
products from Budi Luhur University by product education, emphasizing value received by the community on
the products offered and stabilize the existence and significance of Budi Luhur University as well. This study
discusses the influence of social media marketing on brand loyalty. Restrictions problem is more emphasis on
the variables studied alone. The variables studied in this research is a social media marketing, brand loyalty at
the University Budi Luhur with samples studied were all student of the University of Jakarta Budiluhur 2013-
2014 school year.
According to Kaplan and Haenlein social media is Social media is a group of Internet-based application that's
built on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of
user Generate Content within this general definition, there are various types of social media that need to be
distinguished further. However, although most people would probably agree that wikipedia, youTube,
Facebook, and Second Life are all part of this large group, there is no systematic way in the which different
social media applications can be Categorized. (Kaplan & Haenlein, 2010: 61) It can be concluded from the
above definition that social media is an application that requires an Internet connection with web 2.0 is able to
make user data exchange to communicate with each other quickly.
Social media exists in many different forms, including social networks, internet forums, weblogs, social blogs,
micro blogging, wikis, podcats, images, video, rating and social bookmarking (Kapplan and Haenlein: 2010;
Weber, 2009). Kapplan and Haenlein create a classification scheme for the various types of social media in their
business Horizon article published in 2010. According to Kapplan and Haenlein there are six types of social
media: collaborative projects (eg Wikipedia), blogs and microblogs (eg Twitter), community content (eg
youtube ), social networking sites (eg facebook), virtual games (eg, word of warcraft), and virtual social (eg
second life).
Social networking is a site where everyone can create a personal web page, then connect with friends to share
information and communicate. The social networking among others likes Facebook, MySpace, Plurk, and
Twitter. Social media invite anyone who is interested to participate by contributing and openly feedback, make
comments and share information in a short time and unlimited. According to Weber, social media influence on
branding. When marketers have a consumer, the marketer must conduct a conversation deepened, brand of the
product that will be stronger, and vice versa. It became the core concept of traditional marketing and branding.
Branding and marketing are talking about participation in social networks where the conversation between the
consumer and the consumer will develop. Social media marketing is composed of an effort to use social media
to persuade consumers about products and services from a company. Social media marketing is marketing using
online communities, social networks, blog marketing and more. Unlike the traditional marketing, social media
marketing (SMM) has three advantages:
• Social media provides a window for marketers who are not only useful for marketing products and services,
but it is useful to listen to suggestions from consumers
• Social media is very easy for marketers to identify consumers based groups that can affect their view of a
brand.
• Social media is executed without using the cost.
Brand Loyalty
Erdogmus & Ricek (2012) "the elements under brand loyalty measure included intention to berinteraksi more
with the brand, intention to increase of sales from the brand, trust toward the brand, intention to get interactive
with other brands through social media, and intention to recommend the brand to friends. "Elements of the
brand loyalty include: the intention to interact more with the brand, the intention to improve (repeat purchase) to
the brand, confidence in the brand, the intention to interact with the brand through social media, and the
intention to recommend the brand to people other (friend).
II. RESEARCH METHODS
This study was included in the category of explanatory research (explanatory research) that describes a
relationship between the variables through hypothesis testing (Ghozali, 2005: 2). This research was conducted in
February 2014, and the research conducted at the University of Budi Luhur Jakarta. The analytical tool used in
this research is regression calculated with SPSS software version 20 for Windows. Population is the sample unit
to certain restrictions (universe), where its characteristics will be studied or estimated. The population is 1,729
(source: Number of Participants KRS: Card Study Plan Semester FY 2013/2014 BAK) Universitas Budi Luhur
3. The Effect Of Social Media Marketing To Brand Loyalty
www.ijbmi.org 52 | Page
Jakarta 2013-2014 school year. Consists of: Faculty of Engineering Information (724 students FTI), Faculty of
Economics (371 students FE), Faculty of Social and Political Sciences (78 students Social), Faculty of
Engineering (50 students FT), and the Faculty of Communication Sciences (506 students FIKOM). The sample
is part of members of the population studied. The sample in this study is a student at the University of Budi
Luhur Jakarta. In this study in determining who will be the respondent sample using the formula Slovin. Based
on the number of samples calculated from the formula Slovin proficiency level, then the number of samples can
be obtained from each faculty as follows:
Table1. Sample from Solvin Formula
Faculty (F) Total Presentation
%= (ΣF / ΣJT) X 100%
Sample
S = % X ΣSS
(SS= Sample Slovin)
FTI 724 42 % 137
FE 371 21 % 68
FISIP 78 5 % 16
FT 50 3 % 10
FIKOM 506 29 % 94
Total (JT) 1729 100% 325
Source: Data processed its own
Source data used are primary data and secondary data. Primary data obtained from questionnaires and secondary
data from books, journals, internet articles, and magazines. The technique used is multiple linear regression
analysis. Ghozali (2011: 13) argues multiple linear regressions is wanted to test the effect of two or more
independent variables (explanatory) to the dependent variable. The model equations in this study are as follows:
Y = β1X1+ β2X2 + β3X3 + β4X4 + β5X5
Information:
Y: Brand loyalty
β1: coefficient regression toward a campaign that benefits & frequency refurbished
β2: regression coefficient direction of relevant content
β3: coefficient regression towards popular content
β4: platform regression coefficient varying direction
β5: coefficient regression toward application in social media
X1: campaign that benefits & frequency refurbished
X2: relevant content
X3: popular content
X4: varied platform
X5: application in social media
III. RESULTS AND DISCUSSION
Multiple linear regression equation in this study is as follows:
Y = β + β 1x1 + β 2X2 + β 3X3 + β 4X4 + β 5X5
Y = 9.225 + 0,532X1 + 0,040X2 - 0,103X3 + 0.535X4 + 0.269X5
The regression coefficient (b1) of 0,532 with a positive sign to show the campaign variables that are beneficial
and frequency refurbished to increases brand loyalty when other variables are constant. The regression
coefficient (b2) amounted to 0,040 with a positive sign indicates any variable relevant content will affect the
increase in brand loyalty when other variables are constant. The regression coefficient (b3) of 0.103 with a
negative sign indicates any variables popular content would not affect the increase in brand loyalty when other
variables are constant. The regression coefficient (b4) amounted to 0,535 with a positive sign indicates any
variable varying platforms will affect the increase in brand loyalty when other variables are constant. The
regression coefficient (b5) amounted to 0.269 with a positive sign indicates each variable application in social
media will affect the increase in brand loyalty when other variables are constant.
Table2. Result of R Square
Model R Rsquare Adjusted R
Square
Std. Error of
the Estimate
1 .494a
.244 .232 2.779
Source: SPSS
The amount of adjusted R2 of 0.232, meaning 23.2% of the variation of brand loyalty can be explained by the
variation of the five independent variables, a campaign that gives benefits and frequency of updated, relevant
4. The Effect Of Social Media Marketing To Brand Loyalty
www.ijbmi.org 53 | Page
content, as well as popular content, varying platforms, and application in social media. While the rest (100% -
23.2% = 76.8%) is explained by other causes outside the model. Social media marketing can be concluded only
contributed 23.2% to build loyalty, 76.8% of the promotional mix other activities such as sharing, chat, share
information, update the calendar, schedule updates, share photos. Based on the results of testing the hypothesis
in mind that the campaign benefits and frequency in social media has a significant influence on brand loyalty
with the t value (3,845) with a significance (0.000) <probability (0.05). This is consistent with previous studies
of Erdogmus and Cicek (2012) that a campaign that benefits have an impact on brand loyalty. Meanwhile, the
frequency updated on previous research that has no effect, but in this study had an influence on brand loyalty.
The campaign is said to be helpful can be viewed from two perspectives, namely consumers and companies.
One program that has been ongoing campaign go green and anti-drugs.
Based on the results of hypothesis testing known that relevant content has no significant influence on brand
loyalty with the t value (0.229) with significance (0.819)> probability (0.05). This is consistent with previous
studies of Erdogmus and Cicek (2012) that the relevant content has an influence on brand loyalty. Based on the
results of hypothesis testing known that popular content has no significant influence on brand loyalty with the t
value (-0.700) with significance (0.485)> probability (0.05). This is in contrast with previous studies of
Erdogmus and Cicek (2012) that popular content has an influence on brand loyalty. Longman Advanced
American Dictionary (2007: 1222) defines popular is preferred by many people. While the content is defined as
words or ideas are written in a letter, a book, and so on. Thus, the content is a popular social media users love of
words or ideas submitted by any account. When discussing popular content should be linked to the value or the
commitment of the company (in this case the universities, especially the University of Budi Luhur, Jakarta).
Based on the results of testing the hypothesis in mind that a varied platform has a significant influence on brand
loyalty with the t value (3.485) with significance (0.001)> probability (0.05). This is consistent with previous
studies of Erdogmus and Cicek (2012) that the relevant Platform has an influence on brand loyalty. Through,
The company's are platform to work by creating a more attractive brand, participatory and engaging
applications. Because, consumers think that social media is an exciting platform, and can share information with
each other. Based on the results of hypothesis testing known that application in social media does not have a
significant effect on brand loyalty with the t value (1,614) with a significance (0.107)> probability (0.05). This
is in contrast with previous studies of Erdogmus and Cicek (2012) that alication in social media has an influence
on brand loyalty. Application offered oleb brand in social media suggests that consumers need a brand that is
packaged differently with other brands in social media with the creative talent, and varied.
IV. CONCLUSION
The purpose of this study was to determine the effect of a campaign that gives benefits and frequency of
updated, relevant content, as well as popular content, which varies Platform and applications on social media to
brand loyalty, a study at the University of Budi Luhur, Jakarta. Based on research that has been done can be
concluded as follows: Campaign to benefit and updated on the frequency of social media has a significant
influence on brand loyalty. The content relevant in social media is a significant influence to brand loyalty.
Content popular in social media has a significant influence on brand loyalty. Platforms vary in social media has
a significant influence on brand loyalty. Application in social media has an influence on brand loyalty.
REFERENCES
Journal Papers:
[1] Blomer, J., dan Ruyter , ko de. 1997. “On the Relationship Between Store Image, Store Satisfaction and Store Loyalty”.
European Journal of Marketing Vol. 32. No. 5/6.
[2] Caruana, A., dan Msida. 2002. “Loyalty, Effects and Service Quality and The Mediating rule of Customer Satisfaction”.
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[3] Erdogmus, Irem Eren dan Cicek, Mesut.2012, The Impact of Social Media Marketing on Brand Loyalty, Procedia – Social and
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[5] Ghozali, Imam. 2009. Aplikasi Analisis Multivariate dengan Program SPSS (4th ed.). Semarang: Badan Penerbit-Undip.
[6] McKee, S. 2010, Creative B2b Branding (No, Really): Building a Creative Brand in a Business World, Goodfellow Publishers
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[9] Magazine Marketing Mix 01/IX/Januari2012
[10] Magazine Marketing 08/XV/Agustus2015
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Robinson, J. E. 2007, A Study Of Social Media Marketing In North Carolina Special Libraries, Unpublished Master’s Thesis,
University of North California at Chapter Hill, USA.
