These are the slides I presented at RWJ School of Medicine Grand Rounds, University Day when new faculty were inducted into the Master Educator's Guild.

1. Social Media in Medical
Education
Suzana Makowski, MD MMM FACP FAAHPM
Palliative Care Physician
UMass Memorial, UMass Medical School

2. Overview
•Background
•The nuts and bolts
•Bringing it all together

3. early 1900s late 1900s 2000s
Changes in Medical

4. early 1900s late 1900s 2000s
Changes in Medical

5. Medical Education
IN THIS BRAVE NEW WORLD

6. From Web 1.0 to Web Non-linear
More than virtual
2.0
http://introductiontoweb20.blogspot.com/

7. From Web 1.0 to Web Non-linear
More than virtual
2.0
http://introductiontoweb20.blogspot.com/

8. Components of Web 2.0
Definitions

9. Twitter'
Blogging'
Podcasting,'Vlogging'
Definitions Wikis'
Delicious'et'al'
Ning,'et'al'
Google'hangout'

10. • Build&a&network& • Primary&author&can&reflect,& • Cross=campus&collaboration& • Shared&authorship&in&
• Send&alerts& create,&share&expertise& • “Author&in&the&room”& creation&of&document.&
• Share&links,&articles& • Community&can&respond.& • Skype,(google(hangout( • Best&when&there&are&
• Share&meeting&pearls& • Blogger,(wordpress( administrators/faculty&to&
verify&content.&
• Twitter,(tumblr,(posterous(
• &Risk&for&vandalism.&
Video
Microblogs Blogs Conferencing Wiki
• Really&simple&syndication& • Build&&&share&an&online& • Build&and&share&an&online& • A&means&to&build&the&spoke,&
• The&“eMailMan”&for&your& library&of&links&to&webpages,& library&of&journal&articles,& or&framework&for&a&learning&
journals,&news,&blogs,&etc.& blogs,&videos& webpages,&videos,&etc.& community&that&uses&many&
• Google(reader,(feedly( • Diigo,(delicious( • Collaborate&with&others&in& of&these&tools.#
publishing& • Canvas,(Ning,(SocialGo(
• Connatea,(CiteULike,(
Mendeley(
Social Personalized'
RSS bookmarking
Social'cita)on'
learning'network'

11. Twitter

12. Twitter
Tweet: 140 characters or fewer
RT retweet forwarded message
DM direct message private message
@ reply public reply
# hashtag a tag with which to label tweets with a
particular theme

15. Twitter at Penn State
Medical Humanities
Trigger students with questions to reflect or
write about
Students sent tweets during home patient
encounters
George D, Dellasega C, Medical Teacher 2011; 33:
e429–e434 DOI: 10.3109/0142159X.2011.586749

16. Twitter at Conferences
@UMDNJ_RWJMS
http://tweetchat.com/room/hpm
http://tweetchat.com/room/meded

17. The good, the bad, and the ugly of
twitter
The good The bad
A link to a great article find or blog
Patient information – HIPAA issues
post and a few words why
Updates on policy, healthcare reform Self-promotion gone awry
Announcement of event, highlights of Workplace gossip (remember, it’s
a talk public)

18. The good, the bad, and the ugly of
twitter
Professionalism in social media will be a
necessary competency for this generation
The good The bad
A link to a great article find or blog
Patient information – HIPAA issues
post and a few words why
Updates on policy, healthcare reform Self-promotion gone awry
Announcement of event, highlights of Workplace gossip (remember, it’s
a talk public)

19. UN-Professionalism among twitting
physicians
3% of 5156 tweets
Violated Patient Privacy
Sexually explicit or
Profane
Chretien KC et al. JAMA 2011;305: 566.

20. 40%
blabber

22. Ways to use twitter in the classroom
Class updates
Learning morsels
Take a poll
Share resources: articles, references, links
http://www.onlinecolleges.net/2009/06/08/50-ways-to-use-twitter-in-the-college-classroom/

23. Create a list
Use # - hashtags
Tweetdeck and tweetchat
Don’t open suspicious
links

24. Twitter
Tweet: 140 characters or fewer
Listen
Network
Refer
Contribute
Announce

25. Blogs
[web logs • video logs • pod casts]

26. Blogs, vlogs, and podcasts
Reflection
Article reviews
Discussions that foster professionalism

31. M
ed
ica
lS
tu
de
nt’s
Bl
og
:T
om
Pe
te
et

33. Blogs, Vlogs, & Podcasts
To share knowledge
“To build community.
To reflect on experiences.
To contribute to a guidebook.”
Tim Handorf, on why medical students should
blog.
http://medicalstudentblogs.blogspot.com/

34. Wikis

35. Wikis
From the words of Medpedia:
Wisdom of the Many
Collaborative
Interdisciplinary
Appropriate language
Transparent
Self Service
Free, Web-Based, Real Time

37. Wiki
Shared note-taking
Development of a class “text book”
Updates can happen instantaneously
Challenges:
Loss of control
Need to monitor

38. Video
conference

40. Internal Medicine Residency UMDNJ-RWJ
Using google chat for role plays of difficult conversations.

41. Building your personal
digital library
RSS • Social bookmarking • Social citation

42. RSS: The art of getting the articles
RSS = Really simple syndication

43. RSS: The art of getting the articles
RSS = Really simple syndication

44. Google Reader linked to Feedly

45. Social bookmarking Social citation
Save and share links to webpages, blogs, Save and share links and bibliographic
photographs. information of articles, blogs.
Some can save the entire article.
A substitute (perhaps) for Endnote and
similar programs: facilitates writing papers.
Save PDFs, etc.
CiteULike, Connotea, Mendeley, Zotero
Delicious, Diigo,
(google Chrome, only)
Tags = the “keyword” used to save and search the articles with.
Create or join groups of people who share similar research interests.
Create folders

50. Social bookmarking & social citation
How to use:
Save links to websites, articles, podcasts, videos
– tag them to help find them later.
Create RSS feeds of the tags on your blog,
personalized learning network, wiki, or other
site
Share and collect references and links with
colleagues

51. Bringing it all
together
A simple and a complex approach

52. Simple:
Focus on one thing
Start with one medium.
Test it out.
Bring it to class.
Work with a colleague or
informational technologist.
Set a goal.

53. Simple:
Focus on one thing
Start with one medium.
Test it out.
Bring it to class.
Work with a colleague or
informational technologist.
Set a goal.

54. Complex:
Build a
Personalized
Learning Network
Diverse schedules
Learners with diverse needs
Disciplines
Experience
Goals
Diverse locations

55. PLN’s are deliberately formed
networks of people and
resources capable of guiding
our independent learning goals.
and our professional development
needs.

57. Lois Green Learning Community
(LGLC)
Based on Ning Platform - but moving to “Canvas”
Core curriculum
• Referenced articles (delicious, citeulike, diig)
Discussion board
• Case discussions
• Journal club
• Member topics
Member Blog – reflection & narrative medicine
RSS feeds to/from other blogs, microblog (twitter, facebook)
Twitter integration

58. LGLC format

59. A blog post
from LGLC
Humanism
Reflection

60. LGLC
Grown from 23 to 331 in 2 years
23 physician-members seeking certification

61. CREATE
PUBLISH
discuss
reflect
COLLECT
COLLATE
share
respond

62. Summary
Social media changes the dynamics of education
Can help build adult learning skills early
Helps meet competencies - if addressed
Twitter - helps disseminate information
Blogs - venue for sharing and receiving information, may also be
reflective
Wikis - means to collaborate on text and documents
RSS - helps bring information in
Social bookmarking/citation - builds the library
Personalized learning network - integrates all of these

63. Thank you
“Social networks are these intricate things of
beauty, and they’re so elaborate and so complex
and so ubiquitous that one has to ask what
purpose they serve.” Nicholas Christakis