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Putting Social Media to work in Information Services

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Anne Peoples
Anne Peoples

Social Media Workshop delivered to the Association of Information Managers on issues, challenges, opportunities and good practice from the sector

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Putting Social Media to work in Information Services
The Web of today ,[object Object],[object Object],[object Object],Flickr Image Capture Queen
Always connected… ,[object Object],[object Object],[object Object],[object Object],Storage in the cloud Access from any device … and any location … at any time
Communities of practice ,[object Object]
The Digital Divide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities for Information Services ,[object Object],[object Object],[object Object],[object Object],[object Object],Flickr Image Seattle Public Library
Social Media guide for researchers “… using social media to bridge disciplinary boundaries, to engage in knowledge exchange with industry and policy makers, and to provide a channel for the public communication of their research”
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],Flickr Image US Army
Barriers ,[object Object],[object Object],Flickr Image: Prejudice
Perceptions Hype
Sustainability ,[object Object],[object Object],[object Object]
Public and private ,[object Object]
Time wasting… Twitpic Image by Jane Bozarth
First things first ,[object Object],[object Object],[object Object]
Start from the Business Plan ,[object Object],[object Object],[object Object],[object Object],Flickr Image: On target
Risks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Risk ,[object Object],[object Object],[object Object],[object Object],[object Object],Ampelmann Image Wikipedia
The right way to do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Five Ways Companies Organize for Social Business - Jeremiah Owyang What will work in your organisation?
Stages of change Process of Transition diagram John Fisher (2003) Source: Business Balls
Tools, Technologies and Platforms
Connections to…
Connections to … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Many of the technologies we deal with are residential platforms , meaning that it’s hard to see their real benefits until you’ve lived there for a while… It’s simple to sign up for a new tool, but it takes time and effort to make good use of it.” JISC Web2Practice
RSS feeds ,[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],Flickr Image: Not getting involved Drives traffic to websites
Use Twitter for… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social networks ,[object Object],[object Object],[object Object],[object Object],[object Object],Flickr Image: Join our team / Economies of scale
Use Social Networks for… Networking Discussions Links Marketing Updates Announcements Events Campaigns
Blogs ,[object Object],[object Object],[object Object],[object Object],Flickr Image: Rosie the Blogger / Up your profile
Use blogs for… ,[object Object],[object Object],[object Object],[object Object],Blogge r Tumblr
Use Wikis for… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Collaborative editing of web content and structure by users
Start pages ,[object Object],[object Object]
Library Thing ,[object Object],[object Object]
Use photo sharing for… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… a thousand words ,[object Object],[object Object],[object Object],flickrcc.bluemountains.ne t ALWAYS check copyright Attribution link
Video content Lectures, courses, conferences, tutorials from universities, libraries, museums, professional bodies, organisations and individuals
Podcasts ,[object Object],[object Object],[object Object]
Presentations online ,[object Object],[object Object]
Conferences for free ,[object Object],[object Object],[object Object]
Discussions online Explain what you do Interviews with innovators, leaders and practitioners. Panel discussions on current trends, issues and developments. Flickr Image: Studio Lights
Use Social Bookmarks for… ,[object Object],[object Object],[object Object],[object Object],[object Object],Diigo Delicious Bookmarks for this presentation are on Diigo
Curation – the next step ,[object Object],[object Object],[object Object]
Running an event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#libcampuk11 Many who came blogged about the event afterwards
Creating digital resources ,[object Object],[object Object]
23 Things ,[object Object],[object Object],[object Object],23 Things for Professional Development takes the 23 Things model further Free Accessible Online Self-paced
Examples from the Library and Information sector ,[object Object]
Health Libraries ,[object Object],[object Object],[object Object],[object Object]
Connect with national resources ,[object Object],[object Object]
Health Information ,[object Object],[object Object]
Sharing research ,[object Object],[object Object],[object Object]
Law Libraries City Law School has developed two versions of Lawbore to communicate with users Lawbore Professional and Lawbore Hub
Library portal Dublin City Public Library uses social media tools extensively and aggregates its content on Netvibes, providing comprehensive access to content, events, services and news.
Small is beautiful ,[object Object],[object Object],[object Object]
It’s a whole new world ,[object Object],[object Object],[object Object],[object Object],[object Object],Flickr image Matt Hamm
Last but not least …
Attribution – Share Alike License Twitter @Anne6fy Bookmarks http://www.diigo.com/list/annepeoples/aim-2011 Slideshare http://www.slideshare.net/apeoples This presentation is available to reuse or adapt as long as credit is given to the author. http://creativecommons.org/licenses/by-sa/3.0/

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Putting Social Media to work in Information Services

  • 1. Putting Social Media to work in Information Services
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  • 7. Social Media guide for researchers “… using social media to bridge disciplinary boundaries, to engage in knowledge exchange with industry and policy makers, and to provide a channel for the public communication of their research”
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  • 13. Time wasting… Twitpic Image by Jane Bozarth
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  • 19. The Five Ways Companies Organize for Social Business - Jeremiah Owyang What will work in your organisation?
  • 20. Stages of change Process of Transition diagram John Fisher (2003) Source: Business Balls
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  • 24. “ Many of the technologies we deal with are residential platforms , meaning that it’s hard to see their real benefits until you’ve lived there for a while… It’s simple to sign up for a new tool, but it takes time and effort to make good use of it.” JISC Web2Practice
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  • 29. Use Social Networks for… Networking Discussions Links Marketing Updates Announcements Events Campaigns
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  • 37. Video content Lectures, courses, conferences, tutorials from universities, libraries, museums, professional bodies, organisations and individuals
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  • 41. Discussions online Explain what you do Interviews with innovators, leaders and practitioners. Panel discussions on current trends, issues and developments. Flickr Image: Studio Lights
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  • 52. Law Libraries City Law School has developed two versions of Lawbore to communicate with users Lawbore Professional and Lawbore Hub
  • 53. Library portal Dublin City Public Library uses social media tools extensively and aggregates its content on Netvibes, providing comprehensive access to content, events, services and news.
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  • 56. Last but not least …
  • 57. Attribution – Share Alike License Twitter @Anne6fy Bookmarks http://www.diigo.com/list/annepeoples/aim-2011 Slideshare http://www.slideshare.net/apeoples This presentation is available to reuse or adapt as long as credit is given to the author. http://creativecommons.org/licenses/by-sa/3.0/