The social media update from June 2012 discusses various platforms including Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, Foursquare, and Instagram, emphasizing their user statistics and features. It highlights the importance of engaging with audiences and leveraging these platforms for effective communication and marketing. Additionally, it provides tips for successful social media practices, referred to as the 'ten commandments' for users.

1. Social Media Update: June 2012
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This presentation will be available on YouTube
Prepared by Dane Cobain
01628 526208, dane@sociabull.co.uk
www.sociabull.co.uk

2. What is social media?
• A loose concept
• Users make the content
• They connect you with your friends
• Enhance real-life relationships
“Social media is like teen sex. Everyone wants to do it. No one actually knows how. When
finally done, there is surprise it's not better.” – Avinash Kaushi, Google
The Six Types of Social Media
Collaborative Projects Social Networking Sites
Blogs/Microblogs Virtual Game Worlds
Content Communities Virtual Social Worlds

3. The Big Three:

4. Facebook
Quick Facts:
• 900 million monthly active users
• Over 500 million daily active users
• At its IPO, it was valued at over $100 billion
• Average of 3.2 billion likes and comments per day
• Over 42 million Facebook pages with >10 likes
Why use Facebook?
• Your audience are already there
• It’s the most widely used
• You have to start somewhere!

5. Facebook: Recent
developments
Facebook Pages Manager
• iPhone application
• Sends push notifications for
interactions
• Monitor/Post/Respond on the go
• It’s free!
Scheduled Posts
• Up to six months in advance
• Can upload pictures/attach links
• Built in to Facebook

6. Twitter
• Originally conceived as a service for mobile phones
• Quick, fast-paced messages
• Automatically public
• Hashtags group posts using similar keywords together
• Great for events
• Loads of third-party apps
Quick Facts:
• 1 billion tweets posted each week
• ~500,000 new accounts each day
• 50 million daily active users
• 100 million monthly active users

7. Take advantage of Twitter
Tweedeck
• Monitor/manage multiple
accounts simultaneously
• Set up searches for key terms
• Customisable pop-up alerts
• Also as a Google Chrome and
smartphone app
Trending Topics
• Often inane or irrelevant
• Sometimes you can jump on the bandwagon
• Good source of news
• Can be regional, national or worldwide

8. YouTube
• The 2nd largest search engine in the world
• Easily the most popular video-sharing site
• Used by people and brands alike
• Users can make ‘channels’ and upload video
• Main metrics: Views and Subscribers
Quick Facts:
• 800 million unique monthly visitors
• 3 billion hours watched each month
• 72 hours uploaded every minute
• 500 years watched on Facebook every day

9. YouTube Features
Playlists
• User-created to group similar videos
• Can show up in search listings
• Can be featured on the user’s channel
• Introduces subscribers to more of your videos
Tags, Descriptions and Captions
• Can lead viewers to other sites
• Encourage people to subscribe
• Makes the video more likely to appear in searches
• A more professional appearance
• Maintain consistency

10. The Other Two:

11. LinkedIn
• #1 social network for business professionals
• Should be used as an aid for networking
• Trickier to navigate than other networks
• It’s not just an online CV
• Use recommendations
• Don’t be scared!
Quick Facts:
• 161 million members
• Over 9 million UK members
• Average age: 43
• Fastest Growth: Students and graduates
• 2 million company pages

12. Make the most
out of LinkedIn
100% Profile Completeness
• A checklist of tasks
• Helps establish your presence
• Requires 3+ recommendations
• Give to receive – once a week
Questions:
• Establish you as a thought leader
• Ask as well as answer
• Can generate leads
• Under-rated and often forgotten

13. Google+
• A new social network
• Relies heavily on integration with Google
• Easy to select who to share content with
• Usage statistics are questionable
• No Facebook integration
Quick Facts:
• Average time on site: five minutes monthly
• Top global brands have 1350x more fans
• Users are 71% male
• Most common occupation is ‘engineer’

14. Using Google+
Hangouts
• Webcam chat with up to 10 people
• Can watch YouTube videos together
• Good for Q & A
• Received the presidential seal
+1 Button
• Makes searching social
• Similar to Facebook’s ‘like’ button
• Can drive considerable traffic

15. The New Kids on the Block

16. Pinterest
• The ‘next big thing’
• A virtual pinboard – surprisingly addictive
• Excellent for brands with visual products
• Can help drive traffic
• People are already finding creative uses
• Works like twitter with hashtags and ‘re-pins’
• Uses a ‘pin it’ button to help you harvest images
Quick Facts:
• Average monthly use: 1 hour, 17 minutes
• Up to 97% of users are women (estimates vary)
• Over 80% of pins are repins
• Drives more traffic than LinkedIn, YouTube & Google+ combined

17. Using Pinterest
Visual Competitions
• Work well with women
• New ways of running them
• Images with sentiment succeed
• Case study: BMI Airlines
‘Pin It’ Button
• Installs on the taskbar
• Easy-to-use
• Pins images from any website
• Can tweet from the pop-up window

18. Foursquare
• Location-based check-in service
• Used predominantly in app form
• Very powerful for venues
• Incentivised check-ins to help spread the word
• Check-ins are rewarded with points, or even...
• ...the coveted mayorship!
Quick Facts:
• Over 20 million users worldwide
• Over 2 billion check-ins
• Over 75,000 new mayorships each day

19. Gamification On Foursquare
Gamification
• The concept of turning real life in to a game
• Try to beat your friends!
• The ultimate prize: mayorships
• Badges
• Keeps you coming back
Check-in Specials
• Rewards customers
• Encourages them to spread the word
• Easily shareable
• Encourages a battle for the mayorship

20. Instagram
• Photo taking, editing and sharing app
• Recently bought by Facebook for $1 billion
• Photographs of food are most popular
• Capable of creating beautiful photography
• You can like, comment and add friends within the app
• Available for free on iPhone and Android
Quick Facts:
• 50 million users at end of April 2012
• 5 million new users per week
• 1 billion photos uploaded
• 5 million photos uploaded per day
• 81 comments and 575 likes per second

21. Other Apps
Filters
• Can make any photo beautiful
• Turns the iPhone in to a powerful camera
• Integrates with Facebook and Twitter
• Like Photoshop but with no effort
Viddy
• A different but similar app
• Instagram for video
• Comes with four free filters
• Lower adoption but celebrity endorsement

22. Other Sites of Interest

23. Other Sites of Interest
Last.FM
• Generates stats/charts about the music you listen to
• Over 40 million users
MySpace
• Nowhere near as dominant as in its heyday
• 25 million users
Vimeo
• Video sharing site that’s an alternative to YouTube
• 8 million users

24. Other Sites of Interest
Flickr
• Dominant photo sharing and storage site
• Over 55 million users
Soundcloud
• Music sharing site popular with musicians
• 10 million users
Tumblr
• Blogging site popular with teenagers
• Over 30 million users

25. Conclusion: The Ten Commandments
1. Thou shalt experiment with new platforms
2. Thou shalt not use bad spelling or grammar
3. Thou shalt reply to all posts within 24 hours
4. Thou shalt use TweetDeck
5. Thou shalt read Mashable
6. Thou shalt aim for engagement over numbers
7. Thou shalt make new friends
8. Thou shalt share remarkable content
9. Thou shalt form a community
10. Thou shalt tweet your feedback to @TheSociabulls