Here are some examples of social media sites and how organizations commonly use them to meet different goals: 1. Facebook - Marketing, fundraising, communications. Share updates, photos, videos. Engage supporters. 2. Twitter - Marketing, campaigning, communications. Share short updates, engage with influencers, start conversations. 3. YouTube - Marketing, communications. Share videos to explain your cause, inspire supporters. Can go viral. 4. Blog - Marketing, fundraising, communications. Share long form stories, updates, insights. Build authority. 5. LinkedIn - Marketing, communications. Engage professional networks, find volunteers, experts can follow your organization. 6. Dropbox/Google Drive - Productivity, collaboration

1. Social Media
and
Fundraising
Paul Webster (Twitter : @watfordgap)
26th April 2012

2. Good Morning and House
Keeping

3. “Social Media. They get all excited about gleaming technology
and clever gizmos. They talk in acronyms and begin sentences
with: “Did you know you can..” The rest of us just want to get on
with campaigning, fundraising or service delivery. We want to talk
about the people we work with, the communities we’re in and
the issues we’re passionate about. We want to find and talk to
people who can help us get change, deliver services or make a
difference”.
Well, Social Media is about all that, telling stories and having
conversations, having a space to do that … it just happens that the
space is on a computer.
(From ‘How to use New Media’ - Media Trust).

4. • Networking What we are going to do today
• Find out what social media is and
why its important
• Look at some types of social
media websites
• Think about a plan for good social
media use
• How other organisations benefit
from using social media
• Try out and even join some social
media websites
• Have fun !
• Not a 'geeky' workshop - so stop
me if I talk jargon!
• Please ask questions any time.
http://www.flickr.com/photos/virtuatron/

5. Finding Out About What We Do

6. Lets play a game!

7. It’s about conversations…..
…..and interesting others.

8. What is Social Media and why is it relevant

9. Old media - Web 1.0 . . .
. . static
websites
with no
interaction,
text heavy
content.
Information
just fed TO
visitors
(Others – if you dare!)

10. New media - Web 2.0 ...
. . media rich, interactive, content served based on preferences,
open for comments, conversations WITH visitors encouraged.
Web 2.0
=Social Media
=New Media
=Social Networking

11. Are you on Social Media?
No? Probably – Yes!
Have you checked?!
Are you using Social Media?
Does your organisation have a website … that is interactive?
Have you got a blog?
Do you use YouTube or Flickr?
Are you on Facebook?
Do you Tweet?
Do you use web tools to improve organisational efficiency?
So, What is Social Media?

12. Social Networking – the numbers
• Of all the websites visited in UK, 2 are Social
Networks - Google (9.5%), Facebook (6.6%),
YouTube (3.5%), ebay (1.9%), WinMail (1.4%).
Google = 91% of search traffic. (HitWise – Feb 2012)
• 96% of aged 18-35 on one or more network
• Of the 48.6 million adult population (ONS),
77% have a Facebook profile, 66% are
YouTube users, 32% are on Twitter and 16%
have a presence on LinkedIn. (Umph Sept 2011 –
sample of 2,400 adults)
• 50% of Facebook users view their page daily
and (February 2012)
• YouTube 2nd most popular way to search for
content. 48hrs is uploaded every minute
• One to watch? Pinterest visits up from 50k to
over 300k in 1 month. (Nov 2011 Comscore)

13. Social Networking – the numbers
• Average social network user is aged 37
• LinkedIn it's 44, Twitter 39, Facebook 38 &
Bebo 28 (typical user younger)
• 52% of Facebook users are 18 to 34 yrs
• However of active social networking users,
55% of those over 65 are on Facebook & 19%
of all users are over 45
• 55% aged 18-34 check their social networks
at least once a day (June 2011)
• 30% check their status as soon as they wake
up, 81% never turn their phone off (Aug 2011)
So, its not a passing phase, but it is
important that organisations direct effort
to the right network(s)
http://bigbible.org.uk/2011/12/social-media-infographic/#.Tt6yloSrmSo
(From – Ofcom, www.clickymedia.co.uk & www.hitwise.com)

14. Use of social networks is 23% of time spent on internet in
UK, 159% increase in last 3 years.
76% of iPad users also have a desktop PC, but 9% bought
one to replace their desktop / laptop
Mobile web access will eclipse wired by 2015, 17% of UK
households already use phone as primary web access
Android OS use grown from 5% to 47% (Dec 2009 to Dec
2011). Apple is 30%, Symbian <5%. (ComScrore Aug 2011)
Increase from 31% (2010) to 45% (2011) of people who
connect to Internet from phone/tablet (ONS – Aug 2011)
Over 25 million
smartphones in use in UK 59% access social network, 49% to buy, 12% to check-in
51.3% of phone market
(Ofcom Aug2011 / ComScore Dec2011) 43% of users have downloaded an 'app'
Bite-sized learning, giving, volunteering whilst mobile
70% would give up alcohol for a week rather than phone
Have you viewed your website on a phone/tablet?

15. It's 'Relational' not 'Transactional' So, Social Networking
“The Conversational Web”, not a Broadcast.
is 'the leveller'.
Listen more than you talk – and interact
Link and Share, and Share again – this keeps Increases INCLUSION
the conversations flowing. Share other peoples and gives
news more than your own (maybe 10 to 1)
Communities a voice
We're all “content creators”. Our message is as
valid as anyone's – whatever size organisation.
Our fundraising activity can be just as effective
Increased Reach - traditional reporting barriers
broken down and communities empowered
Comment and Feedback – agree or disagree, as
this builds a community around a topic
Immediacy - what took days, takes hours, what
took minutes takes seconds!
Common Craft
Be Helpful – Be Generous - Say Thank You - What is Social Media Video
Share and you’ll be amazed what you get back!

16. Social Networking – 5 ways it has relevance to the sector
Marketing - Virally promote goals of your cause or brand
BHF – Stayin' Alive (1.8million views, linked to other SNS), Bullying UK – Poster Maker
Fundraising - Gain new volunteers and donors
Dogs Trust, Whizz Kidz, Haworth Cat Rescue
Campaigning – May be local, but your campaign can become national
Jack draws Anything - raising funds and awareness for Sick Kids Friends Foundation
Busts For Justice forced Marks & Spencer to change pricing policy on larger size Bras
after campaign by 30,000 people
Relevant campaigns to current affairs on 38degrees.org.uk & Louder.org.uk
Productivity - Cheap or free to use productivity tools
Main cost is time – but not as much as the time it takes now!
Communications – Join in with your supporters
Listening, Responding, having Conversations with supporters and stakeholders

17. Urban Forum Member Survey 2011. About types of social media use

18. Inclusion – Voluntary Sector audience
• Social networking shouldn't replace face to face communication
• Although 77% of households are connected and 30.1million
people access the internet every day (ONS 2011 / 2010), 8.4
million people have never been online
• Of this, 31% in low income households and 45% have
no post 16 qualifications
• 75% in BME communities don’t use internet regularly
• 43% put off using social media due to jargon
• Away from populated areas broadband and even 3G
access can be difficult (33% < 2mbps in Penrith & Borders)
• 1200+ partners pledged to help people get online,
find what they want online & then stay online.
Resources to help become a Digital Champion

19. • Don’t worry it’s not finished
– A half formed blog post can be more inspiring and Some concerns?
create a bigger conversation
• Don’t pretend to be someone you aren’t Don't Give Up!
– About individuals not corporate views. Your voice may
be weakened if you ‘spin’... and others see through it!
• Don't be concerned about 'losing control' of message.
– if it is respected, social media networks will support it,
always aim to counter negatives views with positives
• Don’t worry you are in a vacuum.
– link & connect, soon people will do the same back
– Ratio 90 : 9 : 1 (Read, Reply, wRite)
• Don’t measure success by numbers
– if you’re reaching the right people it’s quality not
quantity that counts
• Don’t ignore people – they invest time reading what you say (http://podnosh.com/social-media-
so do the same for them help/what-makes-the-web-social/)

20. What social media will do
• Increases speed of communication – no faster way to
(Action) spread your message than through social networking
Less of a financial cost but ‘expense’ may be the time
• Widens message to people/groups that would normally
(Awareness) be missed using more traditional methods – ‘viral’
campaigns hugely powerful creating awareness
extremely efficiently
• Deepens to build new and different networks –
(Fundraising) communities of interest to bounce ideas off and
share experiences, increase commitment and
fundraising for campaigning activity. Start some
conversations!

21. What social media will do
• Generate on-line conversations and awareness about the
(Change) organisation or campaign, a consensus of
opinion or shared learning about ideas. Use RSS and
Google Alerts to stay ahead of developments in your
area of interest - build a ‘Listening Dashboard’
• Joins together communities who are interested in the
(Action) similar things, have the same likes or are
striving for the same objectives. Tell your supporters
and networks about your work in a new way
• Commoncraft Video explaining Social Media

22. Any Questions, so far?!
Refreshment
Break

23. Social Media Planning for Fundraising

24. Sector Income

45% of organisations receive their primary income from
individuals of which 64% is from Donations or Fundraising
activity.

Large charities spend as much as 12% of their income on
generating funds (for small charities its around 5%).

Although £3.2 billion was spent by the sector on fundraising &
publicity in 2009/10, for every £1 spent, £5.45 was raisied.

Using Social Media this expenditure could be made to work
harder!

Average donation from a Twitter campaign is £30

Claire Squires page on Just Giving is still active, so far has raised
£707,000 from 62,000 donations in 4 days for Samaritans
NCVO Almanac 2012 & Just Giving 2011

25. The voluntary sector problem
Where to start
Knowledge
Confidence / Fear
Capacity / Resources
Access
Time
Cost
Scepticism
Any more?

26. Time Planning – response expected?
Type News travels Reply within
Print 7 days 2 weeks
Email 7 hours 2 days
Facebook / Blogs 7 minutes 2 hours
Twitter 7 seconds 2 minutes
But how much time do charities allocate?
48% have no budget for social media activities and 86%
allocate a 0.5 FTE or less to using & maintaining it
(NTEN - 2011 – NonProfit Social Network Benchmark Report)

27. OASIS was developed by @JohnSheridan
John.Sheridan@SocialMedia404.com
Have a Plan – e.g. Support and Donations
• Know objectives and what you want to say
• Saving the historic gatehouse for future generations to see
• Research where audience are – do you know?
• Don’t just build, work in the places where your target audience are
• Plan how to use the tools – have a strategy
• Video of event?, Blog of experiences? Do ‘as well as’ what you do
• Choose tool/s to match audience and implement
• Look at what similar projects have done, what works elsewhere?
• Sustain the conversation and say thank you
• Regular updates encourage people to return & links from websites

28. Objectives – what are you fundraising for
People and needs first, then tools
Are you committed to this

29. Stop and think!
What are you trying to achieve?
– How does it fit with your fundraising plans?
– What fundraising goal could social media help with?
Do you already have a website that you can update yourself?
– Can be as simple as a Google Site or Wordpress
– Internet presence is now your main shop window
– The place for you to be social with your donors
Have you got the time? (To do, To monitor, To thank)
Are you ready and prepared for change & to release some control?!

30. Audience – Who are they? – Where are they?
If you build it, they won’t come

31. Start engaging – but don't try to move everyone to you
It can be difficult to get It’s easier to go where
people to come to you people are already
Do you know who your target audience are?
Are they already using social media sites (and which ones)?
Build a genuine open relationship first, fundraising will follow

32. Strategy - pick a plan with a path that fits
We're here. We want to be there.
Developing the plan to get there.
Pick a goal or campaign to pursue
Decide who is going to be involved and
how much
Consider responsible use

33. Which Tools?
In pairs share how you would fundraise for a cause now
What is your cause or campaign?
Which tools & methods of communication are you using?
Face to Face, Direct Mail, Print, E-mail … Why these?
What are their limitations? Which are effective?
How much do they cost? Which is best value?
What are the issues and challenges you face?
What is holding you back?

34. Decide what you are going to say
• Attracting people to your online space should be an essential part of
your communications strategy. Not 'over fundraising' or forcing them.
Visitors inspired by what you do are more likely to become donors.
• Message - clear and unambiguous, your web site is your shop
window, the 1st public face supporters and potential donors see
Tell stories – an authentic picture of what you are trying to do
Make the Call To Action or Donation Request plain to see
• Tone and Context – get this right and match for your audience
• Engage in frequent updates & blogs to keep donors informed and
involved in what you are doing
• Conversations with supporters, build relationships and give them
space to say why they care … and Thank them.
• Include your website and social networks on all communications

35. Implement - match right social networking tool
But new media doesn’t just replace old
media – its 'as-well-as'
Oh, and you still need to be good at
fundraising!
Research – see how others do it
Decide on your approach and set targets
Jump in!

36. You've got a fundraising social networking plan
Use of social networks in fundraising is similar to use of
phone or newsletters.
Have Purpose – WHAT, Audience – WHO, Aims – WHERE
Have a Champion/s who can steer, update & reply
Step 2 – Pick one goal to pursue
Social media tools are now part of your resources but with
added dimension they enable of social actions.
A social media enabled fundraising campaign is active the
moment it goes live. Be prepared!
NOW – Choose the right tools and have social media use
guidelines

38. Example of Social Media sites & the goals of organisation
1
Which tools are the best 7 2
Each website can help with
all these to some extent Also Social
6 Collaboration 3
Marketing
and
Fundraising Productivity
Tools
Campaigning 5 4
Communications
Productivity
Examples of use

39. The best website for the job
Create a fundraising 'buzz'
• Choose the way to capture audience.
– Audio → Images → Video
– See Audioboo, Flickr, Pinterest, Bambuser, Youtube
• Choose the context to engage with audience.
– Blog → Facebook → Twitter
• Choose a useful (FREE) tool/s to help streamline work
– Finding out → Let people know progress → Running events
– See Survey Monkey, MailChimp, Eventbrite

40. Audio Podcasts – charity shop awareness raising
Another way to let people
know your news & interviews
Less bandwidth than video
Embed in website
Comments make
conversations
Audioboo – 5 min recordings
http://audioboo.fm/boos/191031-snapped-by-the-charity-shop#t=0m37s
Use 'Twitcasting' for
‘Audacity’ – free software for recording and
converting to MP3 to load to the web http://
broadcasting events
audacity.sourceforge.net/
Commoncraft Video explaining Podcasting Instant reporting when editing
Visit
not a concern

41. Image Sharing – Flickr Record of events
A event for all the group Added dimension
Access to
reusable images
Easy & quick to
put on website
Hosting 5 Billion images
(Sept 2010 – royalpingdom.com)
Also see Pinterest
Commoncraft Video
explaining Image Sharing

42. Anyone can be
included as a
content creator
Increases Reach
Chance to Partner
Call to Action
Keep it Fresh
Shows progress in the fundraising drive, or results of
Spread & Share
previous activities
Average amount donated after watching a YouTube video
Show your
is £28.77 (compared to other sites)
Organisation is
http://youtu.be/5FdTTuPDdkk Genuine & has
Personality

43. Over 55 million Wordpress blogs, in
two flavours - .com & .org
Blogger is Google Blogging website
Quick & easy to set up and to develop
http://broxtoweyouthhomeless.blogspot.co.uk/
Open platform for community led
content & story development
Draws people to the website
Get feedback from people and start
conversations
Other spaces - Tumblr & Posterous
Online journals – Blogging - Commoncraft Video - explaining Blogs

44. It’s the place where many,
many people already
network and share
Create a Group for a
network of Supporters
Set up a Page for people to
Like & see your updates
Include Events, Polls,
Pictures & Video
Check Privacy settings and
frequent changes
Busts Dog’s Link to Twitter & Blog
For Trust
Justice Direct back to home page
Social Networking - Facebook

46. Create pages around a
campaign or issue, not
about the organisation
Average of
6 'Likes' = 1 donation
Respond to questions
'Experiment' with reach
by starting the steps to
buy a Facebook advert

47. Professional Social Networking
Join sector specific special interest discussion groups
National and Regional groups for fundraising
Now has section to record volunteer experience

48. Events AS they happen not AFTER
they have happened
200 million registered users
180 million tweets posted per day
7 million users in UK
40% of tweets are from mobiles
A place to listen and respond to
people. To generate a wider
awareness of what you do and
draw an audience to your site

49. A transient
conversation,
short updates,
signposts to
resources and
conversation
starters
Microblogging – Twitter - Commoncraft Video explaining Twitter

50. Important to make profile 'followable'
- DO add Pictures (logo, background, recent images), Place, Profile and Page
- DON'T leave these blank or over-sell and push advertising
A small network of quality followers can often be result in better quality on-line
learning through discussions and shared links than a large network of followers
who never have conversations or share ideas and knowledge.

51. Created a Twibbon based campaign with a target to raise £1000
Simple call to action
Low effort tools
Viral message – supporters wanted the Twibbon on their avatar
Reached target in 48 hours
Added 2000 new followers on Twitter
2320 page views of website
Dogs Trust have a very clear and simple logo, colour scheme and
message across all social media sites

52. Potential to access the influencers
Peter Wanless
@peterwanless
Tweets.
CEO of Big Lottery
Nick Hurd: @minforcivsoc
Tweets. reads and comments
Minister for Civil Society
Also used by and an acceptable, accessible channel to
local MPs & councillors to canvass opinion and inform of news

53. Commoncraft Video
A Listening Dashboard explaining RSS
• What supporters, peers & others saying about your organisation
• See funding alerts, campaign updates, news as they are published
• How?
Subscribe to RSS websites and read at leisure in feed reader
Google Alert or Twilert e-mails for important keywords
Set-up searches in Twitter for your organisation or ‘hashtags’
Follow lists of Twitter accounts talking about your interests
• Use Netvibes service to create a dashboard – www.netvibes.com
• 'Listen' to multiple channels with - http://addictomatic.com/
• Turnaround – Use these services to publish FOR your audience!

54. Others listening to you ...
• Tell others what you are doing
• Easier for supporters (individual and peers) to keep up with your
events and news
• RSS enabled feeds automatically can be picked up to be read at
their leisure in a feed reader (such as Bloglines or Google
Reader) without them having to re-visit your site
• RSS feeds can be converted for email delivery
• RSS feed can be embedded into other organisations websites
• Commoncraft Video explaining RSS

55. Listening
News feeds - In and Out
Blogs and social media
sites include as standard

56. Use #hashtag to follow event or talk about cause
Alternative way to join in or catch up with conferences & events
Raise funds by prolonged or one-off awareness raising with a
hashtag. e.g. #CiN or #YouthStories
Audio
Video
Blogs
Tweets

57. ..even just to be noticed by a wider
audience - get your organisation
listed with 'Google Place' page
- Verified Voluntary Action
- Add Photos Rotherham
- List Offers Derwentside
- Streetview Maps CVS & VB here
- Show Ratings
- Comments

58. New way to interact – a Quick Response from visitors – QR Codes
Create with - http://qrcode.kaywa.com/
Read with - http://redlaser.com/ (app)
Works well for ...
- Direct to difficult web address
- Oxfam 'Shelf Life' - http://youtu.be/l897sK8rSe0
- Print media & flyers
- FREE to create and use
- Current 'buzz'
(Image @howardlake)
Bear in mind …
- No major benefit on a web page
- Check location has connection
- Needs smart phone
- Check link hasn't changed

59. Oxfam Shelflife
Uses QR codes on donated items linked to page on website
Builds a story around an item submitted by the giver
Launched Feb 2012 as pilot in 10 Manchester shops
Knowing the story of an item can increase its interest & value for the purchaser
Idea suitable for any charity shop fundraising by selling items … & memories!

60. Growing - Location based Marketing & Communications
Incentive to visit location
In use by
Uses Smartphone
Shelter Scotland
A way to meet up and be
Was used by
competitive with others
M&S in
Breast Cancer Care
Share tips, comments, to-
week
do lists and pictures
Become a 'mayor' and
unlock extra rewards
Claim venue & set up
page with visitor 'specials'
Over 20 million users
(March 2012 - worldwide)

61. Giving Sites
All have different pricing structures and fees – so check which is best for you
Very 'social' - easy to involve others from outside your fundraising campaign
Buttons and widgets you can include on your own website, blog to chart progress
Short code text donations. Amount (up to £10) & campaign code (e.g. DEMO12) to 70070
Generated 20% of donations to Comic Relief 2011. Free for charity, deduct from phone bill
Small amounts on 'Click Through' and Affiliate sites can generate funds slowly
Just Giving BmyCharity Virgin Money Giving

62. Jack Draws Anything
Jack Henderson - drawing pictures for friends
to raise money for Sick Kids Friends Hospital
in Edinburgh who were caring for his brother.
Local Media Coverage → National Media
2 weeks → 536 requests, £10k raised
Built on a free Posterous Spaces website
Link together social network sites & make it
easy for visitors to Like or to Follow.
7400 Facebook Likes, 1000 Twitter Followers
2000 emails a week, 400k website visits, 5.8
million Facebook views!
Wanted to raise £100 - over £30,000 raised
Uses a Just Giving page to manage donations
Completed 500 drawings
Book of 290 drawings published

63. Crowdfunding
Fundraising by many people contributing small amounts & owner starting off fund too
Form part of overall fundraising strategy, with 'social' features. Need off-line promotion too
Giver relates to projects in an organisations portfolio – Cancer Research 'My Projects'
Often set-up so that no donations are actually taken unless target is reached
May have a “money can't buy” incentive. e.g. signed copy of book or visit to centre
Some are loan (Kiva) or pledge (Pledgebank) based helping develop ideas or make purchases
Kiva (loans) Crowdfunder, Sponsume Peoplefund.it

64. Haworth Cat Rescue
Independent charity which runs re-homing and
adoption service for 300 unwanted & stray cats.
Feeding, Neutering, Vets fees, Re-housing
Fundraising Goals
Regular monthly funding to help run the shelter
Development of new centre fund
Promotion and use of online retail shop
What they do
Donation page & buttons to PayPal & CharityGiving
Click-through links & Text Giving on Website
Progress of new centre on Blog
Relationship building & pictures on Facebook
Raising awareness & linking on Twitter

65. Pulling it all together
• Social media sites are only part of the picture
– Make sure your core website is current
– Don't forget the offline
• Add organisation to Google Places or Foursquare
• Share links ...
– With all your social networking sites
– With 'Like' buttons and 'Share This' links
– With everyone!

66. Alternatives:
Google Sites, SocialGo,
Facebook, Wackwall.com
Communities
building their
own spaces
- for discussion
- sharing
- shows
belonging

67. Integrate Twitter into the organisations main website ...
… visitors can
tweet about
individual stories
and searched tags
for related
content. Follow
your organisation
on Twitter direct
from your website.

68. 'Add This' (e.g. NAVCA)
for sharing and
tracking links with
others on line ...
Show all the
channels on your
main home page

69. Websites suited to
viewing on a
smartphone
Volunteering Apps
Fundraising Apps

70. Which Tools?
In pairs share how you would now fundraise your cause
Think back to your cause or campaign?
Can you write down your fundraising message in 140
characters, what hooks would you use?
Could you blog about it? Make a video? Find a beneficiary to
record an audio interview with? Make you website social?
How would you interest people
in what you are fundraising for?
Pitch it!

71. BONUS – Tools to make things easier!
• Communication
– Skype, Oovoo, ipadio, Mailchimp, Screenr, Twitcasting
• Organising
Tools Eventbrite, Del.icio.us, Bit.ly, CoverItLive,
– Doodle,
for Productivity/Support
• Collaboration
– Google Docs, Dropbox, Huddle, Tom’s Planner
• All-round useful
– Jing, PDFCreator, Scoop.it, Survey Monkey, Scribd,
Slideshare

72. Sustain – engage, converse, measure, adjust
If you don’t do it,
someone else will
<Guide – Pages 13, 14 6, Measure your success
7, Develop
– Steps 6 and 7>

73. Time Planning
Frequency
and time
needed
Every Day Tweet, re-tweet, check Google Alerts,
(30 mins) check RSS reader & reply to comments
Once a Week Write blog post, check analytics, monitor
(45 mins) groups & find new people to follow
About Monthly Add video to YouTube, share a resource
(60 mins) on-line, create podcast & build profile

74. Measuring Success
- Check how many times links are clicked if using Bit.ly
- Listen what's said about your organisation using Topsy
- Monitor. Google Analytics, Facebook Insights &
Wordpress page visits
- Measure. Tweetreach, Twitalyzer, SocialBro, www.twentyfeet.com
- Visualize. Infographics on Visual.y, My Social Strand
BUT …. real success is not just about the numbers
- Tell stories of real people and real changes
- Find out how people heard about you
- Build relationships & success by joining in conversations
- Social media presence an reflection of your organisation
- Engage press, funders, authorities with pictures and video
- Say Thank You!

75. Social Media - In conclusion
• It’s only beneficial to your organisation if it’s going to tangibly
help you to achieve your goals.
• Establish a a plan thinking short, medium and long term – and
have an internal policy for using it.
• Know your target audience and go to the spaces where they are.
• Know your message - make it clear and directed.
• Think of how it applies to Marketing, Fundraising, Productivity,
Communications .... and whatever else you do.
• Implement, monitor and adjust – and remember it takes time!

76. Social media - reflections
• What ideas do you have for your use from this workshop?
• How could your organisation use or make more of social media?
• How will you fundraise & campaign more effectively using social media?
• What gaps are there in supporting groups?
• Has your organisation a social media policy or Twitter guidelines?
• Have you any UnAnswered Questions?!
• How can we keep the conversation going?

77. Useful links and websites
For Local For
Support Volunteering
Organisations Organisations
To share and learn about social media for communities

78. Useful links and websites
• ITEM3 www.item3.org.uk
• UK Fundraising http://www.fundraising.co.uk/
• Social Media Surgeries www.socialmediasurgery.com
• Charity Comms www.charitycomms.org.uk/
• KnowHow Non-Profit www.knowhownonprofit.org.uk
• Jargonbuster www.socialbysocial.com/book/a-to-z
• ICT Knowledgebase www.ictknowledgebase.org.uk
• The Very Tiger Blog www.theverytiger.com/
• Watfordgap Services www.watfordgapservices.org.uk
• Charity Technology Trust www.ctxchange.org
• Focus on Funding www.focusonfunding.org.uk/
• Institute of Fundraising www.institute-of-fundraising.org.uk

79. Thank You – My Email & Twitter contacts
Paul Webster
paul @ watfordgapservices.org.uk @watfordgap