This document summarizes the goals and activities of the TechSoup Online Community Team. The team aims to [1] connect the nonprofit community and amplify partner messages, [2] do this through online events, meetups, forums and social sharing, and [3] make sharing on social media easy through configuration and hashtag use. Their work is documented on wikis, SlideShare and Flavors.

1. Susan Tenby, Director of Online
Community and Social Media
@SUZBOOP on Twitter
December 2, 2011
GOAL: Creating Community Evangelists

2. Who We Are
Michael DeLong Rik Panganiban Susan Chavez
Online Nonprofit Commons Blogger and Event
Community in Second Life Online Specialist
Manager Community Manager
Susan Tenby
Director of
Online
Community and
Social Media
Kristy Graves
Ale Bezdikian Evonne Heyning Social Media
Online Interactive Media Specialist
Community Producer
Coordinator

3. What We Do
• Connect the nonprofit community
to each other while amplifying the
messages and missions of this
community We aim to build community
both internally and externally
• Amplify the message of a variety of and weave strong networks
TechSoup partners, including throughout TechSoup, its
global NGO and corporate (donor) partners, and the wider sectors
of nonprofit, tech, and social
• Amplify the message of TechSoup innovation.
programs and internal
departments to the broader NP
tech Sector

4. OPTIMIZING SHARING IS THE
•
POINT! module to @mention yr org, not the tool’s name
Configure Tweetthis
• Create a list of friendly tweeters to DM & help u spread word
• Use hashtags to broaden yr audience
• You can tag people, places, and pages in anything you share. You can
also tag people in the text of FB posts or comments by using the @ symbol
before typing
• Make Facebook sharing easy and configurable for yr fans
• Spend time; look at how each share is displayed in each network
• Use local language of each tool (no hashtags on FB)
• Make tweets/URL short enough to have others RT and MT

5. How We Do It
Interactive online events such as Nonprofits Live & Tweet Chats

6. How We Do It
Monthly on-the-ground Meetups with the Online Community Tribe
(OCTribe) featuring experts in online community engagement
Encourage live
Social Sharing
in real time,
from all yr
channels
Transparency
in sharing

7. How We Do It
TechSoup discussion forums connect nonprofits with expert and peer
advice, and provide a place to network and connect.
Post Event
Sharing;

8. TECHSOUP:
STORIFY

9. How We Do It
• Our outward facing wiki is the hub for all of these activities
and their recap blog posts
(http://techsoupcommunityteam.wikispaces.com/home)
• Our SlideShare page contains all our presentations (http://
www.slideshare.net/TechSoupGlobal)
• Our Flavors page shows where we are on the web
(http://flavors.me/techsoup)
Consistent Listening and spotlighting
Make it easy for your members to be your evangelists
Organize your evangelists; get to know them!