A social media audit of systems, implementation, strategy, and culture offers a comprehensive evaluation of the state of your organization’s social media strategy, processes, and systems. Audits are not a judgment, but rather a statement of where you are along a continuum of practice, and offer practical insights into your social media execution and effectiveness. In this webinar, we’ll discuss the right time to consider a social media audit, the goals of the audit, inquiry tools and resources, what a 360-degree audit entails, and what to do with the results. We'll also explore case studies of two nonprofit social media audits, what the organizations learned from participating in this process, and how the audit information translated into ramping up their strategic social media engagement.
Making sense of social media - Dansk Netværks Akademi-presentation-1706Thomas Müllertz
This presentation by communication experts, Oren Shafir of Zoom and Pia Thomsen of Dialogkom, will give you an overview of the big social media platforms and an idea of how to get started using them to get more out of your marketing and communications efforts.
A social media audit of systems, implementation, strategy, and culture offers a comprehensive evaluation of the state of your organization’s social media strategy, processes, and systems. Audits are not a judgment, but rather a statement of where you are along a continuum of practice, and offer practical insights into your social media execution and effectiveness. In this webinar, we’ll discuss the right time to consider a social media audit, the goals of the audit, inquiry tools and resources, what a 360-degree audit entails, and what to do with the results. We'll also explore case studies of two nonprofit social media audits, what the organizations learned from participating in this process, and how the audit information translated into ramping up their strategic social media engagement.
Making sense of social media - Dansk Netværks Akademi-presentation-1706Thomas Müllertz
This presentation by communication experts, Oren Shafir of Zoom and Pia Thomsen of Dialogkom, will give you an overview of the big social media platforms and an idea of how to get started using them to get more out of your marketing and communications efforts.
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...SocialMedia.org
In her presentation, Hitachi Data Systems‘ Global Online Marketing/Social Media Manager, Sharon Crost, shares how they are engaging on social media as a BtoB company.
Sharon discusses the five easy shortcuts that they use to generate new leads including: testing, segmentation, amplification, measurement, and nurturing.
Watch the video of this presentation here: https://vimeo.com/41539149
Is your business on the right track to meet your goals in 2019?
Have you been doing the necessary activities to stay on track during the first half of 2019?
Join Mostyn Marketing Group and the Baltimore Business Journal to learn how to finish out your year and meet all of the goals you have set forth for growth! Learn about resources and tools available to small businesses that can help you achieve growth and market your business.
In the Know 2: Whats New in Social Media? CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 6, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging social media channels.
I presented this session at the Food Allergy Bloggers Conference in Denver, Colorado in November 2017. This includes an overview of Twitter for people new to the social media channel and transitions into more advanced topics for people who want to take their Twitter use to the next level.
In the Know II: What's New In Image & Video Sharing?CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 19, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging image and video social media channels.
Here is a presentation called Running a Social Media Newsroom I prepared for the Northern Kentucky Chamber. Let me know if you have any additional thoughts.
Presented at the Greater Charleston Business and Technology Summit , 50 Social Media Tactics for Businesses is a set of ideas that can help companies meet their social media objectives.
Tips on how to improve your social networking strategy.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...SocialMedia.org
In her presentation, Hitachi Data Systems‘ Global Online Marketing/Social Media Manager, Sharon Crost, shares how they are engaging on social media as a BtoB company.
Sharon discusses the five easy shortcuts that they use to generate new leads including: testing, segmentation, amplification, measurement, and nurturing.
Watch the video of this presentation here: https://vimeo.com/41539149
Is your business on the right track to meet your goals in 2019?
Have you been doing the necessary activities to stay on track during the first half of 2019?
Join Mostyn Marketing Group and the Baltimore Business Journal to learn how to finish out your year and meet all of the goals you have set forth for growth! Learn about resources and tools available to small businesses that can help you achieve growth and market your business.
In the Know 2: Whats New in Social Media? CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 6, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging social media channels.
I presented this session at the Food Allergy Bloggers Conference in Denver, Colorado in November 2017. This includes an overview of Twitter for people new to the social media channel and transitions into more advanced topics for people who want to take their Twitter use to the next level.
In the Know II: What's New In Image & Video Sharing?CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 19, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging image and video social media channels.
Here is a presentation called Running a Social Media Newsroom I prepared for the Northern Kentucky Chamber. Let me know if you have any additional thoughts.
Presented at the Greater Charleston Business and Technology Summit , 50 Social Media Tactics for Businesses is a set of ideas that can help companies meet their social media objectives.
Tips on how to improve your social networking strategy.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
Social Media in a Corporate Context Manchester 2010 - Chi-Chi Ekweozor, Real ...Communicate Magazine
Social media on a mobile platform
The use of social media on smartphones, PDAs and handsets is growing at a furious pace. And research has shown that users' income and status is higher too, making it an advertiser's dream. But for organisations with diverse stakeholder groups, the corporate use of social media on a mobile platform is expected to rocket.
Social Media And Building Tv Audiences CommunitiesLaurel Papworth
Building audience communities around television. Presentation to an Australian TV station about social media, future directions and online communities. Blog post link to come soon...
Social TV has transformed TV from a one-way communication system to an interactive dialogue where TV watchers play an important role in co-creating the viewership experience.
How to create a social media marketing plan for nonprofit organizations, steps and questions to consider when starting this process - Evonne Heyning @amoration presenting this for the 501 Nonprofit Tech Club at the Los Angeles Chamber of Commerce, June 2012
How to make social media work for Investor Relations - January 31, 2012Darrell Heaps
Darrell Heaps, co-founder and CEO of Q4 Web Systems (Q4), leads a session aiming to equip IRO's with the knowledge and tools to start tackling these tough questions. Social media can be a powerful tool — make sure it is one working FOR you and not against you.
Patrice Slupowski: The evolution of tv 2013 2020 - Filmteractive LodzFilmteractive
Filmteractive 2013 Presentation of Patrice Slupowski: the evolution of TV 2013-2020 - interactive services, second screen, social & smart TV and set-top boxes.
Live From Everywhere: Maximizing and Monetizing the Live Video LandscapeAl Roker Entertanment
“Live From Everywhere: Maximizing and Monetizing the Live Video Landscape,”
"Live-streaming has become one of the biggest stories in digital this year, and it keeps on growing," says Cynopsis Executive Editor Lynn Leahey. "Between the sophistication of the technology, the new ways that publishers, programmers and marketers are taking advantage of the format, and the ways that social media giants like Twitter and Facebook are starting to push it front-and-center, it's never been more important to get a handle on how to leverage live platforms.
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1) As production experts creating platform-optimized content, professional live video, and interactive experiences
2) As consultants optimizing distribution strategy, navigating platform nuances, and reaching audiences across leading social platforms
3) As creators ideating, scripting, and producing content, experiences, and original programming
Clients include international brands, publishers, influencers and agencies, and independent creators, talent, production companies, and media brands.
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
Digital Transformation: 7 key lessons in implementationTiffany St James
Digital Transformation Definition, 5 key approaches with case studies and 7 lessons implementing Digital Transformation projects nationally and globally over the last 5 years.
Hacking the Government and other stories: how coders and developers have helped the UK Government on its open data journey and how Young Rewired State is helping to educate kids to code.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
2. Social Media Strategist Director of Social
Stimulation LTD Premier
@TiffanyStJames @GemmaWent
Social strategy for corporate comms/HR and Social TV Social strategy and campaigns for the entertainment industry
Who are we?
3. To kick things off
let’s look at social TV and the Olympics …
4. Social media comments Breakout by social media
5.0M 4.86M 140K
Public Twitter comments Public Facebook comments
Social TV Conversation Trendline
Matt Lauer and Meredith Vieira
open he show; fans express Independent Olympic Olympic cauldron is lit
excitement for the start of Appearance by James Athletes dance into the Team USA enters the stadium and Sir Paul McCartney
Olympics Bond and The Queen stadium in the parade of nations performs
40k
Airing Window
35k
30k
25k
20k
15k
10k
5k
0
05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 01:00 02:00 03:00
5. 62% of consumers use social media while watching TV.
An increase of 18% since 2011
62% use tablets, smartphones or laptops in their everyday TV viewing,
both for video and real time TV
62% use social networking sites and forums while watching TV,
of these 40% discuss what they’re watching on social networks
Some global stats Ericsson Consumer Insight Summary Aug 2012
6. Not watching alone
Being part of a community
Self validation
Curiosity of other opinions
Seeking additional information
Wanting to influence or interact with content
Gratification of being acknowledged by others
The need to further analyse and discuss
Behaviour drivers Ericsson Consumer Insight Summary Aug 2012
7. The UK falls behind, despite evidence of viewer appetite for
social TV engagement
12% of new UK shows have Facebook pages,
compared to 30% in the US
ALTHOUGH the Voice UK had 24,885 Twitter followers
BEFORE broadcast and GetGlue and Miso check-ins are growing
in the UK
But what about the UK? The Wit Monitoring Service 2012
8. Celebrity tweets drive engagement
RESULTED IN
Top 2012 shows by channel
(does not include news and sport)
But what about the UK? Second Sync 2012
12. Fans discuss show content; evaluating what happened, acting, new characters
or a twist in the plot
They discuss TV within the fantasy of a programme; fan plot lines and
character diaries
Highest levels of participation when favourite shows are threatened with
cancellation
Broadcasters are divided over social TV strategy: To partner directly with
social networks? Or to build their own platforms for more control and ad
revenue? Few utilise a dual strategy
Many in the UK are making the most of the dual screen back channel,
broadcasting hashtags to invite people to join the chat
Few are creating valuable content that extends the story outside of the show
What we’re seeing
13. Broadcasters aren’t planning at the right time, it needs to start before filming starts
Be clear what the objectives are:
Reach a new audience
Build on an existing community
Create an engaged community to help secure recommission
Create purchase desire for merchandise
Use data for audience insight
Create ad revenue
Planning is key
14. Content should add value. If it’s not any of these things, don’t bother
Fun
Unusual
Important
Interesting
Educational
Newsworthy
Entertaining
Create the right content
15. Co-create with writers and directors
Extend the story into peoples everyday lives
Create content that works across various media
Use different content on different platforms
Focus on different aspects; setting, characters etc
Create the right content
16. Social TV lends itself to storytelling
People want to delve deeper into the ‘story’
Extend the story outside of the show
Allow people to be part of the story, to interact with it
Create parallel storylines that extend the experience between shows
Compliment the show, don’t duplicate it
Be flexible, allow the story to take unexpected turns
I’m going to tell you a story
17. Shows are making the most of conversations on
platforms like Twitter
By using hashtags within the shows,
conversations are facilitated around it
This extends to before and after the show airs
Conversations provide rich insight that can drive
future planning (and ad revenue)
Independent apps also integrate these
conversations (Zeebox, Xfactor etc)
Making the most of the back channel
18. Create content that extends or bridges the
experience between shows
Develop content that can set the scene ahead of the
show, involving people in the story from the start
Extend the story between the shows. Share clues,
create new storylines. Make it essential to ‘be
there’
Keep the story alive while shooting the next series
Keep the audience engaged and ready for more
Bridging the gap
20. Have a robust infrastructure and planning
War Room set ups for real time analytics and engagement
Objectives should define the tools
The right tools for the job
21. Give useful additional content and use
analytics to create richer experiences
Interactive content: Sync’d
26. Create opportunities for user-driven content
Embarrassing Bodies Live
Entire editorial turned over to viewers
Asking questions/uploading images
Voting on what they want discussed
Live from the clinic
Live consultations on Skype
App download: medical tests
In audience hands
27. Have a real use for interaction
Ensure data is fed back into programmes
My Health Checker
5 million tests taken
500k registrations
300k downloads
Weekly visualising and analysis
A real user need to interact
Users trust you
In audience hands
28. Free data
Engage developers
Create sandboxes
REWIRED STATE
Coding a Better Country R&D
Prototype
Ideas and execution
Release data, let devs play
30. Plan at the right time
Extend the story
Make activity important, meaningful and relevant
Extend the experience outside of shows
Leverage social channels differently for different kinds of shows
Create opportunities for user generated content
Work with producers to create bespoke content
Get the right tools for the job
Don’t overlook the importance of data
31. Social Media Strategist Director of Social
stimulationltd.com premiercomms.com
@TiffanyStJames @GemmaWent
Social strategy for corporate comms/HR and Social TV Social strategy and campaigns for the entertainment industry
Thanks