The document discusses engaging strategically with social media for libraries. It outlines opportunities for timely delivery of content, modernizing services, and reaching new users. Challenges include capacity, motivating staff, selecting tools, and measuring impact. Barriers include management concerns about inappropriate use and technical issues. The document provides advice on objectives, audiences, platforms, management roles, risks, policies, and evaluation for effective social media use by libraries.

1. Engaging strategically with Social Media

2. The Web of today “ Web 2.0 has moved beyond hype and become the Web of today - social, mobile, ambient, volatile, and disruptive.” The Scholarly Kitchen (2011) Flickr Image Capture Queen

3. Opportunities Timely, targeted delivery of content Modernising services Reaching new users Helping existing users get full value Improve marketing and promotion Flickr Image Seattle Public Library

4. Challenges Capacity Motivating and training staff Supporting users Selecting the right tools Measuring traffic, impact and success Flickr Image US Army

5. Barriers include… Management concerns about inappropriate use Technical issues around capacit y and security

6. Public and private Social media can blur distinctions between public and private

7. Perceptions Hype

8. Time wasting… Twitpic Image by Jane Bozarth

9. Banal…. Some content is banal and inappropriate (just like other media) But some of it is really, really useful (just like other media) Flickr image Jeremy Brooks

10. First thoughts Where’s the added value ? Any current use inhouse ? What are the barriers to getting started? What can you learn from other libraries? What does success look like?

11. Implementation Managing and resourcing Choosing tools Supporting staff and users Measuring Evaluating progress

13. Listen and learn Research your sector Identify good practice Become a digital resident

14. Objectives Spread the word? Share information? Shape the debate? Call to action? Educate? Raise money ?

15. Audience Who are they? Where are they on the web? What do they talk about? How do you add value?

16. Whichever platform you choose.. Customise with your brand Develop a consistent profile across the platforms Integrate with your website Work across the platforms

17. Management Finding the capacity Managing risk Roles and responsibilities

18. Roles and responsibilities Content Technical support Marketing Responding to comments Monitoring Critical friends Flickr Image Library of Congress

19. Managing Risk Accountability Reputation Legal issues Failure Doing nothing Ampelmann Image Wikipedia

20. Evaluation Buzz Sentiment Reach Traffic Feedback Impact

21. Do you need a policy? Yes! A good policy will fit with your organisational goals , culture and attitude to risk Online database of Social Media policies Sample Social Media policies for the public sector

22. Policy elements

23. CONTEXT Background and rationale Support for organisational goals OBJECTIVES Intended outcomes Links to strategic plans and related outcomes PLATFORMS Which are most appropriate? Future proofing OWNERSHIP Reputation and identity Accountability and account holders CONTENT Editorial responsibility and content guidelines Voice and tone MANAGEMENT Roles, responsibilities, resourcing Risk management AUDIENCES Target audiences Dealing with comments, responding and follow-up PERSONAL USE Use by employees Use in work time and outside LEGAL Privacy, confidentiality and disclaimers Copyright –yours and others MONITORING AND EVALUATION Methods and tools Benchmarking, reporting and policy review

24. Always… Try things out Make use of it yourself Use what’s useful Dump what’s not Take it seriously Flickr image Matt Hamm

25. Last but not least …

26. Attribution – Share Alike License This presentation is available to reuse or adapt as long as credit is given to the author. http://creativecommons.org/licenses/by-sa/3.0/