Download to read offline
Uploaded byForum One
Creative + Analytics Webinar
The document discusses the integration of analytics into creative processes to enhance project results and reduce stress. It emphasizes the importance of using multiple metrics to measure progress and aligning content and functionality with organizational objectives. The key message includes focusing on one primary and one secondary action for effective strategy implementation.
More Related Content
Similar to Creative + Analytics Webinar
Creative + Analytics Webinar
- 1.
- 2. Autumn Rose Director ofAnalytics Joey Tackett Managing Director, Creative @joeytackett @aarose @forumone#f1creativeplus
- 3. Visuals & Content+ Analytics= Increased Results (and less stress for you) @forumone#f1creativeplus
- 4.
- 5. Designers How to useanalytics to inform your design Project Managers How to meld analytics and creative together in your workflow Strategists How to identify key performance indicators (KPIs) & build a smart strategy @forumone#f1creativeplus
- 6.
- 7. Use more thanone metric to measure progress. @forumone#f1creativeplus
- 8.
- 9.
- 10.
- 11. Brand Attributes Modern, Engaging,Clean, Authentic, Empowering Tagline Safe Waters, Safe Whales @forumone#f1creativeplus
- 12.
- 13.
- 14.
- 15.
- 16.
- 17.
- 18.
- 19.
- 20. All site contentand functionality should map to your organizational objectives. (and everyone needs to agree) @forumone#f1creativeplus
- 21.
- 22.
- 23.
- 24. One primary action. Onesecondary action. @forumone#f1creativeplus
- 25.
- 26.
- 27.
- 28.
- 29.
- 30.
- 31.
- 32.
- 33.
- 34.
- 35.