Social media provides opportunities for businesses to engage with customers and promote their brand through various online platforms like blogs, microblogging, social networking, and more. It is important for businesses to participate in social media because the new generation uses it as their primary means of communication. Social media also allows anyone, including businesses, to have a voice and share information that can be spread virally. Businesses should listen to conversations on social media, engage with customers, measure engagement, and improve their strategy over time to build their brand and acquire customers through social media.

1. Social Media for B2B What? Why? How? A Simplistic Presentation

11. The End By Vemana Madasu Sources: Wikipedia and some sites which propped up in first page of Google search with respective keywords.