The document discusses social media in business and provides tips for using social media effectively. It defines key terms like Web 2.0, social media, user-generated content, and social bookmarking. It also outlines trends in social media use and consumer trust, and provides best practices for social media strategies including using the POST method, optimizing content, increasing linkability, rewarding inbound links, and making tagging and bookmarking easy.

1. Social Media in Business: A Primer February 9, 2009 Steven Fisher

4. Social Media A Shift to Publishing a Conversation Institutional Voice Audience Traditional Social Media Blogs Communities Traditional online tactics focus on crafting institutional messages and assets then mass distributing them to a core audience. Social Media focuses on enabling and publishing a conversation between multiple parties where the community has a steak in the dialogue

5. Forrester Research Social Technographics Latter of Participation

6. Components of Social Media Brian Solis’ Conversation Prism (Image source: Brian Solis and Jesse Thomas) http://www.briansolis.com/2008/08/introducing-conversation-prism.html

7. Social Media Defined Social Media Social media describes the online tools (created with Web 2.0 applications) that people use to share opinions, experiences, and perspectives with each other. A few prominent examples of social media applications are Wikipedia (reference), MySpace (social networking), YouTube (video sharing), Second Life (virtual reality), Digg (news sharing), Flickr (photo sharing) and Miniclip (game sharing). These sites typically use technologies such as blogs, wikis, message boards, podcasts, wikis, and vlogs to allow users to engage and interact with eachother.

8. Social Media Defined User-generated content, Consumer-generated media User-generated content ( UGC ) refers to various kinds of media content that is produced or primarily influenced by end-users ; as opposed to traditional media outlets. Consumer-generated media (CGM) describes word-of-mouth behavior that exists on the Internet. Typically, consumer-generated media encompasses opinions, experiences, advice and commentary about products, brands, companies and services—usually informed by personal experience —that exist in consumer-created postings on Internet discussion boards, forums, Usenet newsgroups and blogs.

9. Social Media Defined Social bookmarking, Social Media Optimization Social Bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. Social media optimization is about implementing changes to a site (or blog) so that others can easily link to it, tag it, post a comment to it; and then submit it to social bookmarking sites; making it social media ready!

15. June 7, 2009 Before you jump into social media head first There is some planning involved