This document provides an overview of using social media for campaigning and awareness efforts. It discusses how various social media platforms can be used to share content, start conversations, and work in collaboration. Tips are provided on getting started with social media, including choosing goals and platforms based on objectives, audience, available content and expertise. Quick actions are suggested like crowd-sourcing, showing content on platforms, and organizing tweetchats.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
Social Media Strategy for Mozilla Drumbeatnois3lab
a "so called" strategy for Mozilla Drumbeat social media presence.
Work proposal draft 0.1
authors: Carlo Frinolli @ nois3lab, Lorenzo Cassulo @ 15multimedia
In this presentation, we look at the technologies that are dominating the world of social media in 2012.
You can view the presentation in full on YouTube: http://www.youtube.com/watch?v=Rcs77Kw1hQ8
3D Job Descriptions: Using video to recruitQUEsocial
3D Job Descriptions: How to Recruit Effectively Using Video by Communicating with Your Candidates like Consumers. This presentation walks you through effective tactics and strategy implementation for using video effectively for your recruiting goals. Learn how to have a conversation with your consumers – your candidates. Mike will discuss ways in which you can differentiate your business through the use of video and employ effective messaging through LinkedIn and other platforms. During this session you will identify how to:
Use videos effectively using different platforms – from YouTube to LinkedIn
Develop your strategy for video job descriptions
Successfully differentiate yourself and your brand in the market
Align your personality with your corporate goals
Efficiently execute the video process (i.e. write a script and be prepared on camera!)
Presentation a BGIedu (Bainbridge Graduate Institute) alumni workshop "Introduction to the Social Web". Topics included Shared Language, Definitions of Social Web, Social Networking, Social Media, Web 2.0, Blogs, etc.
Workshop #6: Mastering Social Media
LinkedIn, Facebook, YouTube, Yahoo answers, Wikipedia, Twitter…and so many are ready to be discovered! A link leading to your Web page is also a vote for your page and for your website. All search engines take the number of inbound links to a website into account in their algorithms. The number of links is not the only factor, the quality and the community of links are also important. During this workshop, we will give you the keys to enter this effervescent world of social media & community building.
Social Media Strategy for Mozilla Drumbeatnois3lab
a "so called" strategy for Mozilla Drumbeat social media presence.
Work proposal draft 0.1
authors: Carlo Frinolli @ nois3lab, Lorenzo Cassulo @ 15multimedia
In this presentation, we look at the technologies that are dominating the world of social media in 2012.
You can view the presentation in full on YouTube: http://www.youtube.com/watch?v=Rcs77Kw1hQ8
3D Job Descriptions: Using video to recruitQUEsocial
3D Job Descriptions: How to Recruit Effectively Using Video by Communicating with Your Candidates like Consumers. This presentation walks you through effective tactics and strategy implementation for using video effectively for your recruiting goals. Learn how to have a conversation with your consumers – your candidates. Mike will discuss ways in which you can differentiate your business through the use of video and employ effective messaging through LinkedIn and other platforms. During this session you will identify how to:
Use videos effectively using different platforms – from YouTube to LinkedIn
Develop your strategy for video job descriptions
Successfully differentiate yourself and your brand in the market
Align your personality with your corporate goals
Efficiently execute the video process (i.e. write a script and be prepared on camera!)
Presentation a BGIedu (Bainbridge Graduate Institute) alumni workshop "Introduction to the Social Web". Topics included Shared Language, Definitions of Social Web, Social Networking, Social Media, Web 2.0, Blogs, etc.
Workshop #6: Mastering Social Media
LinkedIn, Facebook, YouTube, Yahoo answers, Wikipedia, Twitter…and so many are ready to be discovered! A link leading to your Web page is also a vote for your page and for your website. All search engines take the number of inbound links to a website into account in their algorithms. The number of links is not the only factor, the quality and the community of links are also important. During this workshop, we will give you the keys to enter this effervescent world of social media & community building.
5 Timesaving Tools for Managing the Overwhelming World of Social MediaOff Madison Ave
This presentation covers five key components for tackling any social media marketing challenge for businesses, organizations and associations of all sizes.
Tools and Strategies for Social BusinessesJD Lasica
A 45-slide presentation to the Girls in Tech Retreat in Santa Cruz, Calif., on Oct. 10, 2009, with sections on 6 steps to social businesses' success, best practices for the social Web, successful and unsuccessful social media campaigns, Twitter, widgets, metrics and the sharing economy.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
Slides from the Building a Social Media Plan workshop in Calgary & Edmonton, Alberta (November 2009).
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Most everyone has dipped their toe into the social media waters over the past few years, taking a peek at Facebook and Twitter to see what the buzz is all about. But we have learned that using social media tools isn't very difficult, however using them effectively,
particularly for social change, is challenging. Beth Kanter will lead
an interactive keynote the key principles for effective social media use that turns traditional organizations into cost-effective,far-reaching and effective Networked Nonprofits.
Similar to Lasa esolutions campaigning and awareness (20)
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Lasa esolutions campaigning and awareness
1. e-solutions for
campaigning and
awareness
Miles Maier Twitter @LasaICT
Lasa
2. About Lasa
• 25+ years in the sector
• Technology leadership, publications,
events and consultancy
www.lasa.org.uk/ict
• Welfare Rights
www.rightsnet.org.uk
3. • Funded by DfE via Children England
• Capacity building CYP knowledge of ICT
• Series of 6 webinars on technology
www.childrenengland.org.uk/overview/1584
4. Take-Aways
We all campaign and raise awareness for our
issue. Now about using new media to….
• Share CONTENT
• Start CONVERSATIONS
• Work in COLLABORATION
SHOW AND TELL YOUR STORY to
$UPPORTER$
5. Audience Poll #1
Organisational use of new media?
• Facebook
• Twitter
• YouTube or Vimeo
• Flickr or Picassa
• LinkedIn
• Pinterest
• Storify
• Website you can self update
7. “ Social media…is
about pursuing
relationships and
fostering
communities.
Paul Adams, Google
http://thinkoutsidein.com/blog
8. Social media is the vehicle
by which men have finally
decided it’s cool – and
valuable – to open up,
share, make friends and
have conversations.
(Women have know this for
eons.)”
Diane Hessan
http://Communispace.com
9. Social media is online media
that starts conversations,
encourages people to pass it
on to others, and finds ways to
travel on its own.
Idealware
http://www.idealware.com
11. Why social media?
• huge and still growing
• cost-effective way to engage
• complements your existing comms
• driving traffic, increasing supporters
• effective at some things, less effective at
others
13. ....if Facebook
were a country, it
would be…..
….the third most
populated in the world,
ahead of the United
States.
Only China & India are more populated
14. Social Networking – the numbers
• Of all the websites visited in UK, top 2 are
Social Networks - Google (9.5%),
Facebook (6.6%), YouTube (3.5%), ebay
(1.9%), WinMail (1.4%). Google = 91% of
search traffic. (HitWise – Feb 2012)
• Use of social networks is 23% of time spent
on internet in UK, 159% increase in last 3
years
• Of the 48.6 million adult population (ONS),
77% have a Facebook profile, 66% are
YouTube users, 32% are on Twitter and
16% have a presence on LinkedIn. (Umph
Sept 2011 – sample of 2,400 adults)
• YouTube 2nd most popular way to search
for content. 24hrs is uploaded every minute
15. Social Networking – the numbers
• Average social network user is aged 37
• 96% of aged 18-34 on one or more
network
• 52% of Facebook users are 18 to 34 yrs
• 58% of their media content on mobile
devices
• 30% check their status as soon as they
wake up
So, its not a passing phase, but it is important that
organisations direct effort to the right network(s)
(From – Ofcom, www.clickymedia.co.uk & www.hitwise.com)
17. Facebook
• Driving traffic to website
• Moving people to take action – advocate,
volunteer
• Less success with direct fundraising
• Resource: min. 2 hours per week
18. It’s the place where young
people already network
and share
Great to create a Group
for network of Supporters
Set up a Page around a
campaign or issue, not
about the organisation
Check privacy settings
which change frequently
Responsible use by young
people & friend unfollow
Link to Twitter & Website
19.
20. Twitter
• Connect with like-minded organisations and
people
• Cultivating new connections
• Huge reach, quickly
• Resource: min. 2 hours per week
21. Events AS they happen
not AFTER they have
happened
A transient conversation
Short updates
# hashtags
Signposts to resources
Conversation starters
22. YouTube
• Video can be compelling
• Start conversations, spreading the word,
hosting user content, host a video channel
• Driving traffic to your website
• Resource: min. depends on what you plan to
do
23. Anyone can be a
content creator
Increases Reach
Call to Action
Spread & Share – don't
have to rely on TV or
reporters
Show face of your
organisation and has
personality
Stream video content
with Bambuser or
Ustream
http://www.youtube.com/watch?v=P8KiVLGyPjI&feature=relmfu
http://www.youtube.com/watch?v=cRh8LDz3UTg
24.
25.
26. Professional Social
Networking
Recently passed 100m
users
Join sector specific
special interest
discussion groups
Now has section to
record volunteer
experience
Resource: min. 2 hours
per week
27. Host your own
Social Network
Communities building
their own spaces
- for discussion
- sharing
- shows belonging
Alternatives:
Yammer, Google Sites, SocialGo,
Facebook, Wackwall.com
28. Other tools
• Google+ - create online communities similar to
Facebook
• Google Hangouts – online video streaming of
events
• Pinterest – collect and share items of interest
29. Social Networking sites for Younger
Audience
• Legal age for most sites is 13 yrs old – though some young people
using these sites anyway
• Don't over react! → Set a good example → Promote responsible
use
• Once an image or comment is out there ... it's out there for ever
Club Penguin Superclubs (Scplus.com) Fantage
30. E-Safety
• Children England website
• Munch, Poke, Ping – Stephen Carrick-Davies
• The Digital Edge - Tim Davies, David Wilcox, Alex
Farrow
• www.kenttrustweb.org.uk
• www.childrenandyouth.org.uk
• www.scouts.org.uk
• www.wisekids.org.uk
32. Audience Poll #2
Barriers to your organisation’s use of social
media?
• Where do I start?
• Lack of knowledge
• Confidence / Fear
• Capacity / Resources
• No access from my computer
• Don't have any time
• Scepticism – what's the point?
33. First Steps
• Know your objectives and what you want to
say
• Research where your audience are – do you
know?
• Plan how to use the tools – have a strategy
• Choose tool to match audience and
implement
• Sustain the conversation and say thank you
34. Promoting your group
How you could promote your cause:
• Think about the mission and aim of what you do
• Can you write down your key message in 140
characters, what hooks would you use?
• Use new media to tell the story?
• How would you interest people in what you are
promoting?
• Could you Pitch it?
35. Immediacy and response
expected
Type Reply within
Letter 2 weeks
Email 2 days
Facebook 2 hours
Twitter 2 minutes
Hours per week Max. number of
you can commit to 2 social media
social media channels you can
support
36. Which tools?
Goal #1 Goal #2 Audience: Content: Expertise: Total Rank
Research best how easy will how easy to get
channel to it be for you to staff up to
connect with produce the speed?
your audience necessary
content?
Facebook
Twitter
LinkedIn
Youtube
37. Pulling it all together
• Social media drives traffic to your website
• Good for collaboration and inspiring action
• Not so good for direct fundraising
• Use consistent messages across all websites & social
networks
• Share links ...
• With all your social networking sites
• With everyone!
39. Where to start…
Social Media Planning Guides
www.idealware.org/
Digital Story
Tellinghttp://ictknowledgebase.org.uk/digitalstorytelling
Common Craft
www.commoncraft.com
SocialSource Commons
https://socialsourcecommons.org
43. Tweetchat
• Good for regular
topical debates
• Information exchange
• Widening your
community
• Quick and easy to set
up
• Use the transcript for
a blog
45. Credits
This presentation is remixed and adapted from “What
the F**K is Social Media” by Martha Kagan of
espresso.com under Creative Commons Licence
Attribution-Non-Commercial 2.5, and added to with
nuggets of our own received wisdom (yes, really).
Thanks also to Idealware.org for their excellent
Social Media Decision Guide which informs some of
the slides on which social media to use.
All images are from iStockphoto.com unless
otherwise acknowledged.
http://creativecommons.org/licenses/by-nc/2.5/
Editor's Notes
ASK THE AUDIENCE TO ANSWER WHY WE NEED SOCIAL MEDIA