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Netsquared wolz
The document outlines a multi-channel digital strategy for the Save the Children 'Save: Syria' campaign, emphasizing the need to stand out, inspire action, and provoke conversation through various digital platforms. Key components include a dedicated website, social media initiatives, partnerships with influencers, and various content types aimed at raising awareness, advocacy, and fundraising. The campaign outcomes are yet to be determined, but it encourages innovative approaches and interconnectivity across channels.
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Netsquared wolz
- 1. MULTI-CHANNEL DIGITAL STRATEGIES NETSQUARED DC ChrisWolz April 29, 2014
- 2. Save the Children SyriaCampaign
- 3. We need tostand out from the clutter, provoke conversation and inspire action. Ettoré Rossetti, Director of Digital Marketing & Social Media Save the Children USA, October 2013 (Via Beth Kanter)
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- 5. Save: Syria Campaign ▪Powerful website hub ▪ Half page ad: NYTimes / UN Gen Assembly 9/13 ▪ NYTimes.com banners ▪ Emotional infographic ▪ Ellie Goulding Song Donation ▪ In their words videos YouTube ▪ Reddit AMA with Save staffers ▪ CEO Carolyn Miles blogging and tweeting ▪ Sign petition for humanitarian access ▪ Social Media-specific photo assets ▪ Thunderclap for Syrian children
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- 10. March 20, 2014– Save the Children USA
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- 16. Best Ideas ▪ Takesome chances ▪ Multiple channels ▪ Each channel to its strength ▪ Channel-specific content ▪ Interconnect channels ▪ Include engagement other than donation ▪ Provide “tools” ▪ Plan what to measure and how ▪ Listen, learn, act, repeat. Good ideas Big Duck Mobilisation Lab Beth Kanter
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