Each level of leadership has its unique role and needs; why provide them all with the same level of web analytics reporting? Different decisions require different data. Forum One’s Analytics Manager, Autumn Rose discusses the following in these slides: Discuss the merits and potential challenges of creating customized reports for each level of your organization, from the board directors to your content managers. Discuss how to architect your story for each layer of your story, with all reports fitting into the same overall narrative, but focusing on the measurables that each person can have an impact on. Review report writing strategies, and learn how to automate them. Discuss the optimal timing and frequency of distributing each type of report. Learn how competition among organizational units can increase overall site performance. [Originally presented on July 30th, 2015 in Washington, DC]