This document provides an overview of social media tools, technologies, and platforms that libraries are currently using. It discusses opportunities and challenges of social media use, trends in how people access information, and examples of how some libraries are connecting with users through blogs, Twitter, Facebook, and mobile apps. The document also includes a list of useful social media tools and links for further research.

1. Social Media: an overview

3. “ Yes, it is important for libraries and librarians to be on social networks... it is equally important to remember why we are doing all of these things. We are providing a new medium for things we have always done . … we all need to be working together and not undermining the traditional work we still do, that is still overwhelmingly appreciated by the people we serve. There can be a balance to using new technology to promote, support and enhance traditional, as well as new , programming and resources Karen Klapperstock (2009) )

4. “ Many of the technologies we deal with are residential platforms , meaning that it’s hard to see their real benefits until you’ve lived there for a while… It’s simple to sign up for a new tool, but it takes time and effort to make good use of it.” JISC Web2Practice

5. Introduction 1

7. Opportunities

8. Challenges (some of them)

16. Perceptions Hype

17. Time wasting… http://www.twitpic.com/19792p

21. Tools, technologies and platforms 2

22. Social Media guide for researchers

28. Connections to…

30. Twitter

33. Social Networks principally a personal network but used by organisations to reach a target audience used by many professionals for networking and discussion Groups can be closed or open

34. Used for… Status updates Service updates News Alerts Marketing Promotion Sharing Links Disseminating Discussions Campaigns Events Networking Discussions

40. Photo Sharing

45. Used for… Archiving content Accessing content Finding content Organising and sharing content Promoting resources

48. Personal Home Pages Everything in one place when you logon Netvibes and iGoogle

53. What libraries are currently doing 3

65. Useful links and resources 4

67. Planning for Social Media 5

69. Research

70. Implementation

72. Attribution – Share Alike License This presentation is available to reuse or adapt as long as credit is given to the author. http://creativecommons.org/licenses/by-sa/3.0/