The document discusses the use of free social software tools to facilitate open innovation and community development through the media sandbox experience. It emphasizes knowledge sharing, collaboration, and inclusive community practices as key components for fostering innovation and sustainability. The goal is to enhance engagement and evaluation of the knowledge generated within distributed communities, while promoting a culture of sharing over consuming.

1. Social model: things you can do Facilitating Open Innovation in a Distributed Community Using Free Social Software Tools: The Media Sandbox experience. Clare Reddington, iShed Ed Mitchell, consultant Community modelling for sustainable group knowledge transformation in R&D Blended facilitation: inclusive community development using both physical and virtual techniques Harnessing free social software to share innovation experiences with a wider audience Evaluating the reach, range and quality of knowledge uncovered during the process Hello

2. Social model: things you can do Media Sandbox

3. Organisations and ideas: couple of quotes “… To be organised we no longer always need an organisation, certainly not one with a formal hierarchy...” “… Markets trade products; Ideas do not live in the minds of individuals but through a constant circulation as gifts. In the century to come well being will come to depend less on what we own and consume and more on what we can share with others and create together, especially as consumption becomes increasingly constrained by environmental concerns that mean we have to live more within collectively binding limits…” http://www.charlesleadbeater.net/cms/xstandard/ChapterOne.pdf

4. Building communities iShed Community of Practice Community of Interest Project team

5. Social model: things you can do Long term: Media Sandbox in iShed Sandbox as: Community of Practice Yearly innovoation focus Knowledge activism iShed Year 1 2 3

6. Ideas and talent funnel: promoting the region nationally and internationally Anyone Regional interested person (Plymouth person) Engaged participant Our ambition: to attract innovation

7. Blogs as inclusive research journals: Projects writing and learning Readers learning and comments Mailing lists for sharing/networking: Research sharing Members meeting Third party applications: Flickr, delicious, Youtube, Google Physical gatherings: Events all through Office space shared Formal/informal: pub Facilitation techniques: Light touch, distributed No rules Assessment: Qualitative, Quantitative Other knowledge generated: Case studies: projects Case studies: model Photo: copyright: Greenwise: http://www.flickr.com/photos/greenwise/2084185882 Things we are doing

8. Social model: things you can do Launch event Community building Knowledge networking Assets: Success criteria Domain mindmap Photos Videos Progress and final events Workshops in progress Projects showcase Open discussion Salon dinners Open innovation Collaboration Journal writing Mailing list Asset improvement PR Preparation Commission structure Partnerships Social model Results Projects online Case studies Reviews Knowledge re-use Sandbox Month 0 1-3 5  The way we’re doing them: Blended

9. Social model: things you can do Media Sandbox launch event

10. Social model: things you can do By the community for community

11. Online engagement activities Website: Scheme overview Events Project outlines Project journals Links Contact iShed Working on pilot Publishing reports on pilot Discussing with comments Facilitating: Interviews Issue resolution Encouraging Reporting Summarising Re-purposing Facilitating Projects CoI members Re-telling stories Anyone online: Can join CoI list Can read and comment on articles Share bookmarks/videos/pictures Commenting Sharing via distributed identifiers: tags/groups/channels Discussing on list

12. Understand posts and interactions, digest, re-purpose Physical event Newsletter Blog posts Other ongoing facilitation actions: Face to face and virtual: blended General knowledge sharing and announcements: open mailing list Projects’ P2P knowledge sharing: closed mailing list, dinners, working in the studio Informal private facilitation: phone, email, IM, f2f Informal P2P knowledge sharing: phone, email, IM, f2f Upload event assets Understand posts and interactions, digest, re-purpose Physical event Upload event assets Newsletter Newsletter Newsletter Blog posts Blog posts Sandbox Month 1 2 Stitching it together; the framework

13. Social model: things you can do One of the key enablers: Oliver in ICT

14. www: journals and formal engagement

15. www: journals and p2p sharing

16. www: backend admin

17. Mailing list: wider engagement

18. Newsletter: progress reports

19. Google analytics: metrics capture

20. Google docs: core team collaboration

21. delicious: distributed knowledge share

22. Flickr: distributed photo-sharing

23. Technorati: distributed referencing

24. Ideas and talent funnel: promoting the region nationally and internationally Anyone Regional interested person (Plymouth person) Engaged participant Evaluating the reach, range and quality of knowledge uncovered during the process… The funnel: once more with feeling

25. How can this online stuff help us measure: Have we raised Bristol's profile as an innovative place? Have created an ongoing community of interest? What is the added value of running a commissioning scheme in a community model and how can we assess that? How can we assess the quality of the knowledge uncovered? The big question: