The document provides an overview of using social media for global health. It discusses goals of understanding social media tools, developing a strategy, and putting it in a global health context. The workshop covers best practices like publishing content, summarizing it, sharing on multiple channels, and letting data multiply outreach. Popular tools like Twitter, Facebook, LinkedIn and their uses for engagement, networking and collaboration are reviewed. Tips emphasize telling stories, writing for audiences, regular posting and starting small.
Slides from opening keynote delivered at "Fighting for Families on Social Media: A Training for Activists" on August 17, 2011. This overview focused on helping advocacy organizations understand:
* The basics of social media
* The need for social media
* Who is using social media
* How to approach social media strategically and tactically (with a few case studies)
* Resources to learn more
Presentation given at Children England's Virtually Ready conference, 24 January 2013.
**CREDITS**
This presentation is remixed and adapted from “What the F**K is Social Media” by Martha Kagan of espresso.com under Creative Commons Licence Attribution-Non-Commercial 2.5, and added to with nuggets of our own received wisdom (yes, really).
Thanks also to Idealware.org for their excellent Social Media Decision Guide which informs some of the slides on which social media to use.
All images are from iStockphoto.com unless otherwise acknowledged.
http://creativecommons.org/licenses/by-nc/2.5/
Slides from opening keynote delivered at "Fighting for Families on Social Media: A Training for Activists" on August 17, 2011. This overview focused on helping advocacy organizations understand:
* The basics of social media
* The need for social media
* Who is using social media
* How to approach social media strategically and tactically (with a few case studies)
* Resources to learn more
Presentation given at Children England's Virtually Ready conference, 24 January 2013.
**CREDITS**
This presentation is remixed and adapted from “What the F**K is Social Media” by Martha Kagan of espresso.com under Creative Commons Licence Attribution-Non-Commercial 2.5, and added to with nuggets of our own received wisdom (yes, really).
Thanks also to Idealware.org for their excellent Social Media Decision Guide which informs some of the slides on which social media to use.
All images are from iStockphoto.com unless otherwise acknowledged.
http://creativecommons.org/licenses/by-nc/2.5/
Stop working harder and start working smarter.
Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time.
An overview of the potential impact of social media on the 2010 US midterm elections presented to the American Chamber of Commerce in Hong Kong, in August 2010.
NRB Convention 2010 in Nashville - Social Media workshop discussing Facebook, Twitter, YouTube and other social media with tips and best practices for ministries and non-profits
In this presentation, we look at the technologies that are dominating the world of social media in 2012.
You can view the presentation in full on YouTube: http://www.youtube.com/watch?v=Rcs77Kw1hQ8
Social Media Strategy for Mozilla Drumbeatnois3lab
a "so called" strategy for Mozilla Drumbeat social media presence.
Work proposal draft 0.1
authors: Carlo Frinolli @ nois3lab, Lorenzo Cassulo @ 15multimedia
Social media for social change workshopMia Northrop
This workshop introduces participants to social media sites and tools that can be used to engage new audiences about diversity and human rights. The presentation focuses on Facebook, Twitter and Youtube. Readers will learn the basics of social media strategy, what the various sites offer and how social media activities can be measured. This is aimed towards people who are moderate users of the internet and new to social media.
MSLGROUP Crisis Network consists of 50+ MSLGROUP crisis experts across industries and geographies, who tap into each others’ insights in real time to help clients plan for and respond to crisis situations.
The Crisis Network team recently released a report titled 'Every Crisis is Global, Social, Viral' on the fundamental reset in the dynamics between individuals, influencers and institutions around trust, power, risk and crisis.
For more, see: http://crisis.mslgroup.com.
Benelux Chamber Beijing: Recruiting And Social MediaSimon Dang
Panel Speaker September 18th, 2012 Benelux Chamber Of Commerce
Social Media & Recruiting Event
Beijing China
How to use social media for recruiting and career placement.
Social News for Social Good: Building Buzz and Breaking Records with Digg / F...Forum One
A Web Executive Seminar presentation about how the Nature Conservancy uses Digg.com to great awareness of their news stories. The presentation was made by by by Jonathon D. Colman, Associate Director, Digital Marketing. He spoke at Forum One Communication's Web Executive Seminar on February 26, 2008. Learn more at:
http://www.forumone.com/content/calendar/detail/2682. Contact Chris Wolz / cwolz@ForumOne.com.
Stop working harder and start working smarter.
Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time.
An overview of the potential impact of social media on the 2010 US midterm elections presented to the American Chamber of Commerce in Hong Kong, in August 2010.
NRB Convention 2010 in Nashville - Social Media workshop discussing Facebook, Twitter, YouTube and other social media with tips and best practices for ministries and non-profits
In this presentation, we look at the technologies that are dominating the world of social media in 2012.
You can view the presentation in full on YouTube: http://www.youtube.com/watch?v=Rcs77Kw1hQ8
Social Media Strategy for Mozilla Drumbeatnois3lab
a "so called" strategy for Mozilla Drumbeat social media presence.
Work proposal draft 0.1
authors: Carlo Frinolli @ nois3lab, Lorenzo Cassulo @ 15multimedia
Social media for social change workshopMia Northrop
This workshop introduces participants to social media sites and tools that can be used to engage new audiences about diversity and human rights. The presentation focuses on Facebook, Twitter and Youtube. Readers will learn the basics of social media strategy, what the various sites offer and how social media activities can be measured. This is aimed towards people who are moderate users of the internet and new to social media.
MSLGROUP Crisis Network consists of 50+ MSLGROUP crisis experts across industries and geographies, who tap into each others’ insights in real time to help clients plan for and respond to crisis situations.
The Crisis Network team recently released a report titled 'Every Crisis is Global, Social, Viral' on the fundamental reset in the dynamics between individuals, influencers and institutions around trust, power, risk and crisis.
For more, see: http://crisis.mslgroup.com.
Benelux Chamber Beijing: Recruiting And Social MediaSimon Dang
Panel Speaker September 18th, 2012 Benelux Chamber Of Commerce
Social Media & Recruiting Event
Beijing China
How to use social media for recruiting and career placement.
Social News for Social Good: Building Buzz and Breaking Records with Digg / F...Forum One
A Web Executive Seminar presentation about how the Nature Conservancy uses Digg.com to great awareness of their news stories. The presentation was made by by by Jonathon D. Colman, Associate Director, Digital Marketing. He spoke at Forum One Communication's Web Executive Seminar on February 26, 2008. Learn more at:
http://www.forumone.com/content/calendar/detail/2682. Contact Chris Wolz / cwolz@ForumOne.com.
WITNESS: Using video to open eyes to human rights violations / Forum One Web ...Forum One
Sam Gregory, Program Director, The Hub, the "YouTube for human rights" and initiative of WITNESS presents the WITNESS Hub, a platform for human rights media. He spoke at Forum One's Web Executive Seminar, "Online Video for Policy Impact" on October 29, 2008. To learn more about this event, visit http://www.forumone.com/content/calendar/detail/2685 .
Contact: Andrew Cohen acohen@ForumOne.com / http://www.ForumOne.com .
Introduction for "Online Video for Policy Impact" / Andrew Cohen, Forum One C...Forum One
Andrew Cohen of Forum One Communications, provides an overview of the current state of online video and its potential for policy influence at Forum One's Web Executive Seminar, "Online Video for Policy Impact" on October 29, 2008. To learn more about this event, visit http://www.forumone.com/content/calendar/detail/2685 .
Contact: Andrew Cohen / acohen@ForumOne.com / http://www.ForumOne.com .
Introduction to "Beyond the Hype: Gov 2.0 for Decision Makers" by Joe Pringle...Forum One
This presentation includes the opening remarks for Forum One's Web Executive Seminar, "Beyond the Hype: Gov 2.0 for Decision Makers," held at the National Press Club on June 4, 2009. Presentation by Joe Pringle, Forum One Communications. Full event details at http://www.forumone.com/content/calendar/detail/3188 . Contact: jpringle@ForumOne.com / http://www.ForumOne.com .
Connect Audiences with Your Cause: How Can Branding Benefit the BenevolentForum One
Like this webinar? Vote for us! http://bit.ly/YYPETz
Successful branding creates an emotional connection between your organization and your audiences. How can your nonprofit use branding and marketing methods and models to connect with audiences and advance your mission?
Join us as we take a look behind the scenes of a recent social marketing campaign for the U.S. Committee for Refugees and Immigrants (USCRI), a 100-year-old humanitarian organization, to learn how they used branding techniques to triple their digital reach and engagement.
From Stratosphere to Sea-Level: Grounding Your Analytics Reporting for Each A...Forum One
Each level of leadership has its unique role and needs; why provide them all with the same level of web analytics reporting? Different decisions require different data. Forum One’s Analytics Manager, Autumn Rose discusses the following in these slides:
Discuss the merits and potential challenges of creating customized reports for each level of your organization, from the board directors to your content managers.
Discuss how to architect your story for each layer of your story, with all reports fitting into the same overall narrative, but focusing on the measurables that each person can have an impact on.
Review report writing strategies, and learn how to automate them.
Discuss the optimal timing and frequency of distributing each type of report.
Learn how competition among organizational units can increase overall site performance.
[Originally presented on July 30th, 2015 in Washington, DC]
Strategy and Audience at the Smithsonian Institution, Michael Edson / Forum O...Forum One
Michael Edson, Director, Web and New Media Strategy of the Smithsonian Institution, talks about how he guided the development of Smithsonian's recently released New Media Strategy and how it impacts the user experience for museum websites and entices audience participation at Forum One's Web Executive Seminar, "Thanks, Come Again: Audience- Centric, User Experience" on November 5, 2009. To learn more about this event, visit http://www.forumone.com/thanks.
Shifting Gears - Personal and Business Inspiration While Biking Across AmericaForum One
Whatever you love to do, whether it be cycling or volunteering or traveling abroad, taking the time to launch into that passion while maintaining your profession might seem an impossible fantasy. Sure, scholars can take sabbaticals…but can you? The reality is – with the right business values and systems in place – it is absolutely possible to keep your career while thrilling your heart.
In this one-hour presentation featuring Forum One CEO Chris Wolz and son Alex Wolz, you'll be guided along the "why" and "how" of their bike journey across the United States: the motivations behind the adventure, observations they made along the way, and for Chris – how the right mix of business systems, values, and company culture made the pursuit possible.
In this webinar you will learn:
• How one goes about cycling across the country
• How an organization can encourage and support a culture of personal growth
• How to build an organization that can support crazy staff trips
• Cultural observations on technology and middle America
• What an awesome adventure we had (and you can too!)
-Who should attend: business leaders and influencers, cycling enthusiasts
Presented by:
Chris Wolz – CEO, Forum One Communications
Alex Wolz – Undergraduate, University of Virginia
Jim Cashel – Founder & Chairman, Forum One Communications (moderator)
Lessons Learned: The FDA.gov Redesign / Forum One Web Executive SeminarForum One
Sanjay Koyani, Director, FDA Web Communications</itunes:author>
<itunes:subtitle>Lessons Learned: The FDA.gov Redesign</itunes:subtitle>
<itunes:summary>Sanjay Koyani, Director, FDA Web Communications, speaks at Forum One's Web Executive Seminar, "Putting Online Audiences First, Again and Again" on May 8, 2008. To learn more about this event, visit http://ow.ly/oY7y . Contact: Sophie Campagne / scampagne@ForumOne.com .
Need start to finish help on getting Drupal 8 up and running locally? Ready to start contributing code?
This will help you get everything installed locally including Drush and gives basic information about Configuration for those new to it.
An introduction to Social Media for CharitiesGemma Went
This is a 10 minute presentation I gave at the Henley Third Sector Network event on The Impact of Technology in the Third Sector on 17th October 2009. It's a bit of a whistle stop tour (it's hard to cram an intro to social media into 10 minutes) so please let me know if you have any questions.
Michele Payn-Knoper - Farming Your Online Community: Social Networks and Beyondguest5147da
Farming Your Online Community: Social Networks and Beyond - Michele Payn-Knoper, Cause Matters Corp., from the Minnesota Pork Congress, January 20-21, 2010, Minneapolis, MN, USA.
Michele Payn-Knoper - Twittering Techniques for Ag TweepsJohn Blue
Twittering Techniques for Ag Tweeps - Michele Payn-Knoper, Cause Matters Corp., from the Minnesota Pork Congress, January 20-21, 2010, Minneapolis, MN, USA.
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
Craig Gilman, our Digital Youth Adviser
presents a practical training session with a range of examples of how to use social media and online technologies in your youthwork practice. With digital skills and techniques participants can use immediately to engage and support young people’s online engagement.
We Are the Champions of . . . What, Exactly? Tracking Digital Metrics That Ma...Forum One
Learn to map metrics across your digital platforms to your organization's mission, compare them to industry trends, and examine methods to optimize your communications strategy.
Creative + Development - Designer vs Developer: Aligning Forces for GoodForum One
This webinar focuses on how the synergy between creative design and development works, why it is paramount to the ultimate success of a website, and provide you with a few fundamental steps to implement as you get started.
This is the scene: you’ve launched a beautiful new site that is modern, fresh, and amazing... and no one knows how to use it. Your customers are calling (often!) because they can’t find the information on the website. They’re frustrated, mad even. You’ve already poured money and time into designing and building a beautiful site, but you left out one crucial aspect: User Experience (UX) design.
Designing a solution without considering the user experience can be disastrous. That’s why high-performing companies and organizations always ensure that creative design and UX are working in concert, ensuring that your audiences have delightful experiences all around.
During our webinar we’ll discuss:
- the differences and overlaps between Creative and UX
- how both rely on a clearly-defined brand experience
- how to collaborate effectively to find solutions that get results
We’ll talk about how beauty and usability can be best friends. By the end you’ll have some clear next steps to take back to your team and begin designing for user journeys that are both beautiful and usable.
Drupal & Design / 10 Thing I Hate About YouForum One
If you are using a CMS, you are using it to save time by having it do much of the heavy lifting for you. Drupal is a very powerful and complex CMS and can easily accomplish things that would be much harder within a simpler CMS (e.g., WordPress). However, one drawback to that is the more complex the CMS, the more assumptions it makes about how content is organized and displayed. In this sessions, we will try to illuminate some of the constraints you'll need to work with when designing on Drupal.
Presented March 2, 2015 / NTEN Nonprofit Technology Conference 2015 in Austin.
Data For Policy Influence: How to Manage, Distribute, and Present Your DataForum One
To make smart policy decisions on important issues – whether global, national or local – leaders and influencers need information, analysis, and insight.
If your organization is in the business of supplying that information, then you already know that Data is an essential ingredient for success. You also know that in this digital age your briefs and reports – the traditional distribution tools for your insights – are competing for attention in an extremely competitive and noisy online marketplace of ideas. Attention is scarce, and gaining attention with 20-page PDFs online is not very easy.
So how can you put your data to better use digitally to extend your influence?
In this presentation, Laura Castillo-Page of the American Association of Medical Colleges (AAMC) and Kurt Voelker of Forum One dig into real-world examples from the AAMC and others about the first steps that organizations like yours can take to better present their data.
IN THIS PRESENTATION YOU WILL LEARN how NGO’s can evolve their use of data to be more digitally native by:
• Presenting data as engaging interactive visualizations
• Distributing data in more accessible formats
• Managing data more effectively on the backend
PRESENTED BY:
Laura Castillo-Page, Ph.D.
Senior Director, Diversity and Programs and Organizational Capacity Building Portfolio
Association of American Medical Colleges (aamc.org)
Kurt Voelker
Chief Technology Officer
Forum One (forumone.com)
*These slides are from a Forum One Webinar. Check out our YouTube channel (http://youtube.com/forumonevideo) for the audio/video of this virtual event.*
Open Federal Content & Data at the CDC and FDA CTP (OSCON 2014)Forum One
Learn how the Centers for Disease Control (CDC) and the Food and Drug Administration's Center for Tobacco Products (FDA CTP) are approaching the open data initiative by opening their federal content for syndication by developers. The massive data stores of the CDC and FDA are now being made available through open APIs that allow developers to access and present this wealth of content across third party sites.
This presentation was made by Eric Davis and Steven Meloan of Forum One, and Thom Williams of the CDC at the 2014 Open Source Convention (OSCON).
Presentation about multichannel digital strategies to realize an impact on social issues. Showcasing work of Save the Children / USA on Syrian child refugees. And the work of Tom's Shoes in their #withoutshoes day to raise awareness of children's health issues.
CDSCO and Phamacovigilance {Regulatory body in India}NEHA GUPTA
The Central Drugs Standard Control Organization (CDSCO) is India's national regulatory body for pharmaceuticals and medical devices. Operating under the Directorate General of Health Services, Ministry of Health & Family Welfare, Government of India, the CDSCO is responsible for approving new drugs, conducting clinical trials, setting standards for drugs, controlling the quality of imported drugs, and coordinating the activities of State Drug Control Organizations by providing expert advice.
Pharmacovigilance, on the other hand, is the science and activities related to the detection, assessment, understanding, and prevention of adverse effects or any other drug-related problems. The primary aim of pharmacovigilance is to ensure the safety and efficacy of medicines, thereby protecting public health.
In India, pharmacovigilance activities are monitored by the Pharmacovigilance Programme of India (PvPI), which works closely with CDSCO to collect, analyze, and act upon data regarding adverse drug reactions (ADRs). Together, they play a critical role in ensuring that the benefits of drugs outweigh their risks, maintaining high standards of patient safety, and promoting the rational use of medicines.
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
New Drug Discovery and Development .....NEHA GUPTA
The "New Drug Discovery and Development" process involves the identification, design, testing, and manufacturing of novel pharmaceutical compounds with the aim of introducing new and improved treatments for various medical conditions. This comprehensive endeavor encompasses various stages, including target identification, preclinical studies, clinical trials, regulatory approval, and post-market surveillance. It involves multidisciplinary collaboration among scientists, researchers, clinicians, regulatory experts, and pharmaceutical companies to bring innovative therapies to market and address unmet medical needs.
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Explore natural remedies for syphilis treatment in Singapore. Discover alternative therapies, herbal remedies, and lifestyle changes that may complement conventional treatments. Learn about holistic approaches to managing syphilis symptoms and supporting overall health.
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
Basavarajeeyam is a Sreshta Sangraha grantha (Compiled book ), written by Neelkanta kotturu Basavaraja Virachita. It contains 25 Prakaranas, First 24 Chapters related to Rogas& 25th to Rasadravyas.
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
The Gram stain is a fundamental technique in microbiology used to classify bacteria based on their cell wall structure. It provides a quick and simple method to distinguish between Gram-positive and Gram-negative bacteria, which have different susceptibilities to antibiotics
1. Social Media For
Global Health
#GHC2011
Social
Media
Workshop
Suzanne
Rainey
June
13,
2011
With
special
thanks
to:
Andrew
Cohen
/
@AndrewJCohen
2. We are…
Suzanne
Rainey
@suzrainey
srainey@forumone.com
Chris
RoGler
@iHapa
croGler@forumone.com
Angela
Milton
@angiemilton
amilton@forumone.com
3. Goals for Today
o
Overview
of
Social
Media
Landscape
o
Understanding
of
Tools
o
How
to
Develop
a
Strategy
o
PuQng
it
into
Global
Health
Context
o
Fun
Time
o
Surprise!
Contest!
15. Adapted
from
work
by
Chris
Brogan
Presence
Framework
Your
Site
Home
Base
Outposts
Passports
50%
of
Zme
40%
of
Zme
10%
of
Zme
16. Beth Canter’s guide to managing your social media
Community
Building
&
Social
Share
Networking
Generate
Content
Listen
ParZcipate
Buzz
1
hr
5
hr
8
hr
12
hr
Less
Time
More
Zme
Credit:
hGp://beth.typepad.com/beths_blog/2008/10/how-‐much-‐Zme-‐d.html
35. LinkedIn Groups: Open vs. Closed
Open
Group
Member-‐only
Group
Discussion
visibility
Anyone
Members
Only
Indexing
by
search
engines
Sharing
to
TwiGer
and
Facebook
Anyone
on
LinkedIn
Manager
opZon
can
contribute
36.
37. What is it good for?
Link
sharing
Field
reports
Event
promoZon
Simple
conversaZons
Finding
out
what
people
are
saying
Reaching
influenZals
100
million
users
(but
only
20%
Tweet)
38. Anatomy of a Tweet
(140 Characters)
shortened
URL
Znyurl.com,
bit.ly,
ow.ly
user
menZons
@iHapa,
@USAID,
@rajshah,
@BillGates
hashtag
#GHC2011,
#midwives,
#HealthSystems,
#HIV,
54. Final TIPs
• Tell
Stories
• Write
for
your
audience
• Post
regularly
• Start
small
55. Thank You!
Suzanne
Rainey
@suzrainey
srainey@forumone.com
Chris
RoGler
@iHapa
croGler@forumone.com
Angela
Milton
@angiemilton
amilton@forumone.com
With
Special
Thanks:
@AndrewJCohen
Editor's Notes
“ Thank you, _________________. Welcome everyone…” I’m Andrew Cohen of Forum One Communications. Thank you for joining us. I hope that we will be able to continue our conversation even after this session is over. You can find me on Twitter at AndrewJCohen or just send me an email via acohen at forumone dot com.”
So to put it into perspective as far as global health, we’ll talk today about using social media with our global health products – and those vary, but often they are big new publications we produce, content like the GH magazine, and events, like this conference, or like individual panels or small events throughout the year.
With social media, we need to have a vision for how we approach it. We can help you with that. Let me take you through a simple model regarding how we think about it. Home Base – Priority 1 (50% of your time budget) “ Social” portion of your hosted presence Outposts – Priority 2 (40% of your time budget) Key social sites that you actively participate in Passports – Priority 3 (10% of your time budget) Profiles on lower priority social sites Mostly to listen, occasionally participate Note: Presence management framework derived from original work by Chris Brogan
This is Beth Kanter’s guide to managing your social media. Your listening and participating can be as little as 1 hour a week. Consider what you’re trying to accomplish on social media and divide your time up each week among the areas that you think will best suit your goals. This is a sample timeline based on a max of 12 hours per week, but depending on what you’re trying to do you may need less time, you may need more.
First Facebook. How many of you have a Facebook account? How many of you have reconnected with someone from college? High school? Elementary School? How many of you have made a new useful professional connection? That’s one of the challenges. Facebook is still mostly about socializing and having fun. However, we are increasingly seeing organizations promoting their content and events and finding it a valuable place to be. On occasion, some organizations use Facebook for direct fundraising.
Facebook is one of the Outposts we mentioned. There’s definintely an opportunity to stake your claim within Facebook and grab a share of their audience. Why do we care so much? Well, it’s extremely popular. It registers more daily visits now than Google, Yahoo, or any other website you can imagine. It nets over 70 billion visits a day across the planet. And unlike other sites, it has staying power. The average users spends 50 minutes a day! It rivals television for our discretionary time. It’s not a fleeting site like Google Search. With Google Search, you find what you’re looking for and you move on. Facebook is a place where people stay and engage. As evidence of its importance, Facebook is now the leading way people share photos with each other. And Facebook is rolling out a new messaging platform that is only going to increase people’s dependance on Facebook for email messaging.
People always want to know who it is good for. The answer is becoming everybody. It’s large: well over 600 million globally. About 1 out of 3 Americans have a Facebook account now -- over 164 million people. It’s does skew younger and slightly female. But the largest growth are among people who are older. On average, people have 130 “friends.” increasingly, Facebook as a whole is resembling the population at large. But Facebook is many subcommunities. So the more important question for programs are the demographics of your prospects and supporters. I’ll tell you more about that in a few minutes.
We often get the question. “What’s the difference between a Group and a Page?” and “Which one should I use?” Well, fortunately Facebook made the distinction clearer in recent months when they launched “New Groups.” New Groups are designed to enable sharing of information among small groups of people who already know each other like families, classmates, or co-workers. They can be completely open, closed or secret. Groups include group chat, shared notepad-like documents, and mailing-list style notifications. When someone posts on the wall, everyone gets notified (unless they turn it off). Pages are designed for businesses, organizations and people who wish to create a public presence within Facebook. They are open to the entire world (even people who are not Facebook members). They are good for extending your organizational presence or any sort of campaign or movement around an event, issue or cause. You can create a custom URL for them, install custom applications to bring in special content or functionality, connect it to your blog, and use Facebook advertising to drive traffic to it.
Facebook has made the process much easier recently. To create a page, just go to the web address at the top of this page. Your first choice will be to pick a category. If you are creating a page for your organization, choose the top, middle box. if you are creating a page for a public personality such as your executive director, spokesperson, or other public figure, you would choose the lower left box. If you are creating a page for specific cause, topic or issue, click the lower right box.
Once you click the box, you will then see a smaller box like this. At that point, you will choose a subcategory. The available subcategories will help you pick the right top category. If you don’t find an appropriate subcategory, back up a step and try again. With some very recent changes, I’m now able to change a Page category after the fact. So it seems like there’s less risk with choosing the wrong category when you first set it up, which wasn’t always the case. For instance, it used to be the case where a church would have to set themselves as a “local business.” Now you’re to change them to “companies & organizations” with the subcategory “church/religious organizations.” Once you have selected your category, just click “Get Started.”
And this is what the list looks like if you’re creating a page for a public figure.
And here is a new blank page, ready to be completed. There are 5 steps that they show you that make it very clear what to do.
And now let’s talk about Twitter, which has been growing quickly lately and enjoying a lot buzz and some hype. How many of you have ever created a Twitter account? How many of you created a twitter account and then abandoned it shortly there after?
Let’s look at some more winning examples.
Now that you are set up, it’s time to find some supporters!
Content is extremely critical because the likelihood of your Page being found by people on Facebook is directly related to the quantity and quality of your posts. People are not likely to just be hanging out on your Page. They will only find you if you appear in their Newsfeed -- the stream of continuously-updating posts that people see when they first sign in. And your content is more likely to appear in their stream if people find it engaging. Facebook employs algorithms behind the scenes to make the most “relevant” and compelling items rise to the top. So posts with lots of interaction -- comments and “likes” are more likely to appear at the top of your Fans’s News Feeds. In addition, if your content is compelling, people will share it with their followers, which will exponentially increase the reach of your messages. So it’s important to post regularly -- at least 3 times a week typically. But don’t post too often. It’s important to ask questions -- to stimulate conversation. When people write comments or ask questions on your wall, you respond back quickly. Also important: Say thank you when people say nice things about you. MOST IMPORTANT: Be sure that you build audience before you ask people to support you. And don’t ask too often. But out an ask and then watch to see how your audience responds. Each time you ask, consider whether people unliked you, or took action. Then adjust accordingly.
In summary, you want to produce good content, promote your site everywhere, and then track and adjust. Give your audience more of the things that make the interact and less of the things that fall flat.
So, let’s wrap up...
“ Thank you, _________________. Welcome everyone…” I’m Andrew Cohen of Forum One Communications. Thank you for joining us. I hope that we will be able to continue our conversation even after this session is over. You can find me on Twitter at AndrewJCohen or just send me an email via acohen at forumone dot com.”