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Successful branding creates an emotional connection between your organization and your audiences. How can your nonprofit use branding and marketing methods and models to connect with audiences and advance your mission?
Join us as we take a look behind the scenes of a recent social marketing campaign for the U.S. Committee for Refugees and Immigrants (USCRI), a 100-year-old humanitarian organization, to learn how they used branding techniques to triple their digital reach and engagement.
Creative Strategies for the Digital Recruiting AgeWorkology
Digital recruitment might be the key to an effective overall recruiting strategy but the question is where to begin. This session will walk you through how to prioritize your digital recruiting options and how you how to develop smaller initiatives designed to drive change and establish buy-in so that you can continue to move forward in your digital and online recruiting efforts. Learn how to get started realigning your recruiting efforts online by using creative and truly out-of-the-box digital recruiting strategies.
Key Objectives:
*How to prioritize talent attraction efforts focusing on digital
*Create momentum using small wins
*Top five digital strategies that every recruiter should consider
*Learn how to establish ROI focused on metrics
Creative Strategies for the Digital Recruiting AgeWorkology
Digital recruitment might be the key to an effective overall recruiting strategy but the question is where to begin. This session will walk you through how to prioritize your digital recruiting options and how you how to develop smaller initiatives designed to drive change and establish buy-in so that you can continue to move forward in your digital and online recruiting efforts. Learn how to get started realigning your recruiting efforts online by using creative and truly out-of-the-box digital recruiting strategies.
Key Objectives:
*How to prioritize talent attraction efforts focusing on digital
*Create momentum using small wins
*Top five digital strategies that every recruiter should consider
*Learn how to establish ROI focused on metrics
Strategy and Audience at the Smithsonian Institution, Michael Edson / Forum O...Forum One
Michael Edson, Director, Web and New Media Strategy of the Smithsonian Institution, talks about how he guided the development of Smithsonian's recently released New Media Strategy and how it impacts the user experience for museum websites and entices audience participation at Forum One's Web Executive Seminar, "Thanks, Come Again: Audience- Centric, User Experience" on November 5, 2009. To learn more about this event, visit http://www.forumone.com/thanks.
Introduction for "Online Video for Policy Impact" / Andrew Cohen, Forum One C...Forum One
Andrew Cohen of Forum One Communications, provides an overview of the current state of online video and its potential for policy influence at Forum One's Web Executive Seminar, "Online Video for Policy Impact" on October 29, 2008. To learn more about this event, visit http://www.forumone.com/content/calendar/detail/2685 .
Contact: Andrew Cohen / acohen@ForumOne.com / http://www.ForumOne.com .
WITNESS: Using video to open eyes to human rights violations / Forum One Web ...Forum One
Sam Gregory, Program Director, The Hub, the "YouTube for human rights" and initiative of WITNESS presents the WITNESS Hub, a platform for human rights media. He spoke at Forum One's Web Executive Seminar, "Online Video for Policy Impact" on October 29, 2008. To learn more about this event, visit http://www.forumone.com/content/calendar/detail/2685 .
Contact: Andrew Cohen acohen@ForumOne.com / http://www.ForumOne.com .
From Stratosphere to Sea-Level: Grounding Your Analytics Reporting for Each A...Forum One
Each level of leadership has its unique role and needs; why provide them all with the same level of web analytics reporting? Different decisions require different data. Forum One’s Analytics Manager, Autumn Rose discusses the following in these slides:
Discuss the merits and potential challenges of creating customized reports for each level of your organization, from the board directors to your content managers.
Discuss how to architect your story for each layer of your story, with all reports fitting into the same overall narrative, but focusing on the measurables that each person can have an impact on.
Review report writing strategies, and learn how to automate them.
Discuss the optimal timing and frequency of distributing each type of report.
Learn how competition among organizational units can increase overall site performance.
[Originally presented on July 30th, 2015 in Washington, DC]
Social News for Social Good: Building Buzz and Breaking Records with Digg / F...Forum One
A Web Executive Seminar presentation about how the Nature Conservancy uses Digg.com to great awareness of their news stories. The presentation was made by by by Jonathon D. Colman, Associate Director, Digital Marketing. He spoke at Forum One Communication's Web Executive Seminar on February 26, 2008. Learn more at:
http://www.forumone.com/content/calendar/detail/2682. Contact Chris Wolz / cwolz@ForumOne.com.
Introduction to "Beyond the Hype: Gov 2.0 for Decision Makers" by Joe Pringle...Forum One
This presentation includes the opening remarks for Forum One's Web Executive Seminar, "Beyond the Hype: Gov 2.0 for Decision Makers," held at the National Press Club on June 4, 2009. Presentation by Joe Pringle, Forum One Communications. Full event details at http://www.forumone.com/content/calendar/detail/3188 . Contact: jpringle@ForumOne.com / http://www.ForumOne.com .
Shifting Gears - Personal and Business Inspiration While Biking Across AmericaForum One
Whatever you love to do, whether it be cycling or volunteering or traveling abroad, taking the time to launch into that passion while maintaining your profession might seem an impossible fantasy. Sure, scholars can take sabbaticals…but can you? The reality is – with the right business values and systems in place – it is absolutely possible to keep your career while thrilling your heart.
In this one-hour presentation featuring Forum One CEO Chris Wolz and son Alex Wolz, you'll be guided along the "why" and "how" of their bike journey across the United States: the motivations behind the adventure, observations they made along the way, and for Chris – how the right mix of business systems, values, and company culture made the pursuit possible.
In this webinar you will learn:
• How one goes about cycling across the country
• How an organization can encourage and support a culture of personal growth
• How to build an organization that can support crazy staff trips
• Cultural observations on technology and middle America
• What an awesome adventure we had (and you can too!)
-Who should attend: business leaders and influencers, cycling enthusiasts
Presented by:
Chris Wolz – CEO, Forum One Communications
Alex Wolz – Undergraduate, University of Virginia
Jim Cashel – Founder & Chairman, Forum One Communications (moderator)
Lessons Learned: The FDA.gov Redesign / Forum One Web Executive SeminarForum One
Sanjay Koyani, Director, FDA Web Communications</itunes:author>
<itunes:subtitle>Lessons Learned: The FDA.gov Redesign</itunes:subtitle>
<itunes:summary>Sanjay Koyani, Director, FDA Web Communications, speaks at Forum One's Web Executive Seminar, "Putting Online Audiences First, Again and Again" on May 8, 2008. To learn more about this event, visit http://ow.ly/oY7y . Contact: Sophie Campagne / scampagne@ForumOne.com .
Need start to finish help on getting Drupal 8 up and running locally? Ready to start contributing code?
This will help you get everything installed locally including Drush and gives basic information about Configuration for those new to it.
Create a Content Engine - Uncover Your Brand VoiceKisailus
Learn how your organization can use branding methods to create effective content that will connect with your audiences and drive your business goals. In Create a Content Engine, I share a recent social marketing campaign I created for the U.S. Committee for Refugees and Immigrants (USCRI), a 100-year-old humanitarian organization and how I used branding to shape the story and create the content that tripled their digital reach and engagement on Facebook.
Social Tribe – Special Edition Pulse Report – COVID-19SocialTribe
We can't imagine a greater challenge than the one we face today, a global pandemic that threatens the health and well being of our families and communities. As a 100% remote agency, we have not skipped a beat with the upheaval COVID-19 is causing around the world, and are doing everything we can to provide our clients and partners with informed, uninterrupted support.
Our perspective is that as populations shift towards indoor activities, there will be a greater need than ever before for organizations to shift resourcing towards online activations. As digital marketing experts, we're prepared to do everything we can to help you navigate these changes. We are happy to help discuss ideas, shifts, pivots--anything we need to do to keep your business healthy and positioned for growth.
Digital Marketing Masterclass - Alastair BanksHanna Mepstead
Using digital tools to help you source experts, promote and market yourself and your products
The whole ‘business to business’ social media space is in a huge state of flux with new means of getting information on markets and industries and targeting and reaching customers. In this masterclass, we review the latest tools, techniques and platforms, and give you the chance to practice them.
Storytelling is an ancient tradition that goes as far back as the beginning of human civilisation. It is universal - we all love a good story. Stories are at the heart of content marketing, but what makes a story memorable? At a time where content is everywhere, how do we make our stories stand out? How can content marketers make use of digital tools and platforms to create interesting and immersive experiences for their audiences? In this session, I will attempt to answer these questions, and share some practical case studies of how we, at Economist Impact, tell our stories.
Key Takeaways:
- Why is storytelling important for content marketing
- How to create impactful stories for your target audience
- How to amplify your digital stories in effective ways
Sharpening Communications Leadership Russell Grossman ABCIABC France
Russell is responsible for communications strategy and standards across its 48 agencies, and non-departmental public bodies in the UK government. He administers and manages an annual communications spend of £30M with an overall 625 strong staff, covering campaigns, media relations, internal communications, digital communication, stakeholder engagement and corporate communications. Actively involved in IABC since 2002, holding various board positions, he is currently the global chair for the 13,000 member strong global association of business communicators.
In his talk at IABC France, he shared how his communications management model was achieving results and saving thousands for the UK government! Currently in the second phase, extending to the Civil Service, he has set about defining the way government practises organizational communications and leadership communications to have real impact.
Mahlab Media's Head of Client Services, Roslyn Atkinson, shares her expertise of all things content marketing in this in-depth and thought provoking presentation.
Strategy and Audience at the Smithsonian Institution, Michael Edson / Forum O...Forum One
Michael Edson, Director, Web and New Media Strategy of the Smithsonian Institution, talks about how he guided the development of Smithsonian's recently released New Media Strategy and how it impacts the user experience for museum websites and entices audience participation at Forum One's Web Executive Seminar, "Thanks, Come Again: Audience- Centric, User Experience" on November 5, 2009. To learn more about this event, visit http://www.forumone.com/thanks.
Introduction for "Online Video for Policy Impact" / Andrew Cohen, Forum One C...Forum One
Andrew Cohen of Forum One Communications, provides an overview of the current state of online video and its potential for policy influence at Forum One's Web Executive Seminar, "Online Video for Policy Impact" on October 29, 2008. To learn more about this event, visit http://www.forumone.com/content/calendar/detail/2685 .
Contact: Andrew Cohen / acohen@ForumOne.com / http://www.ForumOne.com .
WITNESS: Using video to open eyes to human rights violations / Forum One Web ...Forum One
Sam Gregory, Program Director, The Hub, the "YouTube for human rights" and initiative of WITNESS presents the WITNESS Hub, a platform for human rights media. He spoke at Forum One's Web Executive Seminar, "Online Video for Policy Impact" on October 29, 2008. To learn more about this event, visit http://www.forumone.com/content/calendar/detail/2685 .
Contact: Andrew Cohen acohen@ForumOne.com / http://www.ForumOne.com .
From Stratosphere to Sea-Level: Grounding Your Analytics Reporting for Each A...Forum One
Each level of leadership has its unique role and needs; why provide them all with the same level of web analytics reporting? Different decisions require different data. Forum One’s Analytics Manager, Autumn Rose discusses the following in these slides:
Discuss the merits and potential challenges of creating customized reports for each level of your organization, from the board directors to your content managers.
Discuss how to architect your story for each layer of your story, with all reports fitting into the same overall narrative, but focusing on the measurables that each person can have an impact on.
Review report writing strategies, and learn how to automate them.
Discuss the optimal timing and frequency of distributing each type of report.
Learn how competition among organizational units can increase overall site performance.
[Originally presented on July 30th, 2015 in Washington, DC]
Social News for Social Good: Building Buzz and Breaking Records with Digg / F...Forum One
A Web Executive Seminar presentation about how the Nature Conservancy uses Digg.com to great awareness of their news stories. The presentation was made by by by Jonathon D. Colman, Associate Director, Digital Marketing. He spoke at Forum One Communication's Web Executive Seminar on February 26, 2008. Learn more at:
http://www.forumone.com/content/calendar/detail/2682. Contact Chris Wolz / cwolz@ForumOne.com.
Introduction to "Beyond the Hype: Gov 2.0 for Decision Makers" by Joe Pringle...Forum One
This presentation includes the opening remarks for Forum One's Web Executive Seminar, "Beyond the Hype: Gov 2.0 for Decision Makers," held at the National Press Club on June 4, 2009. Presentation by Joe Pringle, Forum One Communications. Full event details at http://www.forumone.com/content/calendar/detail/3188 . Contact: jpringle@ForumOne.com / http://www.ForumOne.com .
Shifting Gears - Personal and Business Inspiration While Biking Across AmericaForum One
Whatever you love to do, whether it be cycling or volunteering or traveling abroad, taking the time to launch into that passion while maintaining your profession might seem an impossible fantasy. Sure, scholars can take sabbaticals…but can you? The reality is – with the right business values and systems in place – it is absolutely possible to keep your career while thrilling your heart.
In this one-hour presentation featuring Forum One CEO Chris Wolz and son Alex Wolz, you'll be guided along the "why" and "how" of their bike journey across the United States: the motivations behind the adventure, observations they made along the way, and for Chris – how the right mix of business systems, values, and company culture made the pursuit possible.
In this webinar you will learn:
• How one goes about cycling across the country
• How an organization can encourage and support a culture of personal growth
• How to build an organization that can support crazy staff trips
• Cultural observations on technology and middle America
• What an awesome adventure we had (and you can too!)
-Who should attend: business leaders and influencers, cycling enthusiasts
Presented by:
Chris Wolz – CEO, Forum One Communications
Alex Wolz – Undergraduate, University of Virginia
Jim Cashel – Founder & Chairman, Forum One Communications (moderator)
Lessons Learned: The FDA.gov Redesign / Forum One Web Executive SeminarForum One
Sanjay Koyani, Director, FDA Web Communications</itunes:author>
<itunes:subtitle>Lessons Learned: The FDA.gov Redesign</itunes:subtitle>
<itunes:summary>Sanjay Koyani, Director, FDA Web Communications, speaks at Forum One's Web Executive Seminar, "Putting Online Audiences First, Again and Again" on May 8, 2008. To learn more about this event, visit http://ow.ly/oY7y . Contact: Sophie Campagne / scampagne@ForumOne.com .
Need start to finish help on getting Drupal 8 up and running locally? Ready to start contributing code?
This will help you get everything installed locally including Drush and gives basic information about Configuration for those new to it.
Create a Content Engine - Uncover Your Brand VoiceKisailus
Learn how your organization can use branding methods to create effective content that will connect with your audiences and drive your business goals. In Create a Content Engine, I share a recent social marketing campaign I created for the U.S. Committee for Refugees and Immigrants (USCRI), a 100-year-old humanitarian organization and how I used branding to shape the story and create the content that tripled their digital reach and engagement on Facebook.
Social Tribe – Special Edition Pulse Report – COVID-19SocialTribe
We can't imagine a greater challenge than the one we face today, a global pandemic that threatens the health and well being of our families and communities. As a 100% remote agency, we have not skipped a beat with the upheaval COVID-19 is causing around the world, and are doing everything we can to provide our clients and partners with informed, uninterrupted support.
Our perspective is that as populations shift towards indoor activities, there will be a greater need than ever before for organizations to shift resourcing towards online activations. As digital marketing experts, we're prepared to do everything we can to help you navigate these changes. We are happy to help discuss ideas, shifts, pivots--anything we need to do to keep your business healthy and positioned for growth.
Digital Marketing Masterclass - Alastair BanksHanna Mepstead
Using digital tools to help you source experts, promote and market yourself and your products
The whole ‘business to business’ social media space is in a huge state of flux with new means of getting information on markets and industries and targeting and reaching customers. In this masterclass, we review the latest tools, techniques and platforms, and give you the chance to practice them.
Storytelling is an ancient tradition that goes as far back as the beginning of human civilisation. It is universal - we all love a good story. Stories are at the heart of content marketing, but what makes a story memorable? At a time where content is everywhere, how do we make our stories stand out? How can content marketers make use of digital tools and platforms to create interesting and immersive experiences for their audiences? In this session, I will attempt to answer these questions, and share some practical case studies of how we, at Economist Impact, tell our stories.
Key Takeaways:
- Why is storytelling important for content marketing
- How to create impactful stories for your target audience
- How to amplify your digital stories in effective ways
Sharpening Communications Leadership Russell Grossman ABCIABC France
Russell is responsible for communications strategy and standards across its 48 agencies, and non-departmental public bodies in the UK government. He administers and manages an annual communications spend of £30M with an overall 625 strong staff, covering campaigns, media relations, internal communications, digital communication, stakeholder engagement and corporate communications. Actively involved in IABC since 2002, holding various board positions, he is currently the global chair for the 13,000 member strong global association of business communicators.
In his talk at IABC France, he shared how his communications management model was achieving results and saving thousands for the UK government! Currently in the second phase, extending to the Civil Service, he has set about defining the way government practises organizational communications and leadership communications to have real impact.
Mahlab Media's Head of Client Services, Roslyn Atkinson, shares her expertise of all things content marketing in this in-depth and thought provoking presentation.
La rilevanza è stato il tema trattato durante la terza edizione del Products Day di Accenture, The Age of Relevance, tenutosi il 29 maggio 2019 presso l'Accenture Customer Innovation Network di Milano #ACINMilan. Nella sua presentazione, Mark Curtis, Co-Founder e COO di Fjord, ha illustrato il concetto di rilevanza, nell’era in cui i dati, lo spazio e i mercati sono costruiti intorno alle persone.
In this webinar, we’ll talk about how to engage with your ambassadors. You’ll learn how to:
- Connect with your ambassadors
- Increase engagement
- Create a community feeling
And all in one hour, phew! :)
Watch the full recording here: https://youtu.be/y32P_O69Ceo
Il protagonista del ventiduesimo Exhibitionist è Mark Curtis, co-fondatore e Chief Client Officer di Fjord, la unit che si occupa di design e innovazione all'interno di Accenture Interactive. Il titolo della sua lecture: Relevance. Milano, 4 novembre 2019, MiCo - Milano Congressi, in occasione di AIXA - Artificial Intelligence Expo of Applications
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
We Are the Champions of . . . What, Exactly? Tracking Digital Metrics That Ma...Forum One
Learn to map metrics across your digital platforms to your organization's mission, compare them to industry trends, and examine methods to optimize your communications strategy.
Creative + Development - Designer vs Developer: Aligning Forces for GoodForum One
This webinar focuses on how the synergy between creative design and development works, why it is paramount to the ultimate success of a website, and provide you with a few fundamental steps to implement as you get started.
This is the scene: you’ve launched a beautiful new site that is modern, fresh, and amazing... and no one knows how to use it. Your customers are calling (often!) because they can’t find the information on the website. They’re frustrated, mad even. You’ve already poured money and time into designing and building a beautiful site, but you left out one crucial aspect: User Experience (UX) design.
Designing a solution without considering the user experience can be disastrous. That’s why high-performing companies and organizations always ensure that creative design and UX are working in concert, ensuring that your audiences have delightful experiences all around.
During our webinar we’ll discuss:
- the differences and overlaps between Creative and UX
- how both rely on a clearly-defined brand experience
- how to collaborate effectively to find solutions that get results
We’ll talk about how beauty and usability can be best friends. By the end you’ll have some clear next steps to take back to your team and begin designing for user journeys that are both beautiful and usable.
Drupal & Design / 10 Thing I Hate About YouForum One
If you are using a CMS, you are using it to save time by having it do much of the heavy lifting for you. Drupal is a very powerful and complex CMS and can easily accomplish things that would be much harder within a simpler CMS (e.g., WordPress). However, one drawback to that is the more complex the CMS, the more assumptions it makes about how content is organized and displayed. In this sessions, we will try to illuminate some of the constraints you'll need to work with when designing on Drupal.
Presented March 2, 2015 / NTEN Nonprofit Technology Conference 2015 in Austin.
Data For Policy Influence: How to Manage, Distribute, and Present Your DataForum One
To make smart policy decisions on important issues – whether global, national or local – leaders and influencers need information, analysis, and insight.
If your organization is in the business of supplying that information, then you already know that Data is an essential ingredient for success. You also know that in this digital age your briefs and reports – the traditional distribution tools for your insights – are competing for attention in an extremely competitive and noisy online marketplace of ideas. Attention is scarce, and gaining attention with 20-page PDFs online is not very easy.
So how can you put your data to better use digitally to extend your influence?
In this presentation, Laura Castillo-Page of the American Association of Medical Colleges (AAMC) and Kurt Voelker of Forum One dig into real-world examples from the AAMC and others about the first steps that organizations like yours can take to better present their data.
IN THIS PRESENTATION YOU WILL LEARN how NGO’s can evolve their use of data to be more digitally native by:
• Presenting data as engaging interactive visualizations
• Distributing data in more accessible formats
• Managing data more effectively on the backend
PRESENTED BY:
Laura Castillo-Page, Ph.D.
Senior Director, Diversity and Programs and Organizational Capacity Building Portfolio
Association of American Medical Colleges (aamc.org)
Kurt Voelker
Chief Technology Officer
Forum One (forumone.com)
*These slides are from a Forum One Webinar. Check out our YouTube channel (http://youtube.com/forumonevideo) for the audio/video of this virtual event.*
Open Federal Content & Data at the CDC and FDA CTP (OSCON 2014)Forum One
Learn how the Centers for Disease Control (CDC) and the Food and Drug Administration's Center for Tobacco Products (FDA CTP) are approaching the open data initiative by opening their federal content for syndication by developers. The massive data stores of the CDC and FDA are now being made available through open APIs that allow developers to access and present this wealth of content across third party sites.
This presentation was made by Eric Davis and Steven Meloan of Forum One, and Thom Williams of the CDC at the 2014 Open Source Convention (OSCON).
Presentation about multichannel digital strategies to realize an impact on social issues. Showcasing work of Save the Children / USA on Syrian child refugees. And the work of Tom's Shoes in their #withoutshoes day to raise awareness of children's health issues.
2. Housekeeping
Please
submit
your
ques0ons
via
the
chat.
We
will
have
about
15
minutes
for
Q&A
at
the
end
of
the
webinar.
We’ll
send
you
a
link
to
the
archived
webinar
within
a
few
days.
30. Here for Good
Meaningful.
Conveys
brand
essence.
Flexible.
Works
across
programs
and
the
en0re
brand.
Func-ons
as
a
framework.
Can
contain
many
messages.
Timeless.
2013
and
beyond.
Adaptable.
Online,
offline,
and
across
social.
#HereForGood
Emo-onal.
Clear
and
powerful.
Mo-va-ng.
Call
to
ac0on,
posi0vely
contagious.
42. Content Planning
Educa-onal
Inspira-onal
Engaging
Call
to
ac-on
The
Issues
Graphics
and
stats
showing
numbers
and
concentra0on
of
refugees.
USCRI
Program
Success
%
of
self-‐sufficient
within
180
days.
Volunteer
quota0ons.
Sign
up
for
more
email
alerts!
Migrant
Stories
Cultural
impact.
Mentor
stories.
Drawing
parallels
of
historical
immigra0on
waves.
Asking
for
par0cipa0on.
Types
Topics
43.
44. USCRI
Programs
What
we
do.
Where
we
work.
Cover
photo
Koula’s
US
map
image
being
designed
for
the
annual
report.
Images
Organiza0onal
facts
displayed
as
infographics
superimposed
over
USCRI-‐provided
images.
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