1. Social Media. So What?

2. Social Media Spectrum
Casual User: Seasoned
I am acquainted User:
with the habits of I went viral
the honey badger and liked it!
Newbie: Social
I use my Media
phone to call Evangelist:
people I know what,
and how to use
it, and most
importantly
when not to
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3. Topics
• What is Social Media?
• Why does it matter?
• What do I need to know?
• How can it make my life easier?
• What now?
3

4. What is Social Media?
/soh-shuhl mee-dee-uh/
1. More than YouTube, Facebook, and Twitter
2. Activities, practices and behaviors among communities of people
who gather online to share information, knowledge and opinions
using Web-based applications that make it possible
to create and transmit content in the form of words, pictures, audio, and
video*
Connect Educate Communicate Collaborate
*The Social Media Bible, Safko & Brake
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5. 6 Urban Legends…
1. Waste of time
2. A phase
3. Impersonal, inaccessible
4. A panacea
5. Hard to quantify results for cost/effort
6. Legal won’t let me
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6. Why does it matter?
 Everybody’s doing it
 What you don’t know CAN
hurt you
 People will talk – you
decide if you are part of
the conversation or not
6

7. Underestimate at your own risk
7

8. The Stats
 Gen Y outnumbers Baby Boomers….96% of them have joined a social network
 Social Media has overtaken porn as the #1 activity on the Web
 Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4
Years), iPod (3 Years)…Facebook added 100 million users in less than 9
months.
 1 in 6 higher education students are enrolled in online curriculum
 Generation Y and Z consider e-mail passé
 The #2 largest search engine in the world is YouTube
 Wikipedia has over 13 million articles
 There are over 200,000,000 Blogs
 Facebook USERS translated the site from English to Spanish via a Wiki in less
than 4 weeks and cost Facebook $0
 25% of search results for the World’s Top 20 largest brands are links to user-
generated content
www.socialnomics.com
8

9. What do I need to know?
• Content
• Timely, relevant
• Meaningful
• Commitment
• Real-time
• 24/7
• Control
• Influence
• Willingness to experiment
9

10. How can it make my life easier?
• Social Networking • Search
• Interest & Opinions • Aggregation (Pull)
• Entertainment Connect Educate • Subscription (Push)
• eLearning
• Articles • Virtual communities
• eBooks • Open sourcing
Communicate Collaborate
• Blogs • Surveying
• Audio
• Video
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11. Return on Investment
Almost 70% of companies surveyed plan to increase
their use of social media next year. Only 15% have
tools to measure its effectiveness.*
Message
Penetration Reach Uptake
Management
Knowledge
Engagement Participation
Share
Retention
Business Brand
Credibility Goodwill
Development Recognition
*TowersWatson
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12. Now What?

13. Experiment, with intent
 Start with a need, then build an
approach
 Measure results
 Refine
 Repeat
13

14. All You Ever Needed To Know…
14

15. 31 to Know
Reference Socialnomics.com, thesocialmediabible.com
Social Networking Facebook, LinkedIn, Google+, Twitter
Publishing Blogger, WordPress, Wikipedia, Pinterest
Microblogging Tumblr, Jaiku
Search Google, Technorati, StumbleUpon
Livecasting TalkShoe
Internal Communities Co-op, Yammer
Productivity Constant Contact, Survey Monkey
Aggregators Reddit, Yelp, Digg
RSS FeedBurner
Video Hulu, YouTube, Vimeo
Bookmarking Del.icio.us
Photosharing Flikr, Photobucket, Picasa
15

16. Contact
Barbara Milhizer
bmilhizer@people-results.com
Follow me:
Blog: http://www.people-
results.com/author/bmilhizer/#.T6ld5FFgv
dk
Twitter: @mother_zen