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Creative + UX webinar
The document discusses the Creative+ series by Forum One, which explores the intersection of creative design and user experience to improve digital strategies for organizations. Key themes include the importance of brand identity, understanding audience journeys, and the collaborative nature of defining a brand's message and values. The text emphasizes that effective branding goes beyond logos and requires a deep understanding of the target audience to create impactful experiences.
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Creative + UX webinar
- 1. Creative + UserExperience Part of the Forum One Creative+ Series @forumone #f1creativeplus Join the Conversation Submit questions/comments via the Questions panel.
- 2. #f1creativeplus Christina Crawley Director ofMarketing @tinacrawley Courtney Clark Managing Director, User Experience @circlish Corey Jones Art Director @coreycreative Our Team
- 3. #f1creativeplus About Forum One Seattle,WA Alexandria, VA - HQ Washington, DC Germany
- 4. #f1creativeplus What is theCreative+ Series? Forum One is exploring the intersection of creative design and other areas of practice, such as content, analytics, UX, and technology, to help you strategize an approach for your digital spaces. go.forumone.com/creativeplus
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- 6. #ForumOne Brand Experience A solidstarting place.
- 7. Brand Experience How peoplefeel when they experience your organization
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- 9. Your brand isan EXPERIENCE. Not just a logo. !
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- 12. What do you wantto say?
- 13. YOUR BRAND VALUE AUDIENCE MESSAGE What doyou stand for? What do you want to say? Who are you talking to?
- 14. Voice & Tone Brand Attributes Messaging Look& Feel What kinds of adjectives would best describe your brand? How do you use visuals to map to your brand attributes and messages? How do you want to talk about your brand? What different ways will you communicate that voice and narrative? How do you want audiences to perceive your brand? What are the specific messages do you want to relay to your audiences? What do you stand for? Who are you talking to? What do you want to say?
- 15. Why do orgs strugglewith their brand?
- 16. Why do orgs strugglewith their brand? It’s not written down. We don’t know the answers. We can’t agree on the answers. We’re inconsistent on delivery.
- 17. deeper CONNECTION greater IMPACTand a you need to define your brand. If you want a
- 18. Creative & UX NEEDTO KNOW the brand first*
- 19. #ForumOne Creative + UX Togetheris better
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- 25. #f1creativeplus Project Manager & QA UX& Designer Front-End & Dev
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- 27. #f1creativeplus Defining Audience JourneysTogether It’s Fun Same Language It’s Strategic Same Foundation Better Results It Unblocks Same Vision
- 28. #f1creativeplus Internal Kickoff Background Docs AnalyticsReview Audience Research Usability Review Stakeholder Interviews Content Inventory Branding Goal Setting Tech Review *not always all of this, but some at least. We do discovery* before we start. Discovery Design Build }
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- 30. #f1creativeplus AUDIENCE JOURNEY What Who Pacific WhaleConservancy whale.net Redesign the homepage to convey the new brand identity and increase donations and audience engagement.
- 31. #f1creativeplus AUDIENCE JOURNEY What Who Pacific WhaleConservancy pwc.org Redesign the homepage to convey the new brand identity and increase donations and audience engagement. Donors - Passionate Millennials Recent Grad working at NGO Penelope Penelope studied marine biology in undergrad. She lives in the Pacific Northwest and is active in her local bike club. She is fairly informed and wants to be more involved, but is unsure where to focus her efforts.
- 32. You are not yourPRIMARY AUDIENCE. !
- 33. #f1creativeplus AUDIENCE JOURNEY What Who Pacific WhaleConservancy pwc.org Redesign the homepage to convey the new brand identity and increase donations and audience engagement. Donors - Passionate Millennials Recent Grad working at NGO Penelope Penelope studied marine biology in undergrad. She lives in the Pacific Northwest and is active in her local bike club. She is fairly informed and wants to be more involved, but is unsure where to focus her efforts. Donate Engage & Inform Sign Up for E-Newsletter
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- 35. #f1creativeplus Google search ornews article Homepage Inspired Donate Concerned, Compelled Thank You Page Satisfied, Empowered
- 36. #f1creativeplus Google search ornews article Homepage Inspired Donate Concerned, Compelled Thank You Page Satisfied, Empowered Navigation Hero Image Donate Map Featured Stories Email Signup Footer Navigation Brand Messaging Donation Form Accountability Footer Navigation Thank You Message & Impact Statement Footer Email Signup Featured Stories
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- 38. #f1creativeplus Block Wireframes Page Info (Audience, Goals,Action) Detailed Wireframe Creative Design 1 2 4 HOME PAGE Audience - Lorem ipsum Audience Goals - Consectetur - Sit Amet Feelings - Apply for dolor sit Actions - Apply for dolor sit - Sign lorem ipsum Supporting Content - Lorem ipsum dolor site amet consectetur dolor sit. Navigation Hero Image Donate Map 3 Featured Stories Email Signup Footer
- 39. #f1creativeplus Defining Audience JourneysTogether It’s Fun Same Language It’s Strategic Same Foundation Better Results It Unblocks Same Vision
- 40. #f1creativeplus Your brand shouldcover what your org stands for, your audience, and your message. Creative and User Experience Designers rely on an understanding of the brand in order to do their work. User Experience brings a focus on audience and purpose, which pairs nicely with creative. Defining the audience journey together helps us get on the same page early and design better products. Key Takeaways Your brand is more than a logo. The importance of branding. Remember who you’re designing for. Define the audience journey together.
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- 42. #f1creativeplus Workshop in DCJune 22 Beauty & Experience: How to Have Your UX Cake and Design It, Too http://go.forumone.com/creative-plus-and-UX
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