Sanjay Koyani, Director, FDA Web Communications</itunes:author> <itunes:subtitle>Lessons Learned: The FDA.gov Redesign</itunes:subtitle> <itunes:summary>Sanjay Koyani, Director, FDA Web Communications, speaks at Forum One's Web Executive Seminar, "Putting Online Audiences First, Again and Again" on May 8, 2008. To learn more about this event, visit http://ow.ly/oY7y . Contact: Sophie Campagne / scampagne@ForumOne.com .

1. Lessons Learned: FDA.gov Redesign May 8, 2008 Sanjay J. Koyani Director of Web Communications U.S. Food and Drug Administration

2. Web Executive Seminars Putting Online Audiences First, Again and Again May 8, 2008 National Press Club Washington, DC Learn more: www.forumone.com/wes

3. Lessons Learned: FDA.gov Redesign May 8, 2008 Sanjay J. Koyani Director of Web Communications U.S. Food and Drug Administration

6. Get Buy-In: External Support

7. Educate on FDA’s “Gold Standard” Approach to Web Design

8. Practice Research

13. Placement of Instructional Text

16. Allow Simple Searches 11 58 33

17. User-Centered Design Process

24. Redesign Activities • Usability tested the FDA.gov prototypes via multiple usability tests, both on site at FDA, and remotely with 58 members of public, health professionals, and industry

25. What We Measured in Usability Testing

26. Rapid Reporting via Automated Usability Testing Tool

27. Rapid Reporting via Automated Usability Testing Tool

30. Does Progressive Layering Improve Performance?

31. Fly-Out Example

32. Lessons Learned

36. LEARN MORE: www.forumone.com/wes Web Executive Seminars