The document outlines 8 ways that social media can enhance face-to-face networking. It recommends using Google to research people you will meet beforehand, setting up alerts on social media, checking profiles on LinkedIn, listening to event hashtags, and following up after meetings by thanking hosts and sharing insights from the event on social media. The overall message is that using social media for pre-meeting research and post-meeting follow-up can strengthen real-world networking connections and opportunities.

1. 8 ways Social Media can enhance Face-to-Face Networking

2. 1) Google search, first stop
• Who are you going to meet? Look at which social media site comes up
first in their name search
• What can Google tell us about them?
It will give an indication of their social
• What can Google Images reveal media channel preferences
• What does their work or industry say
about them?
• If they have a name used by many
others, try combining
“their name”+”their place of work”
Pre-meeting preparation @TiffanyStJames

3. 2) Google Alerts and Tweetbeep
Set alerts in Google and Twitter to
be sent to your email for keywords:
Their name
Their company
Relevant industry news
@TiffanyStJames

4. 3) Search for any relevant blogs
http://boardreader.com
http://www.google.co.uk/blogsearch
http://www.technorati.com
Uses:
- Find blogs they may have
written or commented on
- Find blogs that might be
useful to your industry, your
conversations
@TiffanyStJames

5. 4) Check them out on LinkedIn
• If they have an open public profile on
LinkedIn or you are connected: check
out their image to ensure you can
visually identify them when you meet
• See what groups they are a member of
or participate in
• Check out skills and interests
@TiffanyStJames

6. 5) What other open Social Profiles tell us?
• Where do they post and what are their
interests?
• Before meetings for mood
• Checking availability
• Similar interests
• Tone
@TiffanyStJames

7. 6) Before, during and after events, connect
What social media opportunities can you take advantage of before an industry event?
• Post your profile on closed event community apps if provided
• Post your attendance on open event profiles and apps
• Connect in advance with key individuals Let people know you have been
• Let people know you are coming
@TiffanyStJames

8. 7) Listen to, or engage on, the event twitter #
Search.twitter.com
Follow in twitter
Listen in Hootsuite
Listen in Topsy
@TiffanyStJames

9. 8) Post-meeting Good Housekeeping
Thank your hosts and clients
Share funny moments
Give people feedback, share insight
Connect on LinkedIn within 48 hours
@TiffanyStJames

10. When posting: Inform, Inspire, Educate & Engage
or STOP IT!
Inform Inspire
Engage Educate
@TiffanyStJames

11. Thank you, let’s keep talking…
Tiffany St James
Social Media Strategist
tiffany@stimulationltd.co.uk
@TiffanyStJames

13. Stimulation clients
Government Media
Product Technology
@TiffanyStJames

14. Digital: • strategy • training programmes • social engagement • amplification