7. “the permanent memorybank of the
Web increasingly means there are no second
chances”4
But we need to be careful about each of our online
actions:
Photo
Source:
Flickr,
USB,
by
“Nogran
s.r.o.”
8. So, what is the real
value of all of this
permanent
activity?
Is it really
worth it?
Photo
Source:
Flickr,
The
Galaxy,
by
“Tommy@chau”
9. Sometimes, online campaigns
obtain the unachievable.
#BellLet’sTalk
has raised over
$6.000.000 for
mental health6
Photo
Source:
Flickr,
mental-‐wellness-‐091221-‐F-‐ZU607-‐004,
by
“MilitaryHealth”
10. However, clicktivism
does not always
show results
“If you want to
have an
impact, a
click is not
enough”7
Photo
Source:
Flickr,
Aikido
Impact,
by
“HoangP”
12. Amongst
others, Kony
2012 is an
example of
Slacktivism8
Slacktivism: the concept that social media
users are confused into thinking their tweets,
likes or shares can make a difference8.
Photo
Source:
Flickr,
KONY
2012,
by
“Daniel
Lobo”
13. Photo
Source:
Flickr,
Arado,
by
“Raul
Luna”
Like-farming: Trying to attract followers to a particular Facebook
page through exploitation or deception9
What many fail to realise is
that there is a specific
motivation to these sorts of
posts that implore likes and
shares, and it has
nothing to
do with
compassion
14. Only 25%of the
people learning
about causes online
followed through
and made
changes to
their lives10
Photo
Source:
Flickr,
Quarter,
by
“Andy
Rogers”
16. The majority of Crowdfunding campaigns fail,
with most commercial ventures hosted on the
web platforms never shipping a product
to market11
Photo
Source:
Flickr,
Varada
en
la
arena,
by
“Basiliebich”
17. Funding goals are
missed for such
reasons as
unclear aims
and a
lack of attainable
objectives11
Photo
Source:
Flickr,
Blue
(casi
tristeza),
by
“kubi”
18. More than 62%
of the KickStarter
campaigns have
failed12
Photo
Source:
Flickr,
Barriers,
by
“Alexander
Svensson”
19. And some of the ones that have
succeeded are… special
Someone once received $55.000 to make a potato salad12
Photo
Source:
Flickr,
Potatoes,
by
“Renoir
Gaither”
20. In conclusion, people have to be
extremely conscious about their
online activity as it is
permanent
And most of the time, not so
efficient
Photo
Source:
Flickr,
Tecnologia
y
Medio
Ambiente,
by
“Félicité
Noinville”
21. So if you truly want to have an
impact on society, its
current issues and innovation
opportunities, be active on
social media AND in real
life
Photo
Source:
Flickr,
Happy,
by
“Hernàn
Piñera”
22. References
1
-‐
Harvard
Business
Review.
(2012).
It’s
Not
a
Job
Search,
It’s
a
Permanent
Campaign.
[online]
Available
at:
hrps://hbr.org/2012/03/its-‐not-‐a-‐job-‐search-‐its-‐a-‐p/
[Accessed
1
Jun.
2016].
2
-‐
Anas,
A.
(2013).
Pos8ng
Remorse:
Dele8ng
isn’t
Permanent
on
the
Internet.
[online]
Princeton
University
Press
Blog.
Available
at:
hrp://blog.press.princeton.edu/2013/05/01/
posUng-‐remorse-‐deleUng-‐isnt-‐permanent-‐on-‐the-‐internet/
[Accessed
1
Jun.
2016].
3
-‐
Powles,
J.
and
Chaparro,
E.
(2015).
How
Google
determined
our
right
to
be
forgoCen.
[online]
the
Guardian.
Available
at:
hrps://www.theguardian.com/technology/2015/feb/
18/the-‐right-‐be-‐forgoren-‐google-‐search
[Accessed
1
Jun.
2016].
4
-‐
NyUmes.com.
(2016).
The
Web
Means
the
End
of
ForgeIng
-‐
NYTimes.com.
[online]
Available
at:
hrp://www.nyUmes.com/2010/07/25/magazine/25privacy-‐t2.html?
pagewanted=all&_r=0
[Accessed
1
Jun.
2016].
5
-‐
Letstalk.bell.ca.
(2016).
Bell
Let’s
Talk.
[online]
Available
at:
hrp://letstalk.bell.ca/en/
[Accessed
1
Jun.
2016].
6
-‐
inc.,
C.
(2015).
A
click
is
not
enough
to
have
impact
on
world.
[online]
canoe.com.
Available
at:
hrp://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html
[Accessed
1
Jun.
2016].
Photo
Source:
Flickr,
Fuente,
by
“Yon
Mora”
23. References
7
-‐
Fox,
Z.
(2013).
'Kony
2012'
One
Year
Later:
Success
or
Failure?.
[online]
Mashable.
Available
at:
hrp://mashable.com/2013/03/05/kony-‐2012-‐retrospecUve/#SBxdaVc4M8qG
[Accessed
1
Jun.
2016].
8
-‐
Charles,
C.
(2016).
The
truth
about
"1
Like
=
1
Prayer"
posts
on
Facebook
-‐
TechExplained.net.
[online]
TechExplained.net.
Available
at:
hrp://techexplained.net/the-‐
truth-‐about-‐1-‐like-‐1-‐prayer-‐posts-‐on-‐facebook/
[Accessed
1
Jun.
2016].
9
-‐
Lewis,
M.
and
Reporter,
B.
(2016).
Majority
of
Kickstarter
campaigns
fail
despite
high-‐
profile
successes
like
Vanhawks
|
Toronto
Star.
[online]
thestar.com.
Available
at:
hrps://
www.thestar.com/business/2016/05/02/majority-‐of-‐kickstarter-‐campaigns-‐fail-‐despite-‐
high-‐profile-‐successes-‐like-‐vanhawks.html
[Accessed
1
Jun.
2016].
10
–
Matrix,
S.
(2016).
Module
4:
Social
Good
(slide
13).
[Accessed
1
Jun.
2016].
11
-‐
Kickstarter.com.
(2016).
Kickstarter
Stats
—
Kickstarter.
[online]
Available
at:
hrps://
www.kickstarter.com/help/stats
[Accessed
1
Jun.
2016].
12
-‐
Kickstarter.
(2014).
Potato
Salad.
[online]
Available
at:
hrps://www.kickstarter.com/
projects/zackdangerbrown/potato-‐salad/descripUon
[Accessed
1
Jun.
2016].
Photo
Source:
Flickr,
Fuente,
by
“Yon
Mora”