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What is SEO?
           Why should you care?




@namtrok                          paul@connexsocial.com
Digital Marketing Nerd
@namtrok                       paul@connexsocial.com
What is Digital Marketing?
 •   Search Engine Optimization
     (SEO)

 •   Online Ads (PPC/CPM)

 •   Email Marketing

 •   Social Media

 •   Conversion Optimization

 •   Data Analysis
@namtrok                          paul@connexsocial.com
What is SEO?


 •   Search Engine Optimization (SEO)

     •   The efforts revolving around trying to get a site/page to show
         up (rank) or increase rank within a Search Engine Results
         Page (SERP)



@namtrok                                                 paul@connexsocial.com
SERP

Shopping

           1
           2
           3
  Images
           4
@namtrok              paul@connexsocial.com
SEO




                 SEO vs PPC
@namtrok                      paul@connexsocial.com
Search phrase in the title of the page



           SEO




                   SERP a bit deeper
@namtrok                                             paul@connexsocial.com
Title
   URL
Description



              Result Elements
@namtrok                        paul@connexsocial.com
Which do you use?
@namtrok                       paul@connexsocial.com
Why is Google the best?
@namtrok                       paul@connexsocial.com
History of Search


 •   Lycos, Dogpile, Excite

 •   Altavista circa 1995

 •   Google circa 1998/2000
     The authority algorithm



@namtrok                               paul@connexsocial.com
The Authority Algo



 •   Sources/References

 •   Who is most referenced?




@namtrok                             paul@connexsocial.com
SEO Ranking Factors




@namtrok                     paul@connexsocial.com
Code




@namtrok          paul@connexsocial.com
Code


 •   No Tables

 •   Fast

 •   Semantic Code

 •   Hierarchical


@namtrok                    paul@connexsocial.com
Specific Code


 •   Meta Keywords

 •   Title

 •   Meta Description



@namtrok                                paul@connexsocial.com
Content




@namtrok             paul@connexsocial.com
Keywords

 •   User terms vs marketing
     terms

     •   Often Questions

 •   Title a page and write to it

 •   EX: Keyword “Adopt a Pet”

     •   Where can I Adopt a Pet?
@namtrok                              paul@connexsocial.com
The King of On-Page


 •   <Title>

 •   URL

 •   <h1>



@namtrok                         paul@connexsocial.com
Other important Locations

 •   <h2>,<h3>, <h4>, <h5>, <h6>

 •   <img src=”keyword” />

 •   <img alt=”keyword” />

 •   <li>keyword</li>

 •   <b>, <strong>, <i>, <em>

 •   <p>keyword</p>
@namtrok                           paul@connexsocial.com
Links/Social




@namtrok                  paul@connexsocial.com
Back to Authority


 •   Popular/Authoritative sites
     are worth more

 •   Very difficult, any easy/paid
     link strategies get found out



@namtrok                               paul@connexsocial.com
Social is the new player

 •   Shares

 •   Likes

 •   Comments

 •   Followers

 •   RTs/Mentions

 •   Links
@namtrok                            paul@connexsocial.com
Authority Still Matters



    A mention or a follow from an influencer will do more than
                 a mention or a follow from me




@namtrok                                           paul@connexsocial.com
SEO Ranking Factors




@namtrok                     paul@connexsocial.com
Remember, SEO has a place
 Offline WOM Links SEO Social Email Ads




@namtrok                        paul@connexsocial.com
Questions?
   We’re
   Hiring!




@namtrok                  paul@connexsocial.com

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Basic SEO Presentation

  • 1. What is SEO? Why should you care? @namtrok paul@connexsocial.com
  • 2. Digital Marketing Nerd @namtrok paul@connexsocial.com
  • 3. What is Digital Marketing? • Search Engine Optimization (SEO) • Online Ads (PPC/CPM) • Email Marketing • Social Media • Conversion Optimization • Data Analysis @namtrok paul@connexsocial.com
  • 4. What is SEO? • Search Engine Optimization (SEO) • The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP) @namtrok paul@connexsocial.com
  • 5. SERP Shopping 1 2 3 Images 4 @namtrok paul@connexsocial.com
  • 6. SEO SEO vs PPC @namtrok paul@connexsocial.com
  • 7. Search phrase in the title of the page SEO SERP a bit deeper @namtrok paul@connexsocial.com
  • 8. Title URL Description Result Elements @namtrok paul@connexsocial.com
  • 9. Which do you use? @namtrok paul@connexsocial.com
  • 10. Why is Google the best? @namtrok paul@connexsocial.com
  • 11. History of Search • Lycos, Dogpile, Excite • Altavista circa 1995 • Google circa 1998/2000 The authority algorithm @namtrok paul@connexsocial.com
  • 12. The Authority Algo • Sources/References • Who is most referenced? @namtrok paul@connexsocial.com
  • 13. SEO Ranking Factors @namtrok paul@connexsocial.com
  • 14. Code @namtrok paul@connexsocial.com
  • 15. Code • No Tables • Fast • Semantic Code • Hierarchical @namtrok paul@connexsocial.com
  • 16. Specific Code • Meta Keywords • Title • Meta Description @namtrok paul@connexsocial.com
  • 17. Content @namtrok paul@connexsocial.com
  • 18. Keywords • User terms vs marketing terms • Often Questions • Title a page and write to it • EX: Keyword “Adopt a Pet” • Where can I Adopt a Pet? @namtrok paul@connexsocial.com
  • 19. The King of On-Page • <Title> • URL • <h1> @namtrok paul@connexsocial.com
  • 20. Other important Locations • <h2>,<h3>, <h4>, <h5>, <h6> • <img src=”keyword” /> • <img alt=”keyword” /> • <li>keyword</li> • <b>, <strong>, <i>, <em> • <p>keyword</p> @namtrok paul@connexsocial.com
  • 21. Links/Social @namtrok paul@connexsocial.com
  • 22. Back to Authority • Popular/Authoritative sites are worth more • Very difficult, any easy/paid link strategies get found out @namtrok paul@connexsocial.com
  • 23. Social is the new player • Shares • Likes • Comments • Followers • RTs/Mentions • Links @namtrok paul@connexsocial.com
  • 24. Authority Still Matters A mention or a follow from an influencer will do more than a mention or a follow from me @namtrok paul@connexsocial.com
  • 25. SEO Ranking Factors @namtrok paul@connexsocial.com
  • 26. Remember, SEO has a place Offline WOM Links SEO Social Email Ads @namtrok paul@connexsocial.com
  • 27. Questions? We’re Hiring! @namtrok paul@connexsocial.com