By Franco Papeschi and Tory Dunn. The presentation introduces a recent project by Vodafone's User Experience team to engage with people passionate about the environment in collaborative design and open prototyping. The resulting innovative concept designs focused on collecting data about emission-causing activities, and using that data to promote self-awareness of impact and to stimulate change. The presentation also covers some of the things learned from these projects, and others encountered along the way.

1. Open and activate
design thinking, environmental sustainability and human behaviour
Version 2.0
for Mobile Monday London
Franco Papeschi
Tory Dunn
Vodafone Group User Experience
Mobile Monday
18 January 2010
Copyright 2010 Vodafone

2. Carbon Tippy Toes and EcoMo09
2 projects exploring
mobile/web tools and services
aimed at helping people understand
and modify their impact
on the environment
This talk covers some of the things we learned from these
projects, and others we’ve encountered along the way
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3. Process innovation:
Open participation and
transparent outputs
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Original Image by liber | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/liberato/149365463/

4. Co-design and open prototyping
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Photos by Carbon Tippy Toes | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/carbontippytoes/

5. http://tinyurl.com/betavine-sustainability
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6. EcoMo09 participation
28 developers / approx 25 spectators
9 teams submitted projects to the competition, including
Carbon.to – carbon equivalents translator
iGoGreen & weGoGreen – personal/community green progress tool
cross-modal transport calculator
free.near.me – location freecycle-type service aggregator
individual and community sustainability game
Green Map cloud/Android/iPhone implementation
AMEE / Google mash-up
Photo: Carbon Tippy Toes (Simon Hughes) cc: attribution-share alike 2.0 generic

7. EcoMo09 judges and data support
Event Judges
Chris Burgess, Vodafone Group Director of Corporate Responsibility
Tanya Cordrey, General Manager, Environment at Guardian News and Media
James Goodman, Head of Futures at Forum for the Future
Tom Hume, Managing Director of Future Platforms
Steve Wolak, Head of Betavine, Vodafone Group R&D
Workshops given by Pachube, AMEE and Earth Open Source
Photo: Carbon Tippy Toes (Simon Hughes) cc: attribution-share alike 2.0 generic

8. Industry contexts for sustainability activity
Functional Technology New Changing
practice /R&D relationships behaviour
For example:
New materials Collaborations Mobile tools and
Base station and
within industry and services for users and
network energy Cradle to cradle
cross-industry communities
manufacture
Office practices
Alternative charging
Logistics
/power sources
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9. Context: Technology activism
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10. Aiming to turn data into action
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11. CC | celesteh CC | The RSA
http://www.flickr.com/p http://www.flickr.com/photos/
hotos/celesteh/3404805 the_rsa/3886952782/
434/
Individuals are interested in contributing
however
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CC | secretlondon123on CC | Andrew*
http://www.flickr.com/photos/secretlondon/3396892516/ http://www.flickr.com/photos/nez/1181091743/

12. Most individuals cannot visualise
their impact in a wider context
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Original Image by Lee Nachtigal | Attribution 2.0 Generic | http://www.flickr.com/photos/lxn271/153835672/

13. Even with the wide range of calculators
and tools available, most people are not
able to understand their impact
Screengrabs from: www.greenenergyoptions.co.uk/product_range/home_energy_hub/ Home Energy Hub
http://www.verdiem.com/edison.aspx Verdiem Edison
http://www.carbonfootprint.com/ Carbon Footprint Ltd
http://www.diykyoto.com/ukExperience |
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www.dopplr.com Dopplr carbon calculator

14. Picture by Digon3 | Attribution 2.0 Share-alike Generic | http://www.flickr.com/photos/47705377@N00/505196721
Mobile devices are uniquely positioned to:
read activity data and
deliver information to individuals
directly in context of activity
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15. Picture by jurvetson | Attribution 2.0 Generic | http://www.flickr.com/photos/44124348109@N01/64615651
Designing to persuade and foster social
support of behaviour change is equally as
important as interpreting data
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16. Design intent
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17. Design supporting individual and socialwith sustainability
Our work
change
Designing services & products to support classic sustainability actions has
activists and experts
shown the need for
REDUCE, REUSE, RECYCLE •a “path to participation”
and that
+RETHINK via •different tools can provide
access to different points on
the path
Informing decision making
Monitoring progress and providing feedback
Collaborating
Providing alternatives
ideally with enjoyment
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18. Yes,
But
How?
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19. 1
Make people aware of WHAT
they are doing
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and what is happening
20 January 2010
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Image by Lars Plougmann | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/lxn271/153835672/

20. Personal informatics & visualisation
Dopplr.com | Personal Annual Report first half 2009 for Franco Papeschi (detail)
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21. Making the measurement relevant
Participant
Carbon footprint translator Cross-Modal travel comparison tool
Carbon.to (EcoMo09 competition) Tom Parker (EcoMo09 competition)
http://tinyurl.com/ecomo09-carbon-to http://tinyurl.com/ecomo09-travel
Participant
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22. Revealing the invisible
Good Commute
Carbon Tippy Toes concept illustration
http://tinyurl.com/good-commute
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23. 2 Monitor
progress
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Image by Jack Brodus | Attribution 2.0 Generic | http://www.flickr.com/photos/jackbrodus/443238285/

24. Understand the current state
Wattson + Holmes
The Wattson device
displays a readout of your
energy usage in cost or in
watts, and, on the
underside, coloured lights
show how much energy you
are using compared to your
average usage.
Data come from a sensor
that clips onto one of the
electricity mains cables and
is sent via a transmitter to
the Wattson.
Images: screen grabs from
http://www.diykyoto.com/uk
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25. Understand the current state
Carbon Diem
Mobile app that calculates the user’s
carbon footprint. It identifies the user’s
mode of transport through speed and
distance data (via the handset’s GPS).
Users can set personal targets and
compare against others.
Images: screen grabs from
http://www.carbondiem.com
i.Go.Green / we.Go.Green
Participant Mobile widget game that tracks the
improvement of an individual’s (or
communities’) sustainability. It gives a
live feed update of a person’s (or
team’s) environmental impact, based
on a range of activities, such as travel
and electricity use.
Andreas Muth
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26. Set goals and follow progress
Nike+
http://tinyurl.com/noenbu
Image: Michael Verdi | Attrib. 2.0 Generic | http://www.flickr.com/photos/verdi/3263974545/
Booyah
http://www.booyah.com
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27. 3 Provide
alternatives
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Image by miss_yasmina | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/miss_yasmina/3778068615/

28. Alternatives in manageable chunks
Carbon calculator
Energy Saving Trust
http://www.energysavingtrust.org.uk/cal
culator/start
AMEE +
Google
maps
http://tinyurl.com/
ecomo09-AMEEmashup
Participant
OPOWER
http://www.opower.com/
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29. Image by pasotraspaso | Attribution 2.0 Generic | http://www.flickr.com/photos/pasotraspaso/3490194485/
4 Fun is a
gamechanger
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30. Personality
http://www.timholley.de/Design_Home.html
Tio –
Generation Green Tim Holley
http://www.generationgreen.co.uk/
games/eco-rangers
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31. Competition and gameplay
Ultimate-G /
Carbon Tippy Toes
concept illustration
http://tinyurl.com/ultimate-green
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32. 5 Build on our
social nature
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Image by Crystalline Radical | Attribution 2.0 Generic | http://www.flickr.com/photos/17597931@N00/467050570/

33. Supportive social pressure
JoinMe
http://www.join-me.co.uk/
http://www.weightwatchers.com/
Nike +
http://tinyurl.com/noenbu
OPOWER
http://www.opower.com/
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34. Aiming to complete the circle: some examples
Wattson AMEE
Carbon Diem Dopplr Annual report
Pachube Pachube
AMEE
Carbon.to
iGoGreen
Cross-Modal Calculator
Objects with Attitude
Good Commute
Nike +
oPower
Tio Ultimate G
WeightWatchers NDL game
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35. Some design principles
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36. Design systems that support change, not just features
Involve people in the creation and delivery of services.
Data gives an unprecedented level of information, but must be made
meaningful
We don’t base our choices on information alone
Context is king
Help people deepen their participation
Use social dynamics to foster change
Sustainable fun (low impact + long term + generative)
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37. Thank you
Project blog: http://tinyurl.com/betavine-sustainability
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