Introduction to Social Media for Not-for-ProfitsBen Teoh
An introduction to how your not-for-profit can start using social media better.
Presented by Ben Teoh for the City of Salisbury as part of their Digital Enterprise program on behalf of Connecting Up
Everyone is talking about social media. Facebook, Twitter and YouTube are just a few of the social platforms out there. How do you know where to start with setting up social media presence for your not-for-profit?
Key learning: -
Understanding the benefits of using social media
Understanding how the NBN will enable improved online community engagement
Key social media tools, what they’re good for and how to use them
The do’s and don’ts of social media
Examples of effective use of social media for not-for-profits
This workshop will be delivered by Ben Teoh from Connecting Up.
This FREE event is targeted at not for profits but all businesses with an ABN and fewer than 200 employees are welcome to attend.
For enquiries please call or email:
Rhys Moult
rmoult@salisbury.sa.gov.au
(08) 8260 8205
There are 2.3 billion active social media users in the world. The number of users has risen by 176 million in the last year. Whether you just set up your Facebook profile or you’re a Snapchat expert, having a good social media strategy will help your church reach out to your community and the world!
Maximizing Conversations:Creating a Simple Social Media Campaign for Your Chu...John Deisher
Special days in the church, such as Easter and Christmas, mean reaching your community in new and unique ways. Having a social media plan can enhance the effectiveness of these outreach programs, helping you remaining faithful to "preach the Gospel". This interactive session will present an outline for preparing and implementing a social media campaign, regardless of past technology experience. Strengths and weakness of social sites will be discussed, along with tools and resources to implement the campaign.
Presented at the All Church Ministries Conference (Southwestern Assemblies of God University), March 1, 2014
Social media marketing strategy for churchesDunham+Company
Presented on September 29th, 2010 at the Kingdom Agenda Conference in Dallas Texas. Presentation gives a basic overview on Social Media and a plan for how churches should approach it, along with specific applications to engage with people and a list of tools to use.
Introduction to Social Media for Not-for-ProfitsBen Teoh
An introduction to how your not-for-profit can start using social media better.
Presented by Ben Teoh for the City of Salisbury as part of their Digital Enterprise program on behalf of Connecting Up
Everyone is talking about social media. Facebook, Twitter and YouTube are just a few of the social platforms out there. How do you know where to start with setting up social media presence for your not-for-profit?
Key learning: -
Understanding the benefits of using social media
Understanding how the NBN will enable improved online community engagement
Key social media tools, what they’re good for and how to use them
The do’s and don’ts of social media
Examples of effective use of social media for not-for-profits
This workshop will be delivered by Ben Teoh from Connecting Up.
This FREE event is targeted at not for profits but all businesses with an ABN and fewer than 200 employees are welcome to attend.
For enquiries please call or email:
Rhys Moult
rmoult@salisbury.sa.gov.au
(08) 8260 8205
There are 2.3 billion active social media users in the world. The number of users has risen by 176 million in the last year. Whether you just set up your Facebook profile or you’re a Snapchat expert, having a good social media strategy will help your church reach out to your community and the world!
Maximizing Conversations:Creating a Simple Social Media Campaign for Your Chu...John Deisher
Special days in the church, such as Easter and Christmas, mean reaching your community in new and unique ways. Having a social media plan can enhance the effectiveness of these outreach programs, helping you remaining faithful to "preach the Gospel". This interactive session will present an outline for preparing and implementing a social media campaign, regardless of past technology experience. Strengths and weakness of social sites will be discussed, along with tools and resources to implement the campaign.
Presented at the All Church Ministries Conference (Southwestern Assemblies of God University), March 1, 2014
Social media marketing strategy for churchesDunham+Company
Presented on September 29th, 2010 at the Kingdom Agenda Conference in Dallas Texas. Presentation gives a basic overview on Social Media and a plan for how churches should approach it, along with specific applications to engage with people and a list of tools to use.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
Twitter and Emerging Media for NonprofitsRad Campaign
Twitter engagement strategies, tools, and measurement. Tools to identify and cultivate relationships with influencers. Creative online campaigns and nonprofit use of emerging media.
Deb Levine, Executive Director of ISIS, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
Presentation covers basic information about how to get started with social media, integrate it into your communications function, ways to engage with fans both online and offline, and basic tips for writing for social media.
Presentation given May 3, 2012, at the Spring Conference for the Greater Salt Lake City Public Relations Society of America:
http://www.slcprsa.org/programs-events/spring-conference/agenda/
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
GlobalGiving hosted an online fundraising workshop in Washington DC for more than 75 great nonprofits on January 12, 2012. The attached slides comprise presentations by the three speakers - Alison Carlman, Marc Maxson and Manmeet Mehta.
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
The presentation used at the July 2011 Limestone New Media Group meetup - "Social Media 101"! A lot of great discussions and conversations arose from the slideshow, so I hope you'll be able to make it out to our future meetups.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
Twitter and Emerging Media for NonprofitsRad Campaign
Twitter engagement strategies, tools, and measurement. Tools to identify and cultivate relationships with influencers. Creative online campaigns and nonprofit use of emerging media.
Deb Levine, Executive Director of ISIS, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
Presentation covers basic information about how to get started with social media, integrate it into your communications function, ways to engage with fans both online and offline, and basic tips for writing for social media.
Presentation given May 3, 2012, at the Spring Conference for the Greater Salt Lake City Public Relations Society of America:
http://www.slcprsa.org/programs-events/spring-conference/agenda/
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
GlobalGiving hosted an online fundraising workshop in Washington DC for more than 75 great nonprofits on January 12, 2012. The attached slides comprise presentations by the three speakers - Alison Carlman, Marc Maxson and Manmeet Mehta.
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
The presentation used at the July 2011 Limestone New Media Group meetup - "Social Media 101"! A lot of great discussions and conversations arose from the slideshow, so I hope you'll be able to make it out to our future meetups.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Ben Teoh, Content and Community Coordinator from not for profit organisation, Connecting Up discusses some of the basic do's and don’ts in social media.
View webinar: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73008662&rKey=5723e480f50572fe
Become a social media hero for your not-for-profitBen Teoh
Presented for Blackbaud Pacific, this is a collection of best practices and a basic approach to having a successful social media presence.
You can find the recording of this webinar, including some great questions here: http://ow.ly/hjpXD
Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training.
Back to Basics: Developing a Social Media Strategy for your Organization
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
The basics of using social media for your business, non-profit or educational institution. It's all about connecting with content that people care about.
Fundraising using social media: A briefingMark Walker
Presentation from a briefing session I ran in Brighton on 7 December 2011 covering fundraising and social media.
<My main aim is to inspire people to get on and do it - to pick up the reins and start trying to make it work.
Social Media Citizenship: Please leave your cell phone on! How People with D...Aaron Johannes
I have done this presentation with Jules Andre-Brown and on my own in several places now. People have asked if we'd do this workshops for their organization - please contact us and let's talk! aaron@spectrumsociety.org
Leveraging Social Media to Build Better FuturesDavid Hood
Presentation for social entrepreneurs and other future builders from Global Shifts Social Enterprise Conference, December 2012 in Melbourne, Australia.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
Similar to How to Create a Comprehensive Communications Plan (20)
Resume Tips for Prospective Presidential Management Fellows (PMFs)Andrew Krzmarzick
This presentation was hosted as a Google+ On-Air Hangout on November 15, 2012, to help applicants to the Presidential Management Fellow (PMF) Program in preparing their resume.
The recording is found at https://www.youtube.com/watch?feature=player_embedded&v=AygJ3iruJrw
This Assessment
Preparation Guide (“Guide”) will help you prepare for the rigorous assessment process used by the U.S. Office
of Personnel Management (OPM) to select a diverse PMF candidate pool. This guide is specific to the 2013
Presidential Management Fellows (PMF) Program assessment process and will familiarize potential applicants with its key features so that they know what to expect and are prepared to perform well.
How Government Employees Use Social Networks for ProductivityAndrew Krzmarzick
Based on surveys conducted in July and August 2012, GovLoop learned about the professional networking and collaboration activities of public sector professionals on social networks like LinkedIn and GovLoop. To learn more, please visit http://www.govloop.com
The State of Social Media (and How to Use It and Not Lose Your Job)Andrew Krzmarzick
Keynote address for the National Conference of State Legislatures (NCSL) Luncheon for Legislative Information and Communications Staff and National Association of Legislative Information Technology professionals on October 10, 2012.
Lecture on Open Government at Tel Aviv University on September 5, 2012. Event hosted by Transparency International - Israel and the Hartog School of Government,
Gov 2.0 for Environmental Protection Agency and Executive Women in GovernmentAndrew Krzmarzick
Slide deck used for two presentations on same day - morning session for the Environmental Protection Agency and afternoon session for the Executive Women in Government organization. Delivered on Thursday, November 5, 2009. For more information, please visit http://www.govloop.com and http://www/genshift.com.
Presentation for the Chicago Federal Executive Board delivered in Chicago on November 9, 2009. For more information, please visit http://www.govloop.com or http://www.genshift.com.
Gov 2.0 for Honolulu-Pacific FEB and AGA-ASMC ConferenceAndrew Krzmarzick
Presentation delivered to the Honolulu-Pacific Federal Executive Board and the Association of Goverment Accountants (AGA)/American Society of Military Comptrollers (ASMC) Conference in Honolulu, HI in October 2009.
Brief set of slides to describe the difference between Gov 1.0 (high information, low interaction, one website) and Gov 2.0 (high information, high interaction, multiple web locations and tools).
Slides from a presentation for Department of Labor...while much of the content is similar, I'd like to point out slide #6 which gives a graphical represenation of "Gov 2.0" as it is tied to organizational mission and objectives.
Slides from a presentation I delivered at the Potomac Forum's "Best Practices Symposium." You can find the associated video and blog post at http://www.genshift.com
Web 2.0 for Texas State Certified Public Manager (CPM)Andrew Krzmarzick
Presentation delivered for the Texas State Certified Public Manager (CPM) Program in Levelland, TX in June 2009. Similar to other presentations here, but includes some Texas-specific examples of social media being used by government.
Web 2.0 Measurement: Open Government Innovations ConferenceAndrew Krzmarzick
Presentation delivered at the Open Government and Innovations (OGI) Conference in Washington, DC, on July 22, 2009. Outlines the ways in which government has measured its web presence in a "1.0" context, including an overview of the measurement activities conducted by Brookings Institution, Foresee, Forrester and the e-Government Act of 2002.
Slides from a presentation for the National Nuclear Security Administration's Summer Student Intern Program. Provides an overview of "Never Eat Alone" by Keith Ferrazzi and "Good in a Room" by Stephanie Palmer. Includes tips for applying these principles to LinkedIn and Twitter as well.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
1. Creating a
21st Century
Communications Plan
Facilitators:
Andrew Krzmarzick, GovLoop Community Manager
Don Stanley, Owner of 3Rhino Media / Faculty, UW-Madison
2. Government 1.0
Town Halls Constituent
Meetings
These are still important
3. Government 1.5
Streaming / Updated Websites
Recorded Video
Improved access for more people
4. Government 2.0
Mobile Apps Social Media
Engage them on-the-go
5. "Our children should learn the general
framework of their government…where it
touches their daily lives and where their
influence is exerted on the government.
It must not be a distant thing, someone
else's business, but they must see how
every cog in the wheel of a democracy is
important…for the smooth running of the
entire machine."
6. Our Time Together Today
• Introductions
• 21st Century Communications
• Approaches
• Examples
• Ideas
• Your Challenges
• Your Solutions
• How-To Demos?
7. Introductions
• Name
• State
• Title / Role
• Biggest Challenges
8. The 7 P’s of 21st Century
Communications
Purpose Promote
People Participate
Plan Progress
Produce
9. Purpose
Why do
• What is your mission? you do what
you do?
• What is your passion?
• What are your values?
• What impact stories inspire you?
10. Purpose:
• Mission: “Connect government to improve government”
• Passion: “Helping people do their jobs better”
• Values: Hustle Smart, Creativity, Entrepreneurial, Service, Humility
• Impact Stories: Next page
11. Purpose:
Recently, Facebook stripped our administrator rights from the City
Impact of Ankeny's Facebook page. With it, our custom URL was also
Stories: removed. We can no longer access our Insight's page and we cannot post
as the City of Ankeny on other Facebook pages.
Facebook says that we cannot identify ourselves as the City of
Ankeny because it is their policy that users may not manage pages about
towns, cities or states. Use of "City of" in our name is too generic.
Has anyone else run into this problem with Facebook?
37 comments è Facebook response
12. Purpose:
“My constituents' access to state
government is often through me.
Certainly being a public policy maker
is a big part of that.
But my role is also as an educator,
to help my constituents
feel part of the democratic process.”
- Colorado Legislative Leader, 1996
Source: http://www.ncsl.org/legislatures-elections/trust/communication-between-representatives-and-their-co.aspx
13. People
• Who do you deliver value to?
• What value do you deliver to each?
• What internal resources do you have?
• What external resources can you leverage?
20. Plan
What are your (really)?
Comments? Feedback?
Fans? Volunteers?
Retweets? or Actions?
+1’s? People Helped?
Pageviews? Responses?
Phone Calls? Impact Stories?
21. Plan
Never mistake this… …for this!
Feedback?
Volunteers?
Actions?
People Helped?
Responses?
Impact Stories? (Your Purpose!)
22. Plan
Never start here. Start here!
Donations
Volunteers
Subscribers
Evangelists
Stories
(Your Purpose!)
23. Plan
What signify success for you?
For each specific outcome:
• What do you need people to do?
• Why are they going to do it?
• How will you know when an outcome is achieved?
• What points of engagement lead to the outcome?
25. Plan
Where are your stakeholders?
The ones you know?
• Your current websites
• Lists: Events, email, snail mail, cell phone numbers
• Memberships: associations, professional groups
• Social media: Facebook, Twitter, LinkedIn, YouTube, etc.
The ones you need to meet?
• Identify primary keywords for search engines – how do you rank?
• Search engines and alerts: news sites, forums, blogs, associations
• Social media / websites: similar organizations, trending topics, etc.
26. Plan:
= Engage and empower 100,000 awesome people
who want to make government better.
Where are they?
30. Produce
What content will you create / share?
• Newsletters? • Photos? • Press Releases?
• Interviews? • Podcasts? • Resources?
• Publications? • Announcements? • Stats/Data?
• Videos? • Stories? • Opinions?
Produce | Reproduce | Repurpose
(Yours and Others!*)
* With attribution, of course
31. Produce
Who is going to create / share it?
Staff? Volunteers? Consultants?
• Senior Leader(s)? • Constituents? • PR Firms?
• Communications? • Students? • Media?
• Frontline? • Fans?
• Interns? • Followers?
32. Produce
What makes for great content (online)?
1. Variety
2. Short
3. Images
4. Action
5. Milestones
6. Topic du Jour
Credit: http://www.slideshare.net/kanter/networked-ngo-in-india-day-2
33. Produce:
What
makes
Title
for great
content
Image (online)?
Format
38. Promote
Where are you going to share it?
• Traditional • Social Media • Mobile
▫ Website ▫ Facebook ▫ Text (SMS)
▫ Newsletters ▫ Twitter ▫ Apps
– Email, PDF, Print ▫ Google+
▫ Press Release
▫ LinkedIn
▫ Events
▫ Video Sharing
▫ Niche Networks
39. If Twitter was a country
Population: 140 million
It would be bigger than Russia, Ukraine and Kazakhstan
40. If Facebook was a country
Population: 1 billion active users
It would be the world’s 3rd largest country
Bigger than North and South America combined
41. If Email Was a Country
It Covers Continents
It would be an empire: 2.9 Billion users
43. Promote
When are you going to share it?
• Day of Week • Time of Day • Target Dates
▫ Weekdays? ▫ AM or PM? ▫ Events?
▫ Weekends? ▫ Breaks? ▫ Milestones?
• Frequency
▫ Daily (once or many times a day)?
▫ Weekly?
45. Promote:
How are you going to share it?
1. Calls to action are key
• People want to do something
• Tell them what to do!
2. Location, location, location
• Your website
• Social media
46. Being Fantastic on
1. Human voice
2. Effective use of photos
3. Relevant, local information
4. Diverse information
5. Blend of fun and serious
6. Frequent posting
7. Open forum
47. Being Twemendous on
1. Human voice
2. Lots of @s
3. Responsive
4. Blend of fun and serious
5. Timed posting
55. Participate
Where are you going to engage?
• Traditional • Social Media • Mobile
▫ Website ▫ Facebook ▫ Text (SMS)
▫ Newsletters ▫ Twitter ▫ Apps
– Email, PDF, Print ▫ Google+
▫ Press Release
▫ LinkedIn
▫ Events
▫ Video Sharing
▫ Niche Networks
56. Participate
When are you going to engage?
• Day of Week • Time of Day • Target Dates
▫ Weekdays? ▫ AM or PM? ▫ Events?
▫ Weekends? ▫ Breaks? ▫ Milestones?
• Frequency
▫ Daily (once or many times a day)?
▫ Weekly?
57. Participate:
GovLoop Schedule and Staffing for Engagement
Where: Community Facebook Twitter LinkedIn Google+
Daily Daily Daily
Daily AM
When: Ad Hoc Varies
8a, 12p, 4p Ad Hoc 8a, 12p, 4p 8a, 12p, 4p
(Best = T, W) (Best = T, W) (Best = ?)
Who: Staff / Fellows Rotate Fellows
Comment,
Comments
What: and Sharing
Comment @ Replies Share to Comment
GovLoop
63. Progress
Where can we improve?
• Mission focus?
• Project Scope?
• More / better outcomes?
• Stakeholder engagement?
• Engagement points?
• Engagement vehicles?
• Monitoring systems?
64. Progress
Testing to increase action likelihood:
• Recommend changes to landing pages and action funnels
• Launch the test, wait, analyze
• If it works, double down; If not, try again (or stop)
Feedback systems and methods:
• A-B element testing, funnel path, offers and incentives
• Friends, co-workers, clients, partners
• SurveyMonkey / SurveyGizmo
65. Progress
Building effective campaign pages:
• More bullseye: focus on the outcome
• An effective page: has what I need, tells me how to get it / why
it’s good, gives me a reason to take action, feels safe and easy
• Headlines: speak to user’s primary interest
• Calls to action: roughly same place on every page
• Contact information: should be on every page
• Contextual calls to action: top and bottom of every page
• ALWAYS BE IMPROVING!
66. Campaigns
1. Set short deadlines - adds a sense of urgency;
2. Create an ongoing sense of community.
3. Humanize: let constituents see other people they
are helping and the progress that is being made.
4. Maintain a sense of humor.
5. Measure engagement as well as your ultimate goal.
67. Campaigns
1. Win-Win: Members for us,
$$ for them
2. Friendly Competition:
Mobilize their supporters to
get most clicks
3. Short Deadline: only 10 days
4. Made it Easy: Special blog
posts, custom URLs
http://bit.ly/govloopgivesygl
http://bit.ly/govloopgivestofew
68. Progress:
Community: Monthly reports along a spectrum:
• Discover (New Visits)
• Consume (Return Visitors)
• Search (New Members)
• Commit (Top Pages)
• Participate (Comments, etc.)
• Contribute (Blogs, Forums)
• Lead (Profile Views)
• Evangelize (Referral Source)
Newsletter: Weekly Reports on Opens (Subject Line)
and Clicks (Content / Placement)
Social Media: Weekly Reports on Facebook, Twitter, LinkedIn, Google+
Source: http://www.devex.com/en/news/add-value-listen-inspire-samaritan-s-purse-social/76145
69. The 7 P’s of World-Changing,
Digital Engagement
Purpose Promote
People Participate
Plan Progress
Produce
Now it’s your turn!
70. Activity: Step 1 (5-10 minutes)
At your tables or in groups of 3-4:
• Identify a common communications challenge
• Turn it into a scenario:
There is new legislation on education reform being
proposed and we have to educate the public about it.
Not only that, we want to get their opinions in a
constructive way, avoiding partisan language.
Now it’s your turn!
71. Activity: Step 2 (15 minutes)
Give your scenario to another table / group:
• Use the handout to walk through the 21st Century
Communications Approach.
• Fill it out as completely as you can
• Prepare a briefing to the large group
Now it’s your turn!
72. Activity: Step 3
• Report Out
• Large Group Feedback and Ideas
Now it’s your turn!
74. Online community of
government colleagues
helping each other
to do their jobs better.
Mission: “Connect government to improve government”
~60,000 Members