The document provides an overview of social media and its benefits for nonprofits. It discusses popular social media platforms like Facebook, Twitter, YouTube, and Pinterest and how nonprofits can use them for fundraising, communications, and engagement. It emphasizes the importance of having a social media policy and references online resources for creating one. The document concludes by noting that social media requires a strategic, ongoing approach rather than being treated as a one-time effort.
Michele Payn-Knoper - Twittering Techniques for Ag TweepsJohn Blue
Twittering Techniques for Ag Tweeps - Michele Payn-Knoper, Cause Matters Corp., from the Minnesota Pork Congress, January 20-21, 2010, Minneapolis, MN, USA.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that’s based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Facebook: A Platform for Social ActivismAlex Gault
iThink is a powerful advocacy and campaign resource on Facebook that nonprofits use to engage new supporters and activists. With iThink, nonprofits can post opinions which declare their positions on specific causes. IThink users then agree or disagree on those opinions, share them with friends, and debate and comment upon them in open forums.
Michele Payn-Knoper - Twittering Techniques for Ag TweepsJohn Blue
Twittering Techniques for Ag Tweeps - Michele Payn-Knoper, Cause Matters Corp., from the Minnesota Pork Congress, January 20-21, 2010, Minneapolis, MN, USA.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that’s based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Facebook: A Platform for Social ActivismAlex Gault
iThink is a powerful advocacy and campaign resource on Facebook that nonprofits use to engage new supporters and activists. With iThink, nonprofits can post opinions which declare their positions on specific causes. IThink users then agree or disagree on those opinions, share them with friends, and debate and comment upon them in open forums.
Social Media: Fueling Modern Movements in the Digital AgeSam Stern
This presentation given at the the Grade Level Reading (http://www.gradelevelreading.net) conference in Denver Colorado, July 1st 2012.
Session description:
When it comes to championing and gaining support for modern causes and movements, integrating strategic social media is no longer an option. Integrating digital strategies effectively into an overall communications plan can amplify support and empower advocates. This session provides tools and techniques drawn from successful, real life movements.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Social Media 101: Classroom Collaboration after the Bell
Topics: General Technology, Internet Tools
Last updated: March 2012
Download: PowerPoint presentation (5.7 MB)
Confused by all the talk about Twitter, Google+, Yelp, Reddit, and the like? This session is for you! Join Patrick Crispen as he helps demystify the world of social media, tours some of the most popular social media sites and tools, and gives you some field-tested tips and tricks to use web-enabled and mobile technologies to extend your classroom discussions beyond the end of the school day.
by Patrick Crispen
This presentation was given to the Sudbury Human Resources Professionals Association in November of 2011.
Rooted in providing an understand of social media, an overview of the implications within Human Resources and tools to better leverage social media within talent recruitment and others.
Going Social: What You Need to Know to Launch a Social Media StrategyJim Rattray
Going Social: What You Need to Know to Launch a Social Media Strategy
Delivered May 25, 2010, at New England Society for Healthcare Communications Spring Symposium at Stoweflake Mountain Resort & Spa in Stowe, Vt.
Still haven’t jumped into the social media pool? It’s never too late — but make sure you start with a solid, sustainable strategy that will serve the needs of your institution and your community. This session will provide an overview of where social media stands in 2010, how it can be harnessed for your organization and where it fits in your marketing/PR mix. The session will include tips and guidance for developing and launching a social media strategy, including thinking through issues of privacy, confidentiality and technology, finding your institution’s voice and building a sustainable workflow.
Speaker:
Jim Rattray
Vice President of Marketing & Public Affairs
Southcoast Health System
New Bedford, Mass.
Links:
htto://www.southcoast.org/
http://twitter.com/SouthcoastHosp/
http://twitter.com/SouthcoastHosp
http://facebook.com/southcoasthospitals
http://youtube.com/users/SouthcoastHospitals
http://twitter.com/jimrattray
http://facebook.com/jimrattray
The State of Social Media (and How to Use It and Not Lose Your Job)Andrew Krzmarzick
Keynote address for the National Conference of State Legislatures (NCSL) Luncheon for Legislative Information and Communications Staff and National Association of Legislative Information Technology professionals on October 10, 2012.
Empowered.org is a free crowdfunding platform that allows businesses, social enterprises and not-profit organizations around the world to mobilize their members and supporters, fundraise effectively, and coordinate initiatives. Through features that allow direct peer-to-peer fundraising, volunteer recruitment, and organizational management, Empowered.org has revolutionized how fundraising is conducted, allowing organizations to empower their networks and make a greater impact for the causes that matter. Learn how you can join Empowered.org today to start effectively fundraising for your cause!
Friends for Life: Stewarding Planned-Gift Donors #friends4lifeDave Tinker, CFRE
Artcile about stewarding planned giving donors throughout their lives that was in the Spring 2016 edition of Advancing Philanthropy magazine. Article co-authored by Dave Tinker, CFRE and Lisa Chmiola, CFRE.
Social Media: Fueling Modern Movements in the Digital AgeSam Stern
This presentation given at the the Grade Level Reading (http://www.gradelevelreading.net) conference in Denver Colorado, July 1st 2012.
Session description:
When it comes to championing and gaining support for modern causes and movements, integrating strategic social media is no longer an option. Integrating digital strategies effectively into an overall communications plan can amplify support and empower advocates. This session provides tools and techniques drawn from successful, real life movements.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Social Media 101: Classroom Collaboration after the Bell
Topics: General Technology, Internet Tools
Last updated: March 2012
Download: PowerPoint presentation (5.7 MB)
Confused by all the talk about Twitter, Google+, Yelp, Reddit, and the like? This session is for you! Join Patrick Crispen as he helps demystify the world of social media, tours some of the most popular social media sites and tools, and gives you some field-tested tips and tricks to use web-enabled and mobile technologies to extend your classroom discussions beyond the end of the school day.
by Patrick Crispen
This presentation was given to the Sudbury Human Resources Professionals Association in November of 2011.
Rooted in providing an understand of social media, an overview of the implications within Human Resources and tools to better leverage social media within talent recruitment and others.
Going Social: What You Need to Know to Launch a Social Media StrategyJim Rattray
Going Social: What You Need to Know to Launch a Social Media Strategy
Delivered May 25, 2010, at New England Society for Healthcare Communications Spring Symposium at Stoweflake Mountain Resort & Spa in Stowe, Vt.
Still haven’t jumped into the social media pool? It’s never too late — but make sure you start with a solid, sustainable strategy that will serve the needs of your institution and your community. This session will provide an overview of where social media stands in 2010, how it can be harnessed for your organization and where it fits in your marketing/PR mix. The session will include tips and guidance for developing and launching a social media strategy, including thinking through issues of privacy, confidentiality and technology, finding your institution’s voice and building a sustainable workflow.
Speaker:
Jim Rattray
Vice President of Marketing & Public Affairs
Southcoast Health System
New Bedford, Mass.
Links:
htto://www.southcoast.org/
http://twitter.com/SouthcoastHosp/
http://twitter.com/SouthcoastHosp
http://facebook.com/southcoasthospitals
http://youtube.com/users/SouthcoastHospitals
http://twitter.com/jimrattray
http://facebook.com/jimrattray
The State of Social Media (and How to Use It and Not Lose Your Job)Andrew Krzmarzick
Keynote address for the National Conference of State Legislatures (NCSL) Luncheon for Legislative Information and Communications Staff and National Association of Legislative Information Technology professionals on October 10, 2012.
Empowered.org is a free crowdfunding platform that allows businesses, social enterprises and not-profit organizations around the world to mobilize their members and supporters, fundraise effectively, and coordinate initiatives. Through features that allow direct peer-to-peer fundraising, volunteer recruitment, and organizational management, Empowered.org has revolutionized how fundraising is conducted, allowing organizations to empower their networks and make a greater impact for the causes that matter. Learn how you can join Empowered.org today to start effectively fundraising for your cause!
Friends for Life: Stewarding Planned-Gift Donors #friends4lifeDave Tinker, CFRE
Artcile about stewarding planned giving donors throughout their lives that was in the Spring 2016 edition of Advancing Philanthropy magazine. Article co-authored by Dave Tinker, CFRE and Lisa Chmiola, CFRE.
Crowdfunding Presentation for Allegheny County Library AssociationDave Tinker, CFRE
Dave Tinker, CFRE's talk on Crowdfunding for Allegheny County Library Association members on Feb 26, 2016. Includes statistics on crowdfunding, spotlights on samples of other's crowdfunding efforts, resources, and much more.
When your intern goes back to school, what happens to your organization's social media tools? This session, presented by Dave Tinker, CFRE, at the AFP International conference in Boston, on March 20, 2016, in the AFPeeps Nest.
Role of the board & successful fundraising techniquesDeborah Spector
Role of the board & successful fundraising techniques inspires and encourages board members to support their organizations. How will your board members answer when asked what they do for the organization? You'll know you have a fundraising board when they proudly state they raise resources & influences for their organization.
Article written by Dave Tinker, CFRE & Lisa Chmiola, CFRE that appeared in Advancing Philanthropy Fall 2016 issue. The article explains the key components to logic models.
Dave Tinker, CFRE presentation to Volunteer Administrators of Southwestern PA and Westmoreland Association of Volunteer Administrators conference on May 17, 2013
Notes de cours distribuées le 6 octobre dans le cadre de la Formation Digitale de la BMMA. 4e session donnée par JOHANNES SCHNACK : "Congratulations, you're on FB! What now?"
Michele Payn-Knoper - Farming Your Online Community: Social Networks and Beyondguest5147da
Farming Your Online Community: Social Networks and Beyond - Michele Payn-Knoper, Cause Matters Corp., from the Minnesota Pork Congress, January 20-21, 2010, Minneapolis, MN, USA.
How NGOs can use social media to create impactJD Lasica
On Jan. 20, 2012, JD Lasica and Shonali Burke gave the following presentation to assembled NGOs at the United Nations. Campaigns and programs examined include charity: water, Send a Cow, WaterForward, Epic Change, Jolkona, mobile and more.
Getting Started in Social Media: Who Has Time for This Mess?Kelsey Cox
Michael Clark, APR, Mitchell Communications Group, covers the history of communication, social media statistics and standings, tools for building an online presence and examples of social media success stories in this presentation.
Lisa C. Burns, CFRE and David Tinker, CFRE's presentation on social media policies at nonprofit organizations. Presented at the AFP Greater Houston Chapter on 1/18/13.
Social media for social change workshopMia Northrop
This workshop introduces participants to social media sites and tools that can be used to engage new audiences about diversity and human rights. The presentation focuses on Facebook, Twitter and Youtube. Readers will learn the basics of social media strategy, what the various sites offer and how social media activities can be measured. This is aimed towards people who are moderate users of the internet and new to social media.
Presentation Dave Tinker, CFRE gave to the AFP Brandywine chapter's National Philanthropy Day conference in Wilmington, DE on 11/17/15.
The presentation focuses on examples of bad social media use and how to use social media ethically in fundraising.
Ethical Fundraising with Technology and Social MediaDave Tinker, CFRE
Article I co-authored in Advancing Philanthropy magazine (Fall 2015 edition - pages 71-73.) Discusses the ins and out of ethical situations arising from the use of social media as a fundraising professional
Webinar to the Alliance for Strong Families and Communities on 9/30/15 on using social media to enhance fundraising. This webinar covered points that will be found in the chapter Dave Tinker, CFRE wrote for the Alliance's training manual.
Presentation given by Dave Tinker, CFRE and Lisa Chmiola, CFRE at the 2015 AFP International Conference in Baltimore, MD.
You finally got your organization to start using social media on a regular basis. However, this openness of sharing online may have given you too much information and now puts you and your nonprofit in an ethical conundrum. What do you do? Through this interactive session, learn how simple tools like the AFP Code of Ethics and simple social media guidelines can help you steer clear of ethical situations on social media before they happen.
The #Telltaledonor - Communicating with Younger DonorsDave Tinker, CFRE
Presentation given by Dave Tinker, CFRE, Lisa Chmiola, CFRE, Dan Blakemore, CFRE and Emily Reed at AFP International Conference 2015 in Baltimore, MD.
There's young donors behind the wall ? you can hear the beating of their generous hearts, but don't know how to communicate with them and reach them. Connecting with the next generations of donors doesn?t have to inspire fear in fundraisers the way an Edgar Allen Poe tale might! Find out how to reach out to these audiences from a panel of Gen Xers and Millenials who will share how to effectively communicate with younger donors and prospects. Learn to create meaningful messages for younger audiences without recreating the wheel.
NCE Summer Leadership Institute - Major Gifts and Planned GivingDave Tinker, CFRE
Dave Tinker, CFRE's slides for presentation on how Arc chapter leaders can start up a major gifts and planned giving program.
Presentation given on 7/25/14 at the National Conference of Executives (NCE) of the Arc of the US's Summer Leadership Institute in Chicago.
Dave Tinker, CFRE's presentation on navigating ethical fundraising with technology and social media given at the 2014 Emerging Philanthropy Conference.
From About.me to Zillow.com - the Long Tail of Social Media #socialatozDave Tinker, CFRE
Presentation by Lisa Chmiola, CFRE and Dave Tinker, CFRE at the 51st Annual AFP International Conference on Fundraising in San Antonio, TX, on March 25, 2014. on the longtail applications of social media for fundraising and nonprofits.
It includes Asian, North American and Russian social media tools and examples of how each are used by npos and npos to engage constituents.
Article by Lisa Chmiola, CFRE and Dave Tinker, CFRE about evolving trends in social media that fundraising and nonprofit professionals should watch or even begin to use.
From Winter 2014 Issue of Advancing Philanthropy magazine
Article on Social Media Strategies for nonprofit organizations by David Tinker, CFRE. Article appeared in March-April 2012 issue of Advancing Philanthropy magazine.
We Didn't Say That! - Minimizing Risk Via Social Media PoliciesDave Tinker, CFRE
Presentation on minimizing risk via Social Media Policies from Pittsburgh Regional Training Collaborative in January 2012. Focus on Nonprofit organizations.
Presentation from Robert Morris University's Bayer Center's TechNow11 conference on why you need social media policies and ways for a nonprofit to minimize risk.
Presentation slides from Oct 2011 AFP Western PA Chapter luncheon on Pecha Kucha, nonprofits and fund raising. All images have their rights reserved by their creators/designers/photographers.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
1. Dave Tinker, CFRE
September 18, 2012
Foundation Center – Sq. Hill Library
1
2. What is social media?
Social media statistics and benefits
Focus on Facebook, Twitter, YouTube and
Pinterest
How others use it to raise funds and
communicate with their constituencies
What are the components to a social media
policy
Why you need a social media policy
Online resources for social media 2
3. Social media is an umbrella term that
defines the various activities that integrate
technology, social interaction, and the
construction of words, pictures, videos, and
audio.
Source -
Wikipedia 3
4. Social media can include:
Email, blogs, videos, IM, wikis, bookmarks,
books, music and presentations
What is Social Networking?
Placing individuals into specific groups
connected by a common interest
4
5. Public Relations
Customer Services
Loyalty Building
Collaboration
Networking
Search Engine Optimization
Enhance your Fundraising
5
6. People Use Social Media More than Anything Else on
Internet
75% of Americans use social media
33% of adults online post to social media sites at least once a
week
66% of all internet users in the world visit social networks
Using social media is done more often than reading
email
It is growing faster than 3x the internet
93% of social media users believe an organization
should have a presence in social media 6
Sources Forrester, Nielsen, TechCrunch, Wecando.biz
7. You can access social media
PCs
Tablets, Kindles, Nooks
Phone
TV and TV games
Social Media is more interconnected
7
8. • Guess the correct social media statistic
• The contestant who is the closest without going
over wins!
8
9. • What percent of all time spent online is spent on
social media sites?
• 22%
• 650 million people connect via mobile
device
• Social networking sites reach 1.2 billion
people = 82% of people online
Sources: comScore, Facebook, Pew Internet & American Life Project, Wikipedia, Twitter, Wall Street
Journal
9
10. • Facebook has how many million active users?
• 955
• 1 in 7 minutes of all time spent online is on
Facebook
• Average user connected to 80 groups, events and
community pages
• 250 million photos uploaded daily
Sources: Zdnet.com, comScore, Facebook, Pew Internet & American Life Project, Wikipedia, Twitter, Wall Street
Journal
10
11. • How many million Tweets are sent per day?
• 340
• Twitter has 500 million users worldwide;
• 180 million active
• 340 million Tweets = 18 million pages of text
Sources: Zdnet.com, comScore, Facebook, Pew Internet & American Life Project,
Wikipedia, Twitter, Wall Street Journal
11
12. “It (Ushahidi) is only 10% of the solution.
The other 90% is up to the people and
organisations using the platform.”
Ory Okollon,
founder of Ushahidi
(nonprofit providing software for
information collection)
12
15. • Listen to the social media impact statistic
• Guess whether the correct answer is more or
less!
15
16. • Of 136 countries surveyed, 100 reported
Facebook as the leading social network (most
users)
• MORE: 127 countries
Sources: Alexa & Google Trends for Web Sites
December 2011, via VincosBlog
16
17. • Europe has the most Facebook users, with 250
million
• LESS: Europe has 223 million, followed by North
America with 219 million and Asia with 202
million
Sources: Alexa & Google Trends for Web Sites
December 2011, via VincosBlog
17
18. • Philanthropy & Social Media (Institute of
Philanthropy)
o “It Gets Better” LGBT awareness campaign raised more than $100k from
more than 2,500 grassroots contributors
o This is in addition to more than 10k videos uploaded and viewed more than
35 million times
• Network for Good Giving Index Q2-2012
o Social giving up 12% year-over-year
• Blackbaud 2010 Online Giving Report
o $32 million in SMS (text) donations to the Red Cross for Haitian earthquake
relief
o Twestival (Twitter Festival) has raised nearly $1.2 million since 2009 for 137
nonprofits
18
19. More than 955 million users worldwide
175 million users login on any given day
10.5 Billion = number of minutes spent on
Facebook each day
Currently most popular social media in US
Prospect Research and Fundraising
Largest repository of photos on line in the
world
2nd Largest repository of videos online 19
26. 500 million users as of June 2012
140 Million in US
50 million people visit Twitter each day
More than 50% of posts are done using an
application and not via the Twitter website
Created real-time search
Watch trends as they happen
Source: Semiocast
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29. Name @
Hashtags #
URL Shorteners
. Or “ Before a Tweet
.@davethecfre
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30. Pittsburgh Gives
One Day Only Have Your Gift to ACHIEVA Matched –
http://is.gd/1234 #pghgives (78 characters)
The Pittsburgh Foundation will match your gift to
ACHIEVA 50 cents for every dollar up to $2,500 Oct 28
at 10am http://is.gd/ZiQtDk PLS RT(140 characters)
Join and Donate
@aplusk, @drew
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32. Make a request in 140 Characters or less!
Can be event, general request or pushing
information
State mission in 140 characters or less!
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33. “We‟re still in the process of
picking ourselves up off the
floor after witnessing firsthand
the fact that a 16-year-old
YouTuber can deliver us three
times the traffic in a couple
of days that some excellent
traditional media coverage
has over 5 months.”
Michael J. Fox
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34. 515 million unique users per month
60 hours of video are uploaded to YouTube
every minute – 1 hr every second
4 billion videos viewed per day
Now close captions videos
Nonprofit Channels allow premium branding
capabilities
Embeddable on Websites
Donate button
Call to action
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37. Guidestar has listings for all 501(c)(3)s
Network for Good uses Guidestar‟s
database
Network for Good has partnered with
Give a Tweet http://www.giveatweet.com
Change.org http://www.change.org
Razoo http://www.razoo.com
Facebook Causes, etc.
http://www.facebook.com/causes
Your information on Guidestar means you 37
have profiles on those services above
38. Launched in 2010
Fourth most used social media
12% of internet users use Pinterest
Gender
19% of all women online us it
83% of users are women
Source: Pew Internet and American Life Project, Alexa. Venturebeat
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39. How to use it
Ronald McDonald House of Southern Alberta
http://pinterest.com/rmhsouthernab/rhymes-with-
purple/
Pay per re-pin donations
Pin It to Give It – Looking Good Feel Better
Foundation
http://pinterest.com/elizabetharden/pinittogiveit/
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40. Which social media tools will allow you to
reach your desired audience? Is it
Facebook, Twitter and YouTube?
How will you incorporate it into your
current online and offline efforts?
What resources can you put into it?
Who will do the work?
Do you have a need for a Social Media
policy for your organization?
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41. Social Media Tracking Free Online Tools
Facebook Search – must be logged in
Twitter Search http://twitter.com/search
Google Alerts http://www.google.com/alerts
Dashboards
Hootsuite http://www.hootsuite.com
TweetDeck http://www.tweetdeck.com/
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42. You can update multiple accounts at the
same time
Desktop – TweetDeck, Seesmic
You can create a free e-newspaper from your
feeds
Paper.li – http://www.paper.li
No staff? Want outside help?
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Use a company like GiveZooks.com,
Shortstack.com
43. “I don't believe society understands what
happens when everything is available,
knowable and recorded by everyone all the
time," [Schmidt] says. He predicts, apparently
seriously, that every young person one day
will be entitled automatically to change his or
her name on reaching adulthood in order to
disown youthful hijinks stored on their friends'
social media sites.”
8/14/10 Wall Street Journal article quoting Eric Schmidt,
43
former CEO of Google
44. Use by employees, volunteers,
consultants, and people you serve
Impact on marketing and brand,
fundraising, and awareness
NPOs of all sizes need a policy
44
45. What it is:
It sets expectations and boundaries
Operational guidelines for people who use
social media in their job
What it is not:
Static
45
46. Define social media
Identify that you have concerns and interests
Tell people what to avoid
Remind people to protect privacy
State how it‟s related to other agency policies
Logos, photos, videos
„Friending‟ clients, co-workers
How to engage others
46
47. Can lead to
Leaks
Badmouthing
Someone else speaking on your behalf
It‟s Not Too Late
47
49. In 2010 AFP International convened a
group of npo tech professionals crafted
guidelines for members of
AFP
ASAE
NTEN and
The DMA, Nonprofit Federation
Results were released in late 2010
http://is.gd/yGv43r
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50. “Facebook Alternatives”
Google+ http://plus.google.com
Diaspora https://joindiaspora.com
Ning http://www.ning.com
Private “Twitter Alternatives”/Enterprise
Social Media
Yammer http://www.yammer.com
Mango http://www.mangospring.com
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53. AFP Social Media Guidelines- http://is.gd/yGv43r
Beth Kanter‟s list – http://is.gd/tSujQv
NCE Social Media Blog - ncesocialmedia.wordpress.com
PolicyTool - http://socialmedia.policytool.net/
Social Media Policy Samples -
http://socialmediagovernance.com/policies.php
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54. Listen & Engage
It‟s a dialogue, not a monologue
85% of social media users believe that a company
should also interact with its customers
Be Active
Update your information regularly
Measure
Audience
How does it fit into your offline goals?
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55. Definitions
Social media isn‟t a fad
Billions of users across the globe
There are many, many tools
No one tool is right for everyone
They are not hard to learn, many online reference
resources
Enhances your fundraising and communications
Put a policy in place!
It‟s a marathon not a sprint
You should think strategically
with Social Media 55
57. Dave Tinker, CFRE
Vice President of Advancement
ACHIEVA
412-995-5000 x 436
dtinker@achieva.info
http://www.achieva.info
www.about.me/davethecfre
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Editor's Notes
# of minutes spent of Facebook double from last year
PagesCreate a Page for your cause or organization to start engaging with supporters. People will be able to receive and respond to content from your Page by clicking the Like button. Your organization's Page content is distributed virally when your audience responds to or shares it. AdsCreate Ads to promote your organization and initiatives by targeting potential supporters across a variety of demographics, interests, and connections. Ads are seamlessly integrated into the Facebook experience, and are displayed to people in the right-hand column of Facebook while they browse content. ApplicationsAdd Applications your Page to display additional content and encourage audience participation in a customized, social setting. You can find relevant applications on Facebook and custom applications can be built by any developer that follows Facebook's Developer Policy. Claim Places and encourage supporters to check-in to the physical location of relevant event and retail locations. Checking in via a mobile phone informs supporters' friends about your organization, and generates viral check-in stories, allowing your organization to extend its reach to many potential new supporters.EventsCreate Events on your Page to share relevant conferences, fundraisers, and speaking events with supporters. Upon creating an event, a News Feed story with event info will post to your Page, and your audience can RSVP from your Page's Events tab or news feed story. You can increase RSVPs by posting status updates leading up to the Event, emailing lists, and linking from your site.GroupsCreate a Group to enable more opportunities for supporters to engage and organize – create polls, group chat, and shared docs. You can control who sees your group, and keep members informed with Group notifications and shared email addresses.
Over 8.3 million people us causes. Donations through causes use Network for Good.Crowdsourcing type of fundraising. People now have more access to personalized fried to friend software so they look to it, or sites like IndieGoGo.$50 million out of $1.2 trillion dollars raised each year (AAFRC) People are still trying to figure it out.
Drive people back to your own site…
Very easy to set up an accountJust need a valid email addressName @Usernames start with @ symbol Now used by Google+Hashtags #Most important word or phrase in tweetURL ShortenersTwitter now built one in Hootsuite, Tweetdeck, etc. also build them in
Drive people back to your own website…
RT’s – after an hour of tweeting, you have less than a 1% chance of it being RT’edRules of thumb – RT multiple times for every new tweet of your own.
YouTube Channels
Used for future planningOver 30 to 104 million monthly visits