This document discusses how libraries in the United States are using social media and Web 2.0 tools to promote services and attract new users. It provides an overview of key terms like social media and Web 2.0 and describes how libraries have embraced these tools, with many focusing on blogs, content management systems, social networks, and instant messaging. While some libraries fear potential security issues, these tools allow libraries to better compete with bookstores and communicate their value. A survey found the majority of libraries using tools like blogs and social networks to promote services.
Reference Services & Social Networking - Being on the cutting edge of engagmentAriel Dagan
An analysis of current Reference Services trends in use of Social Networking by libraries in North America and Canada. This is part of a presentation of graduate work in Reference and Information Services at University of Rhode Island with Professor Amanda Izenstark.
This presentation gives insights on social media tools that can be used by libraries. Likewise, it includes points to ponder before delving into this new world (for some it is still) of social media.
Reference Services & Social Networking - Being on the cutting edge of engagmentAriel Dagan
An analysis of current Reference Services trends in use of Social Networking by libraries in North America and Canada. This is part of a presentation of graduate work in Reference and Information Services at University of Rhode Island with Professor Amanda Izenstark.
This presentation gives insights on social media tools that can be used by libraries. Likewise, it includes points to ponder before delving into this new world (for some it is still) of social media.
Final 559 Presentation: Information Literacy, Web 2.0, and Public LibrariesUBC
My final presentation for LIBR 559. The paper that I wrote was about using social media to teach information literacy skills to public library patrons, and this slideshow
INFLUENCE OF SOCIAL NETWORKING SITES ON LIBRARY AND INFORMATION CENTERS IAEME Publication
This paper is mainly focused on the latest development in the area of library science where the
need of social networks is playing a vital role in dissemination of information to the users. Present
days everyone is connected with each other by means of various social networks like twitter, face
book, linked in, flicker etc. Social networking sites are one of the new technologies offering
academic libraries the opportunities to reach out the users of the library. This became an effective
medium to exchange knowledge and skills of the library professionals and users also
Social Networking Tools for Academic Librariessuzi smith
Social Networking Tools for Academic Libraries
Abstract
This is an exploratory study investigating the use of social networking tools in academic libraries. The major areas examined include the extent of use of social networking tools, library staff’s perceptions of their usefulness, and perceived challenges in using them. Considerations that influenced decisions to use or not to use social networking tools were also examined. Invitations to participate in a web-based survey were sent to the libraries of 140 universities from Asia, North America and Europe. Responses were received from 38 libraries, yielding a response rate of 27.1%. Twenty-seven libraries (71.1%) used social networking tools, five (13.1%) were potential users who planned to use these tools and six (15.8%) did not plan to use these tools at all. Facebook and Twitter were the most commonly adopted tools in university libraries. Most library staff had generally positive perceptions on the usefulness of social networking tools, but hesitancy among some library staff and limited participation of library users (i.e., students) were perceived to be hindrances. The findings of this study offer insights for academic librarians to use as basis for informed decisions in applying social networking tools.
Why should scientists care about social media and communications? Don Stanley of 3Rhino Media and the University of Wisconsin-Madison Department of Life Sciences Communication answers this question in this presentation.
He also addresses how to get started with LinkedIn as a first social media platform
UPDATE available at: http://www.slideshare.net/umhealthscienceslibraries/web-20-presentation-tool-resources-slidesshare-slidecast-zoho-show-thinkfree-mixcaster/
A brief introduction to using web 2.0 resources to enrich your professional presenting experiences, beginning with finding images, then moving into how use web 2.0 tools to facilitate education, hiring, professional presentations, and more.
Convergence in the digital world: Web 2.0, content, the librarian and the com...Mark-Shane Scale ♞
Workshop presentation for Library and Information Association of Jamaica conducted Friday, June 19, 2009 at the
Multi Purpose Room , US Embassy, 142 Old Hope Road , Kingston 6
10:00 am – 12 noon.
Final 559 Presentation: Information Literacy, Web 2.0, and Public LibrariesUBC
My final presentation for LIBR 559. The paper that I wrote was about using social media to teach information literacy skills to public library patrons, and this slideshow
INFLUENCE OF SOCIAL NETWORKING SITES ON LIBRARY AND INFORMATION CENTERS IAEME Publication
This paper is mainly focused on the latest development in the area of library science where the
need of social networks is playing a vital role in dissemination of information to the users. Present
days everyone is connected with each other by means of various social networks like twitter, face
book, linked in, flicker etc. Social networking sites are one of the new technologies offering
academic libraries the opportunities to reach out the users of the library. This became an effective
medium to exchange knowledge and skills of the library professionals and users also
Social Networking Tools for Academic Librariessuzi smith
Social Networking Tools for Academic Libraries
Abstract
This is an exploratory study investigating the use of social networking tools in academic libraries. The major areas examined include the extent of use of social networking tools, library staff’s perceptions of their usefulness, and perceived challenges in using them. Considerations that influenced decisions to use or not to use social networking tools were also examined. Invitations to participate in a web-based survey were sent to the libraries of 140 universities from Asia, North America and Europe. Responses were received from 38 libraries, yielding a response rate of 27.1%. Twenty-seven libraries (71.1%) used social networking tools, five (13.1%) were potential users who planned to use these tools and six (15.8%) did not plan to use these tools at all. Facebook and Twitter were the most commonly adopted tools in university libraries. Most library staff had generally positive perceptions on the usefulness of social networking tools, but hesitancy among some library staff and limited participation of library users (i.e., students) were perceived to be hindrances. The findings of this study offer insights for academic librarians to use as basis for informed decisions in applying social networking tools.
Why should scientists care about social media and communications? Don Stanley of 3Rhino Media and the University of Wisconsin-Madison Department of Life Sciences Communication answers this question in this presentation.
He also addresses how to get started with LinkedIn as a first social media platform
UPDATE available at: http://www.slideshare.net/umhealthscienceslibraries/web-20-presentation-tool-resources-slidesshare-slidecast-zoho-show-thinkfree-mixcaster/
A brief introduction to using web 2.0 resources to enrich your professional presenting experiences, beginning with finding images, then moving into how use web 2.0 tools to facilitate education, hiring, professional presentations, and more.
Convergence in the digital world: Web 2.0, content, the librarian and the com...Mark-Shane Scale ♞
Workshop presentation for Library and Information Association of Jamaica conducted Friday, June 19, 2009 at the
Multi Purpose Room , US Embassy, 142 Old Hope Road , Kingston 6
10:00 am – 12 noon.
"Game-Based Learning & Gamified Learning" by Sherry Jones (November 23, 2014)Sherry Jones
November 23, 2014 - This is my Game Studies presentation for the Metagame Book Club titled: "Game-Based Learning & Gamified Learning."
Interested in joining fellow educators to learn more about gaming in education? Access the free book club here:
Metagame Book Club
http://bit.ly/metagamebookclub
Introduction to the concept of gamification, a discussion with a Minecraft expert, and a case study of the Velvet Throne gamification of a TAFE Certificate III and IV in Digital Media. Presented to WSI Institute of TAFE on December 4th 2014.
Social Media for Libraries - Presentation paper Karen du Toit Bekti Mulatini...Karen Du Toit
Abstract: The social media statistics of South Africa reveal an exponential increase in the use of social media. Libraries, as part of a community, cannot ignore this! Social media provide libraries instant and direct connection with their members regardless their geographical location. This paper explores social media use in libraries. The establishment of social media for the SABC Media Libraries is discussed to demonstrate a practical implementation of social media in libraries and archives. Tips and resources, with specific mention to Twitter and Facebook, as well as social media etiquette and social media policy guidelines are supplied. The literature of published articles and Infographic show the changing role of librarians in the social media era and the need for librarians to keep learning and update their skills to accommodate users’ needs.
The focus should now be on how well we do social media for the library, not on whether we should do it or not!
Keywords: Social Media, Libraries, Web 2.0, Librarians, Archives, SABC, South Africa
Presented at IFLA's WLIC in Québec City, Canada (IT Section) - August 2008.
Presents an overview of the ongoing journey of East Renfrewshire Library and Information Service
(ERLIS) as it attempts to embrace the concepts of Web 2.0 and Library 2.0 within the constraints of a
limited financial budget. It also presents a step by step guide for other library services interested in
joining the social networking community; highlighting challenges and offering solutions based on the
experiences of ERLIS.
Social Networking Sites And Digital Reference Services Version 02Mark-Shane Scale ♞
Done for classes at the Department of Library and Information Studies, University of the West Indies, Mona Campus.
Uploaded to be accessible to students studying the topic.
Done for classes at the Department of Library and Information Studies, University of the West Indies, Mona Campus.
Uploaded to be accessible to students studying the topic.
Social Media For Public Libraries: Basics and BeyondElise C. Cole
Presentation given at OLS-North Annual Conference on Wednesday, May 4. I covered the different types of social media and the dos and don't for use by public libraries.
Page | 1
Performance Rubric: Research Paper
Criteria and Qualities
Unacceptable
Does Not Meet Standard
Acceptable
Meets Standard
Target
Beyond Standard
Point Value
Introducing the idea
Neither implicit nor explicit reference is made to the topic.
Reference is made to overall problem, challenge or topic.
The topic is introduced and groundwork is laid as to the direction of the paper.
Understanding of the issue
Disjointed reference to key concepts, or only some of the key concepts are referenced. Paper appears to have no direction and subtopics lack flow and/or clarity.
No reflection.
Key concepts are referenced and identified. There is a basic flow from one paragraph to the next but not all follow natural or logical order.
Reflection on significance to library discipline is evident.
Key concepts are referenced and identified. Concepts follow logical order. Transitions tie ideas and paragraphs together.
Reflection on significance to the library discipline is well supported.
Synthesis of ideas and application
There is no indication the author tried to synthesize the information or make a conclusion. No application to library discipline.
Author provided concluding remarks showing analysis and synthesis of ideas. Some conclusions not supported. Application to library discipline is stated.
Succinct and precise conclusions showing analysis and synthesis. Conclusions and application to the library discipline are strongly supported.
Clarity of Writing
It is hard to know what the writer is trying to express. Writing is convoluted.
Writing is generally clear, but unnecesary works are occasionally used. Meaning is sometimes obscure. Sentence structure too repetitive.
Writing is crisp, clear, and succinct. The writer supports ideas with examples. Meaning is clear.
References
Less than 3 References
More than 5 years old
3 References
Less than 5 years old
3+ References
Less than 5 years old
Grammar & mechanics
Remember this includes errors in the usage of common punctuation i.e., commas, periods, verb tense, misspelled words and other errors. PROOFREAD CAREFULLY!
4-6 errors
Misspelled words, incorrect grammar, and improper punctuation are evident.
1-3 errors
Few spelling, grammar, or punctuation errors are made.
0 errors
No spelling, grammar, or punctuation errors are made.
APA Style
Remember this includes citation errors within the paper and errors citing sources on the Reference page.
4-6 errors
Did not follow APA formating and missing essential information.
1-3 errors
A few errors in essential information and / or format were evident.
0 errors
Citations did follow APA format. Essential information was accurate and complete.
ACTIVATING LIBRARY 2.0
1
MEDA 5950
Renee Lyons
Activating Library 2.0: A Research Proposal
INTRODUCTION
The continually evolving role of the library in communities and schools calls for regular reevaluation of the the library's approach to fulfilling that role. One of the most .
Hi! Have a look at this great social media marketing dissertation sample. For more samples go to https://www.phdthesiswriting.biz/a-phd-of-social-media-marketing-dissertation/
Old Stuff, New Tricks: How Archivists Are Making Special Collections Even Mor...Amy Schindler
Slides from a presentation at the 2009 American Association for History and Computing (AAHC) an affiliate at the American Historical Association (AHA) meeting by Jean Root Green, Jessica Lacher-Feldman, Mark Matienzo, and Amy Schindler.
Could your library’s signage do with a makeover? This interactive session will look critically at many types of library signs and review positive and negative aspects of library signage. We will also address how to conduct an internal signage audit, the importance of library branding, and have an open discussion about COVID-19 signage.
By learning some simple skills and techniques, networking with colleagues in person or online doesn’t have to be scary or intimidating. Join Dr. Curtis Rogers, SCSL Communications Director, for an informative session on networking skills for library staff members. In this session, attendees will learn how to network in various situations and a blend of skills for different personality types. Online resources will be provided and there will be opportunities for Q&A and discussion.
Presenter:
Dr. Curtis Rogers is the Director of Communications for the South Carolina State Library and Coordinates the South Carolina Center for the Book and has been working in the library and information science field for 32 years. He has worked at the Union Carnegie Library, the Charleston County Public Library and has taught courses at the USC School of Library and Information Science. He received a Bachelor of Arts in Geography, Master of Library and Information Science, and Doctor of Education in Curriculum and Instruction from the University of South Carolina. In 2001, he completed the University of the Azores Summer Study Course in Azorean Portuguese Culture and Language and in 2002 completed the Certified Public Manager credential. In 2008, he was President of the SC Library Association.
Location:
This webinar will take place virtually using Zoom. Instructions for joining will be emailed to those who are registered prior to the meeting.
If your library is interested in starting a podcast and you want to know the ins and outs from start to finish, this session is for you! Podcasting is "the practice of using the Internet to make digital recordings of broadcasts available for downloading to a computer or mobile device," and for a lot of libraries that have blogged in the past, it's the next logical step in promoting your programs, collection, services, and events.
Could your library’s signage do with a makeover? The session will look critically at many types of library signs and review the positive and negative aspects of library signage. We will also address how to conduct a signage audit and the importance of library branding. Dr. Curtis Rogers is the Communications Director for the South Carolina State Library and has been working in the library and information science field for 31 years. He has worked at the Union (SC) Carnegie Library, the Charleston County Public Library and has taught courses at the USC School of Library and Information Science. He has conducted seventy-six signage audits to date in South Carolina.
Could your library’s signage do with a makeover? The webinar will look critically at many types of library signs and review positive and negative aspects of library signage. We will also address how to conduct a signage audit and the importance of library branding. Attendees will learn practical approaches and inexpensive and free ways to improve the library’s image and to develop library brand recognition. Also addressed will be issues of customer service and how not to use signage to solve library problems.
Conferece session for the 2018 SCLA/SELA Joint Conference - Greenville, SC. Attendees will learn about the podcasting process from what equipment can be used, selecting topics, editing recordings, and using a podcasting service such as Podbean.
Presentation for the Kershaw County Library Sytem staff education day. Library public relations, digital photography, and image editing basics are discussed.
Presentation for PDI #2 Career Development Practitioners: Creating a Tool Box for Excellence - NCDA Career Practitioner Institute
"Practical Techniques and Strategies for
Career Development Practitioners"
February 8-9, 2018
The Francis Marion Hotel
Charleston, South Carolina
Attendees will learn the basics about using a digital camera, settings, image framing and composition, as well as how to use free online image editing tools. Attendees are encouraged to bring their own digital cameras. There will be time for Q&A.
Could your library’s public spaces do with a makeover? The workshop will include step-by-step instructions for conducting an image audit as well as suggestions on how to address things found confusing in the library’s public area signage. The emphasis will be on practical approaches and inexpensive if not free ways to improve your library’s image and to develop a type of brand recognition for an individual library. Also addressed will be issues of customer service and positive messages as key factors in the minds of others when they envision the library.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
"Protectable subject matters, Protection in biotechnology, Protection of othe...
Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract New Users
1. Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools
for Public Relations and to Attract New Users
May 22, 2009
Curtis R. Rogers Ed.D.
Director of Communications
South Carolina State Library
crogers@statelibrary.sc.gov
crr29061@yahoo.com
ABSTRACT
GERMAN LIBRARY ASSOCIATION ANNUAL CONFERENCE: Deutscher Bibliothekartag 2009
in Erfurt” (2 n d to 5 t h of June 2009)
Many academic and public libraries in the United States have been embracing the use of Web 2.0
and Social Networking tools to enhance services to library patrons. Libraries have been progressively
implementing a wide variety of these tools but many are concentrating their efforts on the use of blogs,
open source content management systems such as Joomla and Drupal, social networks such as MySpace
and Facebook, and many are also using Instant Messaging chat services such as Meebo to answer
reference questions.
According to Wikipedia, “Social media are primarily Internet-based tools for sharing and
discussing information among human beings. The term most often refers to activities that integrate
technology, social interaction, and the construction of words, pictures, videos and audio. This interaction,
and the manner in which information is presented, depends on the varied perspectives and quot;buildingquot; of
shared meaning among communities, as people share their stories and experiences.” The private sector
industries that use Web 2.0 tools for marketing and public relations should be closely studied by
librarians. Fifty-seven percent of respondents to a research study, New Media, New Influencers and
Implications for Public Relations by the Society for New Communications Research stated, “Social
media tools are becoming more valuable to their activities as more customers and influencers use them.”
This research study includes a brief review of recent statistics about the use of these Web 2.0
tools, highlights the importance of why libraries need to understand how the private sector uses these
tools, illustrates specific applications for their use in American academic and public libraries, and presents
survey findings.
Curtis R. Rogers, Social Media, Libraries, and Web 2.0. Page 1
2. Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools
for Public Relations and to Attract New Users
Overview
According to Wikipedia, “Social media is information content created by people using highly
accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how
people discover, read and share news, information and content. It's a fusion of sociology and technology,
transforming monologue (one to many) into dialog (many to many) and is the democratization of
information, transforming people from content readers into publishers. Social media has become
extremely popular because it allows people to connect in the online world to form relationships for
personal and business. Businesses also refer to social media as user-generated content (UGC) or
consumer-generated media (CGM).” (Wikipedia, http://en.wikipedia.org/wiki/Social_media)
Additionally, quot;’Web 2.0’quot; refers to a perceived second generation of web development and
design that facilitates communication, secure information sharing, interoperability, and collaboration on
the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based
communities, hosted services, and applications; such as social-networking sites, video-sharing sites,
wikis, blogs, and folksonomies. The term Web 2.0 was first used in front of a large audience by Eric
Knorr, executive editor of InfoWorld, in the December 2003 special issue of the business IT magazine
CIO, with the title quot;Fast Forward 2010 - The Fate of ITquot;, in his article quot;2004 - The Year of Web
Servicesquot;. (Wikipedia, http://en.wikipedia.org/wiki/Web_2.0)
In many cases, the terms Web 2.0 and social media are interchangeable and are widely used to
describe the same concepts related to online communities and sharing online information and resources.
While the term Web 2.0 refers to the actual applications available to Internet users, the term social media
refers more broadly to the concepts of how these applications are used and the communities built online.
Questions, Fears, Frustrations and Concerns
Libraries in the United States have been employing many Web 2.0 applications to promote and
market library services since their inception. Conversely, many libraries have feared this paradigm shift
in communicating library services to their users because of traditionalist values and tend to cite an
unsubstantiated fear of possible security breaches to their online systems and integrated library systems. I
repeatedly hear from library staff members who want to employ Web 2.0 applications to reach a new
population of potential library users that their library’s administrators do not “believe in” or “are fearful
of” using these online tools.
Curtis R. Rogers, Social Media, Libraries, and Web 2.0. Page 2
3. Many of the same questions are asked about the implementation of Web 2.0 applications in the
library: “How can I convince my library administration of the usefulness?” “We are already understaffed
and busy so how can we find the time to use these tools?” and the most general question, “Why should
my library offer or even promote social media?” The answers to these questions are quite simple.
Libraries need to change and adapt to the needs of customers.
The best way to convince open-minded library administrators of the usefulness of social media is
to point directly to patron input and user statistics. It is also important to look to the broad public
relations and communications industry for answers to many of these questions. According to Gillin’s
study, New Media, New Influencers and Implications for Public Relations, “Marketers and public
relations professionals today are confronted with an astounding array of new communications channels.
Internet-based social media tools like blogs, podcasts, online video and social networks are giving voice
to the opinions of millions of consumers. While mainstream media continues to play a vital role in the
dissemination of information, even these traditional channels are increasingly being influenced by online
conversations. The ‘new influencers’ are beginning to tear at the fabric of marketing as it has existed for
100 years, giving rise to a new style of marketing that it characterized by conversation and community.”
(Gillen 2008).
Library administrators first need to understand the general uses and benefits of social media for
public relations and marketing. Many libraries rely on their history of traditional uses and do not feel the
need to promote their services. However, in today’s society, libraries have been placed in a competitive
market with bookstores that offer children’s story times, book discussion groups, and author talks, as well
as cafes offering free Wi-Fi to customers. This clearly necessitates the need to employ social media tools
to communicate the library’s mission more broadly.
When I educate library staff members about the importance of using social media tools, I usually
point to the “In Plain English” series of videos on YouTube. This series, created by Lee LeFever at
commoncraft, succinctly illustrates how social media and other related applications not only help
communicate an organization’s message to current and potential customers, but also demonstrates their
popularity and impact. (YouTube, http://www.youtube.com/watch?v=MpIOClX1jPE).
The most common problems associated with library administrators’ inability to accept and use
social media tools are lack of knowledge and fear of change. Through education and use of successful
examples, many change their minds and begin slowly with implementing these tools through the use of
blogs and Facebook Fan Pages, however, many libraries still do not see the value in social media leaving
out many potential library users who use social media tools on a daily basis.
“The growing popularity of online social networking and video content is deepening web users’
engagement with the internet and is causing a dramatic shift in the global online landscape - both for
consumers and for advertisers, according to a report from The Nielsen Company, which was distributed at
the ad:tech conference in San Francisco. Nielsen’s research shows that since 2003, the interests of the
Curtis R. Rogers, Social Media, Libraries, and Web 2.0. Page 3
4. average online user have shifted significantly, evolving from use of “short-tail” portal-oriented browsing
sites - such as shopping directories, guides and internet tools - to sites that contain more specialized
“long-tail” content geared to specific and interactive user interests.” (Marketingcharts.com).
“This change is manifested by the fact that video and social networking sites are the two fastest
growing categories in 2009, and will necessitate new ways of thinking about online marketing, Nielsen
said.” (Marketingcharts.com). According to the Nielsen report, “The Global Online Media Landscape:
Identifying opportunities in a challenging market,” the number of American users frequenting online
video destinations has climbed 339% since 2003. The unique audience for online video surpassed that of
email in November 2007. Additionally:
• Time spent on video sites has shot up almost 2,000% over the same period.
• In the past year, unique viewers of online video grew 10%, the number of streams grew
41%, the streams per user grew 27% and the total minutes engaged with online video
grew 71%.
• There are 87% more online social media users now than in 2003, with 883% more time
devoted to those sites.
• In the past year, time spent on social networking sites has surged 73%.” (April 2009).
Libraries in the U.S. are employing communications resources such as YouTube in growing
numbers. Libraries such as Harper College Library in Palatine, Illinois (since December 2007), the Allen
County Public Library in Fort Wayne, Indiana (since August 2006), the United States Library of Congress
(since June 2007), and the South Carolina State Library (since October 2007) have been using YouTube
and other similar online video social media tools to promote and document library services and events.
YouTube, as well as many other social media tools, allow users to access detailed statistics on viewing
demographics to track usage and gain insight from customers. Academic, public, and governmental
libraries are seeing the benefits of using social media in various ways (see appendix for survey
results/comments).
Potential Partnerships
Since libraries need to be more and more competitive with bookstores and other commercial
entities, partnerships through social media with for-profit and other non-profit organizations may provide
meaningful connections. According to the study, Public Media 2.0: Dynamic, Engaged Publics,
“partnerships will permit public media 2.0 to happen across the social media landscape, building projects
around the five C’s of choice, conversation, curation, creation, and collaboration.” (Clark, 2009). Many
types of organizations now can communicate at random levels sharing information for each other as well
as those interested in the services, products, and events offered by those organizations. Much of the news
Curtis R. Rogers, Social Media, Libraries, and Web 2.0. Page 4
5. media industry has been experiencing a paradigm shift to the more frequent use of social media tools and
is reaching out to organizations such as libraries through the use of Facebook and Twitter. When setting
up a Twitter feed for the South Carolina State Library, I was apprehensive of adding yet another social
media tool to my growing number of useful communications outlets; however, because of its growing
popularity, I moved forward and was surprised to find that the first two organizations to follow the
library’s feed were commercial news media outlets. Over a few months, the number of followers of the
library’s feed grew to over 100 individuals and news media organizations.
This newly found outlet for collaboration with the news media has placed the library in a different
light, and progressively more library-related information is finding its way to the general public. Again,
according to Public Media 2.0, “Institutions in the nonprofit sector that are strong partners for public
media projects include universities, museums, and libraries, as well as issue-focused educational and
social organizations.” (Clark, 2009). Libraries should take advantage of the plentiful and freely
accessible Web 2.0 tools to reach this growing and somewhat untapped area. Library administrators, who
are concerned about the perceived overwhelming amount of duties their staff are already bombarded with
on a daily basis, should take the time to look closely at those current duties and decide what functions to
stop performing so that Web 2.0 tools may be incorporated into the work flow of library staff members.
Library administrators need to address the growing importance of social media and Web 2.0 tools in
today’s society by reorganizing the flow of library operations. To put it bluntly, libraries need to stop
performing tasks that are no longer needed and take on new tasks available through social media in
order to promote, market, and transparently manage libraries in today’s society. It is the library
administrator’s job to manage these changes and delegate how these changes should take place.
Survey
Between March 14 and March 21, 2009, I conducted an online survey of library staff titled, Web
2.0 to Market and Promote Libraries in the U.S. This online survey was promoted on my blog, Libraries
& Life (http://curtisrogers.blogspot.com), and forwarded to email listservs such as PRTalk and the
American Library Association’s Chapter Relations Office listserv, as well as promoted on various other
library-related blogs and Facebook in an attempt to reach a broad spectrum of library staff members
across the country. The survey consisted of 10 questions (see appendix for complete survey results).
Demographic questions asked if library staff members represented public, academic, governmental,
special, or other library types; as well as the respondents’ predominant library-specific job responsibilities
such as public relations/marketing, administration/management, reference/research, technical services,
children/youth services, or other.
In the areas of Web 2.0 use, the following types of questions were posed: Which types of Web
2.0 applications are used to promote and market library services; a perception-based question regarding
how respondents rate each Web 2.0 tools' effectiveness toward achieving library marketing
Curtis R. Rogers, Social Media, Libraries, and Web 2.0. Page 5
6. campaign/promotion goals; if Web 2.0 tools are important for marketing and promoting library services;
and for what various purposes are Web 2.0 tools used. Additionally, respondents were asked how likely
they believe the people in various age brackets are influenced by the library's use of Web 2.0 tools; if the
respondent has reported any success using such tools; and, which specific Web 2.0 applications are used
by the respondent’s library. A last, open-ended comment question was provided for any additional
information not covered by the specific questions.
A total of 222 library staff members began the survey with 148 (66.7%) completing it. The
largest group of respondents represents public libraries (49.1%) and academic libraries (36.2%).
Respondents mostly reported they worked as library administrators/managers (31.7%) and
reference/research librarians (31.2%). Only 13.3% of respondents represented library staff members
whose main responsibility at work consisted of public relations, marketing, or communications.
Respondents then reported on which types of Web 2.0 applications their library uses to promote
and market services. Overwhelmingly, blogs (70.7%), social networks (66.7%), and instant messaging
(50.7%) are used the most. The least used applications are for newsgroups/forums (10.7%) and virtual
worlds (4.0%). Respondents perceived that blogs, online video, and instant messaging ranked as the most
effective tools for achieving their library’s marketing campaign or promotion goals with virtual worlds
again raking last. Additionally, the perception of age groups using Web 2.0 tools maintained that social
media users are in the under 18 to 25 range, with 26 to 46 being next.
When respondents were asked if Web 2.0 tools are important for marketing and promoting library
services, an overwhelming number stated yes (90.4%). Respondents were also able to comment on why
they felt these tools are (or are not) important. Some respondents stated the tools offer more than just the
traditional method of communication:
• These are tools, and only tools. Just as we use radio, the newspaper, email, and such - we
should also use these tools. I think of them as little feelers thrown out into our
community, meant to bring users to our services. The higher the number of ways they can
contact us, and places that we are visible, the more our services will impact the
community. And that's what it's all about.
• The tools we use that are web 2.0 are just more tools to reach potential patrons for our
library. We still use the traditional methods so that we're able to reach an extremely wide
audience, regardless of their technological skills.
• Web 2.0 is where today's generation is living, working, studying. We need to incorporate
these elements into our library services to meet the needs of our users.
Additional responses to the comment portion of this question were mixed. Some respondents
cited time constraints:
• I think they can reach a specific niche market, it's just that we don't have a lot of time to
really devote to the development of these tools. They are often an afterthought for us.
• Time to consistently attend to is the real issue.
Curtis R. Rogers, Social Media, Libraries, and Web 2.0. Page 6
7. • We just don't have the staff or time to do an effective job with these tools. Our Wiki is in-
library only and doesn't reach patrons.
• We are still investigating the staff time necessary to participate in these online
promotional methods.
• This is a qualified yes. These tools require a lot time, but will only reach a small
percentage of patrons. Libraries have to determine the costs and benefits of actually
using such tools.
Unfortunately, one individual commented that social media sites are blocked at their library:
• I believe that they would work very well in a large city, but in our rural, conservative
area we are not using any of these. In fact, we have blicked both myspace and facebook
within the last 6 months and blocked utube within the last year.
Of the respondents using Web 2.0 tools, the top uses were for promoting general library services
(79.0%), marketing specific adult programs and services (57.3%), reaching a new audience of potential
users (53.8%) and providing quick updates to library users (53.1%). Twenty-six follow-up comments
were made mostly by those not yet using Web 2.0 tools to promote library services:
• Our library does not use Web 2.0 for marketing because of the marketing librarian's and
the city's lack of understanding of Web 2.0
• still trying to get buy-in from admin to use these tools. One blog that has never had a
hard launch still in test
• we need to look into this, but are not using
• Our administration has not yet embraced the technology
• we do not, we can not
However, some responses to this question were positive and cited particular uses:
• Awareness of library issues (especially budgets)
• Promote Government Documents!
• Virtual reference is growing
• Reach media/journalists with fresh information
• publish community info & connect to community
Twenty-seven respondents completed the open-ended question asking if they have had success
stories using Web 2.0 tools in their library. Below are selected responses which speak for themselves:
• A user posted a complaint on Yelp for our library, along with a negative rating,
due to a lack of knowledge that she could place holds on items. Our reply to her
(publicly visible on Yelp) apologized and then listed how to access our holds
services & other borrowing options, and highlighted a handful of other services
people might not know about. That increased traffic to our profile on Yelp but
also elicited a reply from that user who upped her rating of the library to the max
Curtis R. Rogers, Social Media, Libraries, and Web 2.0. Page 7
8. # of stars, and thanked us for replying. That is what using these tools is about -
one-on-one connections that bring people to our services.
• Virtual reference has been used way more than I thought it would. Because you
can be anonymous when you ask a question (using Meebo, anyway), people are
more inclined to ask a question they may not want to attach their name or email
to.
• We had a teen book discussion on our myspace site that was extremely
successful.
• When my teens started realizing that I was available online and through texting,
they started to use those methods to keep in closer contact with me, to alert me to
mistakes I made in the newsletter, to ask questions, to clarify things, and, I think,
to just see me as a person, not just a librarian.
• We used our blog to run a contest during national library week and the
readership increased dramatically.
• Our local media is one of our Twitter followers. When we post reminders about a
program happening on the day of the event, if the media is available, they will
send someone. It's been a great tool for us.
• Yes, I've had numerous meebo IM chat reference sessions as well as a few with
Facebook chat. Students rarely check their official e-mail accounts, so Facebook
messaging has been a better communications tool.
Respondents then selected specific Web 2.0 tools used in their libraries. Among the highest
ranked were Facebook (71.4%), Flickr (49.6%) for photo sharing, blogging (47.4%), Twitter and Meebo
(36.1%), and YouTube (35.3%). Twenty-one respondents commented on this question. Selected
comments are:
• Our YA librarian started using MySpace but has never received much response
from it; she now contacts mostly through e-mail. We just started experimenting
with Twitter. We post event photos on our website through Flickr. Our Wiki is for
library staff only
• We hope to use Facebook. I use del.icio.us, LinkedIn and Facebook for
professional purposes but not officially for the library.
• We use instant messaging but only for reference questions. We have online video
in our newsletter, but it isn't on youtube.
• Difficult to sort out quot;officialquot; Library use from sanctioned-but-independent use
by library staff. Measurement of effectiveness seems impossible.
• I use facebook, librarything, livejournal, mypsace and google talk myself for
personal use. The system uses the above, more or less.
Overall, the positive benefits of using Web 2.0 tools in libraries documented by respondents
outweighed those of any negative responses. This could be due to many factors including how the survey
was distributed and those who elected to respond since many responses came from those believing that
social media has proven to be of great use in promoting the library’s mission to new and unique library
customers. Below are selected comments from the final open-ended comment question:
Curtis R. Rogers, Social Media, Libraries, and Web 2.0. Page 8
9. • We're just starting, and I think the importance will build with time. I would like
to change the format of the website to a Blog and get on Twitter next. An elderly
woman contacted me recently on Facebook to try to figure out how to become a
fan of the library's page. That was quite cute. There are actually quite a few
quot;olderquot; adults on Facebook.
• I have found that it's difficult to convince management that 2.0 tools can HELP
our students. If they were to just walk around, they would see how many of our
students are looking at Facebook and not doing homework.
• The major problem with getting libraries to use web 2.0 is with the directors and
boards, neither of whom are early adopters. There is little system level
leadership and no inducement at the branch level to use web 2.0 as no one wants
the extra work.
• We cannot jump on every tool that comes our way. I think every Web 2.0 tool
needs to go through an evaluation process before it is used in the library. Way
too many librarians are eager to become Twopointopians and have adopted a
leap before you look approach.
• We want to increase our use of Web 2.0 tools, but our big challenge is having no
one on our staff who knows enough about them to impliment them. Hopefully we
can correct this over the coming 1-2 years.
Resources
Chang, Ai-Mei. Leveraging Web 2.0 in Government. 2008. IBM Center for The Business of
Government. Accessed April 3, 2009. Online at
http://www.businessofgovernment.org/main/publications/bog/chang_fall08.pdf
Clark, Jessica. Public Media 2.0: Dynamic, Engaged Publics. February 2009. Center for Social
Media. School of Communication. American University. Accessed March 16, 2009. Online at
http://www.centerforsocialmedia.org/resources/publications/public_media_2_0_dynamic_engage
d_publics/
Gillin, Paul. New Media, New Influencers and Implications for Public Relations. 2008. The
Society for New Communications Research. Accessed April 10, 2009. Online at
http://sncr.org/wp-content/uploads/2008/08/new-influencers-study.pdf
The Global Online Media Landscape: Identifying opportunities in a challenging market. 2009.
The Nielsen Company. Accessed May 16, 2009. Online at
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/04/nielsen-online-global-
lanscapefinal1.pdf
In Plain English. YouTube series by Lee LeFever/commoncraft. Social Media In Plain English,
http://www.youtube.com/watch?v=MpIOClX1jPE.
Curtis R. Rogers, Social Media, Libraries, and Web 2.0. Page 9
10. Marketingcharts.com. “SocNets, Web Video Radically Alter Online Behavior”. Accessed May
16, 2009. http://www.marketingcharts.com/television/socnets-web-video-radically-alter-online-
behavior-8838/
Wikipedia. http://en.wikipedia.org/wiki/Main_Page. See entries for “social media” and “Web
2.0”.
Curtis R. Rogers, Social Media, Libraries, and Web 2.0. Page 10
11. APPENDIX – Survey Questions with Responses
Curtis R. Rogers, Social Media, Libraries, and Web 2.0. Page 11
12. Web 2.0 to Market and Promote Libraries in the U.S.
1. I work at a
Response Response
Percent Count
Public Library 49.1% 107
Academic Library 36.2% 79
Governmental Library 4.1% 9
Special Library 3.7% 8
Other 6.9% 15
answered question 218
skipped question 4
2. My main responsibility at work is
Response Response
Percent Count
PR/Marketing/Communications 13.3% 29
Library
31.7% 69
Administration/Management
Reference/Research 31.2% 68
Technical Services 6.4% 14
Children/Youth Services 4.1% 9
Other 13.3% 29
answered question 218
skipped question 4
Page 1
13. 3. My library uses the following types of Web 2.0 applications to promote and market library services (check all that apply):
Response Response
Percent Count
Blogs 70.7% 106
Online Video 36.0% 54
Social Networks 66.7% 100
Podcasting 17.3% 26
Photo Sharing 44.0% 66
Newsgroups/forums 10.7% 16
Wikis 30.7% 46
Social Bookmarking 15.3% 23
Instant Messaging 50.7% 76
Virtual Worlds 4.0% 6
Other 12.7% 19
answered question 150
skipped question 72
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15. 5. Do you think Web 2.0 tools are important for marketing and promoting library services?
Response Response
Percent Count
Yes 90.4% 150
No 9.6% 16
Comments: 51
answered question 166
skipped question 56
6. What does your library use Web 2.0 tools for? (check all that apply)
Response Response
Percent Count
Marketing specific adult
57.3% 82
programs/services
Marketing specific children/youth
41.3% 59
services/programs
Promoting general library services 79.0% 113
Provide quick updates to users 53.1% 76
Issue press releases 25.2% 36
Book discussions/groups 25.2% 36
Friends of the Library information 16.8% 24
Contests 21.7% 31
Reach new audience of potential
53.8% 77
users
Other 11.9% 17
Other (please specify) 26
answered question 143
skipped question 79
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16. 7. How likely do you believe the people in the following age brackets are influenced by the library's use of Web 2.0 tools? (1=not
at all likely; 5=very likely)
Rating Response
1 2 3 4 5
Average Count
22.1% 27.9%
under 18 5.7% (8) 6.4% (9) 37.9% (53) 3.86 140
(31) (39)
13.4% 29.6%
18-25 2.8% (4) 4.2% (6) 50.0% (71) 4.20 142
(19) (42)
18.0% 22.3%
26-35 2.9% (4) 6.5% (9) 50.4% (70) 3.83 139
(25) (31)
15.3% 33.6%
36-45 4.4% (6) 40.1% (55) 6.6% (9) 3.29 137
(21) (46)
34.3% 11.7%
46-55 9.5% (13) 42.3% (58) 2.2% (3) 2.63 137
(47) (16)
28.1% 23.0%
56-65 43.9% (61) 3.6% (5) 1.4% (2) 2.06 139
(39) (32)
30.0% 13.6%
over 65 53.6% (75) 2.1% (3) 0.7% (1) 1.66 140
(42) (19)
answered question 142
skipped question 80
8. Have you had any success stories or 'aha' moments with using Web 2.0/social media tools (in relation to your library)? If so,
please comment.
Response
Count
27
answered question 27
skipped question 195
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17. 9. Which specific social media/Web 2.0 tools does your library use?
Response Response
Percent Count
Myspace 27.1% 36
Facebook 71.4% 95
Twitter 36.1% 48
YouTube 35.3% 47
TeacherTube 0.0% 0
Vimeo 3.0% 4
Blip.tv 1.5% 2
Meebo 36.1% 48
AIM 17.3% 23
Yahoo IM 16.5% 22
MSN IM 18.0% 24
ICQ 2.3% 3
Podcasting/iTunes 13.5% 18
Filckr 49.6% 66
Picasa 7.5% 10
Snapfish 0.0% 0
Ning 3.8% 5
Bloging 47.4% 63
LinkedIn 12.0% 16
Second Life 5.3% 7
Wikis 30.8% 41
Slideshare 6.0% 8
del.icio.us 26.3% 35
Library Thing 12.8% 17
lib.rario.us 0.0% 0
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18. Other/Comments 21
answered question 133
skipped question 89
10. Thank you for taking time to complete this survey. The responses will be compiled and presented in a paper to be
presented in June at the German Library Association annual conference in Erfurt, Germany. All responses are confidential. If
you have any other comments about social networking/Web 2.0 tools in U.S. libraries, please feel free to add them here. If you
have any additional questions, please contact Curtis Rogers at crogers@statelibrary.sc.gov. Thank you!
Response
Count
12
answered question 12
skipped question 210
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