SlideShare a Scribd company logo
Cheer the crowd? Exploiting crowdsourcing as
a problem-solving strategy
Miia Kosonen, Kaisa Henttonen
Lappeenranta University of Technology, Finland
ISPIM, Helsinki 19.6.2013
Research project
Knowledge Protection and Sharing in Global Value Networks, 7/2011 – 6/2013
− different mechanisms for knowledge protection and sharing
− different products & markets (CHN, FIN, USA)
− in workpackage 2, focus on open knowledge sharing mechanisms: online
co-creation and crowdsourcing
Survey of 244 IdeasProject users
ISPIM Barcelona, 2012
ISPIM Symposium, Seoul, 2012
ISPIM Helsinki, 2013
Background
Co-innovators and consumerism
• valuable user input into the innovation process
• lead over companies that do not empower customers
Crowdsourcing as a form of distant/broadcast
search (Afuah and Tucci, 2012; Poetz and
Schreier, 2012; Jeppesen and Lakhani, 2010)
Problem-solving effectiveness key to organizational
performance (Nickerson and Zenger, 2004)
Complexity typical for solving innovation-related
problems and tasks
When to use crowdsourcing
(Afuah and Tucci, 2012)
Feature Dimensions
Nature of the problem Ease of delineation/transmission
Modularizability
Knowledge required to solve Tacitness/complexity
Effective distance
The crowd Size
Know-how
Motivation
Solutions to be evaluated Type of solution
Number of evaluators
However, an important question remains: after a decision to crowdsource has
been made, what types of facilitating actions does this require from the
company aiming at having benefit from the proposed solutions?
Examples of crowdsourcing
CONTEST MODE
COMMUNITY MODE
HYBRID MODE
Breeding crowd motivation
1. Provide mentally stimulating tasks
2. Provide timely feedback
“Once you have a prosperous community, you have to give credit back to
its members, by giving attention and taking effort alike.”
3. Facilitate interaction
4. Reward appropriately
5. Build sense of community
6. Select the right communication technologies
Putting know-how into action
1. Assess the degree and distribution of know-how
e.g. identifying lead users: netnography, social network visualization
2. Specify tasks/problems on appropriate level
“At times, we have had challenges [contests] with less ideas provided by
the crowd. These have been moments of learning to us: the core things
are, firstly, finding the right community, and secondly, kind of having the
right level of specifying what we are actually looking for. We had to be
more accurate.”
3. Support task interpretation
4. Encourage collaboration, identify and support communititors
Summary and implications
Based on the literature review, three case examples and four
background interviews with IdeasProject hosts, we incorporated a
hosting firm’s perspective to study how to facilitate crowd
participation in solving innovation related-tasks.
 Breeding crowd motivation and putting know-how into action
 Requires resourcing, learning from experience, incorporating
crowds also in outlining problems
 Three modes of crowdsourcing opened up; means to facilitate
participation in both contest and community modes
 While community in general is more challenging, it also opens up
better opportunities to co-create together with users.
Conclusions
Further research encouraged on
− crowdsourcing innovation-related tasks in general
(Santonen et al., 2012)
− when to use the different modes of crowdsourcing:
which types of problems are best solved by contest,
community, or hybrid settings? (Hutter et al., 2011)
− how to overcome other challenges, i.e. related to the
nature of problems and their solutions, or knowledge
complexity/tacitness typical to innovation-related
tasks? (Afuah and Tucci, 2012)
Thank you!
Contact details
Miia Kosonen
Lappeenranta University of Technology
P.O.Box 20, 53851 Lappeenranta
Finland
miia.kosonen@lut.fi
Twitter: @MiiaKosonen

More Related Content

What's hot

Online People Tagging: Social Mobile Networking Services in Work-based Learning
Online People Tagging: Social Mobile Networking Services in Work-based LearningOnline People Tagging: Social Mobile Networking Services in Work-based Learning
Online People Tagging: Social Mobile Networking Services in Work-based Learning
University of the West of England
 
Some brief points from KM Australia 2009
Some brief points from KM Australia 2009Some brief points from KM Australia 2009
Some brief points from KM Australia 2009
Andrew.W.Mitchell
 
C&t 2013 Denner
C&t 2013 DennerC&t 2013 Denner
C&t 2013 Denner
Jonathan De
 
The Emerge Show02 Ng Ti P
The Emerge Show02 Ng Ti PThe Emerge Show02 Ng Ti P
The Emerge Show02 Ng Ti P
George Roberts
 
COLLABORATIVE DECISION SUPPORT SYSTEMS: CLOUD, MOBILE AND SOCIAL APPROACHES
COLLABORATIVE DECISION SUPPORT SYSTEMS: CLOUD, MOBILE AND SOCIAL APPROACHESCOLLABORATIVE DECISION SUPPORT SYSTEMS: CLOUD, MOBILE AND SOCIAL APPROACHES
COLLABORATIVE DECISION SUPPORT SYSTEMS: CLOUD, MOBILE AND SOCIAL APPROACHES
Claudiu Brandas
 
Tech for Advocacy & Outreach for TI Cambodia YLP Batch 2 - PPT Deck
Tech for Advocacy & Outreach for TI Cambodia YLP Batch 2 - PPT DeckTech for Advocacy & Outreach for TI Cambodia YLP Batch 2 - PPT Deck
Tech for Advocacy & Outreach for TI Cambodia YLP Batch 2 - PPT Deck
Vantharith Oum
 
Van der merwe
Van der merweVan der merwe
Van der merwe
anesah
 
Albrecht 2012 e_part2012
Albrecht 2012 e_part2012Albrecht 2012 e_part2012
Albrecht 2012 e_part2012
Zebralog
 
Policy resolution of shared data in online social networks
Policy resolution of shared data in online social networks Policy resolution of shared data in online social networks
Policy resolution of shared data in online social networks
IJECEIAES
 
Factors that influence an organization’s decision to adopt crowdsourcing: A r...
Factors that influence an organization’s decision to adopt crowdsourcing: A r...Factors that influence an organization’s decision to adopt crowdsourcing: A r...
Factors that influence an organization’s decision to adopt crowdsourcing: A r...
donellemckinley
 
Watanuki napier seminar2
Watanuki napier seminar2Watanuki napier seminar2
Watanuki napier seminar2
Hugo Watanuki
 
Workshop II on a Roadmap to Future Government
Workshop II on a Roadmap to Future GovernmentWorkshop II on a Roadmap to Future Government
Workshop II on a Roadmap to Future Government
Samos2019Summit
 
Engagement Methods
Engagement Methods Engagement Methods
Engagement Methods
Alexandra Okada
 
Applied e-democracy: the need for an information framework to support develop...
Applied e-democracy: the need for an information framework to support develop...Applied e-democracy: the need for an information framework to support develop...
Applied e-democracy: the need for an information framework to support develop...
eSociety Institute of The Hague University of Applied Sciences
 
The challenges and benefits of using digital to engage people in research
The challenges and benefits of using digital to engage people in researchThe challenges and benefits of using digital to engage people in research
The challenges and benefits of using digital to engage people in research
Kirsten Thompson
 
Od2010 presentation 2
Od2010 presentation 2Od2010 presentation 2
Od2010 presentation 2osimod
 
Networks and Organisational Work
Networks and Organisational WorkNetworks and Organisational Work
Networks and Organisational Work
anna_maron
 
Mydata as an Actor-Network
Mydata as an Actor-NetworkMydata as an Actor-Network
Mydata as an Actor-Network
Oskari Lappalainen
 
next generation technologies to build sustainable communities of practice
next generation technologies to build sustainable communities of practicenext generation technologies to build sustainable communities of practice
next generation technologies to build sustainable communities of practiceGeorge Roberts
 

What's hot (19)

Online People Tagging: Social Mobile Networking Services in Work-based Learning
Online People Tagging: Social Mobile Networking Services in Work-based LearningOnline People Tagging: Social Mobile Networking Services in Work-based Learning
Online People Tagging: Social Mobile Networking Services in Work-based Learning
 
Some brief points from KM Australia 2009
Some brief points from KM Australia 2009Some brief points from KM Australia 2009
Some brief points from KM Australia 2009
 
C&t 2013 Denner
C&t 2013 DennerC&t 2013 Denner
C&t 2013 Denner
 
The Emerge Show02 Ng Ti P
The Emerge Show02 Ng Ti PThe Emerge Show02 Ng Ti P
The Emerge Show02 Ng Ti P
 
COLLABORATIVE DECISION SUPPORT SYSTEMS: CLOUD, MOBILE AND SOCIAL APPROACHES
COLLABORATIVE DECISION SUPPORT SYSTEMS: CLOUD, MOBILE AND SOCIAL APPROACHESCOLLABORATIVE DECISION SUPPORT SYSTEMS: CLOUD, MOBILE AND SOCIAL APPROACHES
COLLABORATIVE DECISION SUPPORT SYSTEMS: CLOUD, MOBILE AND SOCIAL APPROACHES
 
Tech for Advocacy & Outreach for TI Cambodia YLP Batch 2 - PPT Deck
Tech for Advocacy & Outreach for TI Cambodia YLP Batch 2 - PPT DeckTech for Advocacy & Outreach for TI Cambodia YLP Batch 2 - PPT Deck
Tech for Advocacy & Outreach for TI Cambodia YLP Batch 2 - PPT Deck
 
Van der merwe
Van der merweVan der merwe
Van der merwe
 
Albrecht 2012 e_part2012
Albrecht 2012 e_part2012Albrecht 2012 e_part2012
Albrecht 2012 e_part2012
 
Policy resolution of shared data in online social networks
Policy resolution of shared data in online social networks Policy resolution of shared data in online social networks
Policy resolution of shared data in online social networks
 
Factors that influence an organization’s decision to adopt crowdsourcing: A r...
Factors that influence an organization’s decision to adopt crowdsourcing: A r...Factors that influence an organization’s decision to adopt crowdsourcing: A r...
Factors that influence an organization’s decision to adopt crowdsourcing: A r...
 
Watanuki napier seminar2
Watanuki napier seminar2Watanuki napier seminar2
Watanuki napier seminar2
 
Workshop II on a Roadmap to Future Government
Workshop II on a Roadmap to Future GovernmentWorkshop II on a Roadmap to Future Government
Workshop II on a Roadmap to Future Government
 
Engagement Methods
Engagement Methods Engagement Methods
Engagement Methods
 
Applied e-democracy: the need for an information framework to support develop...
Applied e-democracy: the need for an information framework to support develop...Applied e-democracy: the need for an information framework to support develop...
Applied e-democracy: the need for an information framework to support develop...
 
The challenges and benefits of using digital to engage people in research
The challenges and benefits of using digital to engage people in researchThe challenges and benefits of using digital to engage people in research
The challenges and benefits of using digital to engage people in research
 
Od2010 presentation 2
Od2010 presentation 2Od2010 presentation 2
Od2010 presentation 2
 
Networks and Organisational Work
Networks and Organisational WorkNetworks and Organisational Work
Networks and Organisational Work
 
Mydata as an Actor-Network
Mydata as an Actor-NetworkMydata as an Actor-Network
Mydata as an Actor-Network
 
next generation technologies to build sustainable communities of practice
next generation technologies to build sustainable communities of practicenext generation technologies to build sustainable communities of practice
next generation technologies to build sustainable communities of practice
 

Viewers also liked

Some ja oppimisverkostot
Some ja oppimisverkostotSome ja oppimisverkostot
Some ja oppimisverkostot
Miia Kosonen
 
Tiedolla johtamisen illuusio
Tiedolla johtamisen illuusioTiedolla johtamisen illuusio
Tiedolla johtamisen illuusio
Miia Kosonen
 
Value creation and evolution of a value network a longitudinal case study on ...
Value creation and evolution of a value network a longitudinal case study on ...Value creation and evolution of a value network a longitudinal case study on ...
Value creation and evolution of a value network a longitudinal case study on ...
Novi Research Center
 
Digitaalisuus ja hiljainen tieto
Digitaalisuus ja hiljainen tietoDigitaalisuus ja hiljainen tieto
Digitaalisuus ja hiljainen tieto
Miia Kosonen
 
Keskustelu ja kuuntelu sosiaalisessa mediassa
Keskustelu ja kuuntelu sosiaalisessa mediassaKeskustelu ja kuuntelu sosiaalisessa mediassa
Keskustelu ja kuuntelu sosiaalisessa mediassa
Miia Kosonen
 
Social network analysis of CMAD2013 Twitter data
Social network analysis of CMAD2013 Twitter dataSocial network analysis of CMAD2013 Twitter data
Social network analysis of CMAD2013 Twitter data
Jari Jussila
 
Sosiaalinen media yhteiskunnallisen vaikuttamisen välineenä
Sosiaalinen media yhteiskunnallisen vaikuttamisen välineenäSosiaalinen media yhteiskunnallisen vaikuttamisen välineenä
Sosiaalinen media yhteiskunnallisen vaikuttamisen välineenä
Jari Jussila
 
Clínica cirúrgica aula teôrica 1 powerpoint data show
Clínica cirúrgica aula teôrica 1  powerpoint data showClínica cirúrgica aula teôrica 1  powerpoint data show
Clínica cirúrgica aula teôrica 1 powerpoint data showCésar Müller
 

Viewers also liked (8)

Some ja oppimisverkostot
Some ja oppimisverkostotSome ja oppimisverkostot
Some ja oppimisverkostot
 
Tiedolla johtamisen illuusio
Tiedolla johtamisen illuusioTiedolla johtamisen illuusio
Tiedolla johtamisen illuusio
 
Value creation and evolution of a value network a longitudinal case study on ...
Value creation and evolution of a value network a longitudinal case study on ...Value creation and evolution of a value network a longitudinal case study on ...
Value creation and evolution of a value network a longitudinal case study on ...
 
Digitaalisuus ja hiljainen tieto
Digitaalisuus ja hiljainen tietoDigitaalisuus ja hiljainen tieto
Digitaalisuus ja hiljainen tieto
 
Keskustelu ja kuuntelu sosiaalisessa mediassa
Keskustelu ja kuuntelu sosiaalisessa mediassaKeskustelu ja kuuntelu sosiaalisessa mediassa
Keskustelu ja kuuntelu sosiaalisessa mediassa
 
Social network analysis of CMAD2013 Twitter data
Social network analysis of CMAD2013 Twitter dataSocial network analysis of CMAD2013 Twitter data
Social network analysis of CMAD2013 Twitter data
 
Sosiaalinen media yhteiskunnallisen vaikuttamisen välineenä
Sosiaalinen media yhteiskunnallisen vaikuttamisen välineenäSosiaalinen media yhteiskunnallisen vaikuttamisen välineenä
Sosiaalinen media yhteiskunnallisen vaikuttamisen välineenä
 
Clínica cirúrgica aula teôrica 1 powerpoint data show
Clínica cirúrgica aula teôrica 1  powerpoint data showClínica cirúrgica aula teôrica 1  powerpoint data show
Clínica cirúrgica aula teôrica 1 powerpoint data show
 

Similar to How to facilitate crowd participation - presentation in ISPIM 2013

Knowledge sharing in online co-creation
Knowledge sharing in online co-creationKnowledge sharing in online co-creation
Knowledge sharing in online co-creation
Miia Kosonen
 
What Gives Life to our Community
What Gives Life to our CommunityWhat Gives Life to our Community
What Gives Life to our Community
George Roberts
 
Crowdsourcing as a problem solving strategy
Crowdsourcing as a problem solving strategyCrowdsourcing as a problem solving strategy
Crowdsourcing as a problem solving strategy
Miia Kosonen
 
Working Out Loud: A step towards building your digital capability
Working Out Loud: A step towards building your digital capabilityWorking Out Loud: A step towards building your digital capability
Working Out Loud: A step towards building your digital capability
Anne Bartlett-Bragg
 
Reshaping workplace design to facilitate better learning
Reshaping workplace design to facilitate better learningReshaping workplace design to facilitate better learning
Reshaping workplace design to facilitate better learning
University of the West of England
 
Social machines: theory design and incentives
Social machines: theory design and incentivesSocial machines: theory design and incentives
Social machines: theory design and incentives
Elena Simperl
 
Supporting user driven innovation activities in a crowdsourcing community
Supporting user driven innovation activities in a crowdsourcing communitySupporting user driven innovation activities in a crowdsourcing community
Supporting user driven innovation activities in a crowdsourcing community
Miia Kosonen
 
Boost you Open Data with Co-Creation
Boost you Open Data with Co-Creation Boost you Open Data with Co-Creation
Boost you Open Data with Co-Creation
Dublinked .
 
Digital Inclusion: Best practices from eLearning
Digital Inclusion: Best practices from eLearningDigital Inclusion: Best practices from eLearning
Digital Inclusion: Best practices from eLearning
eLearning Papers
 
Social networks for knowledge management: the groups feature as a Personal Kn...
Social networks for knowledge management: the groups feature as a Personal Kn...Social networks for knowledge management: the groups feature as a Personal Kn...
Social networks for knowledge management: the groups feature as a Personal Kn...
Cleopatra Mushonga
 
The Emerge Show01
The Emerge Show01The Emerge Show01
The Emerge Show01
George Roberts
 
Synergizing Natural and Research Communities
Synergizing Natural and Research CommunitiesSynergizing Natural and Research Communities
Synergizing Natural and Research CommunitiesTom De Ruyck
 
Synergizing natural and research communities: Caring about the research ecosy...
Synergizing natural and research communities: Caring about the research ecosy...Synergizing natural and research communities: Caring about the research ecosy...
Synergizing natural and research communities: Caring about the research ecosy...
InSites Consulting
 
Bridging the ‘missing middle’: a design based approach to scaling
Bridging the ‘missing middle’: a design based approach to scalingBridging the ‘missing middle’: a design based approach to scaling
Bridging the ‘missing middle’: a design based approach to scaling
debbieholley1
 
Creating a Community of Practice for Emerging Technologies
Creating a Community of Practice for Emerging Technologies Creating a Community of Practice for Emerging Technologies
Creating a Community of Practice for Emerging Technologies
University of Michigan Taubman Health Sciences Library
 
Silverman Research: Collective Intelligence In Organisations Report
Silverman Research: Collective Intelligence In Organisations ReportSilverman Research: Collective Intelligence In Organisations Report
Silverman Research: Collective Intelligence In Organisations Report
Silverman_Research
 
Bridging the missing middle for al_tversionfinal_14_08_2014
Bridging the missing middle for al_tversionfinal_14_08_2014Bridging the missing middle for al_tversionfinal_14_08_2014
Bridging the missing middle for al_tversionfinal_14_08_2014
debbieholley1
 
Reflections from a realist evaluation in progress: Scaling ladders and stitch...
Reflections from a realist evaluation in progress: Scaling ladders and stitch...Reflections from a realist evaluation in progress: Scaling ladders and stitch...
Reflections from a realist evaluation in progress: Scaling ladders and stitch...
Debbie_at_IDS
 
Communities of Practice
Communities of PracticeCommunities of Practice
Communities of Practice
Noel Hatch
 
Different methods of co design- how can different decisions in co-design affe...
Different methods of co design- how can different decisions in co-design affe...Different methods of co design- how can different decisions in co-design affe...
Different methods of co design- how can different decisions in co-design affe...
Michael Solaymantash
 

Similar to How to facilitate crowd participation - presentation in ISPIM 2013 (20)

Knowledge sharing in online co-creation
Knowledge sharing in online co-creationKnowledge sharing in online co-creation
Knowledge sharing in online co-creation
 
What Gives Life to our Community
What Gives Life to our CommunityWhat Gives Life to our Community
What Gives Life to our Community
 
Crowdsourcing as a problem solving strategy
Crowdsourcing as a problem solving strategyCrowdsourcing as a problem solving strategy
Crowdsourcing as a problem solving strategy
 
Working Out Loud: A step towards building your digital capability
Working Out Loud: A step towards building your digital capabilityWorking Out Loud: A step towards building your digital capability
Working Out Loud: A step towards building your digital capability
 
Reshaping workplace design to facilitate better learning
Reshaping workplace design to facilitate better learningReshaping workplace design to facilitate better learning
Reshaping workplace design to facilitate better learning
 
Social machines: theory design and incentives
Social machines: theory design and incentivesSocial machines: theory design and incentives
Social machines: theory design and incentives
 
Supporting user driven innovation activities in a crowdsourcing community
Supporting user driven innovation activities in a crowdsourcing communitySupporting user driven innovation activities in a crowdsourcing community
Supporting user driven innovation activities in a crowdsourcing community
 
Boost you Open Data with Co-Creation
Boost you Open Data with Co-Creation Boost you Open Data with Co-Creation
Boost you Open Data with Co-Creation
 
Digital Inclusion: Best practices from eLearning
Digital Inclusion: Best practices from eLearningDigital Inclusion: Best practices from eLearning
Digital Inclusion: Best practices from eLearning
 
Social networks for knowledge management: the groups feature as a Personal Kn...
Social networks for knowledge management: the groups feature as a Personal Kn...Social networks for knowledge management: the groups feature as a Personal Kn...
Social networks for knowledge management: the groups feature as a Personal Kn...
 
The Emerge Show01
The Emerge Show01The Emerge Show01
The Emerge Show01
 
Synergizing Natural and Research Communities
Synergizing Natural and Research CommunitiesSynergizing Natural and Research Communities
Synergizing Natural and Research Communities
 
Synergizing natural and research communities: Caring about the research ecosy...
Synergizing natural and research communities: Caring about the research ecosy...Synergizing natural and research communities: Caring about the research ecosy...
Synergizing natural and research communities: Caring about the research ecosy...
 
Bridging the ‘missing middle’: a design based approach to scaling
Bridging the ‘missing middle’: a design based approach to scalingBridging the ‘missing middle’: a design based approach to scaling
Bridging the ‘missing middle’: a design based approach to scaling
 
Creating a Community of Practice for Emerging Technologies
Creating a Community of Practice for Emerging Technologies Creating a Community of Practice for Emerging Technologies
Creating a Community of Practice for Emerging Technologies
 
Silverman Research: Collective Intelligence In Organisations Report
Silverman Research: Collective Intelligence In Organisations ReportSilverman Research: Collective Intelligence In Organisations Report
Silverman Research: Collective Intelligence In Organisations Report
 
Bridging the missing middle for al_tversionfinal_14_08_2014
Bridging the missing middle for al_tversionfinal_14_08_2014Bridging the missing middle for al_tversionfinal_14_08_2014
Bridging the missing middle for al_tversionfinal_14_08_2014
 
Reflections from a realist evaluation in progress: Scaling ladders and stitch...
Reflections from a realist evaluation in progress: Scaling ladders and stitch...Reflections from a realist evaluation in progress: Scaling ladders and stitch...
Reflections from a realist evaluation in progress: Scaling ladders and stitch...
 
Communities of Practice
Communities of PracticeCommunities of Practice
Communities of Practice
 
Different methods of co design- how can different decisions in co-design affe...
Different methods of co design- how can different decisions in co-design affe...Different methods of co design- how can different decisions in co-design affe...
Different methods of co design- how can different decisions in co-design affe...
 

More from Miia Kosonen

Vastuullisempaa-somea
Vastuullisempaa-someaVastuullisempaa-somea
Vastuullisempaa-somea
Miia Kosonen
 
Yhteisollisyys cmadfi-2022
Yhteisollisyys cmadfi-2022Yhteisollisyys cmadfi-2022
Yhteisollisyys cmadfi-2022
Miia Kosonen
 
Sinulle sopiva somestrategia
Sinulle sopiva somestrategiaSinulle sopiva somestrategia
Sinulle sopiva somestrategia
Miia Kosonen
 
Itsensajohtaminen muutostilanteissa
Itsensajohtaminen muutostilanteissaItsensajohtaminen muutostilanteissa
Itsensajohtaminen muutostilanteissa
Miia Kosonen
 
Tietojohtamisen tutkimus
Tietojohtamisen tutkimusTietojohtamisen tutkimus
Tietojohtamisen tutkimus
Miia Kosonen
 
Twitter-likes
Twitter-likesTwitter-likes
Twitter-likes
Miia Kosonen
 
Virtuaaliverkostot
VirtuaaliverkostotVirtuaaliverkostot
Virtuaaliverkostot
Miia Kosonen
 
Yhteisollisyys
YhteisollisyysYhteisollisyys
Yhteisollisyys
Miia Kosonen
 
Sometutkimus
SometutkimusSometutkimus
Sometutkimus
Miia Kosonen
 
Hinnoittelu
HinnoitteluHinnoittelu
Hinnoittelu
Miia Kosonen
 
Tohtoriverkosto
TohtoriverkostoTohtoriverkosto
Tohtoriverkosto
Miia Kosonen
 
Eettisyys sosiaalisen median tutkimuskäytössä
Eettisyys sosiaalisen median tutkimuskäytössäEettisyys sosiaalisen median tutkimuskäytössä
Eettisyys sosiaalisen median tutkimuskäytössä
Miia Kosonen
 
Tietojohtaminen ja tiedolla johtaminen
Tietojohtaminen ja tiedolla johtaminenTietojohtaminen ja tiedolla johtaminen
Tietojohtaminen ja tiedolla johtaminen
Miia Kosonen
 
Yhteisot ja tieto
Yhteisot ja tietoYhteisot ja tieto
Yhteisot ja tieto
Miia Kosonen
 
Online community death
Online community deathOnline community death
Online community death
Miia Kosonen
 
Yhteisojen saattohoito
Yhteisojen saattohoitoYhteisojen saattohoito
Yhteisojen saattohoito
Miia Kosonen
 
Yhteisojen elinkaari
Yhteisojen elinkaariYhteisojen elinkaari
Yhteisojen elinkaari
Miia Kosonen
 
Online co-creation
Online co-creationOnline co-creation
Online co-creation
Miia Kosonen
 
Yhteisomanagerointi
YhteisomanagerointiYhteisomanagerointi
Yhteisomanagerointi
Miia Kosonen
 
Luottamus ja hajautunut yhteistyo
Luottamus ja hajautunut yhteistyoLuottamus ja hajautunut yhteistyo
Luottamus ja hajautunut yhteistyo
Miia Kosonen
 

More from Miia Kosonen (20)

Vastuullisempaa-somea
Vastuullisempaa-someaVastuullisempaa-somea
Vastuullisempaa-somea
 
Yhteisollisyys cmadfi-2022
Yhteisollisyys cmadfi-2022Yhteisollisyys cmadfi-2022
Yhteisollisyys cmadfi-2022
 
Sinulle sopiva somestrategia
Sinulle sopiva somestrategiaSinulle sopiva somestrategia
Sinulle sopiva somestrategia
 
Itsensajohtaminen muutostilanteissa
Itsensajohtaminen muutostilanteissaItsensajohtaminen muutostilanteissa
Itsensajohtaminen muutostilanteissa
 
Tietojohtamisen tutkimus
Tietojohtamisen tutkimusTietojohtamisen tutkimus
Tietojohtamisen tutkimus
 
Twitter-likes
Twitter-likesTwitter-likes
Twitter-likes
 
Virtuaaliverkostot
VirtuaaliverkostotVirtuaaliverkostot
Virtuaaliverkostot
 
Yhteisollisyys
YhteisollisyysYhteisollisyys
Yhteisollisyys
 
Sometutkimus
SometutkimusSometutkimus
Sometutkimus
 
Hinnoittelu
HinnoitteluHinnoittelu
Hinnoittelu
 
Tohtoriverkosto
TohtoriverkostoTohtoriverkosto
Tohtoriverkosto
 
Eettisyys sosiaalisen median tutkimuskäytössä
Eettisyys sosiaalisen median tutkimuskäytössäEettisyys sosiaalisen median tutkimuskäytössä
Eettisyys sosiaalisen median tutkimuskäytössä
 
Tietojohtaminen ja tiedolla johtaminen
Tietojohtaminen ja tiedolla johtaminenTietojohtaminen ja tiedolla johtaminen
Tietojohtaminen ja tiedolla johtaminen
 
Yhteisot ja tieto
Yhteisot ja tietoYhteisot ja tieto
Yhteisot ja tieto
 
Online community death
Online community deathOnline community death
Online community death
 
Yhteisojen saattohoito
Yhteisojen saattohoitoYhteisojen saattohoito
Yhteisojen saattohoito
 
Yhteisojen elinkaari
Yhteisojen elinkaariYhteisojen elinkaari
Yhteisojen elinkaari
 
Online co-creation
Online co-creationOnline co-creation
Online co-creation
 
Yhteisomanagerointi
YhteisomanagerointiYhteisomanagerointi
Yhteisomanagerointi
 
Luottamus ja hajautunut yhteistyo
Luottamus ja hajautunut yhteistyoLuottamus ja hajautunut yhteistyo
Luottamus ja hajautunut yhteistyo
 

Recently uploaded

Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
Lviv Startup Club
 

Recently uploaded (20)

Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
 

How to facilitate crowd participation - presentation in ISPIM 2013

  • 1. Cheer the crowd? Exploiting crowdsourcing as a problem-solving strategy Miia Kosonen, Kaisa Henttonen Lappeenranta University of Technology, Finland ISPIM, Helsinki 19.6.2013
  • 2. Research project Knowledge Protection and Sharing in Global Value Networks, 7/2011 – 6/2013 − different mechanisms for knowledge protection and sharing − different products & markets (CHN, FIN, USA) − in workpackage 2, focus on open knowledge sharing mechanisms: online co-creation and crowdsourcing Survey of 244 IdeasProject users ISPIM Barcelona, 2012 ISPIM Symposium, Seoul, 2012 ISPIM Helsinki, 2013
  • 3. Background Co-innovators and consumerism • valuable user input into the innovation process • lead over companies that do not empower customers Crowdsourcing as a form of distant/broadcast search (Afuah and Tucci, 2012; Poetz and Schreier, 2012; Jeppesen and Lakhani, 2010) Problem-solving effectiveness key to organizational performance (Nickerson and Zenger, 2004) Complexity typical for solving innovation-related problems and tasks
  • 4. When to use crowdsourcing (Afuah and Tucci, 2012) Feature Dimensions Nature of the problem Ease of delineation/transmission Modularizability Knowledge required to solve Tacitness/complexity Effective distance The crowd Size Know-how Motivation Solutions to be evaluated Type of solution Number of evaluators However, an important question remains: after a decision to crowdsource has been made, what types of facilitating actions does this require from the company aiming at having benefit from the proposed solutions?
  • 5. Examples of crowdsourcing CONTEST MODE COMMUNITY MODE HYBRID MODE
  • 6. Breeding crowd motivation 1. Provide mentally stimulating tasks 2. Provide timely feedback “Once you have a prosperous community, you have to give credit back to its members, by giving attention and taking effort alike.” 3. Facilitate interaction 4. Reward appropriately 5. Build sense of community 6. Select the right communication technologies
  • 7. Putting know-how into action 1. Assess the degree and distribution of know-how e.g. identifying lead users: netnography, social network visualization 2. Specify tasks/problems on appropriate level “At times, we have had challenges [contests] with less ideas provided by the crowd. These have been moments of learning to us: the core things are, firstly, finding the right community, and secondly, kind of having the right level of specifying what we are actually looking for. We had to be more accurate.” 3. Support task interpretation 4. Encourage collaboration, identify and support communititors
  • 8. Summary and implications Based on the literature review, three case examples and four background interviews with IdeasProject hosts, we incorporated a hosting firm’s perspective to study how to facilitate crowd participation in solving innovation related-tasks.  Breeding crowd motivation and putting know-how into action  Requires resourcing, learning from experience, incorporating crowds also in outlining problems  Three modes of crowdsourcing opened up; means to facilitate participation in both contest and community modes  While community in general is more challenging, it also opens up better opportunities to co-create together with users.
  • 9. Conclusions Further research encouraged on − crowdsourcing innovation-related tasks in general (Santonen et al., 2012) − when to use the different modes of crowdsourcing: which types of problems are best solved by contest, community, or hybrid settings? (Hutter et al., 2011) − how to overcome other challenges, i.e. related to the nature of problems and their solutions, or knowledge complexity/tacitness typical to innovation-related tasks? (Afuah and Tucci, 2012)
  • 10. Thank you! Contact details Miia Kosonen Lappeenranta University of Technology P.O.Box 20, 53851 Lappeenranta Finland miia.kosonen@lut.fi Twitter: @MiiaKosonen