Basic SEO Presentation

What is SEO?
Why should you care?

@namtrok paul@connexsocial.com

Digital Marketing Nerd

What is Digital Marketing?
• Search Engine Optimization
(SEO)

• Online Ads (PPC/CPM)

• Email Marketing

• Social Media

• Conversion Optimization

• Data Analysis

What is SEO?

• Search Engine Optimization (SEO)

• The efforts revolving around trying to get a site/page to show
up (rank) or increase rank within a Search Engine Results
Page (SERP)


SERP

Shopping

1
2
3
Images
4

SEO

SEO vs PPC

Search phrase in the title of the page

SEO

SERP a bit deeper

Title
URL
Description

Result Elements

Which do you use?

Why is Google the best?

History of Search

• Lycos, Dogpile, Excite

• Altavista circa 1995

• Google circa 1998/2000
The authority algorithm


The Authority Algo

• Sources/References

• Who is most referenced?


SEO Ranking Factors


Code


Code

• No Tables

• Fast

• Semantic Code

• Hierarchical


Specific Code

• Meta Keywords

• Title

• Meta Description


Content


Keywords

• User terms vs marketing
terms

• Often Questions

• Title a page and write to it

• EX: Keyword “Adopt a Pet”

• Where can I Adopt a Pet?

The King of On-Page

• <Title>

• URL

• <h1>


Other important Locations

• <h2>,<h3>, <h4>, <h5>, <h6>

• <img src=”keyword” />

• <img alt=”keyword” />

• <li>keyword</li>

• <b>, <strong>, <i>, <em>

• <p>keyword</p>

Links/Social


Back to Authority

• Popular/Authoritative sites
are worth more

• Very difficult, any easy/paid
link strategies get found out


Social is the new player

• Shares

• Likes

• Comments

• Followers

• RTs/Mentions

• Links

Authority Still Matters

A mention or a follow from an influencer will do more than
a mention or a follow from me


Remember, SEO has a place
Offline WOM Links SEO Social Email Ads


Questions?
We’re
Hiring!


Basic SEO Presentation

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